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Industrial Investment Author of this article: Zhihui 2016-06-12
Recently,Lvmama Travel Network released the "2016 Dragon Boat Festival Travel Report" based on the big data of its platform's 70 million users。Report Display,During the Dragon Boat Festival holiday,80% of users choose surrounding tours,Short-distance tours of 2 days are the mainstream。Guangdong、Jiangsu、The most popular tours around Zhejiang,Long-distance travel during the Dragon Boat Festival becomes another highlight,Sanya in China、Beijing、Zhoushan、Highly popular in Hangzhou,Japan abroad、South Korea、Thailand、Hong Kong and other popular destinations,Cruise travel becomes new favorite。
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Dragon Boat Watching、Eating rice dumplings、Outing Tour,The festive Dragon Boat Festival holiday is coming to an end,Lvmama Travel Network, a well-known domestic leading self-service travel brand, released the "2016 Dragon Boat Festival Travel Report" based on the big data of its platform's 70 million users。Report Display,During the Dragon Boat Festival holiday,Donkey Mama Hotel Reservation、A milestone breakthrough in the actual number of paid orders and sales for scenic spot tickets,Reaching a new record high after May Day。

Three days of vacation,The overall number of tourists on Lvmama platform is 3 during the same period last year. 91 times,The number of nearby tourists was 4 in the same period last year.14 times,The number of people purchasing tickets for scenic spots is 3 during the same period last year.33 times,The number of domestic tourists is 2 during the same period last year.4 times,The number of outbound tourists is 3 in the same period last year.12 times。

"Report" display,The second day of the Dragon Boat Festival ushered in the peak travel time,More than 70% of tourists choose “two days to play and one day off”。Judging from the order time,Tourists began to place orders one week in advance,There are many tourists who check the weather 2-3 days before a short holiday to decide whether to go out,The user’s booking time is getting closer to the travel time,Travel choices 188bet online sports betting tend to be fragmented、Personalization。

From the perspective of order placement,The proportion of Lvmama Travel APP users purchasing products increased significantly during the three-day Dragon Boat Festival holiday,Mobile orders account for nearly 80%,Mobile platforms have become the most popular booking method for holidaymakers。

Lvmama’s big data shows: 80% of users choose to travel around the area,Short-distance tours of 2 days are the mainstream,A theme park that children love、Zoo-type scenic spots continue to be crowded,Some ancient towns also saw crowds of people。Guangdong、Jiangsu、The most popular tours around Zhejiang,Long-distance travel during the Dragon Boat Festival becomes another highlight,Sanya in China、Beijing、Zhoushan、Highly popular in Hangzhou,Japan abroad、South Korea、Thailand、Hong Kong and other popular destinations,Cruise travel becomes new favorite。

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The Dragon Boat Festival is not only a traditional Chinese festival,It is also the last national statutory holiday in the first half of the year,In addition to following traditional folk customs of eating rice dumplings、Dragon boat viewing outside,There are also many tourists taking advantage of the holidays to travel and relax。However,Due to the short holiday,Surrounding tours within 3 days are still the first choice for most tourists。Data display,The number of people traveling around Lv Mama was 4 during the same period last year.14 times;As a self-driving tour、A great province for family travel,The most active tours around the Dragon Boat Festival in Guangdong。

Self-driving travel is the preferred way for family users to travel, Lv Mama holds special Dragon Boat Festival self-driving activities in many provinces and cities across the country,Attracted a large number of tourists to participate。In Hangzhou,Thousands of people from Qiandao Lake explored the "Wenyuan Lion City" by car;In Yangzhou,Lv Mama self-driving tourists watch the live performance of "Spring River Flower Moonlight Night·Beautiful Yangzhou",Play through the Marco Polo Flower World;In Guangzhou,Tourists followed Lv Mama to experience the "DIY Miniature Potted Plants" and "Water Carnival" parent-child activities provided by the hotel,You can also enjoy the wonderful Dragon Boat Festival theme party at night;In Chengdu,Lv Mama’s self-driving tourists experienced an original 188bet sports betting app download “prairie trip”,Stay in a special yurt,Play the daily horse riding of herdsmen、Archery、Prairie Golf,And football、Kite,Grassland at night,Under the light of the bonfire,The vast starry sky above,Visitors from all over were singing and dancing,Food and wine,The enthusiasm of the grassland people has pushed the festive atmosphere to a climax。

Starring in the Dragon Boat Festival Parent-child Tour,Parent-child products of Lvmama’s “Lvyue Family Tour” and packaged products including theme parks,All products are designed from a child’s perspective,Favored by children。For example,"1 night at Beijing Xinhualian Lijing Hot Spring Hotel + 2 breakfast buffets the next day + picking + unlimited children's naughty castle" in North China, "Stay 1 night at Dalian Discovery Kingdom Resort Hotel + Hotel Breakfast + Dalian Discovery Kingdom Ticket" in the Northeast Region,"Wuhan Evergrande Hotel Weekend Parent-Child Package" in Central China,Become a hot seller。

In recent years, tourists have increasingly demanded hotel quality,Even regard hotels as important tourist destinations。Donkey Mama Dragon Boat Festival data display,Close to scenic spots、The Radisson Hotel Wuxi Lianghong Wetland with complete supporting facilities、Sheraton Zhoushan Greentown Hotel、Guangzhou Park International Hotel and other hotels are most popular among surrounding tourists。

The number of children traveling has soared,Theme Park、Zoo’s popularity surges

Countdown to the opening of Shanghai Disneyland begins,Affected by this, various theme parks have exploded in popularity。Dragon Boat Festival,Tourists purchasing and inquiring about Disney tickets on Lvmama Travel Network are extremely active,It is almost impossible to get a ticket for a week or so after the park opens。

Report Display,The overall number of tourists who bought scenic spot tickets at Lv Mama during the Dragon Boat Festival holiday was 3 during the same period last year.33 times,Huangshan Scenic Area、Beijing Happy Valley、Shanghai Happy Valley、Changzhou Dinosaur Park、Lingshan Giant Buddha、Shanghai Wildlife Park、Chimelong Wildlife Park、Hong Kong Disneyland、Chengdu Research Base of Giant Panda Breeding、Wuhan Haichang Polar Ocean World ranks among the top 10 most popular scenic spots in the country。

The weather is fine in most parts of the country during the Dragon Boat Festival,188bet sports betting app download The increase in demand for children’s travel has brought a large number of theme parks: such as Shanghai Happy Valley in East China、Shanghai Wildlife Park,Chimelong Wildlife Park in South China,Chengdu Giant Panda Breeding Research Base in Southwest China,Wuhan Happy Valley in Central China, etc.,We received a large number of tourists during the Dragon Boat Festival。Suzhou Jinji Lake、Shajiabang、Wuxi Liyuan and other scenic spots held unique seasonal solar terms activities---Dragon Boat Race,Also attracts many tourists。

Domestic long-distance travel to coastal cities has become popular,Shanghai tourists love flying by plane

As the weather gets hotter,Tourists’ demand for water play is gradually emerging,Sanya, Hainan、Xiamen, Fujian、Zhejiang Zhoushan and other coastal cities have gradually entered the tourist season;At the same time,Some tourist cities with beautiful natural environment,It is also one of the alternative destinations for tourists。Big data display on Lvmama platform,This Dragon Boat Festival holiday,The number of domestic tourists is 2 compared to the same period last year.4 times,The five most popular destinations are: Sanya、Beijing、Zhoushan、Aba、Hangzhou。Related packaged travel products such as "Shengsi Islands Semi-self-guided 3-day boat tour (including transportation and accommodation)"、"Anji North Zhejiang Grand Canyon、China Dazhuhai、Hidden Dragon and Hundred Waterfalls Pure Fun Bus 2-Day Tour" etc.,There are also many tourists to choose from。The quality group tour "Happy Donkey Tour" products are favored by tourists。

Airplane is one of the fastest means of transportation,Effectively shortens the time tourists spend on the road。Donkey Mama Dragon Boat Festival holiday statistics display,Shanghai、Chengdu、Tourists from Xiamen and other cities,There is a strong demand for traveling by air,At the same time,These cities are also popular destinations for air travel。The top 5 departure cities are: Shanghai、Chengdu、Xiamen、Beijing、Kunming,The top 5 landing airport cities are: Shanghai、Chengdu、Beijing、Xiamen、Nanjing。In addition,With the continuous improvement of high-speed rail,High-speed rail tours are also accepted by more tourists。The TOP 10 most popular stations for high-speed rail departures are Shanghai 188bet app download Hongqiao、Beijing、Beijing West、Shanghai、Hangzhou East、Beijing South、Nanjing、Nanjing South、Tianjin、Chongqing North。

Over 70% of outbound tourists choose to take a pre-holiday holiday,Thailand、The most popular in Japan and South Korea

"Take three days off and eight days off" Dragon Boat Festival holiday guide,It started circulating on the Internet even before the holidays。Donkey Mama big data display,Among the users who choose Dragon Boat Festival outbound travel,Tourists who went abroad for the holidays before the holiday accounted for more than 70% of the total number of tourists,The number of visitors is 3 times that of last year.12 times。At the same time,Planning your itinerary early is another characteristic of outbound tourists,Data display,The earliest date for tourists to book outbound travel orders can be traced back to May 1, more than a month ago。On the other hand,On destination selection,Thailand、South Korea、Japan、Indonesia、Hong Kong、United States、Philippines、Italy、Vietnam、Greece is the top ten most popular destinations。In addition,It is worth mentioning,During the Dragon Boat Festival this year,The proportion of outbound cruise users has also increased to a certain extent,The number of travelers is much higher than the same period last year。

Attachment: Top 5 popular scenic spots in the seven major regions in the country 

East China Region: Huangshan Scenic Area、Shanghai Happy Valley、Changzhou Dinosaur Park、Lingshan Giant Buddha、Shanghai Wildlife Park

South China Region: Chimelong Wildlife Park、Hong Kong Disneyland、Zhuhai Chimelong Ocean Kingdom、Splendid China Folk Village、Guangzhou Chimelong International Circus Theater

Southwestern Region: Chengdu Research Base of Giant Panda Breeding、Chengdu Haichang Polar Ocean World、Chengdu Happy Valley、Dujiangyan、Pudacuo National Park

Northwestern Region: Helan Mountain National Forest Park、Terracotta Warriors and Horses from Qin Shihuang's Mausoleum、Shaanxi History Museum、Qinling Wildlife Park、Jiayuguan Fantawild Adventure

North China Region: Beijing Happy Valley、Tianjin Happy Valley、Shichahai、Forbidden City、Beijing Wildlife Park

Central China: Wuhan Haichang Polar Ocean World、Yellow Crane Tower Park、Henan Laojun Mountain、Wuhan Happy Valley、Henan Laojun Mountain

Northeast region: Dalian Laohutan Ocean Park、Dalian Discovery 188bet online sports betting Kingdom、Dalian Forest Zoo、Shenyang Fantawild Adventure、Royal Ocean Park

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