Chief 188bet sports betting officers (CMOs) of various companies have recently invested more time and energy in promoting events and experiential 188bet sports betting to demonstrate their capabilities，Just to be in this increasingly noisy world、In a world filled with digital 188bet sports betting，Allow users to effectively participate in on-site brand experiences。But in today’s experience economy model，Marketers should pay more attention to defining cultural brands、Cohesion activity mission，To highlight the company’s core values ​​and attract more visitors。

The results of an EventTrack2015 survey jointly launched by the Event 188bet sports betting Institute and experiential marketer Mosaic，Event marketers reported total 188bet sports betting budgets rose 6% last year。What is particularly significant is that more than 58% of event marketers said，Exceeding budget funds will be allocated directly by the company，Did not divert other 188bet sports betting budget，Only 35% of event marketers stated this in 2014。In addition，65% of marketers said experiential 188bet sports betting has brought direct improvements to sales，Only 59% of marketers stated this in 2014。

Marketers around the world are experimenting with experiential 188bet sports betting as a key driver of their 188bet sports betting mix, says Mosaic President Jeff Stelmach。Experiential 188bet sports betting can become an independent channel，It can also be used as an important part of overall 188bet sports betting。”

In other words，Live events cover the entire 188bet sports betting journey experienced by today’s consumers，From first brand engagement to expected end consumer usage。

Freeman Executive Vice President and CMO Chris Cavanaugh said: "We know，The mass market has died or is dying，Brand owners are looking for new ways to increase brand awareness，188bet sports betting trend has been going on for some time，And it will also speed up。”188bet sports betting event management company designs for many large-scale exhibitions，For example, the Computer Electronics Show (CES) in Las Vegas。

“On-site experience is becoming more and more popular among consumers，Occupying more and more market share，Because it meets the most basic human connection and a large number of social needs。" Cavanaugh explained。There was a time，People think we can only live online，Stay in a dimly lit room，Eating candy alone，No more talking to people。But now we realize，That kind of thinking is incorrect。Live interaction、Multi-dimensional experience、Digital 188bet sports betting becomes the driving force behind most brands’ products and services。

Whoever can establish the best relationship with customers can bring them the best experience

The largest in the United States、Marketo Annual 188bet sports betting National Summit organized by Freeman, the most professional exhibition company, brought together more than 6,000 marketers from all over the world。In the past two years，Invited keynote speakers include politician Hillary Clinton、Hollywood actor Will Smith、Singer John Legend、Famous American writer Arianna Huffington, etc.。

Sanjay Dholakia is the CMO of Martketo，When asked why current activities are increasingly used as experiential brand 188bet sports betting methods rather than online、Education、Platform time for sales and business development，He replied: “There is so much information online now，People can no longer escape。In this crazy number、Mobile and Social World，Since we have countless channels，Then the noise will be endless，Unable to spread the signal we want to send。”Therefore，Today’s companies must be competitive，No longer relying on cost reduction、Provide the best products or win with big brands。The most basic question is，Who has the best relationship with customers？This is also why on-site participation is extremely important、Influential reasons。

The biggest challenge that marketers face when planning on-site brand experience is to integrate online and offline messages to grasp the 188bet sports betting mix from an overall perspective，In this way, each brand can cross and increase sales。

The second major problem faced by event organizers is，How to involve both online and offline users when the message is confirmed。Cavanaugh said，Event organizers should not view events in isolation，Think of events as the “tipping point” for spreading brand messaging this year，The same group of users have already participated in these brand messages in other channels。“How to talk to them online？How to use online conversation content in offline activities？So we must consider it from a programming and global perspective，Treat these events as another 188bet sports betting tool。” Dholakia added，“The key to successful 188bet sports betting is great content、Extensive energy and emotional influence，Only in this way can the audience resonate，But the challenge here is how to create content that impresses the audience，Because the only way to impress users is that the content must be targeted，Still related to them。”

So why tell event planners 188bet sports betting?

Cavanaugh says: “Planners need to do a lot、Catering to many people、Prepare all the details to ensure a successful on-site experience。188bet sports betting way，We often have no chance to relax，Grasp it from a broader strategic level。”

Use 188bet sports betting thinking in event planning

To help event planners develop a broader seamless strategy，Freeman has been developing new frameworks with design thinking，Or empathic design，Many companies recommend 188bet sports betting approach recently。

Bruce Mau, Chief 188bet sports betting Officer of Freeman said，188bet sports betting thinking is like leadership thinking，We must grasp the overall situation。Better understand pain points from the perspective of the enterprise and individual customers，Then 188bet sports betting innovative solutions。

Mau said: "What is 188bet sports betting？In fact, 188bet sports betting is fundamentally about leadership methodology，It’s about looking to the future and executing that vision from a holistic perspective。So the 188bet sports betting does not depend on a single product、Service or results，But the ability to outline a blueprint for the future that everyone longs for。”

Translate design thinking parameters into individual elements of event design and the company’s overall strategy，188bet sports betting is a very unique perspective。Because if you don’t understand the relationship between the changing brand experience every year and the changing user mentality，It is difficult for event organizers to increase the number of users participating in the experience。

Bruce Mau said: "Think about our experience，They send different people to the exhibition every year，They now have new equipment、New Technology、New information and how to obtain information。‘We have the resources，The idea that they have to come and exhibit is outdated，That era is over。”

Freeman Chief Operating Officer (COO) Bob Priest-Heck also said，Design thinking in the exhibition industry is not just about meeting customer needs，Make the exhibition or design look good to meet consumers’ psychological design expectations，It’s about how the company makes its mission and brand culture complement each other，How to integrate live event-like customer experiences into your company’s mission culture。Because of this，Experiential 188bet sports betting in the future will be more contextualized、Personalization。

* 188bet sports betting article was compiled from Skift by Li Haiqiang, author of Zhihui Travel Expert (personal WeChat ID: lhq434849653)。

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