May 25，Ctrip officially launches an independent travel and 188bet Online Sports Betting and Casino brand - Smilin (English Smilin) ​​on the Huangpu River Cruise in Shanghai。The first batch of lists includes a total of 863 restaurants in 20 cities at home and abroad。This list is the industry’s first travel 188bet Online Sports Betting and Casino recommendation guide that caters to Chinese tastes，Solve the pain points of users’ decision-making on what to eat when traveling to their destination。

Fan Min’s speech

Shimeilin is initiated by Ctrip，Liang Jianzhang, head of Ctrip.com、Fan Min takes charge，Cai Lan、Huang Lei、Gao Xiaosong、Lin Yilun、Fu Jun、Jiang Nanchun、Cai Hao、Shen Xing、Rodan、Yan Yan、Lu Jiansheng、老波头、Tang Lan、Feng Weihua and other 188bet Online Sports Betting and Casino experts、star、Business Leader、16 columnists led the formation of the 188bet Online Sports Betting and Casino Merrill Lynch Council；A permanent organization composed of 500 professional judges composed of authoritative 188bet Online Sports Betting and Casino media and experts at home and abroad。The list of recommended restaurants comes from Ctrip Travel Big Data and 18,000 Ctrip travelers、Ctrip member、Nomination by a 188bet Online Sports Betting and Casino hunter team composed of local guides，After tasting and scoring by the judges，Board review，Officially effective after one month’s publicity period for the list。The detailed list is published on the Ctrip Travel APP 188bet Online Sports Betting and Casino Channel。

The directors of 188bet Online Sports Betting and Casino jointly released the 188bet Online Sports Betting and Casino brand

188bet Online Sports Betting and Casino independent brand tourism consumption supply-side reform

Ctrip has been focusing on serving the Chinese tourism market for 16 years，Statistical data representation，Users’ demand for “what to eat” in destination travel needs is second only to attractions and accommodation，As the travel market gradually matures，User travel needs have gradually increased from "checking in at the destination" or "viewing attractions" to "living elsewhere" type of experiential vacation，Among the many experience elements，“Eating” has once again become the top priority for users。The corresponding supply side，Ctrip believes that there is no service provider in the market that can solve this pain point of users: local life group buying platforms place too much emphasis on the catering needs of locals，Must-eats when traveling are often drowned in so much information；Travel guides or public accounts provide inefficient 188bet Online Sports Betting and Casino information and usually cannot make in-depth comparisons and differentiate demand levels；Foreign 188bet Online Sports Betting and Casino guides focus on Western aesthetic standards，Cannot fully meet the 188bet Online Sports Betting and Casino decision-making needs of Chinese people when traveling。Based on this，Ctrip leader Liang Jianzhang decided to establish an independent brand，And open a separate channel on Ctrip，Organize experts to provide travel and 188bet Online Sports Betting and Casino decision-making services for Chinese people。

Ctrip’s independent 188bet Online Sports Betting and Casino brand is named Shimeilin，English name is Smilin。The brand is positioned to provide travel users with excellent 188bet Online Sports Betting and Casino recommendations in major destinations around the world based on Chinese standards。Shi Meilin believes that travel 188bet Online Sports Betting and Casino is not only about the taste itself，A wonderful dining experience is also very important，188bet Online Sports Betting and Casino and scenery，188bet Online Sports Betting and Casino and local culture，Blending each other，Thus forming a unique travel and 188bet Online Sports Betting and Casino experience。

The 188bet Online Sports Betting and Casino Merrill Lynch list is positioned as mid-to-high-end, with diversified travel and 188bet Online Sports Betting and Casino experiences

Many travel memories in a city come from the taste of 188bet Online Sports Betting and Casino and the process of enjoying delicious 188bet Online Sports Betting and Casino，The delicious experience of traveling is layered and three-dimensional。A complete experience usually involves going to the famous Fly Restaurant to try snacks，Also go to the local must-eat restaurant that is a favorite among local people，You even need to book a scene three months in advance with your lover wearing formal attire、flavor、A high-end restaurant with beautiful colors。Shi Meilin’s destination restaurant list is also divided into three levels:

Star rating: high-end 188bet Online Sports Betting and Casino, the choice of gourmets, and expensive

Zhenxuan: authentic characteristics, local quality, medium price

Flavour: market taste, popular 188bet Online Sports Betting and Casino, affordable price

The star 188bet Online Sports Betting and Casino aims to recommend a handful of top restaurants around the world to users，These restaurants will be based on the dishes，Environment，Service，Comprehensive rating of four characteristics dimensions，Rated one to three stars，Samsung represents the highest rating。There are only a few restaurants that meet the star restaurant standards。Among the 863 restaurants in 20 cities on the 188bet Online Sports Betting and Casino，The number of Shimeilin three-star restaurants is 29，The number of Shimeilin two-star restaurants is 52，The number of Shimeilin one-star restaurants is 73。

The first batch of 29 Shimeilin three-star 188bet Online Sports Betting and Casino (in alphabetical order，In no particular order)

Shimeilin three-star 188bet Online Sports Betting and Casino reaches the extreme in all aspects。Tokyo’s three-star 188bet Online Sports Betting and Casino Quintessence was established in 2008 by the young talented chef Kishida Wednesday，The 188bet Online Sports Betting and Casino’s cuisine features the perfect fusion of the most authentic Japanese cuisine and the purest French cuisine。Kishida will create the day’s menu every morning on Wednesdays based on the purchased ingredients and inspiration，The meticulous kitchen strictly prohibits the reuse of any ingredients from the previous day，To ensure that every meal for guests is a new experience。The dining guests can only refer to a simple "menu"，Describe the concept of the 188bet Online Sports Betting and Casino but not the details of the dishes，Guarantee the mystery and uniqueness of each dish。To ensure the mystery of the 188bet Online Sports Betting and Casino’s dishes，Quintessence also has a store rule: customers are not allowed to take photos。Therefore，If you want to appreciate the beauty of Quintessence dishes，Diners can only go in person。

Shi Meilin’s two stars are mostly some with many bright spots，A 188bet Online Sports Betting and Casino worth a special trip。Among them, I have to mention that Dengji 188bet Online Sports Betting and Casino Nantang Banquet in Shanghai。Master Deng is the direct descendant of the famous Sichuan 188bet Online Sports Betting and Casino Rongyuan which no longer exists，The school he belongs to is Nantang - a high-end banquet dish in Sichuan cuisine，The authentic Nantang Sichuan cuisine is almost extinct nationwide。As the heir to these endangered recipes and techniques，Master Deng worked hard to revive Rongyuan Garden in Shanghai, and many people only heard of his name，Classic dishes that you have never tasted。This includes: Nine Color Collection Box，Ganpao Soup，sweet roasted white，Boiling water, cabbage, etc.。

South Korea is a popular destination for Chinese outbound travel，The restaurants on the list that many travelers envision may be either ginseng chicken soup or bibimbap。However，In Korea’s Shi Meilin one-star restaurant，By consulting many local foodies，After the on-site visit by the 188bet Online Sports Betting and Casino Forest judges，Discovered some interesting restaurants for Chinese travelers，Open your understanding of Korean cuisine in a new way。

The Zhenxuan list will select the most authentic local delicious restaurants worth tasting in each tourist destination，Allows users to quickly and effortlessly locate boutique restaurants that best represent local characteristics while traveling。This type of restaurant is moderately priced，The daily choice for users on the go。The flavor list starts with 188bet Online Sports Betting and Casino，Helping travelers experience the most authentic local culture，Quickly integrate into local life。

Shi Meilin pays more attention to the organic combination of travel and 188bet Online Sports Betting and Casino in travel scenarios。Famous Attractions、Hotel、The demand for dining near shopping is a rigid need for tourist users，Shi Meilin chooses reliable and authentic restaurants for this purpose，Help users make decisions。For example: The only star-rated restaurant in Lijiang’s Shimeilin list: Yunshan Pavilion，Located in the best five-star hotel in the area，You can also enjoy the magnificent Jade Dragon Snow Mountain at a glance while dining，Of course the 188bet Online Sports Betting and Casino is also the delicious multi-ethnic fusion of Yunnan。A real meal，Accommodation，A perfect combination of attractions。

The first batch of 20 city lists, covering major 188bet Online Sports Betting and Casino destinations

With brand release，Shimeilin also releases the travel 188bet Online Sports Betting and Casino list of 20 cities at home and abroad。China is Shanghai，Beijing，Guangzhou，Shenzhen，Chengdu，Sanya，Hangzhou，Xiamen，Xi’an，Lijiang，Overseas and Hong Kong, Macao and Taiwan are Hong Kong，Macau，Taipei，Seoul，Tokyo，Osaka，Bangkok，Paris，San Francisco，Singapore。The first batch of destinations are popular travel destinations for Chinese people，Covering the needs of mainstream travel users in China。

The source of restaurant data included in the list is based on Ctrip user reputation data。Recommended by 188bet Online Sports Betting and Casino Hunter，Judges’ 3 rounds of tasting scores，The board of directors repeatedly gave evidence and discussed，6 months in duration，A total of 863 restaurants were selected in the first review。Accept inquiries from the public and media within 30 days from the release date of the list，The list will officially take effect after the announcement day。The award-winning restaurant was recommended by Ctrip and Shimeilin Media Alliance，And you can hang the Meilin corresponding rating certificate in the restaurant。Ctrip Travel APP 188bet Online Sports Betting and Casino Channel has long-term opening of user recommendation and merchant self-recommendation entrance。188bet Online Sports Betting and Casino Merrill Lynch Council、Jury、188bet Online Sports Betting and Casino hunters will work together to launch more destination lists。For the published destination list，Will be based on nominations and feedback，Continuously update the list。The list is updated at least once every six months。

Shi Meilin strictly adheres to its own standards when selecting restaurants on the list。There used to be a top restaurant Aoyagi in Tokushima, Japan，The leader travels all over the world，The Japanese God of Cooking, Yuhisa Koyama, has seen the dragon but not its tail。He taught three apprentices in Qingliu，The restaurants opened by the three of them in Tokyo are all top-notch Aoyagi restaurants，And each has its own merits in taste and style。Two of them are on the 188bet Online Sports Betting and Casino list，But Shi Meilin gave them different evaluations，Because they have different inheritance and development of Oyama Japanese cuisine。Long Yin as 188bet Online Sports Betting and Casino Merrill Lynch Samsung，Not only inherit the master’s mantle，It also incorporates Western cooking techniques，Continuously break through yourself，Received high praise from the judges of 188bet Online Sports Betting and Casino Merrill Lynch。Ginza Xiaoshi was rated as one star by Meilin 188bet Online Sports Betting and Casino，Because although it also takes the skills and concepts of the Qingliu series to the extreme，But it is less creative than the former。

At the press conference，Xu Yuzhong, CEO of Ctrip’s Shimeilin business, announced the launch of the Shimeilin experiencer project。Any Ctrip member who is passionate about 188bet Online Sports Betting and Casino tasting and rating during travel can sign up。The registration threshold is not high，Participants only need to post 188bet Online Sports Betting and Casino travel notes with the title #食美林客服师# in the Ctrip Guide community，Unique perspective，Graphic and text professionals will be signed by 188bet Online Sports Betting and Casino editors as 188bet Online Sports Betting and Casino experiencers。Ctrip sends Meilin experience experts to secretly visit Meilin star-rated restaurants in various destinations every month，Selected restaurants and flavor restaurants。About how to enhance the update and reliability of the list，Xu Yuzhong said，Will give full play to the advantages of Ctrip’s mobile Internet platform，Inspire Ctrip’s majority of travel users，Discover clues of good restaurants around the world for 188bet Online Sports Betting and Casino Merrill，At the same time, it also brings continuous feedback to the list。

Asked about the profit model of Shimeilin，Feng Weihua, Vice President of Ctrip and CEO of Ctrip Raiders Community, said: Ctrip’s main business is developing well。The 188bet Online Sports Betting and Casino Merrill Lynch list is truly operated from the perspective of user reputation and expert recommendation，And need to be impartial and independent。Therefore, the rankings on the 188bet Online Sports Betting and Casino Merrill Lynch list will not be used for profit-making cooperation such as advertising。Of course users have one-stop service needs from browsing information to booking，Shimeilin Restaurant will consider providing reservation services on the Ctrip platform in the future，However, reservations and restaurant discount information will not be included in the ranking weight。

A total of 106 people attended this conference。Except for the directors and judges of 188bet Online Sports Betting and Casino Merrill Lynch，The conference guests also included media from all over the country、Producers and business leaders，Like a big mouthful of Shen Hongfei、My playful cousin Xu Tian、Yhouse Wang Liang、EZTable Alex and others also came to congratulate。

188bet Online Sports Betting and Casino is part of a happy travel experience，Just as Liang Jianzhang, the head of Ctrip, expected at the press conference: The most anticipated taste in the world is always on the way，Shi Meilin，Take Chinese travelers on a delicious journey！

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