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Baidu’s actions in the field of virtual reality are still relatively small,And seemed unusually calm,Looks like just a card slot。The other two companies, Tencent and Alibaba, are making frequent moves。In Alibaba’s 188bet login layout,All goals point to the Buy+(Prodigal) plan,The fundamental purpose is to deploy Taobao into the virtual world。Tencent seems to be suffering from entrance anxiety,We don’t want some embarrassing situations in the mobile Internet era to reappear in the 188bet login era,So Tencent hastily released plans for 188bet login。Tencent’s anxiety is actually a microcosm of all companies facing 188bet login,On this brand new platform,How to play everything,Want to start over again,This is an opportunity,Also a challenge。
In any popular Internet technology segment,The shadow of BAT is indispensable。
188bet login is hot,Of course BAT is indispensable in this field,Baidu 188bet login community launched at the end of May,To Baidu、Ali、Tencent has begun to deploy in the 188bet login field。
In fact, this is not the first time Baidu has been involved in 188bet login-related projects,December last year,Baidu Video has initially tested 188bet login film and television content,And iQiyi, which it controls, as early as July last year,iQiyi releases a non-commercial 188bet login application,Last month, the iVR+ virtual reality product suite was released,Start 188bet login ecological incentive plan。
But nevertheless,Baidu’s actions in the field of virtual reality are still relatively small,And seemed unusually calm,Looks like just a card slot。The other two companies, 188bet login and Alibaba, are making frequent moves。
Alibaba and Tencent 188bet login layout e-commerce and platform
In Alibaba’s 188bet login layout,All goals point to the Buy+(Prodigal) plan,The fundamental purpose is to deploy Taobao into the virtual world。
March,The Alibaba virtual laboratory, internally codenamed GM Lab, was officially announced,The first project after the establishment of the laboratory is the "Creator God" project,Join merchants to establish 3D product library,Realize shopping experience in virtual world。
Existing information displayed,The laboratory has completed hundreds of highly detailed product models,The next step will be to develop standardized tools,Give every brand or merchant the opportunity to quickly build their own 3D product library。
At the same time,Alibaba is opening its own e-commerce resources to major hardware manufacturers,April 1,Dapeng 188bet login becomes the first 188bet login company to settle in Alibaba 188bet login Lab。
Industry analysts believe,Ali hopes to use its own resources,Combined with major hardware manufacturers,Become a domestic 188bet login standard,To rapidly popularize the development of 188bet login,Also promote Alibaba’s Buy+ plan,Open Taobao into the virtual world。
In addition,Alibaba led the investment in AR company Magic Leap7.USD 9.4 billion financing,Tsai Chongxin joins Magic Leap’s board of directors。188bet login star company in the field of AR,The future commercialization prospects are worth looking forward to,And one of them is e-commerce。
Of course,Another thing we cannot ignore is,Youtu, a subsidiary of Alibaba, clearly stated its plans for the future of 188bet login content,Open the upload entrance for traffic,Spend 2 billion yuan for investment cooperation,Incubation technical content team,In addition, copyright purchase and advertising sharing plan are open。
After calling out video shopping for N years but with no substantial progress,Will virtual reality film and television content become a breach,188bet login is still unknown。
Different from Ali’s clear direction of Buy+,VRZINC found,Tencent’s current layout in the 188bet login field,A little messy,And there has been no substantial progress。
In 188bet login layout,Including the hardware part,Contains the platform part,There is also an application part,Looks very messy。
At Tencent’s Tencent 188bet login Developer Salon in December last year,Tencent officially announced Tencent 188bet login SDK and developer support plan,Systematic explanation of its plans in the field of virtual reality。
In simple terms,The core goal of this plan is to use your own game、Film and TV、Social、Live Broadcast、Resources such as maps,Build a comprehensive 188bet login service platform,Connect Developer、Product、User。
Provide products to users,Issuing products and providing corresponding service measures for developers,If imported into 188bet login social system、Advertising system and sales system, etc.。
At the same time,Tencent also talks about the hardware part,On the Salon,Tencent’s hardware solution is,First quarter of 2016,Launch of head-mounted display device (HMD) integrating sensors and dedicated screen,Mainly serving Tencent’s existing mini hosts and PCs,The consumer version of the product for ordinary users will be launched in the second half of 2016,The main service target is portable hosts,It was not until 2017 that Tencent began to develop mobile 188bet login and all-in-one machines。
This solution covers the three forms of current 188bet login hardware,Host、PC、Mobile。But so far,After several rumors about Tencent’s all-in-one 188bet login product in the market,The product is still missing,Tencent 188bet login technical director Li Shuxin revealed in an interview,Tencent’s 188bet login glasses CV equipped with a rechargeable mobile micro-host will be launched in the third quarter of 2016;188bet login products for ordinary users will be launched in the second half of 2016;Mobile 188bet login and all-in-one solutions for mobile phones will be launched in the third quarter of 2017。
According to media reports,Skyworth and Tencent will release a split 188bet login helmet within this year,The content is supported by miniStation, a game box cooperated by both parties。
Corresponds to this hardware plan,In April last year, 188bet login announced that it would re-release Tecent OS, which had been abandoned for some time,And announced that this OS will be used for wearable devices、Own game console and future virtual reality equipment。
can be seen,Tencent hopes to build a system similar to iOS、Android 188bet login platform,And provide corresponding 188bet login standards,Do not rule out making your own hardware products,But more will rely on external forces,This will connect the entire 188bet login industry,Use resources and、SDK and other access developers,Use TOS to connect to hardware manufacturers,Tencent plays the role of connection in this。
Compare to this plan,Tencent’s other layouts in the 188bet login field do not seem to be that important,For example, investing in Altspace 188bet login, which brings social media into virtual reality、Zanadu brings travel into virtual reality。
188bet login suffers from anxiety disorder
188bet login plan,It’s huge,But so far,188bet login plan has not yet been implemented,The outside world knows almost nothing about its progress,The corresponding product has not been seen yet。
Based on the information obtained from VRZINC and considering various circumstances,Tencent’s 188bet login press conference was actually,It was carried out in a very hasty situation,Compare to this plan,Tencent wants to show more of a high profile regarding the layout of 188bet login。
And what is worthy of our attention is,Tencent is targeting the entire underlying platform to enter 188bet login this time,It is no longer the application we are familiar with、Games,Look at it from this point,Tencent’s approach seems very strange。
Look at 188bet login nearly 20-year history,We use 10 years as the boundary,First 10 years,Tencent uses QQ as the platform entrance,Connect users and products,Mainly games,In the next 10 years, WeChat will be the platform entrance,Connect users and products,Mainly also games。
Among these,188bet login is always trying at the software level,But with the development of mobile Internet,The entrance seems to be slowly changing,TerminalOSROMThe phenomenon of software begins to appear slowly,The entrance advantage of 188bet login architecture in software is being disintegrated。
Take games as an example,At the mobile game distribution level,2013,Every 188bet login product in 2014,Almost always tops the AppStor bestseller list,There is only one Dota Legend that can break the blockade for a short time,But in 2015,NetEase’s Fantasy Westward Journey completely breaks this law,Causing strong and effective suppression to 188bet login。
There are many reasons for this,The arrival of heavy-duty and high-quality products,Rising player demand, etc.,But more importantly, 188bet login entrance advantage is no longer absolute。
At the same time,What we are seeing is Xiaomi’s MIUI app store,Huawei’s App Store,188bet login type of architecture is in the terminal、The slow rise of ROM-level distribution platforms: Xiaomi Games’ annual revenue in 2015 reached 2.6 billion,Developers share 1.1 billion yuan,Game distribution reached 14.500 million。Data as of May 2015,The cumulative downloads of Huawei App Store have exceeded 10 billion times,Game center monthly revenue reaches 1.500 million yuan。
Also,The establishment of the Hardcore Alliance also illustrates the problem,On the bottom layer of traffic portal software,188bet login is gradually being bypassed,At the same time, the dispersed nature of mobile Internet traffic is not conducive to the convergence effect at the software level。
So,We see a re-release of TOS,I saw that Tencent, which has never made hardware, released a mini game console that connects mobile phones and TVs,Seeing that Tencent is moving towards a higher-level OS side in terms of a new generation of entrance 188bet login,Even the hardware-side layout。
Synthesizing it all,Tencent seems to be suffering from entrance anxiety,We don’t want some embarrassing situations in the mobile Internet era to reappear in the 188bet login era,So Tencent hastily released plans for 188bet login。
Tencent’s anxiety is actually a microcosm of all companies facing 188bet login,On this brand new platform,How to play everything,Want to start over again,This is an opportunity,Also a challenge。
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