my country’s largest online travel company has set its sights on the leisure and vacation needs of China’s over 100 million middle class，Especially second and third tier cities and outbound 188bet mobile login。June 16，Ctrip announced its first quarter financial results，Continue to lead the vacation market，And officially launched a new brand - "Very Travel"，Provide mid-to-high-end group tours on a large scale at prices lower than similar products、Free travel products。“We will continue to invest more in innovation and outbound 188bet mobile login business，Lay a solid foundation for long-term sustainable development”。Liang Jianzhang, Chairman and CEO of Ctrip said。

On the same day, Li Jinzao, director of the National 188bet mobile login Administration, conducted research at Ctrip headquarters，Listen to the progress of Ctrip’s “Tour Guide Free Practice Pilot”、And chat with Ctrip’s first-line tour guide。He affirmed Ctrip’s achievements in promoting 188bet mobile login reform and development and promoting “Internet + 188bet mobile login”，Encourage Ctrip to continue to innovate，Set an example in the industry，Benchmarking world-class，Provide better quality 188bet mobile login products and services for Chinese and foreign tourists。

Penetration rate reaches 20%, 188bet mobile login continues to be the leader in leisure vacation

From the financial report data，Due to the increase in group travel and independent travel business，This quarter，Ctrip’s 188bet mobile login and vacation business operating income is 556 million yuan，41% year-on-year increase，59% month-on-month increase。Reporter learned，This revenue scale significantly exceeds other similar listed vacation companies，Maintain the leadership in the leisure market。"Regardless of the transaction amount from vacation business、Income，Still traveling with a group、Free travel、Outbound travel、Domestic travel and other business，Ctrip has maintained its leading position。" Relevant people told reporters。

The consumption of 188bet mobile login and vacation products in my country is accelerating and is shifting to the Internet and smartphones，Market share is concentrated among industry giants。iRei、The latest reports from research institutions such as Jinli are displayed，The size of my country’s online vacation travel market has exceeded 70 billion yuan in 2015，The penetration rate in the travel agency market reaches 20%。Among them，Ctrip ranks first in market share，Become the leader in my country’s online leisure vacation market。The "2016 China Online Travel and Vacation Market Research Report" released by iResearch shows，In the overall market size of 70 billion last year，Ctrip ranks first with 21% share。

Released "Extraordinary 188bet mobile login" to increase investment in the leisure and vacation market

Plans to invest 1 billion yuan to launch "Extraordinary 188bet mobile login"，Ctrip is investing heavily in the leisure and vacation market。

"Extraordinary 188bet mobile login" is symbolized by "Five-star Tour starting from 999 yuan"，Provide up to 30% discount compared to peers，“Let China’s more than 100 million middle class get rid of the troubles of low-quality and low-price 188bet mobile login”。This group regards 188bet mobile login as a symbol of status and quality of life，Not satisfied with the large number of products with poor experience on the market。Ctrip is known for its service quality，Has 2.500 million mid-to-high-end users。Ctrip is still in Chengdu、Nanjing、Hangzhou、Wuhan、Chongqing and other cities launch large-scale marketing promotion，And with travel agency、Store launches 188bet mobile login 020 cooperation，To cultivate the mid-to-high-end market and mobile booking。

On the earnings call，Ctrip executive said，About "Very 188bet mobile login"，The company formulates marketing strategies every year based on the development of different businesses，This year we will not only focus on business in first-tier cities，Will be expanded in 2，Business in third-tier cities，The purchasing power of these cities is also very strong。In May, Ctrip also jointly conducted promotional activities with 188bet mobile login agencies in Chengdu and Chongqing，It seems very successful so far，Will continue to try in this regard。

Intensifying outbound 188bet mobile login: DuiduFake business contributes more than 60%

Except second and third line，Ctrip also targets outbound travel，The management stated that it will continue to increase investment in outbound 188bet mobile login business。It is reported，Outbound travel accounts for 60%-70% of Ctrip’s vacation business。The "Extraordinary 188bet mobile login" launched this time also focuses on outbound 188bet mobile login，Top ten extraordinary destinations，Except Shanghai Disneyland in China、Sanya etc.，The other 70% are outbound trips，To Europe、United States、Thailand、South Korea and others are the main targets。

Outbound 188bet mobile login has the greatest potential、The most competitive market，Research report shows，China’s online outbound 188bet mobile login market size in 2015 was 368.800 million yuan。Ctrip with 25.1% market share ranks first，Scale reaches 9.2 billion yuan。Industry analysts believe，Outbound 188bet mobile login products are relatively complex、Service guarantee is more important，Tourists will be more inclined to choose market-leading brands。

At the time of previous earnings release，Liang Jianzhang once said，Ctrip’s outbound travel products are the most abundant in China’s 188bet mobile login industry，All products and services sold through Ctrip are guaranteed by the company’s 7*24-hour service center and global emergency rescue system，This distinguishes Ctrip from other competitors，And enhance consumer trust and improve user stickiness。Recently，Sun Jie, co-president and COO of Ctrip, revealed at the World 188bet mobile login Development Conference，Ctrip has a huge number of Chinese outbound passengers，“Out of every 5 Chinese tourists visiting Japan，1 booked through Ctrip”。