Guest introduction

Host guest: Zhong Hui, Vice President of 188bet app download Business Group of Pathfinder Group

Seminar guest: Ke Yang, Director of Youku 188bet app download Channel

188bet app download, Chief Entertainment Officer of Huayi Jiaxin

Zheng Nairui, partner of Chunshi Capital

188bet app download, founder and CEO of Xbed Technology

188bet app download Run CEO Ye Yingtao

Ledao 188bet app download General Manager Chen Xu

Zhong Hui: Dear partners，Good afternoon everyone！I am Zhong Hui, Vice President of the 188bet app download Business Group of Pathfinder Group。

First of all, let’s talk about the charm of crossover，We will face all uncertainties in the future，All uncertain factors are the surprises and excitement that future crossovers will bring to everyone。I would like to invite six guests today who I am not familiar with,They are: Ke Yang, Director of Youku 188bet app download Channel、Qu Wei, Chief Entertainment Officer of Huayi Jiaxin、Zheng Nairui, partner of Chunshi Capital、Li Chuntian, founder and CEO of Xbed Technology、Let’s Run CEO Ye Yingtao、Ledao 188bet app download General Manager Chen Xu。

Research on new cross-border business innovation opportunities in 188bet app download consumption

New cross-border business innovation opportunities for 188bet app download consumption

Zhong Hui: The topic given to me by the organizer is very interesting，How to integrate 188bet app download consumption across borders。Everyone knows，Pathfinder Travel has acquired many companies，For example, Green Field、Yiyoutianxia、Xingzhi Exploration、Extreme beauty and more。In addition to traveling on behalf of Pathfinders，What I want to say today is: We also made a new crossover，For example, the clothes I am wearing today，It is a piece of clothing with our Pathfinder Travel 1U for u brand，In the future, there will be a travel brand called 1U for u，There may be another clothing brand also called 1U for u，This is what we are looking forward to in the future。I think the six partners here today all have their own understanding of cross-border travel in the era of mass 188bet app download consumption，Including some understanding of cross-border business models。So I want to give everyone a moment，Share what business innovation opportunities you think there are in the era of mass 188bet app download consumption。

Ke Yang: Thank you everyone！I am Ke Yang from Youku Travel。Actually, I am here to attend the Execution Summit today，In addition to roundtable discussions，We will also have a content release with Mr. Zhihui Liu later (Zhihui cooperates with Youku Travel)，That can also be regarded as a creative product of our new content under the 188bet app download consumption。Now let me share with you what Youku Travel has been doing，Including some ecological environments that we will continue to work on and support in the future。Over the past three years，We produced a program overseas called "Take You to Travel"，We are taking Li Jian、Laozai、Shang Wenjie、More than a dozen celebrities including Lin Yilun went to Europe、United States、South Korea and many other places，And went many times。Next during this year’s Olympic Games，We will take sports stars to the Rio Olympics。This is a crossover we are doing，A travel program with the theme of exchange of different cultural projects，We can make fine wine and take you on a trip、Movies take you on a trip、Music takes you to travel, etc.。

Ke Yang, Director of Youku 188bet app download Channel

Actually while doing 188bet app download，We have thought very clearly，We want to inject more fresh blood into the customized travel and high-end customized travel market that we have shared many times today。We bring more artists，Let the celebrities who are the favorites of C-end consumers in 188bet app download field、Artists share their travel experiences，Thus making travel different。Previous programs，We and Ctrip、Shijiebang has also cooperated on content，Follow China Eastern Airlines、Air China also cooperates，188bet app download part of the content is also a key layout of our overseas department。

Combined with the lifestyle of self-driving travel，We have done a project in China called "Extreme Route"，As of June 16th，There is another line being filmed outside。188bet app download project has taken two years from the beginning to now，Has already cooperated directly with many domestic car companies and local tourist attractions，Created a new content cooperation model for local self-driving routes，Also brings different themes to the self-driving lifestyle，For example, parent-child theme、Photography theme、Theme on the exchange of China’s intangible cultural heritage，We will also return 188bet app download city、Region、The most direct in the scenic spot、The best special activities are presented in 188bet app download way。

In addition, we not only produce our own content，We are still doing PGC、UGC，In this link，In addition to accumulating a series of travel-related self-channel programs that everyone has seen before，We also plan to cooperate with several platforms to launch a 188bet app download expert support program，We hope to continue to cultivate excellent travel experts for this market for a long time to come、New travel sharer。Only more and more sharers have a convenient condition to join such a content sharing process，Only can we open up more points in the 188bet app download chain，This is what we will do next。

In addition to the above PGC and UGC production content，Recently we are also working on VR strategy。Recently, VR has also been a hot spot that is very important for early travel experience，We hope users have an immersive experience，Including direct orders、Have a direct feeling before walking out of the house。Us and DJI、Zanadu has two cooperation projects on VR，These two VR projects are expected to be launched in 7、8、Will be launched gradually in September。Also，With DJI、The most beautiful China、Zanadu cooperates to find good B&Bs and good selected hotel projects around the world，These will bring you a new experience，This is our current attempt and effort in 188bet app download consumption。

Zhong Hui: Thank 188bet app download Ke Yang。Ke Yang，I suggest your boss transfer 188bet app download to the brand department。

Zhong Hui, Vice President of the 188bet app download Business Group of Pathfinder Group

Next，I want to ask Mr. Qu Wei Qu a question，There is a saying，There are several cross-border trends in 188bet app download consumption，How much do you know？

Qu Wei: Briefly introduce yourself，My name is Qu Wei，Hello everyone，Good Mr. Zhong。I don’t know much about the cross-border 188bet app download trend，But I think the biggest trend is to make all industries without boundaries，And this trend must also apply to the 188bet app download industry。In fact, cross-border means room for growth for all companies and individuals，For example, I am crossing borders，I have two identities，Because my last job was as senior vice president at Century Jiayuan.com，So one identity is an emotional expert on many TV channels，Another identity is the chief entertainment officer of Huayi Jiaxin, a listed integrated marketing company。So why can one person hold two jobs across borders？In fact, the key lies in a person’s potential and interest，So I think crossing borders can provide greater space for personal development。

Speaking of travel，There is such a saying，To understand a person，Go on a trip with him。You can fully understand this person by traveling，Do I have more similarities with you，See more of this person’s strengths and weaknesses，Do you like the advantages，Can shortcomings be tolerated。I made a lot of travel-related products when I was working at Century Jiayuan，For example, allowing single men and women to travel for the purpose of making friends，Their bodies and minds were filled with joy during the whole process，In fact, this is a 188bet app download integration marketing and promotion method。

188bet app download, Chief Entertainment Officer of Huayi Jiaxin

Currently I am responsible for entertainment marketing at Huayi Jiaxin，Recently we just acquired a Korean entertainment company，This seems to have nothing to do with 188bet app download，In fact it’s not the case。South Korea has many advanced mechanisms in entertainment，For example, the star-making system，Many friends around ask，Can my children or myself experience the star-making trainee system?？This aspect is closely related to 188bet app download，We can even form a long-term product through cooperation with 188bet app download organizations，The purpose is not just to travel，But to really give yourself more room for improvement。All of these are crossing borders，It seems that cross-border is actually fusion，Integration means future opportunities。Thank you。

Zhong Hui: Thank 188bet app download Mr. Qu，Mr. Qu believes that crossover means integration。Now we want to hear Mr. Zheng Nairui’s thoughts。

Zheng Nairui: I am Zheng Nairui from Chunshi Capital。I think the atmosphere was very commercial just now，Mr. Ke Yangke from Youku、Mr. Qu Weiqu from Huayi Jiaxin has talked about all the 188bet app download matters，I actually have nothing to add，But be an investor，Actually, I am also a 188bet app download person sitting on the stage today。

Chunshi Capital does a lot of technology projects，The 188bet app download industry also invested in two companies，The family is Youpu Travel，I just saw someone doing VR outside、Making drones，I think the activities of “technology + 188bet app download” themselves are a kind of cross-border。The crossover of 188bet app download includes the crossover of big consumption，Based on my judgment，It must be technology + 188bet app download or 188bet app download + a certain model。If 188bet app download is purely regarded as a branch of consumption，Then there is no cross-border。All consumers are doing the same thing: completing a consumption cycle，From the beginning of stimulating others’ consumption desire to the final completion of payment，Then do this thing over and over again，This is the essence of consumption。

Zheng Nairui, partner of Chunshi Capital

Give an example，I have been to the Pathfinder Experience Center many times。Pathfinder Experience Center is about 188bet app download、Sports、The best in outdoor combination，The overall design and atmosphere of the cross-border integration experience center are very good。

Zhong Hui: Thank you Mr. Zheng Nairui Zheng。The previous three people have already talked about their understanding of 188bet app download。The first one is that there are many 188bet app download activities that can take you on a trip。The second person talks about the relationship between crossover and entertainment，The third one talks about the relationship between 188bet app download and technology，So what does Mr. Li Chuntian know?？

Li Chuntian: Introduce yourself，My name is Li Chuntian。Now working on Internet hotel，188bet app download is a multi-boundary integration project。Crossover has actually been a hot topic for several years，I think integration and crossover is no longer a matter of height or intensity，It’s more of a problem of reintegration in dimensions。Once an industry boundary is reshaped，Both upstream resources and forms of competition will become diverse。Integration is actually a process of redistribution，It is difficult for any industry to escape the stage of integration。

188bet app download, founder and CEO of Xbed Technology

so far，Whether in the 188bet app download industry or the hotel accommodation industry that I am more familiar with，The current opportunities and challenges are very real。A friend said this while chatting this morning，Your current solution is very Internet-based。I’ll tell him，Actually, I am not an Internet person，I am a practitioner with a long-term experience in operating a large hotel chain。Actually, there is no concept of Internet people in my eyes，The difference is that you can either write programs，Either you can’t write a program。And Internet thinking is no longer a certain boundary across borders，More integration of traditional industries，Integration of traditional industries，Not even just fusion，And split again，These all exist objectively。Thank you！

Zhong Hui: Thank 188bet app download Mr. Li，Mr. Li made a very important point，Tell us to cross the border。So, does Mr. Ye have any opinions to share with 188bet app download?？

Ye Yingtao: Hello everyone！I’m here to run, Ye Yingtao。I think，In fact, crossing borders is inevitable，Because the entire user life cycle has been constantly crossing boundaries。Using a running project I am currently doing as an example。This is from online to offline，From sports to 188bet app download，Provide a comprehensive running service for millions of elite runners in China、Physical training and rehabilitation、Event、Marathon travel services，Covering the entire user life cycle。In addition, we are also following Zhongxin、To start cooperation in sports and 188bet app download，Like running、Outdoor、Cycling、ice and snow、Physical training、Surrounding travel, etc.。At the same time，We also cooperate with Holiday Inn and others to organize "sports + vacation" scenic spots events in resorts，Also following 517、Going away、Elong and others cooperate on sports 188bet app download platform。

What do I think about 188bet app download issues？The runners start crossing the boundary when they enter the running service station and start running，The services provided are 188bet app download with equipment；If you find an injury while running，Our services must be as good as medical care、Rehabilitation 188bet app download；And about the event，Meaning that we have to cooperate with resorts or city governments, including cross-sector cooperation from all walks of life。So since we want to serve，We must keep crossing borders，This is a point of view I share with you。

The relationship between cross-border and traditional 188bet app download

Zhong Hui: Mr. Ye has many of the same ideas as Pathfinder Heroes。The first few are from relatively innovative fields，The next one is from a traditional industry，Mr. Chen Xuchen has been a traditional travel agency for more than 20 years，Travel in Japan and South Korea，How do you understand the changes between 188bet app download and traditional industries？

Chen Xu: Hello everyone，I am Chen Xu from Ledao Travel。Ledao Travel is a cruise company focusing on Japan and South Korea，Now we have added study tour products。Ledao Travel has witnessed the development and continuous upgrading of China’s outbound 188bet app download in the golden decade，It is also developing and growing in today’s environment。May this year，Ledao has a new identity，Ledao joined Juesheng.com，Become a must-visit section for decisive online travel learning。The ancients had a description of traveling and reading，Reading thousands of books is not as good as traveling thousands of miles，Traveling thousands of miles is worse than meeting countless people，But now it may be called another way，Read thousands of books and travel thousands of miles，To become a better self，Let’s go together。

Ledao 188bet app download General Manager Chen Xu

So how do traditional industries cross borders with new industries?，In terms of travel agency operations，You can see the difference from other industries from its taxes and fees。Travel agencies pay tax on the difference，It brings cash flow and customer flow to other industries，But there is no direct profit from other industries，It is a diversion entrance，So its cost may include a variety of costs。We always thought before，Anything that can bring people together can be combined with 188bet app download，Because there will be cash flow if there are people。Now we may prefer to say the other way around，Points that can gather high cash flow to a greater extent will become our cross-border direction，Thank you！

Zhong Hui: I think Brother Chen Xu has changed a lot，Since he crossed the border，Said a lot of words that I never mentioned before，I think it’s great。Everyone mentioned before that 188bet app download is what we must do，188bet app download needs to be combined with technology、Combined with others、Combined with traffic、I’ve talked about combining it with money。I want to talk about the crossover of Pathfinder，I have been in traditional industry management for nearly 17 years，Joined Pathfinder Group last year，The group focuses on the integration and integration of some sports and outdoor frameworks。I have some confusion and would like to ask six people for advice，For example，Pathfinder has 1,700 offline stores，But how can our products be combined with outdoor use，This problem has been bothering me。At the same time，Pathfinder has actually invested in a lot of sports projects，Such as Le Dong Tian Xia、Ogilvy Health、FitTime, etc.，But I don’t know how to combine it with these investment projects。Including Brother Ke Yang just talking about entertainment，We are also preparing to take the Olympic champion to Brazil，We also have the popular program "Our Rules" on Anhui Satellite TV，This is a program of running men in scenic spots，Very well done，But I don’t know how to convert traffic and users，This is actually a challenge。So my question is，Is it certain to win if you cross the border？What is the biggest challenge that 188bet app download brings to us？

What challenges will 188bet app download integration bring to enterprises

Chen Xu: Actually，I have seen a data before，The probability of success of complete innovation is 1 in 4，The chance of successful imitation will be 4 times higher，is 44%。In other words，When there is no previous benchmark as a reference when crossing borders，The probability of success is very low。So in the process of 188bet app download integration，We need to accumulate more，I think this is the biggest challenge。

Zhong Hui: Mr. Chen Xu’s point of view is，188bet app download integration is an innovative thing，Destined to face great challenges。

Ye Yingtao: Let me talk about the challenges we face 188bet app download three perspectives of sports.

188bet app download Run CEO Ye Yingtao

First，Professionality。For example, we take runners to run a marathon，Generally, running a full marathon will close in 6 hours，Half marathon closes in three hours，You must have professional knowledge to organize 188bet app download activities。Second，In the process of crossing the border，It is a process of cultivating user habits。Our crossover itself is innovative，So we must let users’ habits be gradually established in these activities we organize，Let users see similar products on the market from their original consumption habits，In this way, our brand can gradually spread and become bigger。Third，Quantitative data operation system。We have done a lot of 188bet app download things，Of course there are many traffic conversions from online to offline，But the question is whether offline store traffic has been converted into online product sales。If we don’t have a good place to establish the data system，How much traffic do I think there may be?，How many conversions are there，What will be the unit price after conversion，But there is no operational system for quantitative data，I think the possibility of 188bet app download failure is very high。I basically have these three ideas。

Zhong Hui: OK。188bet app download professional，Traffic is more important than conversion。188bet app download good。

Qu Wei: I only have one question，How to make 188bet app download users become your users，Actually, I think this is the biggest challenge。If the 188bet app download mentioned just now is only at the promotion level，A publicity stunt，Then it is just an activity。But really turn it into a product，And retain 188bet app download users for a long time and improve user stickiness on your platform，This is the most fundamental。Solved this most fundamental problem，Users who cross over will stay with you for a long time。So don’t treat all crossovers as a marketing gimmick，If you want to really keep users on the platform, use it，To carry more 188bet app download content in your genes。

Zhong Hui: Turn the users acquired across borders into your own users，That’s 188bet app download good。Next，Mr. Li Chuntian。

Li Chuntian: I think，The matter of crossing borders，Don’t cross borders for the sake of crossing borders，Unless there are two important driving forces。First，The need for scarce resource solutions，That is, the attractiveness of a large customer group with enough charm needs to cross borders，Otherwise，The risks and costs of crossing borders are actually quite high。Second，During 188bet app download operations，Actually a change in mode，Instead of a marketing，It is a strategic change rather than a tactical change，At the same time, its core challenge lies in，Whether the two majors can be taken into account in the design process of the operation system、Integration of two fields，This is very important。

Ke Yang: Cross-border innovation is all about innovation，Innovation is very important。But I think the crossover is at this point in time，Seizing the opportunity is also very important，The key is at which points we can do it for the first time。For example，We did an event yesterday，Live broadcast of Wu Xiaobo’s activities of selling Wu wine and sharing 188bet app download on the small island of Qiandao Lake in Hangzhou in 1999，The effect is very good。Solved the problem of how to retain users that Mr. Qu just mentioned，We directly have subscription conversions，And also solved the problem of sales conversion，Because we still have connections with e-commerce，In the process of getting through，In fact, how to use live broadcast to bring together what you are best at for the first time and make a crossover，This is a challenge in itself。

Summit siteZhong Hui, Vice President of Pathfinder Group’s 188bet app download Business Group, leads the audience in activities

Zhong Hui: Let each of our guests explain crossover in one sentence，We need to use the language of 188bet app download to talk about 188bet app download，You cannot use your own language。Let me talk first，Let’s give an example，I just finished participating in the "Gobi Eleven Challenge" event hosted by Xingzhi Exploration，And I’m very proud to say it，I am the one with the shortest time among our Pathfinder group，And I haven’t trained for a day。I am very proud of myself，Walked 126 kilometers in 4 days。

I want to say，The road across borders is very difficult，I use the slogans of other sponsoring partners to show my determination。For example, one of the sponsors of this Gobi Challenge is called Red Bull，Red Bull’s slogan calls you to have more energy than you imagine，Our partners here，Your energy is beyond your imagination，The future of China’s 188bet app download industry depends on you。The slogan of the second sponsor named Jeep also particularly touched me，Use your strength to make your feelings come true，All crossovers，Are all travel APP innovation projects successful，Ultimately depends on your strength，Finally, I use a sentence from Pathfinder，Pathfinder is born for transcendence，This is my personal conclusion。So，I hope the six partners can also summarize it in cross-border language。

Chen Xu: This is not only a method of learning but also an attitude towards learning，Studying and traveling can always be combined，The same sentence I just said，Read thousands of books and travel thousands of miles，Let’s go together。Thank 188bet app download。

Ye Yingtao: Thoughts and ideas after crossing the boundary，Three years ago I was still a fat man weighing 240 pounds，lost weight to 80 pounds 188bet app download running，Let’s run。Making happiness，Transmit positive energy，Provide quality services。

Li Chuntian: The cross-border integration of the 188bet app download industry has just begun，Still in the early stages，I am willing to work with you to explore greater space in the future，Friends, let’s work together。

Zheng Nairui: Say something investors should say in the final summary，188bet app download is a good industry，Crossover is a good excuse for packaging or to divert attention，This is a remark to pour cold water on。But what follows is to encourage everyone，Do what you are good at，Crossing borders is not particularly difficult。

Qu Wei: 188bet app download itself is cross-border，Because it gets a person out of the house，Crossing national borders。So，Cross-border means breakthrough，Breakthrough means growth，Growth means success。Thank you！

Ke Yang: To put it simply，Make a more segmented 188bet app download，Our life is more than that，Let’s go see a better world。

Zhong Hui: Thank 188bet app download again to the six guests，Thank 188bet app download too。I hope our discussion can leave 188bet app download with some inspiration，The seven of us stood shoulder to shoulder in a brotherly manner in front of the stage，Bow to everyone，Thank 188bet app download！