January 20 not long ago，Sunac Cultural 188bet login Group won one of the major awards of the fifth "Dragon Bird Award" - the 2020 "Anti-epidemic" Special Contribution Cultural 188bet login Group，Intended to recognize and recognize his outstanding contribution in the fight against the epidemic in the past year，Actively fulfill social responsibilities, etc.。

And this is just one of the many important awards won by Sunac Culture and 188bet login in 2020，Behind these industry-recognized achievements，is the business model of Sunac Culture and 188bet login、The superimposed effect of multiple elements such as corporate philosophy。

As a leading travel company，Sunac Culture and 188bet login also faces multiple uncertainties in the general environment，Its new project will be launched in 2020、Carry out new expansion in urban areas，We are also exploring the existing open business model to go “further”，And try with the industry chain、“Cross-border integration” of ecosystem enterprises。

In early 2021，When we look back at the important moments of Sunac Cultural 188bet login in 2020，New area to it、New operation、New business formats and many other new elements、Analysis of new changes，Understanding the changes and changes in the 188bet login trend during the epidemic，Have more knowledge and thinking。

Exploration of 188bet login areas, expansion of 188bet login projects and 188bet login regions

Reviewing the cultural 188bet login industry in 2020，The industry is intersecting with change and stability under the epidemic，On the one hand, changes in consumer travel distance and demand psychology，Resulting in the cultural 188bet login product supply system changing，Both destinations and cultural 188bet login companies must look for new leveraging points；On the other hand，The transformation and upgrading of cultural 188bet login industry in destination industries、The role of consumption promotion has not changed，Even more relied on，Many signs can be seen from the continuous signing/investment of cultural 188bet login projects in various provinces and cities，Destination and cultural 188bet login companies are choosing between each other，About Wenlv Highland、The fierce competition in the new consumption field of cultural 188bet login has not changed。

As one of the representative travel companies，In line with the above background，Sunac Cultural 188bet login has three main lines of business expansion in 2020，Including but not limited to new regional expansion、Exploring new areas、Creation of new business formats。

2020，Follow Xishuangbanna、After Kunming，Two major benchmark projects in Sunac Cultural 188bet login Southwest Region in September 2020-Chengdu Sunac Cultural 188bet login City、Chongqing Sunac Cultural 188bet login City opens one after another。

Chongqing Sunac Cultural 188bet login City

Among them，Chengdu Sunac Cultural 188bet login City is positioned as "the land of abundance and the joy of the city"，Inject Tianfu culture and Sichuan style，Jing、Idle、Elegant landscape，With Chao、play、Cool product fusion，The cultural heritage of old Chengdu and the life aesthetics of new Chengdu complement each other；And positioned in the "majestic landscape，The Chongqing Sunac Cultural 188bet login City that is always boiling，Integrating Bayu cultural elements，A one-stop solution to meet the travel and vacation needs of all ages in all seasons。It also creates e-sports、Extreme sports、LiveHouse and other trendy formats，Matching the “trendy” needs of young people。

“Chengyu CP” broadens Sunac Cultural 188bet login’s “Southwestern Happy Territory”，Bringing new products and services to cultural 188bet login consumption in Southwest China，Also provides new experience for Southwest cultural 188bet login industry、New vitality，Enrich and upgrade new cultural 188bet login supply in southwest destinations。Place it in the context of the Chengdu-Chongqing Economic Circle，The collaboration between Chengdu and Chongqing Sunac Cultural 188bet login City，In order to open up cultural and 188bet login exchanges between the two places，Building Bashu Cultural 188bet login Corridor，Activating the endogenous development power and economic vitality of the "Twin Cities Economic Circle" provides the possibility。

And the opening and operation of these two cultural 188bet login cities，Also enables Sunac Cultural 188bet login to achieve success at the end of 2020，Achieved the layout of first- and second-tier core cities across the country, including the Southwest Cultural and 188bet login Highlands，Including 13 Sunac Cultural 188bet login City，5 tourist resorts，8 conference and exhibition centers、Nearly 30 cultural and 188bet login towns，covering more than 50 parks、Nearly 90 businesses and nearly 150 high-end hotels。

One of the important details is，As of the end of 2020，The two cultural 188bet login cities in Chengdu and Chongqing have received more than 12 million tourists，Won the “New Landmark of Cultural 188bet login in 2020” selected by Chengdu Commercial Daily，And awards such as “Chongqing’s most beautiful night scene check-in place” selected by the Chongqing Municipal Party Committee Propaganda Department。The innovative and precise positioning of the two major projects and the multi-dimensional construction of a new trend experience，It is the key。

Night tour project is an important carrier and entry point，This is not just an optimization and iteration of cultural 188bet login project formats，It is also the direction of the night economy that drives urban consumption and demand。Last year，Sunac Cultural 188bet login launches "Yeyeyeyeali" themed night tour， The opening day of Chongqing Sunac Cultural 188bet login City on September 26，Ten Sunac cultural 188bet login cities and resorts open simultaneously，Creation of an immersive night tour scene with Ahri as the main element，It will increase points for participating Sunac cultural 188bet login projects，“Ari Langyin Party”, “Ari Yeah Snow Party”, “Ari Ocean Night Diving”, etc. are integrated into the trend、Dynamic、Interactive and novel themed night tours，for water、Snow、Haiyuan Paradise brings a variety of fun night tours，New experience、New consumption and stickiness of existing customer groups、Mining and opening up incremental customer groups，Achieve more traffic。Sunac Culture and 188bet login data display，Within 8 days of National Day Golden Week last year，The total number of tourists received by its ten cultural 188bet login cities and resorts exceeds 6 million，Paradise、Business recovery is ahead of the overall industry level。

End of last year， "Yeyeye Ali" theme night tour won the China 188bet login Academy's "Top Ten Innovative Projects for Integrated Development" award，The project passes Culture、The integration of 188bet login and modern technology，Create IP-led night travel products and new consumption scenarios，Brings you a new gaming experience，Ideas and measures provide reference for industry exploration。

"Yeyeyeyeali" theme night tour

Behind a continuous consumption diversion，Of course there is more than one new business format to create，In new areas、More entries into new markets，Superimposed on a more systematic product composition of Sunac Culture and 188bet login，Ice and snow projects have become a “fashionable” entrance，Multiple policies at national and local levels、Winter Olympics Bonus、The existing trend of the ice and snow market、The size and needs of the new middle class, etc.，All indicate irreversible room for growth in the field of ice and snow 188bet login。

Currently，Sunac Cultural 188bet login is already in Harbin、Guangzhou、Wuxi、Kunming、Chongqing and Chengdu have built and operated 6 Sunac Snow Worlds，The total construction area reaches 29.850,000 square meters，The annual passenger flow is about 3 million。

The north-south layout of these ice and snow projects，In line with the country’s ice and snow strategy of “expanding south, expanding north, and advancing east”，In line with the current development trend；At the same time，Sunac Ski School established by Sunac Culture and 188bet login，Currently, the number of annual trainings exceeds 500,000。The Sunac Athletic Team established，Selected ski masters recognized at home and abroad as coaches，Open training camps regularly，Go to the campus to carry out the "Ice and Snow on Campus" charity event，Promoted the widespread popularity and professional improvement of skiing among the public；Also，Established Sunac Ski Club，Building a very active community system in the snow circle for ski enthusiasts，It is to expand the market: new area、New customer group、New Market。

Here，Past year，Sunac Cultural 188bet login’s new actions reveal two main lines: one is policy、Market same frequency；The second is to promote the optimization and upgrading of its own projects and business sectors。Two lines cross，Actuates both supply and demand，Achieve synchronization with industry development。

Dual system resonance, expanding the “happy ecosystem”

Cultural 188bet login project upgrade、Business territory expansion，In the end it all comes down to “operation”，Create a new project、Building new business formats is an intuitive operation method，But the deeper operational test lies in，One business format is more important、Projects and business chains with more complex systems，How to create an entrance to iterative space，And the possibility of maintaining continued vitality and competitiveness？

Open、Ecology，are the two keywords given by Sunac Culture and 188bet login，This has a more intuitive expression in 2020。

Sunac Culture and 188bet login hopes to give consumers the right to choose，The original intention of its open management is to build an open resource platform，Includes two core landing points，The first is an "open park" that allows free admission without a large ticket，The second is to open up to partners to build more diverse scenarios。

Open management objectively brings a larger user group to the project，Diverse new scenes、The new experience encourages more users to increase the length of experience and expand the depth of experience。Sunac Culture and 188bet login data display，During the post-epidemic recovery period from July to August last year，The number of visitors to Sunac Park nationwide increased by 21% year-on-year。

At the same time，Open management also helps to deeply explore a person's different consumer needs through "one person has thousands of faces"，This will help to find channels，Find the target customer group and customize products for them，This will provide more reference for subsequent business format import and updates，The entry of cooperation resources is also more precise and open。This makes it possible for Sunac Cultural 188bet login to achieve “borderless linkage” when expanding external cooperation，Better linkage of cooperation resources，Release the vitality of traffic，Further activate the scene experience value，Make products more attractive to consumers；At the same time，By uniting multiple partners，Form a larger ecosystem for the creation and supply of content products，Form a richer and more diverse entertainment experience in the cultural 188bet login city。

The operating model of Sunac Culture and 188bet login can be analyzed from the two levels of internal system and external system。

Internal system，First, the internal coordination of the Sunac system，For example, the above-mentioned "Yeyeye Ali" is an innovative exploration of IP reality，is a new benchmark for "cultural 188bet login +" industry integration jointly created by Sunac Cultural 188bet login Group and Sunac Cultural Group，From content、IP，Go to offline scenes、Product extension，Form a closed-loop business chain，This will have more manifestations in the future synergy and mutual promotion of the business of the two groups。

The second is to open up the entire cross-domain and cross-business chain within Sunac Cultural 188bet login、Deeply cultivate the vertical interest ecology。Sunac Culture and 188bet login’s fully ecological online membership platform Sunac Culture and 188bet login Club came into being，Open up various projects and diverse business scenarios under Sunac Cultural 188bet login，Serial user-product-service，Achieving a closed-loop online and offline experience。Based on this membership platform，Sunac Culture and 188bet login has created Sunac Skiing、Diving、Sailboat、Esports、Running、Gourmet、Golf、Skateboard、Nine major vacation clubs。

To the end of last year，The number of members of Sunac Culture and 188bet login Club has exceeded 10 million，It only took 4 months。Collection and precipitation of large amounts of user data，This is how Sunac Cultural 188bet login outlines “personal customization、Thousands of people, thousands of faces” products and experiences，With considerate and precise "priceless service"，Able to meet the travel and vacation needs of different customer groups in a differentiated manner。Data collection and analysis of online user experience habits，Can feed back the various operations of the Cultural 188bet login City，Achieve more efficient resource optimization configuration，Promote the positive circulation of the business chain。

External system，Can be understood as the “Greater Sunac Cultural 188bet login” built by Sunac Cultural 188bet login + external partners，Revolving around their respective existing stock advantages including but not limited to resources、Products and traffic, etc.，Achieve cross-border、Cross-domain and circle-breaking integration，Form a mutually beneficial industrial chain and ecosystem，In turn, it will bring incremental markets to enterprises in all aspects，For example, new traffic conversion、Enter new fields and new areas, etc.，Sunac Cultural 188bet login is one of the core links，It also has strong industrial platform attributes。

In the circle of partners of Sunac Cultural 188bet login，Including but not limited to Tencent、Sina、NetEase、Aliyu、Yuepaoquan、QG E-Sports Club、People’s E-Sports、China Ice and Snow、Sinopec、Bank of China、Shanghai Pudong Development Bank、Huazhu、Wukong travels, etc.，Covering the Internet、Sports、Esports、Financial payment、Accommodation and travel fields，Their commonality is reflected in the similarity and overlap of target customer groups，And the existing needs of the customer group are met、Space released by tapping potential needs。

The case of “Happy Internet Platform” created by Sunac Culture and 188bet login，Also won the "Top Ten Cases of Integrated Innovation Development" award from the China 188bet login Academy last year，Indicates that this model has attracted industry attention。

Take Sunac Ski Club as an example，This is a case that can better reflect the internal and external ecological operations of Sunac Cultural 188bet login。

Ski club members can ski freely at any 188bet login Snow World in 6 locations across the country，Regular members-only events are integrated into the event、Music、Esports、Various elements such as trends，Give members a richer social life besides skiing、Values ​​such as entertainment and learning。

188bet login Ski Club

can be found，One，6 188bet login Snow Worlds have been laid out in important areas，Covering a large number of users，Club members gather users in these areas，Form an interconnected traffic pool，As a result, the basic traffic of a single snow world is larger；Part 2，Diversification of snow world experience formats、Effective extension of the consumption chain and improvement of consumption stickiness，There are also increments to the basic traffic (such as breaking the circle)，Everything needs to be stratified in terms of supply around the target customer groups、Chainization，Event、Incorporation of music and other elements，Become needed；Part 3，What to play、Who to play with，What are the characteristics of this "playing circle" etc.，Social、Community becomes the key，These also need to be screened by diverse leisure and entertainment formats、convergence，Thus achieving the stratification of club members。

Sunac Cultural 188bet login’s innovative methods and performance in the ice and snow field，It has been widely recognized in the industry，In the selection of the 5th WSTOPS Winter Tripod Award, which is known as the "vane of the ice and snow industry"，Sunac Cultural 188bet login Group and Sunac Ski School respectively won the "Best Reputation Ski Resort Operation Service Provider of the Year"、 “Best Reputation Ski Training Institution of the Year”。

The development context behind “anti-epidemic”

Refer to public data，The year 2020 that just passed，Although the cultural 188bet login industry has been hit hard by the epidemic，But the overall trend of recovery has been maintained，Chinese and Chinese 188bet login operators、The actions of enterprises are one of the main reasons。

The “Happy Ecosystem” built by Sunac Culture and 188bet login，While bringing joy to the people，It also provides the basis for practicing social responsibility。

At the beginning of the epidemic last year，Sunac Cultural 188bet login will reduce rent for tenants and work with partners to tide over the difficulties；May last year，“There is always joy to warm China—Sunac Culture and 188bet login·Priceless joy” launched，Activity covers eight major cultural 188bet login cities and resorts under Sunac Cultural 188bet login，Providing a free travel product portfolio to frontline workers who have worked hard in the national anti-epidemic operation，Recognized by all walks of life。

This free tour，Taking advantage of Sunac Cultural 188bet login’s scale and size，Integrate omni-channel resources，Including gathering the participation of multiple partners，Realizing support and collaboration in the industrial chain。from this，Free tours are provided through diverse cultural and 188bet login experiences，Meet consumer needs，Also allows Sunac Culture and 188bet login and its industry chain partners to communicate with consumers during the epidemic、The market stays connected。

Among them，An important detail of the free tour is “adapting measures to local conditions”，It was implemented according to the principle of “one place, one policy”，Each Sunac Cultural 188bet login City and resort has customized designs based on their respective business types，Taking into account the commonality and individuality of the products of each cultural 188bet login city，We also provide different combination products for each cultural 188bet login city for free，Leave room for independent play in matching corresponding needs。

This activity is also related to the above-mentioned open management，Zero threshold admission + more diversified product experience free combination，Realize the further extension of “Happy Free” in the breadth and depth of product services，Different from most "free tours" on the market at that time，Really implement “cultural 188bet login to benefit the people”。

Sunac Culture and 188bet login also took advantage of this event，will be the consumer、Industry chain partner、Effective series connection of city destinations，Realize new requirements、New supply correspondence，Promote the recovery of enterprises and cultural 188bet login industry。

The epidemic has also had a great impact on the employment of young students，All cultural 188bet login cities and resorts under Sunac Cultural 188bet login Linkage，A total of more than 2,000 formal and internship positions are provided to major technical secondary schools across the country，Diverse positions meet different majors、Required for different interests，Help them improve their social practice capabilities。Based on outstanding anti-epidemic performance，On January 20th，Sunac Culture and 188bet login won the fifth "Dragon Bird Award" for the 2020 "Anti-epidemic" Special Contribution Cultural 188bet login Group。

Sunac Culture and 188bet login actively fulfills its corporate social responsibilities，Also uses product features to carry out ecological and environmental education，Including relying on the rich marine biological resources and ecosystems of Sunac Ocean World，Carry out a series of sea world environmental protection themed science popularization activities for tourists。Sunac Ocean World has also become the “Into the Ocean” organized by primary and secondary schools across the country，An off-campus practice base with the theme of "Care for the Marine Environment"。In 2020, Sunac Culture and 188bet login produced a total of four environmentally-themed film and television contents，Conducted more than 20 special research activities on marine environmental protection，Received nearly 10,000 people from special research teams，Direct communication covers nearly 650,000 people。

Looking back at Sunac Cultural 188bet login in 2020，We can roughly outline its development context: 1，In the tide of cultural 188bet login that is still moving forward despite obstacles，Opportunities in the cultural 188bet login industry are still obvious，Further promote the layout and implementation of cultural 188bet login projects、Regional expansion；Part 2，Cultural 188bet login demand before and after the epidemic、Changes and changes in supply，It is urgently needed to make breakthroughs in the operation of cultural 188bet login projects，Build a more complete industrial chain、Mutual beneficial ecosystem has become one of the must choices；Part 3，In an environment of uncertainty，Open ideas、Cross-border integration，To actively fulfill social responsibilities，With the power of core enterprises，Work together to fight uncertainty，Move forward with determination，Create more opportunities for the recovery of the cultural 188bet login industry。