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Guest introduction
Host guest: Assistant President of Jingyu Group,Founder of 188bet Live Casino Committee of 100: Ren Guocai
Seminar guest: Managing Director of CITIC Industrial Fund: Hu Tenghe
Chairman of Taiwan Smart 188bet Live Casino Industry Association: Wu Huien
Executive President of Summit Intelligence: Liu Hui
Assistant to the President and Strategic Investment Director of CYTS Holdings: Ding Chongyang
Member of the National Development and Reform Commission’s “Internet+” Action Expert Advisory Committee,Former Director of Zhejiang 188bet Live Casino Information Center, Chairman of Zhejiang Intelligent Travel Information: Wang Chengshe
Deputy Director of Mianyang 188bet Live Casino Bureau, Sichuan Province: Jin Chao
How to innovate the cultural 188bet Live Casino ecosystem?
Ren Guocai: Business model innovation is inseparable from market trends、Grasp the demand。The innovation of most Internet companies is innovation on the channel side。But is there any innovation in the product at the destination??Is the hotel innovative??Is there any innovation in the scenic spot?If these are not innovative,When we arrived at the destination, the experience was still the same as now。The issue we discuss today is how to innovate the cultural 188bet Live Casino ecosystem,I slightly modified it to be innovation on the supply side of 188bet Live Casino。
Assistant President of Jingyu Group,Founder of 188bet Live Casino Committee of 100: Ren Guocai
The 188bet Live Casino supply side usually talks about the six elements of 188bet Live Casino supply: food, accommodation, travel, shopping and entertainment,The form is usually mainly scenic spots and hotels。
May I ask Mr. Hu Tenghe,In corporate practice,What are the explorations and experiences in traditional 188bet Live Casino innovation?
Hu Tenghe: Introduce yourself,In the 188bet Live Casino circle, we started to invest in 188bet Live Casino in the past three years,CITIC Private Equity Fund is a private equity fund with 80 billion assets under management,We have a big platform in the 188bet Live Casino field called Zhongjingxin,Zhongjingxin invests in domestic scenic spots。
Talk about 188bet Live Casino in scenic spots,I think supply-side 188bet Live Casino is a very good proposition。Our first project of Zhongjing Credit Investment is Baishishan,Baishishan is a traditional tourist attraction,We use leisure methods to transform ideas。We launched a glass plank road project for Baishi Mountain in 2013,Launched to market in 2014。The glass plank road exploded the market in September 2014,Few people knew about Baishi Mountain before。Tencent News Report on September 14th: Over 10,000 people traveled to Baishi Mountain every day during the National Day Golden Week,Baishishan becomes the focus。
Managing Director of CITIC Industrial Fund: Hu Tenghe
As supply-side 188bet Live Casino,As a traditional scenic spot, we should consider customer experience and leisure as much as possible,Transform participatory projects into traditional scenic spots。
Ren Guocai: The highest level of 188bet Live Casino in China is 5A-level 188bet Live Casino,212 now。Baishishan is 4A,Stand out among thousands of 4A 188bet Live Casino。
May I ask Mr. Liu Hui,Dingfeng Intelligent Industry is one of the earliest companies to make plans,Later involved in the operation and management of scenic spots。Scenic spots are a traditional form of 188bet Live Casino supply,What innovations will be made or what results will be achieved after intervention in management?
Liu Hui: I am very honored today,I seem to be one of the few women among the guests。Dingfeng Zhiye is engaged in 188bet Live Casino creative services,How to build around、How to manage、How to sell、How to invest in four aspects of market demand to build an industrial system。Including planning and design、Scenic Area Management、Scenic spot marketing and establishment of cultural 188bet Live Casino group for investment,And industrial M&A funds, etc.。We manage nearly 30 scenic spots ourselves,We also invest in similar scenic spots or provide specialized hosting services,Manage scenic spots like a hotel。In the process of scenic area planning or scenic area management,Innovation in cultural 188bet Live Casino is a topic that troubles everyone,Because cultural 188bet Live Casino is the core selling point of all scenic spot products,But it is actually very difficult to create。In this process,Some of the experiences we have accumulated include the following:
Executive President of Summit Intelligence: Liu Hui
First,Cultural 188bet Live Casino is a combination of sensibility and rationality,In addition to building a chain of consumption and industry,Also needs to be in function、Service and experience to meet people-oriented needs。In fact, emotional needs are the most important,So now we are in planning, design and scenic spot operation,They all advocate feelings first、Emotion-based。Only those with sentiments can create sentimental cultural 188bet Live Casino products,Our products focus on integrating with nature,Dialogue with Ecology,Also focus on dialogue with yourself。Calming down、On the concept of slowing down,Taiwan’s experience and practices in many aspects can give us more inspiration。
Ren Guocai: Feelings are the basis,Return to original intention,Return to the essence of 188bet Live Casino services,Really people-oriented,Can you give me a specific case?
Liu Hui: We designed the glass trestle in Longgan 188bet Live Casino Area in Yunnan,The passenger flow reached 30,000 people a day during National Day,The project meets everyone’s consumption needs。In addition, Guizhou’s “Twenty-Four Turns” 188bet Live Casino spot is currently under management,This 188bet Live Casino spot is a less well-known 188bet Live Casino spot,Opened on October 1 last year,But it is a historical relic of the Stilwell Highway (the most dangerous road in the country)。So we are cooperating with CCTV's "Twenty-Four Turns" film during the broadcast,Planned a series of rallies,Hiking Torch Festival,Light up "Twenty-Four Turns" in various ways。On the opening day of October 2, 4,000 self-driving cars arrived at the 188bet Live Casino spot。
Ren Guocai: The best lake 188bet Live Casino in China is Qiandao Lake,The first-hand planning and promotion of Qiandao Lake was Wang Chengshe, who turned the then ordinary Xin'anjiang Reservoir into the best lake in China。A collection of the best five-star hotels in China。Wang Chengshe, can you please share,What work has been done or what can be done to help the innovation of tourist destinations or scenic spots?
Wang Chengshe: Today’s topic is cultural 188bet Live Casino,The core issue of cultural 188bet Live Casino now is how we can change it from just walking and seeing to having fun。The most core thing here is the revitalization of culture。We see so many ancient towns in China,Wuzhen is the most fun,Also the best brand currently。I think Wuzhen is very dynamic in its culture。You are like a simulated family B&B,There are children doing homework at the desk,In fact, this child does not live here,It is a simulated life scene。Please ask some old ladies to pick up the soles,Playing Guzheng,The old man is reading a book and many other scenes are animated。Secondly,The display of cultural technology,VR includes many things,It is very needed now。Why a large number of people choose to travel abroad,I think China’s scenery is no less than that of foreign countries,Even better。
Member of the National Development and Reform Commission’s “Internet+” Action Expert Advisory Committee、Former Director of Zhejiang 188bet Live Casino Information Center、 Chairman of Zhejiang Intelligent Travel Information: Wang Chengshe
Why so many people choose to travel abroad?I think it’s a product problem。Products especially in terms of cultural connotation,We are not creative enough。For example, the homogeneity phenomenon is very serious,Flowers have become a very important aspect in rural 188bet Live Casino or scenic spot 188bet Live Casino in various places,But our flowers are not creative enough,Everyone is planting rapeseed flowers、Sunflower,This is a question worthy of our reflection。Listen all the way today,I think the talk about online innovation through technological means is very good,Many things have created many miracles。But how to use cultural creativity to enhance the entire cultural 188bet Live Casino,A way to enhance the participation and experience of the entire 188bet Live Casino,Finally improve its efficiency,It’s something we all should do。
Ren Guocai: Traditional 188bet Live Casino innovation is armed with technology on the one hand,On the other hand, use cultural activation and cultural creativity to arm you,I also experience it very much,Everyone saw a lot of rapeseed flowers planted in the scenic area、Rice field,They are not landscapes themselves,But with creative patterns, it becomes a very attractive landscape。My own hometown is Hengdian Film and Television City in Zhejiang。It was a tourist attraction in the early days,Later, "25 Performing Arts" performed,Activate content。Extended to the in-depth experience of film and television culture,You can be an actor and act in a movie with the crew,You can use your wallet to play a role in one scene。This is a deep cultural experience。So how to innovate traditional 188bet Live Casino,Travel from the traditional six essentials of vegetarian accommodation, travel and shopping,The new six elements of 188bet Live Casino up to now, business, education, leisure, and love,This means that 188bet Live Casino also needs to innovate its business formats,Product innovation provides consumers with more unique choices。
Ding Chongyang is always the assistant to the president and strategic investment director of CYTS Holdings,188bet Live Casino Youth Travel Service has invested in Wuzhen、Gubei Water Town,How to innovate new business formats in investment projects?
Ding Chongyang: General Wang Chengshe introduced Wuzhen,Just two additional points: first,Wuzhen’s business 188bet Live Casino comes from the very exquisite and high-grade requirements of the scenic spot。Business 188bet Live Casino includes merchant 188bet Live Casino,The vast majority of scenic spot development methods are self-operated,The differentiation requirements for each business format and each merchant are very high。
Assistant to the President and Strategic Investment Director of CYTS Holdings: Ding Chongyang
Give an example,Recently a friend who makes silverware found me,Hope to enter Wuzhen,But there are already silverware makers in Wuzhen。It is impossible for two of the same category to exist。Let’s talk about Gubei Ancient Town,Everyone knows it is the Simatai Great Wall,It does not exist as an ancient town,So our Gubei Water Town is planned from the beginning、Implementation、Built and operated,It’s actually a mountain、Water、The largest cultural creation in this city,This kind of creativity and creation brings a different kind of experience to northern guests in Beijing and surrounding areas,It feels like a water town in the south of the Yangtze River。This itself is a kind of destination creation and 188bet Live Casino。
Ren Guocai: I visited Wucun not long ago。Everyone knows,Wuzhen is a group of ancient buildings with the former residence of Xiangzi as its core,called Dongzha,It is a former 5A-level scenic spot,Xizha was developed on this basis,Change to focus on leisure vacation and B&B,From homestays to boutique hotels and a variety of rich business formats,Start building Wucun now,Various health vacations,This is the systematic in-depth innovation of 188bet Live Casino destinations,Investors and entrepreneurs interested in tourist destinations,Wuzhen is worth understanding in depth。
Director Jinchao from Mianyang, Sichuan,188bet Live Casino have been plotting a plan to promote a self-driving hub in the West,What innovations have 188bet Live Casino made in this project,What results have been achieved?
Jinchao: We promote the western self-driving hub,Proposed by Sichuan Provincial 188bet Live Casino Bureau in 2013 plan,I was fortunate enough to participate in the construction of an online and offline comprehensive service platform for self-driving 188bet Live Casino last year,Can make a website online,Will be online within 3 months。Deputy Director of Mianyang 188bet Live Casino Bureau, Sichuan Province: Jin Chao
Offline system cooperates with 318 camping camp,Self-driving camps and motels were established along the way centered in Chengdu,Also at the hub location,Establishing a hub camp in Wenjiang District of Chengdu,Also includes automotive off-road、A gathering place for a series of self-driving 188bet Live Casino industry clusters such as sports parks。
Ren Guocai: The western self-driving hub has devoted the efforts of Director Jinchao,Transportation achieved、Integrated innovation of entertainment and accommodation,It turns out that the driving campground is the parking lot,There are not many facilities nearby。There is little innovation in this area,Director Jin Chao is the leader of China’s 188bet Live Casino innovation in this area。
I would like to ask Chairman Wu Huien from Taiwan,What is the most popular hotel industry in mainland China,It is a boutique B&B and 188bet Live Casino-themed boutique hotel。Taiwan is better at homestays than mainland China,What innovations in Taiwan’s treasure island are worthy of reference by the mainland??
Wu Huien: The Taiwan Smart 188bet Live Casino Industry Association was just established last year,Many smart 188bet Live Casino projects in mainland China are doing very well。All last year,There are many places in Taiwan that can be exchanged with the mainland。For example, 188bet Live Casino and cultural creation,For example, mainland souvenirs,Souvenirs are all the same,I didn’t even know what to buy when I returned to Taiwan from Beijing,Because I have bought everything I can buy。
Like leisure agriculture again,We call it industrial 188bet Live Casino,Taiwan is called a tourist factory、Tourist Farm。Talked a lot about innovation today,I feel surprised,In Taiwan, innovation is not as popular as in mainland China,Maybe the 188bet Live Casino development in mainland China has been very rapid in recent years,So I am very eager for innovation。I saw the exquisiteness of many homestays in mainland China on WeChat and Weibo、The sophistication is sometimes better than that of Taiwan。But 188bet Live Casino has long since moved from sightseeing to leisure、Lifestyle。Taiwan’s B&Bs may not be innovative,But you will feel very good if you experience it yourself。A lifestyle that I cannot experience anywhere else。There are big differences between Taiwan’s B&Bs and mainland B&Bs,Taiwan B&B is the lifelong dream of B&B owners,Whether you are renovating your old house or building a new one。
Chairman of Taiwan Smart 188bet Live Casino Industry Association: Wu Huien
The Taiwan 188bet Live Casino Bureau used to have a headache with B&Bs,It infringes upon the management issues of Taiwan’s hotel industry,However, the Taiwan 188bet Live Casino Bureau has formulated B&B management regulations,It can also be used as a reference for mainland China,There is no innovation in Taiwanese B&Bs,But it gives you a very comfortable and humane experience。
Taiwan leisure farms are very close to B&Bs,A member of our association owns the largest leisure farm in Taiwan,Not only ecological farms,There are also four-star boutique hotels and large banquet halls,The farm area is actually not large,But if I can help 188bet Live Casino as a tour guide,It will take half a day,The master told 188bet Live Casino this is a rainforest,Tell 188bet Live Casino every ecosystem。
A small suggestion for mainland 188bet Live Casino innovation,Innovation is not just personalization but humanization,Travel must focus on experience,Taiwan B&B makes people feel very comfortable,Come and share with you like family。The host of the B&B cooks a breakfast that is not very luxurious but very home-style、Lunch or even dinner,We will guide you for free。So spread the word here,Regardless of any factors in cross-strait politics,Come to Taiwan,Because there are many places in Taiwan for you to experience,Let the mainland 188bet Live Casino industry serve as a reference。
Ren Guocai: The essence of 188bet Live Casino is service,Service is people-oriented。I just mentioned a very important experience,We want people-oriented micro-innovation,A little bit closer to the needs of humanization,The things made in this way are more and more popular among tourists。
I also want to know Mr. Hu Tenghe,In addition to the operation and management of 188bet Live Casino,In recent years, we have also been developing and investing in new leisure and vacation formats,Can you share what kind of market opportunities you have seen and what you are planning to do to better meet this demand?
Hu Tenghe: Now we often ask ourselves,What kind of needs do we have that have not been met。There are many tourist attractions in China,If it involves weekend leisure vacation,Find a place to stay for two or three days,Whether it’s around Beijing or around big cities,There are still relatively few options for such products。We pay close attention to product 188bet Live Casino in the leisure and vacation market,So we are currently investigating and researching specific products at home and abroad。We did the world cultural heritage Kaiping Diaolou project in Guangdong,Now it is our holding project,On this basis we will build an ancient town for leisure and vacation next to it,Generally draw lessons from the characteristics of Wuzhen management in Gubei Water Town,Combined with local culture,Made with local cultural characteristics,An ancient town project for leisure and vacation。At the same time, we are working on the Youquan Ancient Town project around Hebei,Opened in September 2015,In the ancient town, we introduced tree flowers,It turned out to be an outdoor activity at night,We lead indoor normalcy,You can also do tree and flower beating performances during the day,Integrate local cultural elements,Produced the first domestic indoor tree-flowering performance,Fully recognized by consumers,We are also very open in exploring new business formats。
Ren Guocai: There are many opportunities for innovation in new 188bet Live Casino formats in China,China is in the best period of 188bet Live Casino development,There are many consumers and they are willing to spend money。Many products and services on the supply side have great room for improvement。
I would like to ask Mr. Wang Chengshe,You are very clear about consumer needs,Now also the chief consultant of Lishui City, Zhejiang,Can you talk about traditional Chinese tourist destinations in the light of Lishui City and where its 188bet Live Casino direction should be focused??
Wang Chengshe: There are still only a few places in China as shocking as Jiuzhaigou,But most of the places are not beautiful with mountains and rivers,What is the pursuit of 188bet Live Casino after all?I think traveling pursues happiness and mood,Create a relaxation。What can create happiness for everyone,What can increase family affection,I think this is what we need。80 acres of land in Songcheng, Hangzhou,Produces more than 1.6 billion in revenue every year,Far exceeds the income per unit area of Disney in the United States。After all, a lot of culture in Songcheng is very vulgar,But it’s very vulgar and brings a lot of happiness to everyone。Good mountains and good water cannot be boring,Get a B&B when you come up,The problem is that tourists cannot always look at the stars、Looking at the sky in a daze。Set off firecrackers is the best fun as a child,Firecrackers are not allowed in the city,Dedicate an area,Let tourists set off firecrackers、Light the sky lantern。I think tradition should copy these things from the past,I think that’s enough。As Mr. Ren said before,It is indeed a good period for 188bet Live Casino development。Embedding cultural atmosphere is actually not a noble thing,But copy traditional things,Revitalizing traditional customs,Let people feel the experience。
Ren Guocai: 188bet Live Casino supply-side innovation,I also share a case of Jingyu Group,There is a tent guest in Anji, Zhejiang,We built a small boutique hotel with 33 rooms in an ordinary tea garden,Comply with Internet rules,Very good-looking,People-oriented。The best shampoo in every room,Toilet paper is as comfortable as mother’s touch,Fully heated floor,Children can roll around。This is the reputation accumulated through small innovations。Each room sold for more than 3,000 yuan,House occupancy rate reaches 90%。We opened a second store in Yangcheng Lake,Rename the original Huludao to Intimate Island,In addition to tent hotels, there are also boutique B&Bs、Wedding Theme Park,called wedding tour、Couple travel、The top destination for family travel。This kind of innovation can even be done a hundred times in China、One thousand。
Finally, please use one sentence to summarize China’s 188bet Live Casino supply-side reform or 188bet Live Casino supply-side innovation,Some of your messages or opinions。
Research on how to use cultural elements to enhance 188bet Live Casino experience
Hu Tenghe: Supply-side 188bet Live Casino must seize consumer demand,Through the cooperation of top talents,Provide first-class products to travel consumers,In order to truly enhance the consumer experience。
Wu Huien: Culture is an important factor in 188bet Live Casino,is the attraction,188bet Live Casino operators consider the culture of 188bet Live Casino,188bet Live Casino and culture don’t need to be lofty,As long as it’s interesting and meaningful。There is a very contradictory phenomenon in mainland China,Every aspect of technology or leadership model is very innovative,But the humanization aspect of 188bet Live Casino services is not detailed enough。If innovation cannot serve others,Then what’s the point of innovation,Making tourists happy is innovation。
Ding Chongyang: The relationship between cultural creativity and 188bet Live Casino,Culture is what makes our play more meaningful,Creativity means playing better,More interesting。
Liu Hui: I think the provision of cultural 188bet Live Casino products in the future should indeed be from good to fun,From visual sensation to full awareness,From fast travel to slow travel,From meaningful to interesting to interesting,What we should sell is an atmosphere、Emotion and service。
Wang Chengshe: Our future 188bet Live Casino products will be integrated with two wings,Oneness is the pursuit of happiness as the main body,The two meanings are cultural creativity and scientific and technological wisdom。
Jin Chao: The highest level of our cultural 188bet Live Casino is to direct happiness,Let all tourists see our products,The heart can move。
Ren Guocai: Today’s roundtable dialogue is basically over,The guests sitting here are not only the heads of various companies,There is also a special identity,We are called the 188bet Live Casino Committee of 100。The 188bet Live Casino 100 People Meeting is one hundred people in the Chinese 188bet Live Casino industry。This was initiated by me in 2014,The purpose is to promote innovation on the supply side of 188bet Live Casino,We are very thoughtful in focusing on 188bet Live Casino supply,Entrepreneurs on the front lines of the industry、Head of Association、Director of 188bet Live Casino Bureau,United together,Let’s promote reform and innovation on the supply side of China’s 188bet Live Casino,Better service to Chinese tourists and consumers,Let them find the pride of 188bet Live Casino consumption in China,Hope to get everyone’s attention and support,Thank you everyone,Thank you all friends。
Host: Thank 188bet Live Casino for the applause given to the above guests on the stage.
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