Zhihui’s message on June 30，Qulv.com, an online travel service business focusing on the global 188bet online casino games travel market segment, today released a new brand image LOGO，Upgraded from the original brand LOGO "Qulv.com" to "Qulv.com"，And released a more friendly brand image mascot -- Qu'er。Industry insiders pointed out，Although this brand upgrade is only one word difference，But the “subtraction” of the brand LOGO is actually for Qulv’s core business、Paving the road to brand building and market share，Is doing "addition"。

188bet online casino games’s new brand LOGO

Targeting the energy of market segments，The strategy for outbound 188bet online casino games travel is becoming clearer

Displayed according to the latest policy of the Exit-Entry Administration Bureau of the Ministry of Public Security，Among the 6 countries that mutually exempt ordinary passports from visas with China，There are 5 188bet online casino games countries，where，Mauritius、Seychelles、Fiji is Qulv’s current flagship product。(Extended reading:What is Qulv.com’s blue ocean strategy for targeting overseas 188bet online casino games destination markets?）

Currently, one out of every six tourists visiting the Maldives comes from Qutrip，According to data released by relevant departments in Mauritius，The total number of tourists brought to Mauritius by Qulv in 2015 ranked second in the Chinese market，And won the title of Best Partner by Air Mauritius。At the same time，Qulv also won the "Outstanding Contribution Award" and "Top Ten Sales Stars" awarded by the Seychelles Official 188bet online casino games Bureau in 2015。

Qulv won the 2015 Outstanding Contribution Award from the Seychelles 188bet online casino games Authority

The development of outbound tourism in islands and 188bet online casino games-related destination countries is becoming more and more popular，The total number of outbound destinations related to 188bet online casino games tourism accounts for nearly half of the total outbound arrivals，Especially with the relaxation of national visa policies in recent years，The increase in international routes，188bet online casino games outbound tourism has a huge market stock waiting to be released。

For Qulu, which has been patiently cultivating the island 188bet online casino games for more than three years，These are the external rigid environment for brand upgrade，But it also indicates that Qulv is no longer content to be the “silent giant” in the island 188bet online casino games，Turn to seek the characteristics and breakthroughs of your own brand，Integrate island tours into fun travel，Penetrate into the subconscious mind of consumers。

Differentiated 188bet online casino games value positioning，In-depth cultivation of overseas destination markets

Differentiation、Service quality、Destination、Customization is the clear and powerful market value positioning of the 188bet online casino games brand，Easier to gain recognition from target consumer groups。

“Differentiation is a very important consideration when we develop the online travel market，Currently, the homogeneity of independent travel products on the market is serious，The price war is fierce，As a result, the gross profit margin of the entire online travel industry remains at a low level，In order to get rid of this vicious cycle，We chose to expand the overseas 188bet online casino games destination market as our breakthrough，Improve our gross profit margin。" Qulv founder and CEO Luan Jie said。(Extended reading:188bet online casino games Open Class?）

Differentiation and service quality are also particularly evident in products，Take parent-child travel as an example，188bet online casino games-based parent-child tours have become a dark horse in the market。Light luxury leisure、Theme Park、Underwater World、Humanities and monuments，These high-quality parent-child themed products based on destination special services are very consistent with the 188bet online casino games’s own attributes，It is also favored by many parent-child travel users in the market，In the final analysis，This is because this way of traveling overcomes the shortcomings of the original parent-child travel products，And highly consistent with the needs of the parent-child travel market。

Currently，Qulv relies on its deep cultivation in the 188bet online casino games destination market，Has begun to provide targeted and unique 188bet online casino games products on the supply side，And continue to deepen in quality service and security。In fact，As early as the end of 2015，Qulv officially proposed the blue ocean strategy for the 188bet online casino games tourism destination market，“The upstream resource end is our future”，Provide various theme games through the product side、Customized tours and destination fragmented products，Use diversified marketing methods to achieve closed-loop 188bet online casino games transactions。