To enter the luxury 188bet sports betting industry，American fitness giant Equinox recently hired Christopher Norton as CEO of the company’s 188bet sports betting business。

Christopher Norton is President and Global Head of Product Operations at Four Seasons Hotels and Resorts。Equinox CEO Harvey Spevak said，Christopher Norton will officially serve as CEO of Equinox 188bet sports betting brand this fall，Responsible for various businesses of Equinox’s luxury hotels and formulating future development strategies。

According to the English website CPP-LUXURY report，Equinox’s 188bet sports betting business will cover 50 locations around the world，Catering to the needs of high-end travelers，Integrate luxurious facilities and wellness concepts to create an all-round experience travel destination。

Since its establishment in 1991，Equinox has successfully created its own unique high-end gym brand image，All its customers are high-income earners，The price is four times the regular gym membership fee！Location selection is mainly concentrated in New York、Los Angeles、San Francisco、Chicago and other first-tier cities in the United States，And major cities in London, UK and Canada。188bet sports betting slogan is “It’s not Fitness，It’s life”。(Not for a toned body)，But for a healthy life)。

Harvey Speva revealed，188bet sports betting currently has 82 gyms around the world，Hundreds of thousands of members。

Start-up 188bet sports betting brands often have difficulty finding suitable real estate partners，But Equinox has its own unique advantages-real estate developer Related Group is Equinox’s major shareholder，Will invest or raise billions of dollars to acquire real estate to build Equinox 188bet sports betting。Harvey Spevak said，Related promises to provide real estate resources for 5 of the initial 6 hotels。

Related Group invested 5 in 2006.USD 0.5 billion acquisition of 188bet sports betting，It also owns SoulCycle、Pure Yoga、Blink Fitness and other fashionable and cutting-edge fitness brands。

Equinox’s first 188bet sports betting will be located in Hudson Yards on the west side of Manhattan, New York，Total 225 rooms，It is expected to be officially put into operation in early 2019。188bet sports betting facilities include indoor and outdoor swimming pools，60,000 square feet gym，This is also the largest facility since Equinox was founded。Equinox said，This 188bet sports betting will cost up to billion to build。

Christopher Norton has been working at Four Seasons Hotels for 28 years，He said: “Equinox’s concept of balanced life impressed me，Both personally and professionally。I have many ideas to help Equinox redefine the 188bet sports betting experience for high-end consumers。”