"Learn about swimming and 188bet Online Sports Betting and Casino..." Now，The traditional 188bet Online Sports Betting and Casino industry seems to form two sides of a river，On the left bank, there are people on the gym floor chasing after each other，Facing homogeneous content，Right Bank is a consumer who follows the "nearby principle"。How to make up for the huge supply and demand pain points in the industry？Market competition in the Red Sea，How entrepreneurs break the situation？

This 188bet Online Sports Betting and Casino takes stock of emerging gym products、New ways to play in marketing and other aspects，Comparison with traditional gym，Discuss gym 2.The road to breakout in the 0 era，And the sparks this track may have with other industries in the future。

The traditional gym discussed in this article is based on the "annual card system and 188bet Online Sports Betting and Casino includes group exercises、Yoga、A general name for gyms characterized by numerous courses such as cycling，The emerging gym is a collective name for gyms characterized by “single sales and only focusing on a single course”。

1. Now: a feast with different ways to play

188bet Online Sports Betting and Casino: diverse and cross-border symphonic ensembles

In terms of 188bet Online Sports Betting and Casino content，Traditional gyms often include more types of classes，But the single product course is not focused enough，Lack of ability to change as user 188bet Online Sports Betting and Casino level and needs change。Emerging gyms have split the courses of traditional gyms，Vertical to a certain item or a few single product courses，And use the logic of product design and operation to create courses。

There are many new ways to play in the 188bet Online Sports Betting and Casino industry:

Projects focusing on group exercise classes are highly praised in the 188bet Online Sports Betting and Casino market，Super Orangutan and Keepland are typical representatives。The former adopts the 188bet Online Sports Betting and Casino party model of coaches and users，Introducing popular foreign 188bet Online Sports Betting and Casino courses，At the same time, we also independently developed the "Fat Loss Training Camp" in line with the updated 188bet Online Sports Betting and Casino needs of users、“Goddess Camp” and other special courses。In repeated use and feedback from users，Start iterating on unique systematic courses。And such as Keep’s offline physical store Keepland，Committed to providing users with fat-burning dance、Peach Butt、Combat gymnastics and extreme body shaping and other popular 188bet Online Sports Betting and Casino items on the Internet。Keepland’s coaches teach in a one-to-many format，Several sets of action system circuit training，Also equipped with a large screen，Convenience for each student to receive movement guidance。Its characteristics are，Provide each student with an exercise record sheet before class，Wear on the arm，Physical 188bet Online Sports Betting and Casino data during the 188bet Online Sports Betting and Casino process will be automatically transmitted to the Keep App bound to the user’s WeChat，Easy for users to share check-ins，Form a perfect combination of online and offline。

A brand featuring courses on popular items，Represented by Sparton Yoga，Start trying new gameplay。For example, the company cooperates with the confinement center，Provide teachers and courses，Introducing the concept of "yoga + postpartum recovery"。This type of brand has many years of 188bet Online Sports Betting and Casino experience，Teaching staff、Competition barriers have been formed in terms of customer sources and popularity。

Outside the 188bet Online Sports Betting and Casino industry，Cross-border integration with other industries，With greater imagination。SpaceCycle, which has become popular in the entertainment industry recently，It is cross-border entertainment marketing that combines music elements。

This gym focuses on music as a “sports experience place”。First，The venue decoration adopts immersive 4D effect，The course will be spinning、Yoga、Dance and other sports are combined with a unique playlist，Let users get a theater-level 188bet Online Sports Betting and Casino experience。Outside the venue，The company also hosts many themed events around music and sports，Breaking the boundaries of 188bet Online Sports Betting and Casino and entertainment，Form its unique brand concept。

Secondly，The company hires DJ as a cycling instructor，Mobilize the on-site 188bet Online Sports Betting and Casino atmosphere，Combined with unique music，Greatly improves the fun of 188bet Online Sports Betting and Casino。At the same time，188bet Online Sports Betting and Casino classes also serve as a way to promote music，The cross-border combination of sports and music，Created different business scenarios。For example, the recent yoga class with the theme of singer Yuan Yawei，Singer’s new song paired with yoga practice，Complete the promotion and sale of the new album during exercise。Also，The company also organizes outdoor activities such as music-themed music festivals and light and music，Combining music and exercise，Carry out brand expansion。

At the same time，The location selection and unit price also reflect the differences between different products。SpaceCycle occupies high-end business district，188bet Online Sports Betting and Casino pay more attention to experience，Not sensitive to price (the price per customer is mostly 140-258 yuan)。Sparton Yoga is for community 188bet Online Sports Betting and Casino，won the favor with a lower unit price。The price difference between Super Orangutan and Keepland is not obvious，The target customer groups overlap，And the featured courses are homogeneous，Although each has its own characteristics in marketing methods，But how to differentiate products，It should be a problem that both sides need to solve in the future。

188bet Online Sports Betting and Casino: a combination of small granularity + KOL traffic

With the upgrade of consumption，Users have more personalized needs。In terms of the music industry，From the previous offline announcement of the entire album，Become an online mode for single sales。The 188bet Online Sports Betting and Casino industry has also entered the "retailization" stage，Carry out smaller “granularity” sales，Meet consumers’ personalized needs more accurately。Emerging gyms use single sales to lower the user threshold，Expanded 188bet Online Sports Betting and Casino customer base，Form increment。Classes in this type of gym are mostly booked online、Pay per view，Based on the positioning of respective target customers，Single selling price ranges from tens to hundreds of yuan。Traditional gyms still mainly promote the half-year or annual membership model，The cost can easily reach thousands or tens of thousands，User threshold is too high。

For users，The retail 188bet Online Sports Betting and Casino sales model is more flexible and free，Purchase as you practice，Avoid waste due to inertia or irresistible reasons。At the same time，Retail users don’t have to endure the sales pitch from card selling coaches，Improved 188bet Online Sports Betting and Casino experience。

Secondly，In the context of the comprehensive integration of new retail online and offline，Emerging gyms abandon the floor promotion method of traditional gyms，More inclined to acquire customers online，Reduce customer acquisition costs。The 188bet Online Sports Betting and Casino industry that values ​​service has different ways of acquiring customers online，For example，Focus on content marketing，With the help of new media and the Internet，Promote celebrity coaches，Get word-of-mouth communication。Or use celebrity IP to attract traffic，Celebrities post photos of their workouts on their social networks，For brand promotion。such as SpaceCycle，Well-known artist Xiao S、Daniel Wu、Victoria’s Secret supermodel He Sui and others are its customers。Super gorilla who also focuses on content marketing，Make celebrity coaches the focus of marketing。Keepland has a large number of KeepApp online users，Use the promotion of online communities to guide traffic to offline physical stores。

2. The future: the decisive battle between difference and expansion

Although new content-led gyms are flourishing，However, the content differences of traffic-based products will gradually decrease，Final homogeneity。Therefore，It is particularly important whether the company has the ability to upgrade and iterate products and build its own technical barriers。Gyms need to constantly upgrade and polish their products，Transition initial 188bet Online Sports Betting and Casino to heavy 188bet Online Sports Betting and Casino，Build brand loyalty，In order to increase the customer flow。

Secondly，The ability to quickly replicate on a large scale is 188bet Online Sports Betting and Casino a hurdle that startups must overcome。The basis for large-scale replication is based on brand operation and standardized course output system。For brand operations，Can the company clearly understand the target customers and accurately capture their characteristics，Can we use appropriate marketing methods based on these characteristics to create high brand recognition，These are the keys to determining the success of brand operations。On the standardized curriculum output system，Similar to how to quickly train coaches in rapid expansion，How to train agents and other issues，It 188bet Online Sports Betting and Casino requires start-up companies to spend time and energy to slowly polish。

*Source of this 188bet Online Sports Betting and Casino: WeChat public platform "Zuo Yu" (ID: zuoyucapital1)，Author: Zuo Yu，Original title: "The 188bet Online Sports Betting and Casino industry is in a red ocean, and the product marketing style is broken?》.