Recently，Non-group 188bet app customization network (hereinafter referred to as "non-group 188bet app") received RMB 10 million in Series A financing。Under the cold winter of capital，How can you gain the favor of capital again without joining a group (obtaining pre-A round financing in December 2015)？At a time when traditional 188bet app agencies are generally worried about how to survive，You can still sell out your products with customized small groups even if you don’t join a group。Able to quickly seize the market in just one year after establishment，What are the characteristics of products that are not part of a group？August 2016，After obtaining financing information，Zhihui walked in for the first time without joining the group，To solve these questions。

What kind of 188bet app products are provided without a group tour?

Literally，The positioning of not following the group mainly includes two aspects: one is not following the group，Different from traditional group tours；The second is 188bet app，Compared to tourism，188bet app pays more attention to spiritual feelings。

Da Longkuan, founder of non-group 188bet app customization network

According to founder Da Longkuan,The mission of not following the group，Working hard for the pleasure of traveling，Let everyone find their own time and space during 188bet app，Then bloom your own heart。It depends on how many countries we have been to、It doesn’t matter how many places you have traveled。He said: “You don’t see the most beautiful scenery while traveling，But to experience the most beautiful things in 188bet app。Chaos continues in the tourism industry，Continuous price war。When values ​​are confused，Money will become the standard，Exploring human nature without joining a 188bet app、Life，Instead of business。”

If you don’t join a group, there are currently two parts of regular products: one is 188bet app customization，User via website、APP or WeChat，Submit requirements at the customization portal，The 188bet app consultant provides users with a complete set of solutions，Realize operations that combine manual labor with professional machines；The second is a buyer-level product “Oh, it’s so fun”，This is an exquisite small group destination product launched by the product team integrating destination resources。

The main product "Life Player" without joining the 188bet app，It is a community-based platform for people with the same values、Customized products for people with hobbies and spending power。This customized product is generally produced by KOL (Key Opinion Leader) of each industry，Such as corporate CEO、Scientist、Photographer、Film and television star、Sommeliers and other groups of people with huge IP。

This type of people have advanced insights into their profession，Visited many countries again，Years of 188bet app experience plus the influence of the circle，Let them form their own unique understanding of 188bet app during the trip，For example, some people like red wine、Some people like cigars，According to different needs，Customized 188bet app route。This kind of 188bet app route prepared by KOL，Combined 188bet app and personal experience，The product is very special，Cannot be copied；On the other hand，This type of KOL talent resources are in short supply，188bet app products are even more special。

Why can it be recognized by 188bet app?

Everyone knows，The 188bet app winter is coming。Winter in 188bet app or not，It doesn’t really matter，Under hot money，It will only make the company even crazier，Accelerate its death process。In Dalongkuan’s view，In fact, the cold winter of 188bet app is a good thing，Really valuable companies will emerge from the water，Impetuous Internet companies will gradually disappear。

“Why can I get financing if I don’t join a 188bet app，I think it may have something to do with our values。" Dalong Kuan said，“What we consider most is value，instead of price。If a company has no value to society，There is no point in raising more money。For those who do not join the 188bet app，Produce products for users in a down-to-earth manner、Doing service，This is the value of the enterprise itself。”

An old user who participated in a non-tour group was transiting in Japan，On the way to the airport, I found out that I might miss my flight。For traditional 188bet app agencies，Since it is a free trip，The user bought the ticket himself，If any problems arise during the process, users must solve them by themselves。But the place is unfamiliar，What should tourists do when encountering emergencies？

“People have arrived abroad，188bet app practitioners are the users’ relatives。"Da Longkuan after receiving help from a customer，Contact local airline immediately，Coordination staff，The staff will then guide the guests to check in as quickly as possible，Finally the problem is solved。

The value of a company cannot be separated from its brand or 188bet app，The brand itself has a natural connection with the market and users。The meaning and communication brought by the 188bet app itself，Promote brand building in a subtle way。After the brand is exported，If the user cannot obtain the corresponding benefits，The user cannot become a real user。To realize user interests，Enterprises must help users solve problems to the greatest extent，Provide good 188bet app。

Why is the customization market so popular?

The popularity of the customization market，Inseparable from 188bet app product attributes and capital realization needs。

From the product perspective，Create a customized product without joining a group，At least three months，As many as half a year or more。For example，Not going with the group will launch the "See the World with Heart" series of 188bet app products by the famous Chinese photographer Tang Hui，From early communication to final product shaping，In Dalongkuan’s own words, “The skin is almost peeling off”，But he is still exploring customized 188bet app。

Compared to group tours that always stay on regular routes，Customized 188bet app is closer to users。Traditional 188bet app agency，The product is not time-sensitive，Because suppliers need to collect resources in advance，And there are groups in the middle、Store and other channel providers，Market feedback is slow。For users，What products does the 188bet app agency provide，Users can only passively choose to accept，There are few products that truly meet market demand。

From a capital perspective，Capital investment prefers corporate cash realization，High customer unit price of 188bet app tour、The characteristics of high gross profit satisfy the possibility of capital realization to some extent。Starting from 2015，Capital gradually increases investment in the customized 188bet app market。As of the end of 2015，Ingenious 188bet app with customization as its main business、Not joining the group、6人游游网、Youxin 188bet app and other companies have received financing，In May 2016, Attitude 188bet app received millions in angel round financing、High-end customized Qinyou Holiday received 7.5 million pre-A round financing。Although the capital winter continues，But capital’s enthusiasm for investing in customized 188bet app has not diminished。

Online for one year in August 2016, it received financing again without joining the group。Before，Da Longkuan once founded a traditional 188bet app agency - Xingtianxia，Has 18 years of experience in traditional 188bet app agencies，Regardless of resources、Connections，Still a product、Service，Dalongkuan does not lack the advantages of traditional 188bet app agencies。

Of course，For those who are not joining the group，With the increasing number of 188bet app consumers，Consumers also put forward new requirements for 188bet app products。More diversification in customized 188bet app products、Personalization、Theming、Under the big consumption trend of information-based tourism，How to provide long-lasting customized services in the competition without joining a group，Maintain your own advantages？How to continuously make good products？Do not join the group if you want to customize the small package，Can we, as Dalongkuan said, “create the standardization of each fragmented product to expand scale?”？These are all issues that need to be resolved urgently when traveling without a group。

* Author of this article: Jiang Ying (personal WeChat: Ying-0558)，Zhihui 188bet app Reporter，Welcome to break the news、Welcome to communicate！