Early August，A series of overseas 188bet mobile promotion activities led by the National 188bet mobile Administration are intensively held: the Japan Representative Office of the China National 188bet mobile Administration launched the "Beautiful China-2016 Silk Road 188bet mobile Year" promotion event at the Imperial Hotel in Tokyo；A large-scale China 188bet mobile Night promotion event with the theme of "Beautiful China·Yellow River World" debuted in Auckland, New Zealand。It’s worth noting，In addition to simply promoting China’s 188bet mobile resources、Outside tourist routes，The event also arranged activities to help local people understand China，For example, learning to make dumplings，Learn martial arts, calligraphy, etc.。

Previously，The China National 188bet mobile Administration Office in France has established a database of Chinese 188bet mobile resources，And based on the database，Entrusted a French company to design and produce an interactive website for Chinese 188bet mobile，Open to the global public。For those who plan to travel to China but suffer from "China is too big、Lots of beautiful scenery、It’s hard to choose” for French tourists，This certainly provides a good guide。

Today,Overseas promotion of Chinese 188bet mobile，Both in content and means，All are more diverse、Concretize、Practicalization，This not only brings a real improvement to China’s inbound 188bet mobile，Also helping to create a more three-dimensional image of China overseas。

Promotion does not need to be “big and comprehensive”

“Even though 188bet mobile has become the world’s second largest economy，But the world’s understanding of 188bet mobile is still very limited。" Zhu Hong, Vice President of South 188bet mobile Normal University said，When he visited Griffith University in Australia，Many professors learned that he was from Guangzhou，I don’t know where Guangzhou is。

A similar situation also happened in Shandong。Shandong Province has promoted the image of “Hospitable Shandong” in recent years，Advertised in Times Square, New York，However, in the minds of overseas tourists，“Shandong” is still a vague concept，Opposite，They may be more familiar with Yantai、Weihai、Specific tourist destinations in Shandong Province such as Jinan。In Zhu Hong’s opinion，Overseas promotion based on administrative divisions is too administrative。“Overseas promotion should follow the routine of the source country，Don’t be greedy and seek perfection。”Zhu Hong suggested，Can break administrative divisions，Promote more products and routes，For example, some routes that represent the best quality 188bet mobile products in China，Three Gorges、Great Wall、Silk Road、Yellow River, etc.。

According to Mastercard World Travel Destination Index，2009 to 2015，The number of international 188bet mobile received by Chengdu has increased significantly，Ranked second in the global growth rankings。

According to statistics，2015，Chengdu has launched a total of 33 large-scale 188bet mobile promotion activities in countries on five continents，And each has its own emphasis。Jointly designed and developed an in-depth Chengdu tour suitable for Moscow tourists with the Russian side、Medical 188bet mobile、Economic and trade 188bet mobile、Study travel and 72-hour visa-free transit travel route products，Attracting Russian tourists from all walks of life to visit Chengdu；For the Australian market，Chengdu held the "Chinese Lunar New Year Celebration" in Sydney，Promote Chengdu cultural 188bet mobile by displaying Chengdu’s folk culture，Promote a substantial increase in the number of Australian tourists received in Chengdu；At the Expo in Milan, Italy，Chengdu launches 21 “Land of Abundance” items，The theme travel route of "Dream Journey"，Provide exclusive travel experience for tourists from all over the world。

mentioned with Chengdu in the past，Foreign tourists only know that giant pandas are different，Today,Chengdu’s overseas promotion begins to split the elements of 188bet mobile resources，Targeted，Promote different featured products for different groups of people。2015，Chengdu was rated as one of the 52 "must-visit tourist destinations" in the world by the New York Times。This western Chinese city has created its own unique 188bet mobile image on the international stage。

“Three-dimensional” interaction is more effective

"China not only has ancient traditional culture，There are also developed modern civilizations，We should let overseas tourists understand China’s three-dimensionality through various channels、Diversification、Modern 188bet mobile image，Including making good use of the emerging forces of the Internet。" ​​Dai Bin, President of China 188bet mobile Academy emphasized。

This year，The Swedish government and the Swedish 188bet mobile Association launch a national phone number project。Anyone around the world can call a specific number，Call any local Swedish person who signed up to be part of this program，Can communicate anything，"Chat text，Let’s talk about geography”。The Swede who answers the phone becomes the country’s 188bet mobile ambassador，Introduce Swedish tourist attractions and cultural features of interest to foreign tourists。

This is undoubtedly an excellent 188bet mobile marketing，Interactions via this country’s phone number，Sweden has turned 188bet mobile into a fascinating way of connecting with people，Also shows Swedish enthusiasm to the world、True、Unique national image。

This year，For North American and European tourists，Suzhou 188bet mobile Bureau launched a 5-month global social media promotion campaign - "Let the world see Suzhou through the Internet: Culture、Canal、Home of Food and Crafts”。Suzhou’s global reputation has also increased significantly。

As understood，This event attracted the attention of more than 2 billion overseas tourists。Period from February to May this year，The number of homepage views of the Suzhou 188bet mobile Bureau Facebook account increased by 56%，And harvested 5.30,000 likes，The number of views of its official Twitter account has also increased significantly by 58%，Added 1 at the same time.30,000 new fans。Suzhou 188bet mobile Bureau interacts with Nomadic Boys and other influential opinion leaders in North America，Bringing more than 6 million "appearances" to Suzhou 188bet mobile。Promotion period，Suzhou has also enhanced its global "popularity" through such interactive promotion。

Get into the "heart" of overseas 188bet mobile

Also at the Milan Expo，Chengdu held an event to recruit “inheritors of Sichuan cuisine culture” from around the world，Moving Sichuan cuisine’s “top kitchen” into the Expo Park。The profound Sichuan food culture attracts 188bet mobile over the world，The event attracted the attention of more than 8,000 international media，Widely spread around the world。
Xu Fan, a member of the World 188bet mobile Organization Expert Committee once said，The current inbound 188bet mobile market has gradually transformed from a visitor economy to an experience economy，More and more tourists want to integrate into an unfamiliar city like a local，Go and experience the authentic lifestyle of a city。Food is undoubtedly the most important part of urban life。Chengdu’s overseas 188bet mobile promotion has precisely captured this point，Never Emotion、Inanimate scenery recommendation，It’s warm、Perceptible lifestyle communication，This kind of overseas promotion has truly entered the "hearts" of overseas tourists。

Shicheng Tokumura, a member of the World 188bet mobile Cities Federation Expert Committee also said，Want to really attract tourists from a certain country，First of all, we must fully understand the most familiar cognitive points of the destination city for tourists in this country，In order to carry out targeted promotion。Tokumura Shisei takes the image of the Chinese city Luoyang in the minds of Japanese people as an example，In Japan，The "Luoyang elements" known to every household include Sun Wukong、Li Bai and Du Fu, etc.，Thus they used these points to recommend Luoyang to Japanese tourists，received the effect of getting twice the result with half the effort。

Dai Bin also mentioned，The development of 188bet mobile industry to this day，When promoting China’s 188bet mobile image overseas，Blindly promoting the Great Wall、Terracotta Warriors、Giant panda and other images，Already seems a bit "out of place"，Overseas tourists also want to know about modern China、Chinese people’s daily life，These are the places that resonate more with overseas tourists。