Unicorn 188bet mobile with valuations exceeding US billion are often sought after by capital。Investors hope to discover the next unicorn company。And investing in unicorns，It may bring huge returns，It may also destroy an investment institution。

I have previously analyzed 25 unicorn 188bet mobile and 31 non-unicorn 188bet mobile in the B2B field，My analysis focuses on the early stages of the company，Trying to summarize the commonalities。

I extracted some features from some popular business frameworks，Use this as a standard to measure related startups，The results of these 25 unicorn 188bet mobile are as follows:

Three basic characteristics

1. Huge potential 188bet mobile space

All unicorn 188bet mobile want to conquer a market with huge potential。Their products need to have a large enough user base，Or of great value to users。“Potential Users” × “Value” needs to exceed US billion。

Estimating a new business idea、The potential 188bet mobile size behind a new 188bet mobile is a very difficult thing。Analyzing the B2B 188bet mobile is particularly difficult。Who are the real users？What is the value of the product to them？These issues require early 188bet mobile growth momentum (Traction)、Case Analysis、User interviews to find out。

The vast majority of unicorn 188bet mobile are subverting the traditional market，Including accommodation (hotel、Housing)，Database，Communication，Travel (taxi、Car)，HR，File sharing...

2. Innovative products

Every unicorn company’s products are innovative in at least one dimension。For example, HR SaaS company Workday，Integrating simple yet important features (Dropbox、Evernote），New uses (Linkedin，Yelp）。In addition to the founders and early users of these 188bet mobile，It is difficult for most people to discover the innovation of these products。

3. Create competitive advantage

This is the most difficult feature to analyze。Of course it’s easy to copy a startup，But unicorn 188bet mobile can create core competencies that differentiate them from other competitors。With the expansion of the company，Become powerful、Continuing barriers to competition。

There are at least two types of barriers among unicorn 188bet mobile:

Network effect/community effect

Technical barriers

Network effects and community effects are the most common competitive advantages among unicorns。Pinterest, Shopify, Twitter, Uber, AirBnB, Both Slack and LinkedIn have strong network effects or communities，These are advantages that are difficult to replicate。

Other 188bet mobile gain advantages by relying on technology that is difficult to copy。If you have a very strong technical advantage，It is also easy to succeed in direct sales。Workday, Domo, New Relic and Palantir already have technical capabilities that are difficult to replicate，They also mainly rely on direct sales to acquire users。

Ten different characteristics

In addition to the above three basic characteristics，Unicorn 188bet mobile have different performances in the following ten aspects:

1、188bet mobile dynamics: opening up new markets (or neglected markets)

2. 188bet mobile dynamics: entering a highly competitive 188bet mobile

3. Standing on the wind

4、Focus on technological “invention”

5. Obvious value proposition

6. Clear 188bet mobile route

7. There is no strong buyer’s 188bet mobile power

8. There is no strong seller’s 188bet mobile power

9. Unfair competitive advantage

10. Mixed mode (B2C2B, B2B2C)

Each 188bet mobile company has different characteristics，There is no single characteristic that a 188bet mobile must have。The following key analysis is No. 2、5、9、10 features。

188bet mobile Dynamics/Competition

According to market dynamics, there are two types of unicorn 188bet mobile:

In a competitive market, many 188bet mobile want to solve the same problem

In emerging or neglected markets

Most unicorn 188bet mobile are in markets where competition is fierce but there is no absolute dominant product yet。Such as Slack，Uber，Domo，Shopify and Dropbox。

Other 188bet mobile have found uncompetitive markets，Discovered a need that currently cannot be solved by 188bet mobile on the market，such as Palantir，Square，Twitter，Airbnb，SoundCloud，LinkedIn and Yelp。

As an investor，In fact, it is difficult to judge whether a market competition has become too fierce。If a group of 188bet mobile appear in a certain field and want to solve the same problem，It is very important to understand the situation of competitors。

Obvious value proposition

Some unicorn 188bet mobile have very clear value propositions，Such as Square (use your phone for credit card payments)，DocuSign (you don’t need to sign the contract face to face)。There are also some 188bet mobile whose value proposition is not so clear in their early stages，such as Twitter，Airbnb，Uber，The value proposition of this type of company usually begins to be determined after scaling。

We can see more traditional B2B 188bet mobile such as Workday, Domo and DocuSign，Compared to B2C2B 188bet mobile or other hybrid model 188bet mobile (Twitter, Airbnb and Uber) have a clearer value proposition。

Unfair competitive advantage

Some people believe that the founding team must have certain relationships and backgrounds to help the company develop rapidly，But we can see from the 188bet mobile in the list，Not all founders have perfect resumes，Palantir founder Peter Thiel ,Slack founder Stewart Butterfield (who is also the co-founder of Flickr) did have a relatively high starting point，But these reputations and relationships are not the direct reasons for their success。

Mixed Mode

More than 50% of the unicorn 188bet mobile surveyed in this article belong to the hybrid model。Including B2C2B 、B2B2C or B2D2B mode。Some 188bet mobile treat users as products to obtain advertising (Pinterest)，Some use existing customers to attract more users (Dropbpx)，Or a combination of both (Twitter)。Many developer tools (New Relic and MongoDB) also use "consumers" or developers to acquire new users，Finally applied to the user’s company。

It’s impossible to summarize the recipe for a unicorn company。These 188bet mobile have a deep understanding of industry issues，And be able to propose leap-forward solutions。Whether you want to start a business or want to invest in a startup company，It is very useful to know these characteristics。

In general，Aiming at a clear big 188bet mobile，Figure out how to build a viable product and business model。What makes you different in the 188bet mobile？Do you have any advantages that your competitors don’t have？Make sure you build a product that can stand up to the competition。

*This 188bet mobile is reproduced from Topology Society.