August 24，China’s leading SCRM (188bet customer relationship management system) company – Liudu Renhe Technology Co., Ltd. (referred to as “Liudu Renhe”) held a media communication meeting in Beijing，Zhang Xingliang, founder and CEO of Liudu Renhe Technology, talked about the impact of Internet development on people，Changes brought to the enterprise，Talk about the problems faced by enterprise marketing and their solutions based on many years of experience in serving the enterprise market，And introduced the value of EC (Easy Connected Platform) to enterprises from multiple perspectives，Shared many insights during the process，Cause media thinking and discussion。

188bet market explosion，ec business comes first、Valuation increased 12 times in less than one and a half years

The 188bet-level service market is hot，Many new startups have emerged and even giants like BAT have joined this field，Liudurenhe has been targeting the 188bet service market since its establishment，This may be a kind of foresight，But it is an advantage gained from understanding the 188bet service market。

Zhang Xingliang, founder and CEO of Liudu Renhe Technology said，2011，The company received investment from Tencent，Get Tencent QQ interface with hundreds of millions of active users，The company begins its second venture，2013，Since Liuduren released the SCRM (188bet customer relationship management system) product，Acquired increasing market recognition。

2015，External expansion market，In just 15 months，Valuation increased 12 times，Become the leader of SCRM in China’s 188bet market。

Connect, allowing enterprises to enter the 188bet era

Zhang Xingliang, founder and CEO of Liuduren

Enterprises are 188bet organizations，The 188bet era of enterprises is based on the step-by-step development of the Internet，Combined with many years of industry observation and understanding，Zhang Xingliang believes that now is the era of corporate socialization。

The global Internet was in the ascendant in 1998，China’s three Internet giants were established in this year，Preliminarily laid the foundation for the three poles of China’s Internet，Marks the beginning of 188bet fast connections。Starting in 2004，Taobao，JD.com and Dangdang usher in 188bet Internet e-commerce，Driving people’s consumer economic life toward lower costs，More efficient，More convenient direction development。

Starting in 2008，The Internet begins to change and affect people’s daily lives，Lifestyle services connect individuals，Individuals connected to each service。Starting in 2013，A new force represented by Liudu Renhe has opened the era of corporate socialization，Start to better connect individual companies with themselves，Let the 188bet run smoothly and efficiently，Start to better connect enterprises with the outside world，Change your business with connections。

Six Degrees People believe that connection changes business，As a server and a leader of the times，What Liuduren wants to do is: think about the problem from the user’s perspective；Result-oriented，Act quickly，Flexible；Positively meet challenges，Courage to take responsibility，Continuous learning；Break through traditional thinking，Boldly try 188bet methods。This is also the core value brought by Liudurenhe。

The inevitability of 188bet corporate socialization

With cloud computing，The development of mobile trends，Impact on business，The arrival of the era of 188bet socialization is inevitable，There are many reasons for the arrival of the era of 188bet socialization。

On the one hand, it is the changes in people。Those born 188bet 60s and 70s have obvious signs of the times，Habit to worship and imitate，Internet natives represented by those born 188bet 1990s and 2000s，Stronger self-awareness，More creative，These people have the ability to think independently。

Changes in people bring changes in 188bet。In the industrial era, assembly line operations test the organization’s 188bet of employees，This is a kind of 188bet that sacrifices employee efficiency。Today’s employees need to be respected even more，Equality is needed to stimulate the creativity of talents。

On the one hand, 188bet changes。188bet relationships between people have been migrated to 188bet networks，When people’s 188bet relationships migrate to the Internet，The business model has also changed，Business processes begin to expand from within the enterprise to outside the enterprise，188bet networks are penetrating more into corporate marketing。

Zhang Xingliang said，The changes from the Internet era to the 188bet Internet have a very obvious impact on corporate marketing，The company’s potential user traffic comes from a single search engine，Start the transformation from 188bet media，Enterprises need to connect to small circles scattered on 188bet media to mine value，This is the value of enterprise 188bet networking。

Taking 188bet as an opportunity，Excellent companies with outstanding performance have appeared abroad，Looking at the country，It seems that there is no corresponding product and service yet，Follow the wave of 188bet，Liudu Renhe wants to provide 188bet services that are more suitable for Chinese enterprises。

The real core of 188bet is not mobility and cloudization，It’s about exploring new value

The 188bet transformation of enterprises in the form of SaaS (Software as a Service) is the second step to the computerization of accounting，The third wave of enterprise modernization after production automation。

The idea of ​​traditional software in the past was enterprise management，The core idea of ​​SaaS is to empower employees。Previous software was an internal process within the enterprise，The focus of 188bet SaaS software is outside the enterprise。Many mobile CRM software focus on sales force behavior monitoring，For example, you have to clock in every day、To submit log，But EC is different，Zhang Xingliang introduced，“We pay more attention to the management of customer resources，How many customers does the salesperson have，How is their relationship with their customers，How to promote the sales process。”This is a change in philosophy。

Zhang Xingliang said: “The rise of any new industry，The essence is to create new value for customers。When e-commerce just started，Everyone thinks that selling things online can save store rent，But in fact, the through train fee on Taobao today is more expensive than the store rental，But Taobao is still booming，Because it creates new value；Same for 188bet，The key is not cloudization and mobility，The key is what new value you create for customers using these forms。”

188bet is not meant to replace traditional software，“Use cloud and mobile technologies to transform the original OA、ERP redo，In fact, the value is not great，188bet should explore new value”，Zhang Xingliang believes that the new value lies in the following three points:

“The first is the new value brought by socialization，In fact, many foreign SaaS are 188bet enterprise software，What is achieved is from enterprise to customer，Interact with customers，Return interaction data to the company’s external processes；The second is the intelligence brought by big data，SaaS runs in the cloud and forms massive data，These data can be mined and analyzed，Provide work suggestions to employees，Reversely push employees to do things，Improve employee efficiency；The third is the change of management，The core value of traditional software is management，Often it is to improve management level at the expense of employee efficiency，But Chinese companies are transforming from manufacturing to creating，At the same time, the post-90s generation has gradually become the main force in the workplace，Talent efficiency has become the core concept of enterprise development，Improving employee efficiency will be one of the core values ​​of SaaS。”

Liuduren and what they do is SCRM (188bet CRM)，“Connection + Data” is what distinguishes EC from traditional CRM。On data，EC ​​can automatically record the sales process，Complete objectified data precipitation；On connection，EC can complete automated sales management by connecting to mainstream 188bet platforms。Through socialization and information management，Create a "closed loop" for enterprise sales，Use "closed-loop" connection to help enterprises improve management, operation efficiency and performance。

The vision of Liudurenhe is “to become the leader of SCRM”， EC’s annual sales achieved more than 100% growth in 2015，There are more than 200,000 188bet users using EC，Millions of salespeople are using EC every day，Sales activities generated through the EC platform exceeded 100 million times。“Our sales revenue will double every year，Salesforce continues to grow for 18 years，We will have no problem growing rapidly for another five or six years，China is a bigger market than the United States。" Zhang Xingliang introduced。

Liuduhe is trying to make more people realize that enterprises are entering the era of socialization，And hope that more companies can find ways to cope with the new era。Through this event，Liudu Renren and the media reporters present saw the vigorous development potential of SCRM, a SaaS component，Have a deeper understanding of Liudu and Renhe, which is committed to building a SaaS industry chain，See that Liudu Renhe is using SCRM (188bet Customer Relationship Management System) as its core，Firmly seize the opportunity of the explosion of China’s SaaS market。