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Author of this article: Zhihui 2021-12-21
The "dark horse" assistant for digitalization of small and medium-sized scenic spots,Is affecting the tourism industry。
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Long time,The informatization and system construction of tourist attractions and destinations are all based on customized models。

Although the customized model can highly meet the operation and management needs of the scenic spot。

But because it adopts localized deployment,And landed、The update cycle is very long,Resulting in very high construction and maintenance costs,So that small and medium-sized scenic spots cannot afford it for a long time。

“Actually,The business formats of small and medium-sized scenic spots are relatively simple,Product demand is not as high as large comprehensive scenic spots,The requirements for system functions are also roughly the same,”Said Michael Wen, Product Director of Shijijing Jiuyun。

“So we think cloud deployment、Lower cost、Only standardized system solutions that can be implemented faster can meet the needs of scenic spots more efficiently。“

Quick online in 20 days,
Collect user needs once a week,
Updated every 2 weeks, high stability and 0 errors,
The order success rate remains at 99%.
This is a standardized SaaS digital solution “Jingjiuyun”What we are doing。

Michael thinks,Jing Jiuyun is“100% meet the operation and management needs of scenic spots in a more cost-effective way,Especially those small and medium-sized scenic spots with daily peak passenger flow of less than 20,000。”

Today,We will ask Michael Wen to talk to you in detail“Jingjiuyun”How does SaaS software meet the needs of scenic spots in a standardized way?;Non-standardized”Required。

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Demand is the driving force for the birth of products.

After communicating with a large number of customers from small and medium-sized scenic spots,We found that everyone has been facing a common problem for a long time,That is:

System solutions in addition to basic functions such as tickets,It also needs to include rich marketing and operational functions,Diverse marketing methods、188bet sports betting app download Data analysis、Financial statistics reconciliation、Member Management、Product packaging, etc.,Can increase revenue and reduce expenditure,And the system cost cannot be too high。

It can be said,The customized system solutions currently on the market cannot meet all the above needs,This is mainly reflected in the high system purchase、Implementation and maintenance costs,Far beyond the affordability of small and medium-sized scenic spots。

Based on these pain points,We have upgraded and created a full-process solution that can meet the requirements of small and medium-sized scenic spots from front-end to back-end system,That’s light、Quick、Stable and standardized SaaS system solution——Jing Jiuyun。

So what are the advantages of the standardized SaaS model,What is the difference from the traditional customization model?

Lower cost: SaaS service model is cloud deployment,No computer room and equipment required,Products are completely online,That is the so-called“Light”;

Can be built within 20 working days,That is the so-called“Fast”;System“Stable”definite,Almost 0 mistakes。

In addition,Adopt annual charging method,In this way, from human power、Financial resources、Reduce costs to a minimum in terms of material resources and other aspects。

Rich functional modules,Autonomous selection: currently,We have included dozens of functional modules in Jingjiu Cloud,The scenic area can be taken on demand,Flexible combination。In the future, we will also develop according to market needs,Continuously update and enrich the function library。

Customized software is more suitable for large scenic spots and destinations with more complex needs and business formats。

For small and medium-sized scenic spots,There are actually a lot of commonalities in terms of needs,You can completely rely on standardized products to satisfy your needs。

And the SaaS model is faster、Lighter、Cheaper,Thus dispelling many concerns of scenic area managers in terms of investment。

“Jingjiuyun”What needs can be met for scenic area operations?

Of course, some people have questions.

For example: Although there are many functions in Jingjiu Cloud,But it’s not what I need?Can it support the normal operation of my back-end system,Meet front-end marketing needs, etc.。

My answer is, yes.

We are in the process of communicating with users,We often encounter the following issues that 188bet Online Sports Betting and Casino everyone is more concerned about。

Here I will also share some information one by one.

Are the system functions really rich enough to meet all operational needs??

We have comprehensively sorted out the needs of hundreds of scenic spots that we have served in the past,Integrate all functions related to scenic area operation and management,And included in the function library of Jingjiu Cloud Product Center。
Users can not only find previously used function modules,You can also find new functional modules that conform to market development trends,Take on demand,Various combinations。

What if the function library does not contain the module you want?

The characteristic of SaaS products is that they can achieve rapid iterative updates。We will have a dedicated team to collect user experience requirements once a week,Updated every two weeks based on priority。

After the scenic spot has a new product, will it be launched quickly?

Model based on cloud architecture,We improved the online efficiency by 50%。

Many business types,Many products,Can Jingjiu Cloud realize the combination and sales of cross-business products?

Yes。Jingjiuyun is a product of Shiji,will integrate the advantages of more than 20 years of experience in the hotel industry into cultural tourism destination management,It is the only hotel in the market that can realize this、Catering、Retail and other multi-format products are integrated into the Jingjiu Cloud Product Center to achieve a standardized solution for flexible packaging and sales。

Are there enough marketing channels,Can help scenic spots reach more consumers?

We have set up six major channel centers in Jingjiu Cloud System Solution,Including official website,Official WeChat and WeChat mini programs,OTA,TA,National Marketing,National Distribution Platform。
Based on WeChat applet,We have made a free combination form of multi-format shopping cart in the e-commerce model,Achieved packaged sales of multi-format products,And reach the consumer;

The number of cooperative OTAs has reached 400;For TA,We have also set up a special platform to serve travel agencies。

This year we also started a cooperation journey with Douyin,Will explore more front-end marketing possibilities on the live broadcast platform。

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*Reservation Center

Although there are many channels,Are the marketing functions rich enough??

Jingjiuyun Mini Program is our key operation channel,Including online booking、188bet sports betting app download Ordering、Booking;Online mall;Micro customer service system;Four major modules of order management。
Take all-employee marketing and fission as an example,Scenic area marketers can review and query distribution personnel information through the platform,Set the discount amount and commission ratio;
By automatically generating posters、QR code、Links and other information,Share to Moments,Achieving fission to attract new people;
You can also set the withdrawal time interval freely,And withdrawal amount limit。

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*National Marketing&Distribution

Does the system provide data reports?

Data reports are crucial to the daily management of scenic spots.

We have enhanced the data reporting function,Improved logical correlation,Operators can view reports from multiple dimensions,And can be used on mobile phone、View anytime on Pad,Not limited by time and venue。

Contains so many functions,Will the overall implementation period be very long??

We just mentioned that the characteristic of Jingjiuyun is its lightness、Quick、Stable,So it can be quickly built according to user needs within 20 working days,Contains full-process communication、Final implementation and delivery, etc.。

Landing“Jingjiuyun”What issues need to be paid attention to?

Because most scenic spots still use customized systems and software。

So when switching to SaaS software products,We recommend that you focus on the following aspects,Ensure that the switch can be implemented,Not only works,And it’s easy to use,Good use。

High stability, 0 errors

Just like people need to eat enough first,In order to develop more interests and hobbies。System stability is the basic requirement for the normal operation of the scenic spot。

We optimize the architecture,Increase input costs,Change the encoding mode and other aspects to improve system compatibility and high stability,Enable the success rate of order uploading and placing to 99%。Currently,Jingjiuyun has never experienced any downtime due to system problems。

Complete operation and service support

After ensuring that the system is online and operating stably,How to support its daily operations and version upgrades is also very important。

We mainly did the following:

 Maintain close communication with users at any time,Collect feedback,To quickly improve and update products。

Restructure the development team。In order to achieve a smooth transition from customized to standardized 188bet sports betting app download system solutions,And later operation and maintenance,Jingjiuyun team currently has 2 development teams。

A team is responsible for upgrading product versions,Another team is responsible for the conversion of the service model,At the same time, we gain insight into and collect customer needs,The two teams communicate with each other,Together achieve business goals。

The implementation department must communicate needs with users in a timely manner,As the frontline operation team,It must achieve 0 error in operation to improve work efficiency。

The future of "Jingjiuyun"

With the rapid innovation of technology,Changes in market environment and user needs,Jingjiuyun will also continue to thrive、Advance with the times。

1. Strengthen the construction of underlying technical architecture

For example, by continuously improving the system’s self-healing、Elastic scaling、Load balancing and portability、Scalable and other capabilities,Optimizing the underlying architecture,Ensure the compatibility of the system itself and the improvement of data processing capabilities。

2. Continue to pay attention to the improvement of stability

It is self-evident that stability is important to the operation of scenic spots。We will invest more costs in the future to ensure the safe operation of the scenic area's system。

3.Update system functions with changes in the marketing environment,Increase in product categories,Jingjiu Cloud’s functional modules will also provide corresponding update services based on user needs。

4. Increase the richness of front-end marketing channels and marketing methods

While the market environment changes,Consumer consumer group、Idea、Habits are also changing。The team will conduct market research,Listen more to users,Expand Jingjiuyun’s channel center,Enrich more front-end marketing functions。

Overall,We hope that Jingjiu Cloud will become a truly digital product in the future,With“Light、Quick、Stable”as the core,Provide cross-business formats for small and medium-sized scenic spots、Multiple combinations、Marketing-driven online and offline integrated comprehensive solution。

I strongly agree“The system always serves management”’s philosophy,This is also our original intention to create Jingjiu Cloud products。

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