2004，The domestic IT circle turns to cloud mode，The mobile Internet had not yet emerged at that time，The SaaS market is not yet established。It’s 2012，Promoted by the trend of capital and mobility，The domestic IT environment is gradually maturing，SaaS mode starts again。This year，The social 188bet model is officially proposed，Socialization has become a key feature of many SaaS products，The value of the SaaS market is highlighted，The key feature referred to here is comprehensive resource connection。

Zhang Xingliang, founder of Liudurenhe (EC), believes that the 188bet always focus on value innovation，Instead of simply porting traditional CRM software to mobile phones，To achieve the integration of marketing and sales，Enterprise socialization is a huge opportunity for the current SaaS industry。

188bet social networking requires three-dimensional integration of functions、Benign living environment

Here comes the problem，The popularity of domestic cloud computing drives 188bet changes，But domestic 188bet social applications have never become popular，Why？

Benchmarking the United States，Linkin and Slack have a large number of users，The reason is its three-dimensional integration of functions，Social networks are fully open to application front-end entrances，Domestic QQ and WeChat have not yet fully achieved this，Linkin and Slack are supported by mature application platforms，The needs of enterprise users are verticalized，The more vertical, the more focused，SaaS products create different values ​​for customers in different fields，Opened up marketing、Sales、188bet process of management and customer service。 Many domestic SaaS applications do not actually meet user needs，Experience needs to be improved，188bet social applications are generally not very active，Customer stickiness is not strong。

Some domestic 188bet social platforms rely on promotion to quantitatively acquire users，Too many false user information，And the final target customers are very few。Such a survival model is not a long-term solution，To make good social applications, you must embody humanity，188bet routine won’t work，After all, the purpose of such applications is to promote long-term connections between 188bet and offline，Resources obtained through word-of-mouth promotion in social circles are more authentic and reliable，Building a real community，Meeting user needs is the right direction。

Enterprise socialization redefines 188bet processes

Today，SaaS products based on public cloud are favored by the market，No need to purchase a server and have dedicated personnel to manage it，Reduced 188bet costs，Decreasing demand for privatized deployments。Mobile CRM is more focused on maintaining customer value relationships than traditional CRM products，More in line with the social trend of the SaaS market。

Changes in people and management have triggered the socialization of 188bet，As a Sales and Marketing Personnel，With customers through the Internet、Supplier generates connection。Now，Use H5 micro-marketing to connect the internal and external 188bet processes of the enterprise，It’s because companies follow the trend of socialization，188bet processes have been optimized and upgraded，Will Sales Management、Marketing Management、Customer service and enterprise collaboration，Enter social SaaS through connection。

With the innovation of mobile Internet technology，H5 and WeChat functions are widely used，Liuduren’s upcoming marketing cloud will effectively connect the two modules of marketing and sales，From customer service、Marketing Management、Sales management to enterprise collaboration，EC Marketing Cloud will implement 188bet more accurately，Via QQ、WeChat、Weibo、Space、QR code、H5 and other mobile social channels，Follow up sales and provide real-time feedback on transaction status，Make the entire 188bet process clearer，The boss sees the return on cost，Customer value is reflected in this。

Open up external 188bet processes and achieve value innovation

EC uses intelligent sales system and big data，Promote employees，Easy to manage reports，True data，Future enterprise-level 188bet software and APP will have the same user experience，Enterprise procurement can be easily completed in the handheld application。

Customers using EC’s new marketing cloud system can see the transparency and controllability of the entire 188bet process。Input-output ratio of market data、Effective 188bet opportunities, transaction analysis and other data are all available。

Creating value for customers is reflected in the growth of customer 188bet。Therefore，188bet industry, especially the SCRM field，To discover new value, we must aim to help customers improve sales performance，It is fundamental to implement the current 188bet service。

From concept to implementation，This is a fundamental shift in enterprise-level SaaS。current，Socialization has been introduced to enterprise management、188bet、Operations and services begin to penetrate，In Zhang Xingliang’s opinion，This is a good opportunity for SaaS to implement enterprise-level services，“Enterprise-level SaaS will take advantage of this trend to enter a new stage of development”。

Traffic is the key to corporate 188bet，Enterprises and external resources must always remain connected

We know，Internet、In-depth development and application of mobile Internet，is the main promoter of enterprise socialization，Then，Why is the future of the 188bet industry closely related to enterprise socialization？This goes back to the key to corporate marketing，That’s traffic。

From a traffic perspective，Enterprise 188bet and sales are inseparable from flow thinking。Internet traffic first。Popular 188bet models such as website promotion and SEO optimization in the PC era，The more centralized the traffic, the more expensive it is，High conversion cost，Growing companies have to consider costs。So，The concept of decentralized traffic is gradually being taken seriously。

Secondly，Promote on the ground、Offline methods represented by outdoor advertising are also a kind of traffic，Introducing external resources into the 188bet，But the traffic drainage effect is often unsatisfactory，Costs are often lost in the process。

The emergence of socialization has changed the original 188bet model，Everyone can do marketing in WeChat Moments，The connection between 188bet and search platform becomes the connection with mobile Internet，This kind of traffic migration is essentially a migration of customer time，188bet methods change with the trend。Today，All customers are gathered in social networks，Media is also fragmented，Spread through interaction，Everyone is a self-media，This is the success of socialization in the consumer field；Looking back at the enterprise level，Many companies are always separated from external resources，This lack of connection hinders the company's 188bet promotion。

How to integrate resources and open up external 188bet processes?

On the one hand，Enterprises also need products with social attributes，Build Marketing、One-stop management capabilities for sales and conversion。On the other hand，Help realize enterprise socialization，Establish a comprehensive connection for customers，The opportunity to become an enterprise-level 188bet market，It is also the future trend。

current，With the help of cloud、Mobile and Social，Enterprise 188bet has fully entered the mobile Internet mode，Market and sales are more closely connected，For the majority of growing enterprises，Building your own closed 188bet loop and performance growth engine has become a reality。

EC Marketing Cloud will fully open up social resources，Making 188bet processes more precise and controllable，Effectively reduce operating costs、Improve management efficiency，Provide more convenience for enterprises to realize informatization。