Since former Starwood CEO Frits van Paasschen left the company a year and a half ago，188bet company has undergone many changes。

188bet actually no longer exists，It was successfully acquired by former competitor Marriott International for US billion。

188bet week Frits van Paasschen takes the stage at the Skift Global Forum，188bet is his first public appearance since leaving Starwood。

When asked by the media what he thought of the marriage between Marriott and Starwood，He answered like 188bet:

"I thinkConsolidation across the hotel 188bet is inevitable.There are several reasons for 188bet: First，If your competitors include Airbnb and OTA (online travel agency)， Such as Expedia and Booking.com is included，Even as the world’s fourth largest hotel group and a recognized high-end hotel brand, Starwood，Still unable to be in the best defensive position。”

"Also，If you want to merge，Then you would want to complete it when the relative value of the company is greater。For example, before 2014，The weakening of the US dollar and the rise of emerging markets，188bet is a better opportunity for Starwood shareholders to participate in mergers and acquisitions。But unfortunately，No acquisition occurred at that time。And now the merger，Inevitable to some extent，It’s just that 188bet is not a good time for shareholders。”

188bet’s comments about the acquisition echoed themes discussed in his interview at the Skift Global Forum:That is to survive in a rapidly changing world，Businesses need to become more agile，More diversity。In other words，You can’t do what you’ve been doing，We should try to change and innovate。

Looking at 188bet from different angles

There are some people who look at the 188bet and hospitality industry from a different perspective。When Frits van Paasschen joined Starwood in 2008，He also worked in movies like Disney、Executive positions at non-travel companies such as Nike and Coors。

"In any business，The best decisions you make in the interest of your business are when you surround yourself with people with different perspectives and experience in different industries。” 188bet said。

When 188bet joined Starwood，He was told: Starwood owns all these lifestyle brands。"Honestly，I didn’t know what they meant at the time。But luckily，Because I have experience working at Nike for a long time，I think all brands are about a certain lifestyle ，Not just a guarantee of reliability and consistency。” 188bet said。

Just having 188bet kind of outsider’s perspective in the industry，Especially for a family-owned brand that has been in business for nearly 100 years，These different perspectives and perspectives are key to leading a company through change。

The travel 188bet underestimates the threat from innovative companies

Also，Frits van Paasschen believes that the entire travel 188bet underestimates the threat of new companies like Airbnb and OTAs。

“The reality is，Market occupiers always underestimate the strength and power of those who come late，”He said，“Part of the reason comes from cognitive bias，And 188bet part is a structural problem。In many large enterprises，They are very focused on doing one thing very well，And they think they will benefit from 188bet model as always。”

He gave an example from the steel industry，Such as the long-term neglect of the threat of rebar，Or an example of how steel can be used to reinforce concrete。 "They hollowed out many large steel companies，And our tourism industry should learn from 188bet。”

For the relationship between Airbnb and hotels，You can find many similarities。“More and more high-income people are paying attention to 188bet shared accommodation experience。And I think people ignore the threat Airbnb brings to the traditional hotel industry and the achievements Airbnb has made in the travel market today。”

“OTA has had amazing performance，” Frits van Paasschen said。"In fact，I don’t think OTA has finished its growth phase。The online travel booking business is a networked business，Online businesses will integrate with each other to become larger and more consolidated，188bet is a natural trend。”

188bet also said，Integration of some hotel brands today，Such as Tribute Portfolio or Autograph Collection，There are many similarities with OTA。

Then，How can today’s 188bet and hotel companies achieve commercial success？

How 188bet and hotel companies can achieve business success

1. Learn to use big data

"Travel，Even in the 21st century, there are still many inconvenient and uncertain factors。Pain points have always accompanied the development of the tourism industry，” Frits van Paasschen said。“We need to find available information that is truly relevant to enterprise development from a huge amount of information flow，188bet information will also provide necessary conditions for enterprise innovation。”

Big data is “the interaction between people and technology”，The key point is "how do you obtain 188bet data from service personnel at various channels and terminals。”

“Personalization will be the next trend in brand development。” he added，“First of all, your brand should be reliable，Then show your personality through media，At the same time, you should also have mobile access attributes。To remember，People’s expectations for brand personalization are，Be able to understand people’s real needs。”

2. Establish a lifestyle brand model

“Creating a lifestyle brand model is more difficult in the travel and hospitality industries than in the sneakers or beer industries。The hotel industry is such a capital-intensive industry，If you want to create a personalized brand，So in the entire personalized design，Including employee training，Interaction with guests，And digital interactions require consistent personality expression ，And it takes a lot of work to get to 188bet point。

3. Delete words like “domestic” and “international” 188bet your dictionary

“I think the most interesting part of a global brand is navigation，To be precise，It’s about finding a balance between global consistency and local relevance。” 188bet said。

4. Learn 188bet “digital network companies”

188bet says，"If necessary，Travel companies need to learn lessons from digital online companies，Look at Google and Booking.com，There is no essential difference between the concepts of centralization and decentralization。”

*Author of 188bet article: Xu Liyang，Head of Zhihui’s office in Germany。