At the upcoming annual event in November，Airbnb will further promote its new but "no details yet public" City Hosts project，It includes local travel、Activities and City Experiences。

The project debuted in June this year，Only included San Francisco at that time、London、Los Angeles、36 city tourism experience projects in cities such as Paris and Tokyo，Now it has expanded to 384 projects in 12 cities around the world。For example, the 7-hour Wynwood Tour in Miami，Per capita spending $300; Start your day in London with a delicious welcome brunch，$346 per person;Also guide you to find the coolest anime collectibles and toys in Akihabara district of Tokyo，You can also learn to make authentic ramen，$34 per person。

These city experience projects cover almost all possible daily itineraries，Guests can choose different types 188bet online sports betting of tours in different price ranges。Every project is initiated by local homeowners，In other words，In addition to providing accommodation for tourists，You can also become your personal tour guide。

Currently，These city tours are only available to a select group of homeowners with beta access，And you can only enjoy this service if you book accommodation on Airbnb。For those homeowners who have not yet obtained permission，You can register to join the waiting list。

When the owner joins the waiting list，Will see posted on AirHostsForum.com’s promotional video，The video tells the story of Airbnb guests who participated in the city tour program and went to places that ordinary tourists do not often visit，For example，From early morning surfing to cooking classes in Paris，Then visit the oldest puppet theater in the United States and other unique experiences。

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City Hosts appears to be just one part of Airbnb’s larger investment in so-called “Magical Trips”。

In the past year，Rumors about the “magical journey” continue to spread，Airbnb will finally reveal the plan to the public at its annual event this November。

Airbnb’s “live there” philosophy，Not just a new marketing ad，Also includes further enhancements to Airbnb’s app functionality，We must emphasize personalization，Also emphasize the unique travel experience。This app includes a new Airbnb “matching system”，It matches travelers’ personal preferences 188bet sports betting app download with accommodation and experience itineraries，Try our best to meet customer needs。

Chip Conley, Airbnb’s global director of hotels and strategy, said at last week’s Skift Global Forum，Company will put more effort into helping people get more connections at Airbnb’s annual event。

Some of the other topics mentioned by Chip Conley seem to be related to "magical travel"，Including what he said about the scientific nature of data use。He said，"If you have a lot of data analysis，Then this will help you find the right customers。But in the long run: personalization and customization will be the decisive factor。”

At the same time，The emergence of city tours and "magical journeys" also solves an Airbnb problem，That is, the tenant may feel detached or isolated without the landlord’s special involvement and assistance。This view was also shared by Amar Lalvani, Managing Partner of Standard Hotels and Bunkhouse Group Liz Lambert, founder of the hotel group, mentioned in Skift’s Global Forum。

Lalvani said，“Liz and I have both successfully built a community around the hotel，Can bring people together。Although we also like Airbnb，But I’m afraid Airbnb will never be able to do this。So we think，Even though shared accommodation is growing rapidly，But we are still confident that we will have a place in the market。”

With the full launch of urban experience projects and "magical journeys"，Airbnb is further strengthening the community of hosts and guests。This also proves that although 188bet sports betting app download Airbnb itself does not actually own any physical public places，But it can still build a sense of community between hosts and guests through shared experiences。

In an interview with Bloomberg TV earlier this year，Airbnb CEO Brian Chesky said: "Our basic idea is: when customers go to a city, they will feel like they live there。When people go to a new place，They want more than just a feeling of home，They also want to be part of a community。What we are focusing on now is，How to integrate people into this kind of local community relationship。”

The current market value of Airbnb has exceeded that of Hilton Hotels and Hyatt Hotels combined，To reach $30 billion，But while Airbnb’s business is developing rapidly and its valuation is soaring，Its overly commercial side is beginning to appear，People choose to book accommodation products on Airbnb，Because I can feel like home、A more humane accommodation experience，Communicate with the landlord，Experience local life and culture more deeply、Integrate into the local area，This is also what is missing in the traditional hotel industry。However，Data display from third parties，The proportion of commercial properties on the Airbnb platform is increasing，For example, in London，Commercial properties account for more than one-third of all housing stock，reached 36%，In Paris、Barcelona、Similar situations also exist in Berlin and other major cities，Commercial properties “dominate” Airbnb listings。

Summary

Airbnb 188bet app has said that 38% of its revenue comes from short-term rentals by hosts with multiple properties，Commercial property rental brings huge benefits to Airbnb，But it also makes Airbnb drift further and further away from its original positioning。Now Airbnb has begun to vigorously promote the so-called "Magical Trips" plan，Aims to continue to maintain its differentiation advantage from hotels and its attraction to tourists。Same as Uber，Airbnb is good at small team operations and marketing event planning，The upcoming City Hosts project looks fresh，Refreshing，But will it allow Airbnb to continue to maintain its differentiated advantage over hotels in the future？

*Author of this article: Xu Liyang，Head of Zhihui’s office in Berlin, Germany。