September 26, 2016，EMI 188bet Online Sports Betting and Casino, a subsidiary of People’s Daily, held a press conference，Announcement of the launch of EMI 188bet Online Sports Betting and Casino platform client，Recruiting all kinds of 188bet Online Sports Betting and Casino experts from around the world to cooperate，And put forward “trust and friendliness between people，The most beautiful scenery is the humanistic 188bet Online Sports Betting and Casino entrepreneurial concept。

EMI 188bet Online Sports Betting and Casino has set up the banner of “high quality” and “reliability” since its birth，As the “national team” of online tourism，EMI 188bet Online Sports Betting and Casino debuts in the tourism industry with the dream of "humanistic 188bet Online Sports Betting and Casino"，Attracting attention from all parties。In 2015, Zhihui was also mentioned in the article "How to build a one-stop platform for free 188bet Online Sports Betting and Casino for cultural 188bet Online Sports Betting and Casino"，Explained in detail the concept and model of "Humanistic 188bet Online Sports Betting and Casino" of EMI 188bet Online Sports Betting and Casino。

EMI 188bet Online Sports Betting and Casino announced this high-profile recruitment of global 188bet Online Sports Betting and Casino experts，What kind of strategic layout is there？How will this "national team player" make people based on "trust、Friendly、The dream of humanistic tourism entrepreneurship with the concept of "aesthetic" has become a reality within reach？In response to these questions，Zhi Hui recently spoke to the founder of EMI 188bet Online Sports Betting and Casino、Exclusive interview with Wang Xiangyu, president and editor-in-chief of the National Humanities and History Magazine。

EMI 188bet Online Sports Betting and Casino，Is “regarding this foreign country as my hometown” a reality or a dream？

According to Zhihui’s understanding，The name "EMI 188bet Online Sports Betting and Casino" comes from a sentence in Li Bai's "Spring Night Banquet from Di Peach Garden Preface": "The husband of heaven and earth，The reverse journey of all things；Time Man，The passing guest of EMI。And life is like a dream，Welcome geometry？”The Slogan of EMI 188bet Online Sports Betting and Casino, “Always treat this foreign country as my hometown” also evolved from the Tang poem “Always treat Hangzhou as Bianzhou”。

To this，Wang Xiangyu told Zhihui，Tourists traveling to strange places，Local information is not transparent。The more tourists know about the destination、The more thorough it is，Consumption in the local area will be more accurate，The 188bet Online Sports Betting and Casino experience will be better。So，Let travelers feel as familiar as returning to their hometown when they arrive in a foreign country，“Always treat this foreign country as my hometown”，Only in a limited life can you feel the true glory of humanistic 188bet Online Sports Betting and Casino。

According to Zhihui’s understanding，EMI 188bet Online Sports Betting and Casino is a key Internet platform-level project for the integrated development of People’s Daily，Co-invested and created by its subsidiary People's Daily Online and "National Humanities and History" magazine，The main product is EMI 188bet Online Sports Betting and Casino APP, which was launched in public beta in July 2016。As of publication date，EMI 188bet Online Sports Betting and Casino APP has been downloaded more than 3 million times，Activated users exceeded 200,000，Daily active volume 20%。

In the era of content entrepreneurship, how does EMI 188bet Online Sports Betting and Casino find a new path

In the context of consumption upgrade driven by the rise of the middle class，Tourism has become an entry-level platform industry。According to the "Global Independent 188bet Online Sports Betting and Casino Report 2015" jointly released by Mafengwo 188bet Online Sports Betting and Casino Network and China Tourism Academy in December 2015，In 2015, China’s outbound independent 188bet Online Sports Betting and Casino market reached 930 billion yuan，The number of people traveling abroad for free 188bet Online Sports Betting and Casino is as high as 80 million；The domestic independent 188bet Online Sports Betting and Casino market size is 3 trillion yuan，The number of independent travelers in China reaches 3.2 billion。The booming independent 188bet Online Sports Betting and Casino market，means professional、High-quality PUGC (Professional User Generated Content) is increasingly valued。

With verbosity、Fragmented UGC is different，PUGC content condensation、Depth、Valuable，Can help tourists quickly obtain information with reference value，Conveniently solve tourists’ pain points。Therefore，In the era of content entrepreneurship，PUGC has become the high ground for strategic layout of most 188bet Online Sports Betting and Casino companies。

Wang Xiangyu told Zhihui，The target user group of EMI 188bet Online Sports Betting and Casino is the post-80s generation who already have a certain economic foundation，Also includes some people born in the 1970s and 1990s who love cultural 188bet Online Sports Betting and Casino。For these groups，The high-quality content of EMI 188bet Online Sports Betting and Casino APP will be expressed in a way that is consistent with the mobile Internet，Via text、Audio、Video、Displayed three-dimensionally in VR and other forms，Let users appreciate the ingenuity and secrets behind cultural attractions，Listen to the thoughtful and original audio guide of attractions，And recommend safe, reliable accommodation with certain humanistic and local characteristics to users、Catering、Shopping、High-quality merchants in entertainment and other fields。

How to generate these professional and high-quality content?

As a senior 188bet Online Sports Betting and Casino expert，Wang Xiangyu has driven through almost all the secret landscapes in China。2008，Wang Xiangyu and his friends drove across the United States from west to east，Also from Miami, East United States，Back to the West via the Southern United States，One lap around the United States。Perennial 188bet Online Sports Betting and Casino experience，Let him not only 188bet Online Sports Betting and Casino resources、Has profound insight into the 188bet Online Sports Betting and Casino market，It also gave him a deeper understanding of travelers’ pain points and content production。

Wang Xiangyu revealed，Currently EMI 188bet Online Sports Betting and Casino has reached cooperation with more than 800 experts from all walks of life，All kinds of content on EMI 188bet Online Sports Betting and Casino APP are originally generated by these experts。This global recruitment target is mainly targeted at more professional people、A more well-known senior 188bet Online Sports Betting and Casino expert or 188bet Online Sports Betting and Casino agency，Including cultural celebrities、Ancient architecture scholar、Non-genetic person、Treasure Appraiser、Gourmet、Lifestyle expert，And Tourism Bureau、Tourism companies and other institutions。EMI 188bet Online Sports Betting and Casino will provide points rewards to partners、Store tour and tasting、Promotion、Domestic and overseas destination inspections and even royalties、Various rewards such as advertising or sales sharing。

According to Zhihui’s understanding，Currently EMI 188bet Online Sports Betting and Casino has completed Shanghai、Xi’an、Hangzhou、Chengdu、Nanjing、Chongqing、Suzhou、Content development for 16 popular tourist destination cities including Yangzhou，We have reached cooperation with more than 1,000 high-quality merchants on the EMI platform，And a team of 5-7 people has been established in each online city，Deeply explore local 188bet Online Sports Betting and Casino resources，Provide users with more accurate and reliable online and offline services。EMI 188bet Online Sports Betting and Casino plans to achieve full coverage of key domestic tourist cities in 2017，Meanwhile New York、Tokyo、Rome、Paris and other overseas popular 188bet Online Sports Betting and Casino cities will also be online one after another。

In terms of funds，Wang Xiangyu said，As a key Internet platform-level project for the integrated development of People’s Daily，EMI 188bet Online Sports Betting and Casino received support from the National Ministry of Finance’s special fund for cultural industry development。Before the end of 2016，EMI 188bet Online Sports Betting and Casino will be registered as a joint-stock company，The shareholder background is People’s Daily Online、"Securities Times"、"National Humanities and History" magazine, etc.。

Everything has two sides，The identity of EMI 188bet Online Sports Betting and Casino’s “national team” is also the same。This status can give EMI 188bet Online Sports Betting and Casino an advantage over other PUGC companies in marketing and promotion，For example, EMI 188bet Online Sports Betting and Casino can make use of the resources of central-level media，Provide brand communication and integrated marketing services for local governments and tourism enterprises；But on the other hand，As a "national team", EMI 188bet Online Sports Betting and Casino will inevitably face the problem of the integration between the decision-making methods within the system and the brutal growth ecology of the Internet。

In front of feelings，How EMI 188bet Online Sports Betting and Casino operates commercially to bring feelings to life？

Compared to the popularity of the outbound 188bet Online Sports Betting and Casino market，Although the domestic tourism market is currently booming，But beneath the surface of prosperity is the long-term stagnation of product quality on the supply side，Unable to meet the ever-accelerating demand for cultural tourism and consumption upgrades，188bet Online Sports Betting and Casino experience and viewing are often just a formality，Fragmentation of UGC content is common in humanistic tourism resources、Product quality varies、Homogeneity and other issues。So how will EMI 188bet Online Sports Betting and Casino solve these market pain points？

Wang Xiangyu said: "EMI 188bet Online Sports Betting and Casino adheres to the principle of 'trust'"、Friendly、The humanistic concept of aesthetics，Taking expert selection and in-depth content as core values，Helping users discover more easily、Enjoy the beautiful things in 188bet Online Sports Betting and Casino。”

Wang Xiangyu thinks，Understanding the background knowledge of attractions or businesses can help improve the 188bet Online Sports Betting and Casino experience，On EMI 188bet Online Sports Betting and Casino APP，Travellers can not only buy the Manchu embroidery of intangible cultural heritage with confidence、Bronze official art products and other souvenirs，You can also learn embroidery skills from us、Visit the copper products production base，Understand the cultural connotation behind the gifts you purchase。

In terms of business revenue，Initial stage of business，The business model of EMI 188bet Online Sports Betting and Casino is the B-side、C-side parallel dual-engine strategy。

In Wang Xiangyu’s opinion，A start-up company in the early stage without a huge number of users，If you only rely on C-end orders to convert，The cost is very high，Because this requires a very large user base，Products need to have strong competitiveness，This is difficult for startups to do in one step。For B-side，EMI 188bet Online Sports Betting and Casino uses high-quality PUGC content and the People’s Daily all-media platform，Helping local tourist cities、Tourist Attractions、Playground、Restaurant、Hotels, etc. for marketing and promotion。Wang Xiangyu said，On the B side，EMI 188bet Online Sports Betting and Casino has made some gains，Created a good start in revenue。

The wave of leisure vacation is coming，What challenges will cultural 188bet Online Sports Betting and Casino face？

With the transformation from sightseeing tourism to leisure vacation tourism，Experiential Economy、Experiential tourism、Experiential services become the future trend。In the era of experience economy，As tourists’ 188bet Online Sports Betting and Casino experiences become increasingly rich and diverse、The increasingly mature concept of tourism consumption，Tourists’ demand for experience is also increasing，Homogeneous and popular 188bet Online Sports Betting and Casino products are difficult to meet the needs of users，They are more eager to pursue personalization、Experientialization、Emotional、Relaxation and beautification of 188bet Online Sports Betting and Casino experience，This will become a major development opportunity for cultural tourism。

So in an era when experience is king，What are the challenges of cultural 188bet Online Sports Betting and Casino？

1. Market education issues

The domestic cultural 188bet Online Sports Betting and Casino market is still in its infancy，There is still a long way to go in terms of market education for user groups。How should entrepreneurial and innovative companies focusing on cultural 188bet Online Sports Betting and Casino educate the market，Promote the vigorous development of the cultural 188bet Online Sports Betting and Casino market？How to get users，Form a stable and continuously growing user group？These are questions worth thinking about。

2. Product supply issues

China is actually one of the countries with the richest cultural 188bet Online Sports Betting and Casino resources，However, the development of domestic cultural 188bet Online Sports Betting and Casino resources is not satisfactory。Whether it is in terms of IP effect in product brand formation，Still in the sustainable and healthy development of the product itself，All are in the distortion growth stage。The main reason is that the cultural 188bet Online Sports Betting and Casino products in the domestic market have not yet reached maturity，Low quality of product、Homogenization、Serious problems such as mismatch between supply and demand。

3. Branding issues

The biggest problem currently facing domestic 188bet Online Sports Betting and Casino products is branding。Take Disney as an example，A theme park built with cartoon characters，But it takes the cultural and brand effects to the extreme，Formed a strong IP effect。How to build humanistic products with Chinese characteristics into a brand with strong IP effect，This is an issue that all companies focusing on domestic 188bet Online Sports Betting and Casino need to consider。

*Author of this article: Sixi (personal WeChat: sixi7890)，Coached Analyst，Welcome to follow and communicate！