Tufeng Travel Network established in 2006，With overseas resources that have been deeply involved in the US market for ten years，Backed by Ctrip and local U.S. tourism bureaus，Having a good hand。2016，The battle between China’s tourism market giants、Fierce competition，Overseas destination tourism service provider represented by Tufeng，How to find your own living space under competition？

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As one of the earliest OTAs in China focusing on overseas destination tourism，Tufeng aims to solve local food, accommodation and travel problems，And provide one-stop service。2006，Tufeng created an overseas station to serve overseas Chinese，In 2008, he established a Chinese website and began to enter the Chinese outbound tourism market。After Ctrip invested in Tufeng in 2014，Tufeng did not rapidly transform into globalization，Instead, two high-end markets in Europe and Australia were selected for expansion。

After nearly ten years of development，The domestic outbound tourism market has attracted more and 188bet app download more competitors，International air charter resources maintain rapid growth，Competition is becoming increasingly fierce。Nevertheless，Tufeng has always aimed its core business at the overseas destination tourism market，Provide destination group tours for tourists、Destination activities (one-day tour + ticketing)、Cruise、High-end customization and niche groups、Use a car、Visa、Hotel Apartment、Traveling together、Comprehensive integrated services such as community exchange。

Tufeng has been deeply involved in the US market since its establishment，Only do one thing in the past ten years。Tufeng controls its own unique resources，Design and build own product lines，The formation of "Tufeng quality" products，Improve your inner competitiveness。In the opinion of Tufeng co-founder Chen Rui，There is a lot of room for overall customer price and gross profit margin in the US market。With the advancement of China-US Tourism Year in 2016，It has brought Sino-US tourism to a new level。Chinese tourists to the United States maintain strong growth，China has become the fourth largest source market of tourists in the United States。

According to Chen Rui，Tufeng’s transaction volume exceeded 300 million yuan in 2014，Even in the current situation where the unit price of outbound tourists continues to fall，Tufeng still achieved profitability。In addition to targeting the European and American destination tourism market segment，This is also closely related to Tufeng’s own attributes。

Tufeng model that combines channels and ground connections

Tufeng is mostly known for its OTA properties，But take a closer look at Tufeng’s product model，What I have to admit is，As an OTA, Tufeng still cannot escape the attribute of ground connection。

Tufeng’s product models mainly include four types:

1、Cooperate with Chinese travel agencies that mainly provide multi-day tour products，They have their own bus、Owned tour guide、Directly signed hotel，And travel routes and products。Tufeng sells them as their retailer。

2、Tickets on Tufeng platform、Hotel Resources，Purchase directly with the resource provider。

3、Tufeng operates some of its own products，Such as pick-up and drop-off service、Airport pick-up service、Guide service, etc.。

4、Tufeng provides customized services，Provide users with route planning according to their individual needs、Use a car、Driver、Integrated services such as tour guide。

From this point of view，Traveling and local ground connection、Retail、Multiple identities of wholesale and OTA。On the one hand，Tufeng realizes product distribution through the Internet，With the trend of online transfer and the decreasing marginal cost of sales through Internet channels，Strengthen online promotion，Promote user booking，Making Tufeng’s sales continue to grow。On the other hand，Tufeng serves as a resource for Ctrip、Where to go、Taobao、Tuniu、Tongcheng and other channels provide high-quality travel products；Compared to simple groups，As a resource party, the scarcity value of travel agencies is more prominent。

Large tourism enterprise，Both online and offline, they are investing and integrating upstream resources domestically and overseas。For Tufeng，It is fundamental to integrate existing advantages and resources to create differentiated products and services。

How to deal with fierce competition

In fact，Although Tufeng has maintained rapid growth，But in the fierce competition environment of the industry, we are not immune。After the relaxation of European and American 188bet app download visa policies in recent years，Chinese people’s demand for outbound travel has greatly increased，The "cake" of the overseas destination tourism industry segment continues to expand，Attracted many startup companies to join。Spend money to buy traffic、Grab for share...Many new operating methods have emerged，The competitive environment in the industry is unprecedentedly fierce。

“One or two years ago，Like Tufeng, there are no more than 10 companies that focus on overseas destination tourism，Currently this number may have exceeded 50。Ctrip、Tuniu、These giant competitors like Tongcheng have seen the market，This kind of competition has advantages and disadvantages for us，More competitors educate the market with us，Changed the Chinese people’s concept of tourism，Let more consumers understand and accept the product model of overseas destination tourism，But at the same time, the intensified competition has also caused a lot of pressure on us。" Chen Rui said。

Tufeng’s attitude is to actively respond to the competitive environment，The strategy is to relentlessly innovate products and services，Improve user experience。

Chen Rui said frankly，Facing increasingly “bloody” competition，Tufeng will also give full play to its advantages in the overseas tourism market for nearly 10 years。“We are familiar with this industry，Understand user needs。Our product innovation and service innovation will continue to strengthen in the second half of the year，After all, it starts from user needs，Providing good products and services is the foundation of tourism development。”

For overseas destination resources，Long-term tourism is a small part of the tourism market，And the users who are destined for Europe, America, Australia and New Zealand are an 188bet Online Sports Betting and Casino even smaller part。Tufeng has always focused on trips starting from the destination in this market segment，Then make the entire market segment smaller。Overseas destination markets are close to the resource side，Wide range but scattered，So for Tufeng，How to find good enough products from upstream，Meet personalization、Fragmented needs，How can the downstream end accurately find these users who are suitable for Tufeng，Provide meticulous and comprehensive services，These are still difficult points。

In Chen Rui’s opinion，Service has objective rules，Quality has a cost，These two are the core elements in the tourism business。“Travel is a very personal thing，In this non-standardized and fragmented market，We service providers need to return to the service itself，Helping consumers realize their personalized self-demand。Everyone should calm down，After all, the future market is huge。Only the internal strength to provide good service quality，You can become the king in the future。”

*Author of this article: Jiang Ying (personal WeChat: Ying-0558)，Jihui reporter，Welcome to follow and communicate！

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