When Beijing citizens bid farewell to the third heavy air pollution in October，The first International 188bet mobile login Sports (Beijing) Expo (referred to as the "188bet mobile login Expo") also came to an end at the National Convention Center。

The fledgling Winter Expo wants to eliminate the unpleasantness caused by smog，More planned within 5-8 years，Make yourself the largest in the world、One of the most authoritative international 188bet mobile login and snow sports expos。

July 2015，When Beijing and Zhangjiakou jointly bid to host the 2022 188bet mobile login Olympics，Promised to hold the 188bet mobile login Expo。Under such an opportunity，The 188bet mobile login Expo jointly organized by the Beijing Olympic City Development Promotion Association and IDG Group came into being，It will be held every year in the future。

The purpose of holding the Winter Expo is self-evident。On the one hand, we are building momentum for the Beijing Winter Olympics，On the other hand，We must also promote the popularity of 188bet mobile login and snow sports，In other words, driving “300 million people to participate in 188bet mobile login and snow” – this is actually more challenging than successfully hosting a Winter Olympics。

On the main road in the capital，Winter Expo flags are flying everywhere。Llanxiong Sports participated in this four-day exhibition，It is indeed a bit far from the expected lively scene。The first Winter Expo is more of a high-end forum session，In a more down-to-earth stage - inside the exhibition area，188bet mobile login and snow sports equipment、The lack of equipment makes many people slightly disappointed，Most of the time I still use snow goggles、Helmet、Mainly ski wear，There are not many professional equipment。Ma Yujun, deputy secretary of the Zhangjiakou Municipal Party Committee, said after visiting the exhibition area，“I didn’t see the booth of a well-known 188bet mobile login and snow sports equipment and equipment manufacturing company，This may be the shortcoming of our Winter Expo。 ”

However, we have summarized the five core messages it conveys about China’s 188bet mobile login and snow industry，And these are also 5 things you need to know about the current situation of this industry。

一、From "300 million people participating in 188bet mobile login and snow" to "300 million people participating in 188bet mobile login and snow"

First of all, the statement has changed.

Data is still confirming the bright future of the 188bet mobile login and snow industry。Li Yingchuan, assistant director of the State Sports General Administration, said in his speech at the opening ceremony，It’s 2020，The total scale of China’s 188bet mobile login and snow industry will reach 600 billion yuan，In five years, this scale will reach 1 trillion yuan。

From the perspective of market participation，2009，Less than 5 million skiers nationwide，And in 2015，This number has reached 12.5 million，year-on-year growth rate of more than 20%。Follow this trend，It’s the year of the 188bet mobile login Olympics，The number of skiers nationwide will exceed 50 million。

But 50 million people even include the number of people on the 188bet mobile login，With the final 300 million people，There is still a big gap。

Where does the concept of “300 million people” come from？According to Xinhua News Agency，January 14, 2015，In Beijing、When Zhangjiakou is preparing to jointly bid for the Winter Olympics，President Xi Jinping once told the President of the International Olympic Association、Prince Ahmed, Chairman of the Olympic Council of Asia said，Beijing’s hosting of the Winter Olympics will bring more than 300 million people in China to participate in 188bet mobile login and snow sports，This will be a huge contribution to the development of the international Olympic movement。

Then，This goal is summarized as “300 million people on 188bet mobile login and snow”。But at the Winter Expo，Deputy Director of Beijing Dongcheng District Sports Bureau Ma Li said，The original "300 million people go to the 188bet mobile login and snow" is now changed to "300 million people participate in the 188bet mobile login and snow"。

Liu Peng, director of the State Sports General Administration, once explained the composition of 300 million people: people who go directly to the 188bet mobile login and snow to participate in activities，Participate in the "188bet mobile login and Snow Season"、Crowds at “Carnival” and other 188bet mobile login and snow activities，And the people who carry out various service guarantees for 188bet mobile login and snow sports，Including 188bet mobile login rink service personnel、Coaches and participants in the 188bet mobile login and snow sports industry。According to the Beijing News report，Liu Peng once said，China’s 188bet mobile login and snow sports have been developing in Northeast China for a long time，If North China is added、Northwest，There are far more than 300 million people。

Ma Li also expressed similar views，“Many people misunderstand that participation means being on the 188bet mobile login，Actually not，There are many public elements involved indirectly，300 million people have no problem at all。”

He further elaborated on the definition of these 300 million people，Including athletes、Student、Referee、Coach、188bet mobile login and snow teachers and students of sports colleges、Students receiving knowledge training、188bet mobile login and snow service staff、Practitioners and competition operation organizers and participants、Attractors affected by contest activity。"This constitutes 300 million people，Far more than just this number，”Ma Li said。

Ma Li, deputy director of Dongcheng District 188bet mobile login Bureau, explains the composition of 300 million people

However，Former Chinese Olympic Committee Secretary-General Wei Jizhong has another interpretation of "300 million people"。At the China Sports Industry Fair Beijing Station held by Lanxiong Sports，He said，“The central government proposed 300 million people to go to the 188bet mobile login and snow，It means that at least 500 million people participate in sports，This means at least 100,000 sports-specific schools。The foundation of mass sports lies in schools，And now our weakness lies precisely in the lack of development of school sports。”

Yang Zhigang, founder of Harbin Rookie Club, also said，“Although the 300 million people going to the 188bet mobile login and snow this time have done a good job at the policy level，But the execution below is not strong enough。As an operator，I really hope this policy can really be implemented。”

Where can we find such 300 million people？“Maybe 300 million passengers is more reasonable，"An unnamed 188bet mobile login industry insider told Lanxiong 188bet mobile login。

2. Policies should promote 188bet mobile login and snow sports into campus, but it is not easy

To achieve the goal of 300 million people participating in 188bet mobile login and snow，It is imminent for 188bet mobile login and snow sports to enter campus。

“Beijing requires 100% coverage of 188bet mobile login and snow sports knowledge in primary and secondary schools。The total number of primary and secondary school students in the country is approximately 2.200 million，If all reach 100% coverage，300 million people only use this 2.200 million is enough，”horsepower indication。

Xu Daze, Director of the Overall Planning Department of the Beijing Winter Olympics Organizing Committee, pointed out，The participation of young people should focus on three aspects，First, let 188bet mobile login and snow sports enter campus，The second is to enter the park，Provide more young people with opportunities to participate in 188bet mobile login and snow sports in the park，The third is to enter the business park。

Under this trend，Beijing has made great efforts in planning and policies。2015，A total of 4 million people participated in 188bet mobile login and snow sports in Beijing，To reach more than 5 million passengers by 2022，Last year, the city’s 188bet mobile login, snow and related industry revenue was nearly 10 billion yuan，The target for 2022 is 40 billion yuan。

Sun Xuecai, director of the Beijing Municipal Sports Bureau, revealed several measures at the Winter Expo: by 2022，Beijing will build at least 16 new indoor skating rinks，Conveniently located in transportation、At least one new indoor skating rink of no less than 1,800 square meters will be built in areas with large crowds；In addition, winter sports will be included in the compulsory physical education courses in primary and secondary schools in Beijing，Every primary and secondary school student has mastered at least one winter sports skill，Effectively ensure that primary and secondary school students do not have less than one hour of 188bet mobile login and snow fitness activities per week on average。

However, this policy has been questioned by some netizens。Same concept as 300 million people，The scope of winter sports skills and 188bet mobile login and snow fitness activities is currently relatively vague。

On Weibo，Many netizens ridiculed，Snowball fight、Building a snowman、Does eating popsicles count as winter sports skills and 188bet mobile login and snow fitness activities。

But more doubts come from concerns about the current situation。“Football is not popular yet，Let’s start another 188bet mobile login and snow project，Although 188bet mobile login and snow projects are very promising，But what about the infrastructure，It’s all empty talk without even having a venue。Even if there is，The salary of professional coaches at the grassroots level is too low，No one wants to do it，Even retired athletes who love this sport don’t want to do it，Because we have to live，In the final analysis, infrastructure and grassroots coaching，" A Weibo fan of Lanxiong Sports expressed this。

International Olympic Committee member Yang Yang, who opened a skating school four years ago, thinks the same，Currently there is a shortage of venues and talents，“No sport can be done without venues，How can 300 million people have the opportunity to experience and feel the charm of 188bet mobile login sports，Venue is a very big need。”And in terms of professional guidance，Yang Yang said，Many 188bet mobile login sports athletes transitioned into coaching after retirement，But without professional training in teaching and management。

Yang Yang spoke at the 188bet mobile login Expo

Another worry for Yang Yang comes from the contradiction between the commercialization and popularization of 188bet mobile login and snow sports。“300 million people go to the 188bet mobile login and snow，There may also be some people with relatively low income，I don’t hope that 188bet mobile login and snow sports will become a completely high-consumption sport in the future”。

Chairman of the Chinese 188bet mobile login Hockey Association、Zhao Yinggang, Chairman of the Chinese Sled Association, expressed similar concerns，“There are 116 youth 188bet mobile login hockey teams in Beijing，But playing 188bet mobile login hockey is a noble sport，The family has a certain amount of investment，Children can skate，Play hockey”，He hopes more children “can afford to go on the 188bet mobile login”。

The major 188bet mobile login and snow countries in Europe and the United States have many policies worth learning from in this regard。Zhu Zhiqiang, deputy secretary of the Party Committee of Harbin Institute of Physical Education, introduced，“For example, tax relief。When other people’s children go on the 188bet mobile login，No money is required in Europe，Sweden does not offer 188bet mobile login and snow courses in schools，Give you one hour a week，I’ll give you 1,500 yuan，Let you take a vacation，I will give you 3,000 yuan of protective gear for the first time。”

Guo Dandan, a world ski champion，Since retiring, he has been involved in youth 188bet mobile login sports training，The sports company he established, Juli, launched a series of activities of "Champion Stars Entering Campus" during the 188bet mobile login Expo。This charity project will start from several schools in Haidian, Beijing，Plan to expand to ten cities across the country，A "VR Sports Champion Teaching System" has also been developed for this plan - but the current level of VR is probably only a formal auxiliary。

Guo Dandan participated in the launching ceremony of "Champion Stars Entering Campus" at the 188bet mobile login Expo

3. Extreme shortage of 188bet mobile login sports professionals

More rinks than coaches，This is the current situation introduced by Fan Jun, chairman of Century Star Skating Club，“There are probably more than 200 retired athletes from professional teams in China who are engaged in coaching in figure skating，The future 188bet mobile login rink will definitely exceed this number。”

"In terms of sports professional and technical talents，Our gap is 70%，It’s a huge challenge，”Tong Lixin, Director of the Sports Department of the Beijing 188bet mobile login Olympics Organizing Committee, draws on the experience of the Sochi and Vancouver 188bet mobile login Olympics，It is believed that my country needs about 5,000 people for the sports functions of the 188bet mobile login Olympics。

Zhu Zhiqiang, deputy secretary of the Party Committee of Harbin Institute of Physical Education, analyzed the reasons behind it。“Our country has a long-term imbalance between winter and summer，Resulting in slow development of winter projects，Difficult to recruit students，Difficulty in finding a job，Insufficient talents。”he suggested，Establish a league system for all 188bet mobile login and snow sports，Promote qualified projects to the market and become professional。

At the same time，He also pointed out the issue of athlete transformation，“When athletes change coaches，This kind of vocational education has not yet been established。”He introduced，Now Heilongjiang Province has established a relatively complete system，“We have 188bet mobile login and snow sports schools among primary and secondary schools，However, the talent training cycle for winter projects is relatively long，We still have some time to do it。”

Except for the extreme lack of talent，The economic gap between the north and the south has also exacerbated the imbalance in talent distribution。Yang Zhigang, founder of Harbin Rookie Club said，“As a club located in the Northeast，The advantage is that we can get first-hand professional retirement information of athletes，But the current economy 188bet mobile login Northeast is incomparable to that 188bet mobile login South，The temptation of high salary in the south is too great。”

In terms of talent training，Chairman of the Chinese 188bet mobile login Hockey Association、Zhao Yinggang, Chairman of the Chinese Sled Association, thinks，There is a cycle in cultivating winter sports talents，3-4 years，Need to play the role of professional colleges。

But Zhong Bingshu, Dean of Capital Institute of Physical Education, said，188bet mobile login colleges cannot train everyone，Manufacturing、Management and other talents should be handed over to other industries，“188bet mobile login colleges should cultivate coaches related to skating、Instructor、Teacher，Our principal named this kind of work as the hen's hen。”

4. Requirements to rapidly increase commercial 188bet mobile login rinks, but without operating subsidies

According to Zhu Zhiqiang, Deputy Secretary of the Party Committee of Harbin Institute of Physical Education，The number of 188bet mobile login rinks in our country has increased from 158 before the bid to host the Winter Olympics to the current 264。But Sweden, with a population of only 9 million, has more than 300 skating halls，“A skating hall has four 188bet mobile login rinks，Plus speed skating and more，About 20,000 square meters。”

Xu Da, Director of the Overall Planning Department of the Beijing Winter Olympics Organizing Committee, appeals，188bet mobile login rinks need more access to business parks，“The earliest 188bet mobile login and snow sports south of the Yangtze River started from the skating rink built in the shopping mall，I hope more companies can participate in the market development of the 2022 Winter Olympics。”

But the current problem is，Commercial 188bet mobile login rinks are facing huge competitive pressure，Lack of policy support。

Century Star Skating Club has 28 stores nationwide，Mostly in the South。Chairman Fan Jun said bluntly，“The 188bet mobile login Olympics are coming，Theoretically the spring breeze is coming，But I have done it for so many years，The spring breeze is coming，It seems that we don’t feel the sunshine and rain。It has been nearly two years since Document No. 46 was proposed，We have not experienced any policy support on the front line，Just seeing the wind blowing others，There is no wind here。”

The wind in Fan Jun’s mouth，Including power consumption、Taxation and other policies have not been implemented。Fu Ye, chairman of the Zero Sunshine Skating Club of the Champion 188bet mobile login Rink who is also deeply involved in the field of commercial real estate，also expressed the same difficulties，“Can there be some subsidies for electricity consumption，Including ski resorts and all those doing 188bet mobile login and snow，There are also tax issues，Give us real policies。”

Liu Haiying, general manager of Ouyue Sports, which owns several 188bet mobile login rinks in the south, also said，“The operating costs of 188bet mobile login rinks in the south are higher than those in northern cities，Including power consumption affected by weather，And people’s awareness of 188bet mobile login and snow，Promotion costs are very high。Especially after the recent successful bid for the Winter Olympics，Newly opened 188bet mobile login rink businesses in Beijing, Tianjin and Hebei，The government will provide some subsidies，There are none in southern cities now，Resulting in higher operating costs over there。”

“National leaders have made 188bet mobile login very clear，The government has made 188bet mobile login very clear，But very far away from us，Almost unfeelable。” Fan Jun even expressed disappointment，"Maybe after the Olympics，The wind has not blown yet，188bet mobile login has nothing to do with the front line。”

But Fu Ye believes it，"The wind will arrive sooner or later。”Also looking forward to the spring breeze is Yang Zhigang, the founder of Harbin Rookie Club，“As a club growing up 188bet mobile login Northeast，We hope that the spring breeze of Document No. 46 will be implemented in Northeast China as soon as possible。”

5. 188bet mobile login and snow projects should be included in winter tourism

At the 188bet mobile login Expo exhibition area，The exhibition area where Switzerland Tourism is located is particularly eye-catching。Except for a small skating area，The entire exhibition area is divided into eastern Switzerland by region、Central Switzerland and other regions。"We also have internal competition"，An Huisheng, the Chinese representative of the Swiss ski resort Jungfraujoch, expressed to Lanxiong Sports。

At the 188bet mobile login Expo exhibition area, the Swiss booth is particularly eye-catching

Joerg Smid, Director of the Swiss National Tourism Administration, shared 152 years of successful Swiss 188bet mobile login tourism experience at the 188bet mobile login Expo。As the birthplace of 188bet mobile login sports tourism，Switzerland welcomed the first tourist to St. Moritz Mountain in 1864。

Not to mention the long history and beautiful natural scenery，But Smid said，Only these two are far from enough，“Travel is an all-round experience。”

From traffic、Accommodation to activities，Switzerland can be said to be the best。Since 188bet mobile login travel has more luggage than summer travel，Swiss Airlines offers free ski check-in service，You can transport tourists’ luggage directly from the airport to the ski resort。Bus throughout Switzerland、Ship、Trains and other means of transportation can be purchased with one ticket。Besides skiing，Visitors can also experience snow hiking、Snow carriage、Hot springs and other 188bet mobile login activities。Smid also said，The cornerstone of sports tourism，It also depends on the education system and innovation。

Introduced by Dieter Schaff, Director of the Tourism Department of the Austrian Tourist Board，There are 254 ski resorts in Austria，More than 40 million tourists for winter sports and winter tourism last year。The number in the whole of Europe has reached 1.2.7 billion people，“Winter vacation is more than just skiing，Everyone can do some other trips，188bet mobile login and snow sports only account for 7%”。

Ma Chunye, general manager of Changbai Mountain International Resort, also saw the shortcomings in 188bet mobile login tourism domestically and internationally，“There are currently about 6,000 ski resorts in the world，The number of skiers in China only accounts for 0% of China’s total population.5%。Austria accounts for 36%，Japan accounts for about 9%。”And among skier visits，The proportion of vacationers is also quite low，Introduction to Ma Chunye，“The current situation of ski resorts in China，More than 75% are experience-based ski resorts，22% are practice types，The real vacation type is about 3%。”

He said，Changbai Mountain is exploring the upgrade of new operating models，“The concept of turning a resort area into a resort community，It is to create a profit model for vacation investment through the value 188bet mobile login middle class。”

Club Med originates from France，is a global resort chain brand with a history of more than 60 years，Provides considerable reference in terms of operation。Shen Qin, Vice President of Greater China, gave an example of Club Med’s children’s club，“Our children’s club emphasizes professionalism、Age groups，From Baby Club、4 months to 2 years old，2 years old to 4 years old，4 years old to 10 years old，11 to 17 years old，Each children’s club has different activities and service staff to provide corresponding content throughout the day。”

Same，In skiing，All Club Med coaching services are provided by the French National Ski School。“In 2010, Club Med’s first resort in China was opened in Yabuli。Before Club Med settled in Yabuli，It is just a professional venue for professionals and enthusiasts，2010 to present，We welcome tens of thousands of families and adults every year、Children、The group came to Yabuli to enjoy our snow and 188bet mobile login vacation，” Shen Qin said。

Suggestion from Zuoyu Capital Director Han Ze，Provide more differentiated products from the supply side，Combining events and 188bet mobile login at the same time。

Domestic entrepreneurs are also following this trend。While the 188bet mobile login Expo is being held，Skier, a ski service provider, announced a strategic cooperation with Baidu Nuomi。

Said Zhang Xi, General Manager of Baidu Nuomi 188bet mobile login Business Department，Baidu Nuomi will utilize the traffic、Technology、Big data platform resources，Create a one-stop ski service platform for ski enthusiasts。Skiers have customer resources from nearly 80 ski resorts across the country，Be able to get more discounted tickets and more timely information，Baidu Nuomi wants to enter 188bet mobile login sports tourism，It is precisely because of the resource advantages of skiers。

HIGH 188bet mobile login, a three-person ski fun competition owned by Skiers, started in 2014。Cui Meng, director of marketing operations for skiers, said，HIGH 188bet mobile login tastes like carnival，Turn the ski resort into a theme park，This year’s competition will be held at ski resorts in three places，The goal is to cover 100 million people - the goal of this industry is obviously not small。

*This article is reproduced from Lanxiong 188bet mobile login.

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