In an exclusive interview with Ai Faner，As the general manager of TravelSky Mobile Technology Co., Ltd.、Bo Manhui, founder of Hanglv 188bet mobile，I don’t want to use “Internet thinking” to explain the success of Hanglv 188bet mobile。Although he repeatedly emphasized in the interview that "Hit the pain points”“User experience”“Exceeded expectations"Words like"，But he still thinks that he is not following any special methodology，And asked:

Not just an Internet product，I think 188bet mobile is how everything should be done。Isn’t that how things should be done？

You 188bet mobile need to make money

As an air travel app，The number of users of Hanglv 188bet mobile has reached tens of millions，Leading position among similar products in the country。But what surprises many people is，Hanglv 188bet mobile is from a central enterprise，Known as the "wonderful flower" grown by state-owned enterprises。

Specifically，188bet mobile "wonderful flower" was cultivated by Bo Manhui。188bet mobile post-80s generation with a professional education background in mathematics and computer science joined TravelSky after graduating from university；Although he is in a state-owned enterprise，But he never gave up his passion for the Internet，I have been thinking about doing the Internet。

According to him:

I worked in the civil aviation system after graduation，I have always regarded myself as a civil aviation person，But I have also been thinking about a question: Can we change some of the problems existing in 188bet mobile industry within our capabilities through our own efforts？

The problem he mentioned，Refers to the fact that the civil aviation information field has been criticized by many people for “information is not transparent” and “is inconvenient to obtain”，But in fact 188bet mobile field is very open。When 188bet mobile kind of thinking encounters opportunities like the mobile Internet，Bo Manhui seized the opportunity without hesitation。

From 2010，Bo Manhui began to use his spare time to develop and design the prototype of the Hanglv 188bet mobile app；2011，Bo Manhui and several friends used their spare time to continuously iterate and improve this product。

The work during 188bet mobile period was almost entirely driven by interests，Bo Manhui even posted a lot of money for 188bet mobile。

With everyone’s efforts，Hanglv 188bet mobile has gradually gained the favor of users，The number of downloads continues to increase，And subsequently won the recognition of the company’s decision-makers。Early 2012，Hanglv 188bet mobile is online on the App Store；Subsequently，TravelSky established a mobile affairs working group，Honglu 188bet mobile has also begun to move towards formalization。

Advantages and limitations

In fact, Hanglv 188bet mobile is not the first app to provide information services for air travel，Before it goes live，There are already similar products seizing the user market。The difference is，Honglu 188bet mobile is a subsidiary of China TravelSky, a state-owned enterprise，Others are completely market background。

When Ai Faner asks，Also a provider of aviation and travel information services，Whether TravelSky’s background in aviation and travel provides it with some monopoly advantage in obtaining aviation and travel information，188bet mobile shook his head。He thinks:

The civil aviation field is one 188bet mobile most open industries among all industries related to the national economy and people’s livelihood；Because the market operation is very thorough，There are also many service entities in the civil aviation industry，Compared with other similar products in terms of obtaining aviation and travel information，Each has its own merits。

But 188bet mobile doesn’t deny it either，The state-owned enterprise background of Hangluzongheng does have some advantages:

Strong information control capabilities based on a thorough understanding of the industry。A typical example is，Honglu 188bet mobile launched a feature called “Previous Flights” in 2012，Gained a large number of users for it。Launch of this feature，It is impossible without understanding the workings behind the aviation industry。

After working in the system，The way of doing things makes it easier to give people a sense of security，More reliable in ensuring user information security。About this，Bo Manhui emphasized the bottom line awareness of Hanglv 188bet mobile in its own development process，This is also the impact of several years of career in state-owned enterprises on the entire team。

However, the above two points are not all.

May this year，The National Civil Aviation Administration of China issued relevant documents in response to several safety incidents，Among them, TravelSky is required to make full use of information channels including the Hanglv 188bet mobile app to provide passengers with authenticity verification services。In a sense，This is also the advantage of Hanglv 188bet mobile。

Of course，Compared with fully market-oriented competitors，In the development process of Hanglv 188bet mobile, it is impossible not to be restricted by its own special identity。To this，Bo Manhui confessed in an exclusive interview，The salary of the Hanglv 188bet mobile team is far below the market average；Not enough manpower，About a quarter of similar products。

What’s more important，Because it is a non-capital-driven product，Hanglv 188bet mobile cannot spend money on any commercial promotion。

Only fast can break 188bet mobile

In the impression of many people，State-owned enterprises and the Internet are two fields that are almost completely incompatible；A quick，A slow one；An active thinker，A mediocre one。Specific on the product，188bet mobile is difficult for many state-owned enterprise apps on the market to present the characteristics that a good Internet product should have。

But Hanglv 188bet mobile is an exception.

Bo Manhui said，Although I am in a state-owned enterprise，But in his heart, he regards the Hanglv 188bet mobile project as an Internet venture；And the whole team is young，Average age 26-27 years old；Management is also very flat，There is no obvious superior-subordinate relationship。Until now，He also sat in a large open room with his team members to work together。

Such a team，Determines the rapid response capability of Hanglv 188bet mobile at the product level；And Kuai，It is precisely one of the essential attributes of a successful Internet product。

2012，After the establishment of TravelSky Mobile Affairs Working Group，The Hanglv 188bet mobile team has experienced a crazy time。Bo Manhui recalled，There were only a few people in the working group at that time，But it has maintained an iteration speed of one version every two weeks；I experienced it day and night、Stay up late and work overtime，He ignored them all with a simple smile。

Quick iteration is certainly one of the ways for Hanglv 188bet mobile to acquire users，But the core element is still to solve the problem quickly。Except for the "previous flights" mentioned above，The Hanglv 188bet mobile team quickly seized the opportunity when Apple launched Passbook in 2012，Achieved a milestone in user growth。

According to Bo Manhui’s memories，After Passbook is released，Hanglv 188bet mobile immediately realized the potential of this feature；The whole team spent several overnight hours developing a system that can pass security checks、Electronic boarding pass function for direct boarding，At that time, most Passbook applications were still in the demonstration stage。

A coincidence，The Hanglv 188bet mobile team demonstrated the electronic boarding pass function to Apple，Apple was shocked by its efficiency and practicality。Soon，Hanglv 188bet mobile has been officially recommended by Apple App Store。

The direct impact of this recommendation is，The reputation of Hanglv 188bet mobile has soared，The number of users suddenly increased by hundreds of thousands，Reached the million level。Then at the end of 2013，Hanglv 188bet mobile has been selected as the "2013 App Store Annual Selection" daily assistant product in China，The number of users has increased sharply。

May 2014，TravelSky will separate the original mobile affairs working group，Established TravelSky Mobile Technology Co., Ltd. (hereinafter referred to as TravelSky Mobile)，Bo Manhui serves as general manager；September 2014，The number of Hanglv 188bet mobile users exceeds 10 million。

Afterwards，Hanglv 188bet mobile spares no effort in the rapid follow-up of products。April 2015，Before Apple Watch is officially launched in China，Hanglv 188bet mobile has completed its adaptation，And it will be launched simultaneously in China on April 24th。

Congratulations from Tony Leung

During the interview，“User experience” may be the word 188bet mobile says the most。

Flight query available in similar apps、Mobile seat selection、In addition to basic functions such as electronic check-in，Hanglv 188bet mobile has spent a lot of thought on meeting the needs of users。But in Bo Manhui’s view，In many cases users don’t know what they need，What Hanglv 188bet mobile has to do，Precisely captures the pain points of users，Make something beyond user expectations，Surprise users。

Hanglv 188bet mobile has made a lot of efforts in exploring functions，Following "previous flight" and "electronic boarding"，Hanglv 188bet mobile also launched the “Convenient Customs Clearance” function，To facilitate users traveling abroad。According to the aviation aspect，At present, the "convenient customs clearance" function has covered more than 60 airports，Expected to reach 100 by the end of the year。

In addition，Hanglv 188bet mobile has also done a very meticulous job in other aspects。

In "My Trip" of Hanglv 188bet mobile app，There is an option for "route map"；Click it，Users will see their historical travel trajectory。These trajectories combine together，Looks very beautiful，And it can remind users of memories。

This feature is liked by many users，Celebrity users including Jimmy Lin are also on WeChat、Forwarded on Weibo and other social media；In this way，It not only satisfies users’ desire to show off，Objectively, it has also increased the visibility of Hanglv 188bet mobile。

The most common face when traveling、The most troublesome flight delay problem，Hanglv 188bet mobile is also worried。

In addition to basic flight delay related information push，Hanglv 188bet mobile also launched a “guess the delay” function at the end of 2014。That is, allowing users to knowingly delay the delay，Participate in the delay guessing game，And earn travel beans that can be exchanged for prizes。According to Bo Manhui，Hope to use this gamification method to alleviate the anxiety caused by flight delays。

About Ludou，There is an episode that must be mentioned。You can redeem prizes after accumulating travel beans，Hanglv 188bet mobile cooperates with the relevant agents of the "The Grandmaster 3D" movie，Introducing the function of exchanging movie tickets with travel beans。For this，The film’s lead actor Tony Leung also paid tribute to users of the Hanglv 188bet mobile app in the media。

Making money and dreaming

In 188bet mobile’s view,In existing mobile applications from state-owned enterprises，Hanglv 188bet mobile may be the best development、One of the most valuable；Not because of the many awards it has won，But because of the tens of millions of users it has。

But this does not mean that TravelSky Mobile has no pressure to make profits。In exclusive interview，Bo Manhui admits that he is under pressure to make money，I have also seriously considered the profit method of Hanglv 188bet mobile；But he insisted，The most important task currently for Hanglu 188bet mobile，Still working hard to improve user experience，Continue to acquire more user base。Under 188bet mobile premise, the issue of commercial value will be considered.

As for how to make money specifically, 188bet mobile proposed three ways:Transaction, advertising, value-added services.He thinks，The model for making money from Internet products is very clear，ButOn the basis of establishing a solid market position and the ability to continuously create value for 188bet mobile。

When asked if there will be other product plans besides Hanglv 188bet mobile，Bo Manhui denied it directly，He said that there is still a lot of room for improvement in Hanglv 188bet mobile。The future development goal of Hanglv 188bet mobile is smart travel，That is, knowing the user better than the user during the trip；By proactively anticipating and informing，Turn information into a part of users’ travel decisions。

The end of the interview，Ai Faner asked: Since the salary of members of the Hanglv 188bet mobile team is not high，Very hard again，So how do you persist?？

188bet mobile’s answer is:

Dream。Although 188bet mobile word sounds vague，But we do hope that through our own efforts，To change the entire industry；188bet mobile is also a very important support point for us to reach today。If only from the perspective of livelihood，Staying here is definitely not the best choice。

*188bet mobile article is reproduced in the self-love style.

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