Before travel planning，First of all, we must create IP content productivity for the project。Good IP content should be a cultural system generated from 188bet mobile login resources，Many cultural projects can be derived from 188bet mobile login projects，Form an ecological profit model。The so-called ecological profit，It means that the profit of one project has positive externalities on the profits of other projects，Mutual gain effects。

Take Hua Qingchi’s "Song of Everlasting Sorrow" as an example，It belongs to IP content productivity (Bai Juyi's "Song of Everlasting Sorrow") first，188bet mobile login project (live performance "Song of Everlasting Sorrow") will follow。The Forbidden City is a 188bet mobile login project (Forbidden City entity) first，IP content productivity (Forbidden City Cultural and Creative Industries) comes later。But，After all, the Forbidden City occupies top resources，Having the ability to travel first、Conditions for submitting IP cultural and creative content。For the vast majority of projects whose 188bet mobile login resource influence does not reach the top level，More suitable for IP cultural and creative content first、The road after the 188bet mobile login project。But，Currently，Batch after batch of hastily launched 188bet mobile login projects are taking the path of single-handed 188bet mobile login projects，Not even considering the productivity of IP cultural and creative content，Not to mention IP cultural and creative content first、Strategic positioning behind 188bet mobile login projects。

In the process of creating 188bet mobile login IP content productivity，Requires the cooperation of three teams。The first team is the creative team，The second team is the planning team，The third team is the implementation team。Currently，These three teams are ready-made，Creative teams form many companies，Planning teams also form many companies，Execution landing teams have also formed many companies。The key to the problem is the lack of integration between the three teams。This makes it impossible for the three teams to collaborate efficiently，188bet mobile login productivity is what most requires efficient collaboration，Just like a work of art that needs the momentum to be completed in one go。

The key to achieving integration between the three teams is to form a consistent 188bet mobile login personality、188bet mobile login field、188bet mobile login art。

The shaping of IP content personality is basically achieved by the creative team。The creative team positions itself through its own image、Theme positioning and story interpretation give the 188bet mobile login project a unique personality，Let 188bet mobile login projects have the ability to have in-depth dialogues with tourists。

The domain structure of IP content is basically shaped by the planning team。The domain grid includes the regional economic adaptability of the project、Regional geographical adaptability、Regional cultural adaptability、Regional administrative adaptability。Regional economy is related to whether 188bet mobile login projects can be profitable locally；Regional geographical adaptability is related to whether the 188bet mobile login project conforms to engineering science；Regional cultural adaptability is related to the harmony between the project and the local culture and the expression of the local spirit；Regional administrative adaptability is related to the fit between the project and the local administrative system。

The artistic style of IP content is shaped by the design team (execution team)。Yige reflects the experience flow of the project。The stream of experience exists relative to the stream of consciousness。Literature relies on the formation of a stream of consciousness in the human brain to gain reading stickiness。188bet mobile login projects rely on people’s wholeheartedness to realize the experience flow to gain 188bet mobile login stickiness。Experience stream includes audio-visual stream、Image flow、Ambience flow、Prop flow、Color flow, etc.。

Personality、Field grid、The perfect integration of art and style is the main factor in whether 188bet mobile login cultural and creative IP can win the market，It is also the key to the success of the 188bet mobile login project。The perfect integration of these "three grids" depends on the "wet collaboration" between teams。The so-called "wet collaboration"，It is a collaborative relationship based on inclusive cultural identity and value orientation。The counterpart of "wet collaboration" is "dry collaboration"，At present, a considerable part of the teams in the domestic cultural 188bet mobile login industry are "collaborators"，Team members lack value stickiness and cultural stickiness to each other，Form a collaborative relationship purely based on technical complementarity，There is no harmony and complementarity in value orientation and cultural identity，But "cold confrontation"。Such a "collaborative" team is destined to fail to achieve great works，The work they complete is often called "work" (that is, it is not immersed in emotion and culture、Work purely for the purpose of achieving technical indicators)。In China’s 188bet mobile login industry，There are too many such "works"。

We are looking forward to it，Personality、Field grid、The 188bet mobile login cultural and creative IP characterized by the perfect integration of art and style can inject continuous development vitality into 188bet mobile login projects and regional economy。

This series of articles was inspired by Hong Qinghua, the founder of Jingyu Group，I would like to pay tribute to Hong Qinghua, the advocate of 188bet mobile login IP。

*The author of this article: Yue Xingkong, an expert author of benefits.

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