Days ago，A 188bet sports betting app download celebration that takes place simultaneously online and offline，Swept many cities across the country，Caesar Travel (stock code: 000796) is going through a joint brand exhibition、Member feedback、Product sales and other activities to welcome the arrival of the "1st anniversary of the launch"，Many partners and Caesar members sent "birthday wishes"。

One year ago，Caesar Travel, which has been deeply involved in the outbound 188bet sports betting app download market for more than 20 years, has completed the listing process，Officially entered the capital market。Over the past year，Through continuous improvement of products and services，Strengthen resource management and capital operation strength，Caesar’s 188bet sports betting app download performance continues to rise。

Now，Caesar Travel on its 1st anniversary，Is through endogenous growth and external investment and mergers and acquisitions，Describe a more clearly visible development map，Smooth all aspects of the development of the entire industry chain of travel agencies，Creating the core competitiveness of the outbound 188bet sports betting app download market。

Sports, cruises, endogenous growth and diversified development

2016，Regarded by the industry as a watershed in the development of the outbound 188bet sports betting app download industry，First, 188bet sports betting app download companies that lack core competitiveness gradually disappear from the market，The second is that China’s outbound 188bet sports betting app download market has grown by leaps and bounds after more than ten years，Already mature，Surge in demand for personalized travel and services。

This development status，Let Caesar Travel, which has considerable experience and strength, seize the opportunity to explode in the market segment，In the past year，Caesar Travel continues to increase the market share of its two core business segments of cruise and sports 188bet sports betting app download，Newly developed and launched Happy Private Group at the same time，Popular market。

Data from the World 188bet sports betting app download Organization，Although the global 188bet sports betting app download industry currently has an average annual growth rate of only 2%-3%，But sports 188bet sports betting app download is the fastest growing segment，Growth reaches 14% per year。Caesar 188bet sports betting app download after listing，Relying on years of hard work in the field of sports 188bet sports betting app download，Clearly sports 188bet sports betting app download、Outdoor 188bet sports betting app download as an important market to make precise efforts。As a ticketing agent and hospitality service provider partner of the Chinese Olympic Committee for the 2016 Rio Olympics，Caesar 188bet sports betting app download achieves substantial growth in Brazil’s 188bet sports betting app download scale，Promoted the company’s number of people to go to Brazil in August this year to increase 10 times year-on-year。

The development of the cruise market is also evident，188bet sports betting app download owns a professional cruise brand—Caesar Cruises，Launching a full range of cruise products，Among them, the home port charter involves Tianjin、Shanghai、Hong Kong、Dalian、More than 100 cruises from five cruise home ports in Qingdao，Covers Royal Caribbean、Princess、MSC、Costa and other world-famous cruise brands；Overseas routes involving the Mediterranean、Alaska、Caribbean、Nearly a hundred aircraft + cruise products in the Middle East and Southeast Asia；Global route involves 23 days、38 days、46 days and other various products。August this year，188bet sports betting app download also opened the country’s first full-range cruise experience center，Newly introduced “Cruise + VR”，Bringing unique experience to cruise enthusiasts。

Mr. Shi Mingde, Ambassador Extraordinary and Plenipotentiary of the People's Republic of China to the Federal Republic of Germany, pointed out when he visited the Caesar 188bet sports betting app download headquarters this year: "Today's 188bet sports betting app download is developing from casual 188bet sports betting app download to personalized 188bet sports betting app download，Sports emerged、Skiing、Hiking、Cruise and other travel themes，Caesar Travel has taken the lead in the market segment，Leading the development of personalized 188bet sports betting app download market。”

Investment, mergers and acquisitions, extended expansion multi-dimensional layout

While maintaining endogenous growth，Caesar 188bet sports betting app download after listing，With the help of capital market，Officially opened the road to expansion and development。

Since its listing last year，Caesar 188bet sports betting app download continues to invest abroad、Mergers and Acquisitions: Capital Injection into LeTV Sports、Leading investment in Flight Manager、Increase capital in Yisheng Financial Services，Acquisition of Tiantian Business Travel，Product in progress、Customer source、Lay out resources and other dimensions，Continuously strengthen the collaborative development effect。

Founder of Caesar China、Caesar 188bet sports betting app download President Chen Xiaobing said，“A series of investment and mergers and acquisitions measures after listing，It can be said that Caesar 188bet sports betting app download is in the process of establishing strong and effective competitive barriers，A natural result。”

Investment in LeTV Sports，is Caesar Travel’s further effort in sports 188bet sports betting app download listing，Both parties will discuss in-depth product development in the field of sports 188bet sports betting app download、Large events，Membership system，LeTV hardware and other aspects of cooperation model，Promote business collaboration。

Leading investment in Flight Manager，It is the result of Caesar 188bet sports betting app download strengthening the acquisition of C-side traffic and cultivating stickiness，Enter the mobile online booking field，Occupy a large traffic flow entrance，Master mobile user resources，To build a travel ecosystem。

The capital increase of Yisheng Financial Services can help Caesar 188bet sports betting app download drive the seamless connection and rapid operation of all elements of the 188bet sports betting app download industry chain。Caesar Travel has previously tried to use financial means and financial services to improve all aspects of 188bet sports betting app download，Improve the service experience of 188bet sports betting app download。

Acquisition of Tiantian Business Travel，It is based on the brand relationship between the two parties、Customer group、Differences in products and channels，Caesar 188bet sports betting app download can be integrated through resources，Expand the growth space of 188bet sports betting app download business and consumers。

The development of the entire industry chain drives business growth

Chen Xiaobing has repeatedly used the term "travel agency industry chain" to explain the development model and future planning of Caesars 188bet sports betting app download，Reviewing various actions of Caesar Travel in the first year since its listing，Always focus on the layout of the entire industry chain。

The combination of aviation and travel is the long-term development model of Caesar 188bet sports betting app download，After listing, Caesar Travel has successively launched Hangzhou=Nha Trang、Shenyang=Okinawa、Guangzhou=Nha Trang、Sanya=Da Nang、Sanya=Phuket and other direct flights，Driven by the combined aviation and travel business，Caesar Travel’s business in Asia grew 102% in the first half of this year。

188bet sports betting app download also continues to improve its national direct retail network，At the same time, strengthen the research and development and functional upgrade of new stores，Launched the third generation upgraded experience store and the fourth generation Caesar Home Store，Currently, there are more than 240 188bet sports betting app download directly-operated stores nationwide，In the first half of this year, business revenue in East China and South China doubled。

Same period，Caesar 188bet sports betting app download Enterprise’s MICE business is also growing，First half of this year，Caesar Travel successfully undertook the World Internet Medical Conference、Volvo National Fuel Saving Competition、UFIDA Internet Conference and other large-scale projects，Later half of this year，Caesar Travel and its MICE brand become the B20 Summit conference service provider，Providing 188bet sports betting app download services for the Rio Olympics during the same period，Continue to strengthen the attractiveness of the MICE business。

At the product level，Caesar 188bet sports betting app download continues to develop theme 188bet sports betting app download and high-end 188bet sports betting app download，For example, Europe、South America and high-end islands such as Tahiti，Improve product competitiveness。At the same time, integrate high-quality overseas 188bet sports betting app download resources，Launching overseas intercity travel、Overseas car rental、Online distribution business of overseas attraction tickets，Driving vacation business growth。

Some insiders said，188bet sports betting app download since its successful listing，Through vertical depth and horizontal expansion，Strengthen control over the industrial chain，Drive company growth through diversified development。

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