In the spirit of efficiency、Pragmatic meeting principles，This powerful summit will closely grasp the current industry hot spots，Taking advantage、Mingdao、Excellent Skills” is the theme of the conference，For participation in the division of labor in the global tourism industry chain、Deep dig into outbound travel、intensive b2b、Layout of tourism finance、In-depth discussion on marketing revolution and other directions，At the same time, the "2016 China Tourism Maker Competition Comprehensive Area Finals" project docking session between companies to be financed and investment institutions will be held，Building an in-depth financing service platform。"In-depth service industry、Providing value in depth” is the constant pursuit of JW people，Let us work together to gain insight into industry trends，Focus on industry hot spots，Innovative thinking、Be pragmatic and strive for the first place，Win together in the golden opportunity period of tourism。 

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Wei Changren, President of Jinlv Consulting and Jinlv.com

China’s tourism industry is in the best era

After more than ten years of development，I feel that the tourism industry also has a market cycle。In this cycle，The tourism industry has entered the stage of online and offline collaboration，I think: through the efforts of colleagues in the industry for more than ten years，We have stepped on all the pitfalls in this industry，The road to explore、I have explored every field。So I prefer to call China’s tourism industry the best era。

Guest Speech

Yibao Pay CEO and co-founder Tang Bin

Use "Payment+" to provide more value-added services to the tourism industry

Tourism and aviation are different，It is different from the insurance industry。The model of Yibao Pay is to combine the payment industry and our merchants，Around many resources for merchants、Enterprises provide tailor-made services。Currently，Yibao is launching a "payment+" business that can provide more value-added services，Looking forward to better serving every merchant and enterprise。

Daolv CEO Wu Weiluo

Making global hotel resources better interconnected through "effective connections"

You only have needs but the transaction is not implemented，Or just stay at the demand level，Then this transaction is meaningless。If the demand is implemented，You must have supply-side inclusion，And the connection between both parties must be very efficient。In fact, the domestic tourism industry may not be lacking just one product，It’s your ability to effectively connect with the world。

KuLv Data Marketing CEO  Li Mingru

Use data analysis to do destination precise marketing

Destination precision marketing must first determine brand positioning based on data analysis，Instead of patting the brain, it is "big beauty" and "travelled"。We determine the brand positioning through data analysis，Follow it and we can form a symbol that is easy to communicate，Create a brand business card。

Lv Gang, co-founder/COO of Mafengwo

“Content determines transactions” in the new era of tourism

Every APP in this era is an isolated island，I can’t jump from one APP to another，If I make decisions and analyze here，Then I will make a deal here。This is a possibility where content determines the transaction。

Worldpay China General Manager Chen Guoshan

Mobile payment still has broader room for development

Although mobile terminals are in the stage of popularity，But it has not yet been fully popularized around the world。When serving as the target market，You might as well consider combining different smart devices and online services、Build a complete payment strategy for the offline platform。

Guest Conversation

In-depth integration of aviation and tourism

Guest host : Han Qi, General Manager of Yibao Pay Aviation and Travel Division 

Sichuan Airlines E-commerce General Manager Lu Qing

There is another trend in the past two years，That is, the share of the public transport market is gradually declining，The tourism market is on the rise。When a critical point ratio appears，Tourism will be strengthened through the market，The airlines will be divided into two groups，On the one hand, do essential things well，Do a good job in OEM and transportation，On the other hand，If the industry is deregulated in the future，Intensified competition，Then it will move towards deep integration and development，I think Spring Airlines has done a good job。

Zeng Qingyi, Director of Shenzhen Airlines E-Commerce Center

With the development of the domestic civil aviation market, including the tourism market，As well as the upgrade of consumption, we are promoting our development based on customer information、data、Preference、Platform including behavior and other data，Engage in better product design and launch of scenario-based content，Even including the payment process，will play a big role in it。Next，We will invest or upgrade products in this business segment，Continuously meet the needs of the market。

Anke Yunda CEO Duan Lian

First of all, the integration of aviation and tourism is an inevitable direction，So during the integration process, I hope the airlines can make fundamental changes，This is very difficult。Airlines are transportation companies，Responsible for security，Secondly due to the asset-heavy nature，So it is necessary to gradually expand the network layout and the stability of aircraft flight。

Xie Jinguo, General Manager of Ruili Airlines

Ruili Airlines is not limited to a simple industrial chain while trying the "aircraft + wine" approach，But fighting with multiple arms。Currently，Combining the entire group of helicopters、Civil Aviation College、Medical and other resources，Develop frequent flyer currency points products。In terms of integrating the aviation and travel industry chain，We focus more closely on air travel、Airline Hotel、The development direction of aviation finance and aviation funds，Innovate your own industrial chain。

Su Zhiyi, Vice President of Capital Airlines

Because airlines have the benefit of gathering people，So 188bet Online Sports Betting and Casino we need to build a platform，And its brand and assets are more convincing than ordinary travel agencies。and，Let qualified travel agencies be placed on our platform，Let’s grow bigger together。Meanwhile，Every year we continue to invest in the IT field，We have close cooperation with all companies in the industry and companies around the routes，The purpose is to improve efficiency and improve user experience。

On the road travel industry VP Jiao Xiaofei

Our customers mainly come from travel agencies，Especially small and medium-sized travel agencies。Nowadays, it is a big company on the front line in China，Including large wholesalers purchasing directly from airlines。So what do our small and medium-sized travel agencies do?Divide sectors according to different customers，This year we have opened an exhibition customer department。 The customer demands of different travel agencies include conferences and exhibitions、New business categories in market segments such as study tours。In addition to the product mix of these market segments，We prefer to discuss product development for new future markets with airlines。

Guest Speech

World 99CEO  Feng Na

Redefining tourism B2B

What is real B2B?In fact, more B2B transactions are makeshift transactions，Just connect the upstream and downstream in the region，Then the platform’s commission-collecting model is formed。Now the ideal B2B has changed its original form，We use technology to integrate upstream and downstream resources more quickly and accurately，At the same time, there are a lot of technical elements and self-designed systems and processes to support all our transactions。

Ma Xinzheng, deputy general manager of Yiyoutianxia International Travel Service

Use the spirit of craftsmanship to create a warm experiential trip

Experiential travel now covers six aspects，Includes riding、Hiking、Skiing、Photography、Mountain climbing，We hope to create the ultimate product，In order to provide users with the ultimate experience，Our goal is not to pursue rocket-launched innovation，But do it gradually and through small iterations，This way we can avoid rocket-launched innovation，Two completely different results appear，Success or explosion。To polish such a product step by step，We must follow the spirit of craftsmanship and single-point breakthrough。

Meituan-Dianping Wine and Tourism Business Group CMO  Yu Di

“CD model” helps hotels increase profitability

“CD model” is a phenomenon discovered in our continuous cooperation with merchants。In most hotels now, their accommodation business revenue only accounts for 45% of the hotel，We found that the remaining part of the revenue is developed through other ecological developments of the hotel。For example, catering、Fitness、SPA etc.。So we need to add users at different times，Future users and high potential users，Developed for local users and remote users，Helping hotels improve profitability。

Guest Conversation

Nuggets of China’s cruise industry chain

Guest host:Chen Jie, Vice President and Editor-in-Chief of Jinlv.com

General Manager of Tuniu Cruises   Liu Jianbin 

It should be said that the problem of the chartered ship model was particularly obvious last year，This year through the joint efforts of cruise companies and agents，Obviously improved。We want to replace the tail cabin with pre-sale，We used to take a relatively long time to post prices，Raising the price at the end will definitely hurt the market。

simultaneously，In recent years, except 188bet app for the service staff on board, there are foreigners，No foreigners can be seen on the ship。We have to put the Chinese system on the cruise company’s network，Especially for some long lines，Let more foreign tourists digest the inventory。

Also for us or for the cruise lines，We need to consider the transportation issues of guests within China。We also have some agents now，For example, a ship charter company in Beijing will arrange buses for guests to the terminal in Tianjin。We now also do dynamic packaging of air tickets and cruises，There are also train tickets + cruises。

President of MSC Cruises Greater China  Huang Ruiling 

When every cruise company enters China，In fact, they all respect Chinese culture，Respect Chinese tourists。So from a Mediterranean perspective，The first point is respecting Chinese passengers’ dependence on Chinese，The second point is China’s eating habits，Laoganma is now standard equipment of every cruise company，Lunch、There is a bottle of Lao Ganma on the dinner table。But at the same time, on the premise of respecting the unchangeable needs of some Chinese passengers，We want Chinese passengers to understand and accept the charm of cruises。

We have a way of designing cruise ships as goodwill ambassadors，Take Chinese tourists to enjoy the settings on the boat，Guide them to entertain，Watch more shows，There is some music in the bar，There are various free courses on board to invite them to attend。I hope you can enjoy more of the fun that international cruises and cruise life itself can bring to you，Instead of blindly wanting to see what is available at your doorstep。

Vice President of Sales, Norwegian Cruise Line China  Xiang Yucheng

For Chinese cruise consumers，The best model is actually a combination of Chinese and Western methods，We listen to many suggestions from people in the industry in China，Specially organized a lot of exchanges and discussions，With leaders of various travel agencies，These experts in the cruise industry discuss，Also based on our understanding of the changes in China’s cruise market over the past few years，These feedbacks from consumers，Integrate these opinions to design our ship。

But at the same time we will still put the international，More Western，These advanced things are more attractive and brought to the ship，Let everyone feel how luxurious it is、High-end service and entertainment experience。Something，Not that it’s just Chinese，For example, these racing cars、Virtual reality games，It is popular all over the world and it is also popular in China。

We strive to create such a product，It can reflect what Chinese people like，It also allows them to feel the atmosphere of the more luxurious and high-end cruise ships in the West。We believe that this is what can truly attract our consumers。

Vice President of Sales, Dream Cruises China   Yuan Ping  

We hope that the Chinese cruise market has been segmented，Because everyone has always had a feeling，Guests don’t know which cruise ship to choose，As long as it’s a cruise ship，After looking at the travel agency’s introduction, I was confused about cruises。I believe that every cruise company wants to create a better ecological environment for cruise ships，In other words, when guests are more mature, they know how to choose their favorite cruise ship。Stand unswervingly in their respective positions，Then guests will also benefit from this quality，Choose a cruise product with suitable price/performance 188bet sports betting app download ratio。We believe that the golden decade of China’s cruise industry begins now，All our groups are benefiting from such a big cake。 

Director of Cruise Department of CYTS.com  Zhou Liang  

For some cruise price discounts，I think this has something to do with the way charter boats are sold。There are some differences between us and the European and American cruise markets，China’s cruise retail sales account for 20%，About 80% are wholesale channels。So it is inevitable for wholesalers to drop prices，Because all risks are in the charter ship design。After China’s cruise market exposed these problems，Our charter companies and cruise companies have begun to take some proactive measures。For example, some cruise companies operate at different time points，There are different price settlements，There is a consensus that you can sign up early to enjoy the discount，This will be of great benefit in promoting China’s cruise market to slowly develop in a regular direction。

In addition, in the future, can we try cruise companies to use their own channels to attract more overseas tourists to China？In this way, we Chinese tourists can feel an international feeling in our home port。

Assistant General Manager of Caesar Cruises   Jiang Wenbing 

About the issue of overbooking or even last orders on cruise ships，Let me introduce to you some of Caesar’s methods。Chinese people are used to communicating prices with each other，Our Caesar is on the retail side，I just talked about Caesar’s 50 subsidiaries nationwide，Our 300 retail terminal stores，Their prices are the same。This way you can ensure the uniformity of prices from your own retail perspective。We also launched pre-sale card registration，This is also a small attempt and innovation by Caesars in the field of cruise distribution。We did a pre-sale of cruise privilege cards for our old customers in 2015。In addition，Caesar was already selling the voyages we signed at the beginning of this year for the end of the year。

Guest Conversation

Focus on outbound tourism

Guest host:Chao Xi, partner of Liurenyou.com

Hu Zhimin, Vice President of China International Travel Service

It is indeed time for outbound tourism to explore further development。Outbound travel was a rapidly growing market before，Our current products for outbound travel。Our current products for outbound travel，Including outbound travel products and services provided by our colleagues，Can no longer meet the needs of our consumers。My own feeling is that outbound travel is a big trend。But this outlet is now fully occupied，Pigs can no longer fly。For many small startups, they must find their own outlet，To find your own niche, you must find your own niche，Must find your own professional market，Find out the pain points of the market，Rather than simply providing an outbound travel service，That era has passed。

Luo Suixiang, General Manager of Product Center of Yitong International Ticket Network

When we were developing outbound tourism，With partnerships with more than 300 airlines。We and the Tourism Bureau、Hotel Group、The resort also has some overseas scenic spots，European Rail，There are also overseas car rental companies，Overseas WIFI resource parties have different levels of cooperation。We have the most advantage in making air tickets，We have our own customer base，You can combine air tickets + hotel + visa + insurance + WIFI。What we do is to integrate these global destination resources。

He Yong, Director and Executive Vice President of Huayuan International Travel Service

Customer needs are constantly changing，How can we provide customers with what they want？I discovered in the two years since arriving in Huayuan，One product covers all the restaurants on the entire trip，Details of restaurant service are noted，Our product R&D personnel must follow these details one by one。

For example, on the service，We have some products that will be considered for more than 15 days，Are you preparing a bottle of Lao Ganma for the guests?，A bag of pickles。When we consider the details more，The entire in-depth resource is out。So deep cultivation must include service product channels and supply chain management，We have to do a good job in the details here，I believe we don’t have to wait for the wind to blow，We can naturally find our place。

Huang Zhiwen, founder of Woqu.com

We mainly do long-term free travel and customized tours，We have several challenges。The first is the localization challenge。Free travel customers to distant countries，Local dining reservations in European and American countries，This is a big challenge，Self-driving service is also available，Self-driving is not just a car。We have insurance、Pick up the car、A traffic accident ticket，Various situations。Then the challenge is，How to integrate these services if it is a Chinese company。If done locally，How to make these services more refined。

The second is the system connection challenge of the supply chain。Many of our products have division of labor，Cooperate with travel service companies in destinations and triggering areas。We have many semi-customized products。In this process，There are big problems connecting foreign systems with Chinese systems。

The third is the challenge of independent travel and customized travel。You found that aside from resource issues，The needs of customized customers are constantly changing。Then in this you pass the system mode，How to solve the problem？We have done a lot of customization，Including many customized tools made by our company，We call it the itinerary steward，But it has not yet reached the stage where customers are very satisfied。

Qulv.com CEO Luan Jie

We are an island company，The entire island tourism accounts for more than 30% of outbound tourism。In recent years, visa exemption for China has mainly been on islands，So this is a big market。In frontend，The biggest challenge is to control the entire inventory，With the competition in the market。When I was doing charter flights in the southwest market during my summer vacation, the number of flights from Chengdu to Nha Trang was as high as 21 flights，Competition is fierce，So inventory control is very important。

There is also a challenge to people。Because we now have personnel in six overseas island countries，So we will encounter challenges when selecting partners and managers。

Li Chao, COO of Go Abroad Travel Network

We mainly do overseas fragmented overseas bookings。The fragmentation of overseas destinations should start slowly in China from 2013。I think the most basic challenge is procurement。The second major difficulty encountered is traffic acquisition，We paid a lot of tuition for this，Of course peers can also obtain traffic，The most common method used by the Chinese is price war，A complete loss，The boss is about to cry when the traffic comes。

The third difficulty is the construction of supply chain。In fact, we want to deepen our outbound travel，Then supply chain construction is 188bet app a system construction。And it’s a very large amount of money，But these financial advantages cannot be reflected immediately。