December 11，The "Shiji Digital Innovation Summit - Technology-Driven Assets and Operations Improvement" conference concluded successfully at Beijing Kunlun Hotel，More than 300 guests participated in this summit，6 wonderful speeches and discussions，More than 20 industry figures discussed with guests、Share the technological innovation and development blueprint of the hotel industry，Helping the hotel industry realize the "cloud future" of "digital transformation"。

188bet Online Sports Betting and Casino

The summit kicked off with a speech by Mr. Zhang Rungang, Vice President and Secretary-General of the China Tourism Association。He mentioned in his speech: "Shiji is a technology leader in the industry，Promoting industry progress through cutting-edge technology over the years，Many successful cases over the years have proven this，And I believe it will continue to be proven in the future。”

In "How to measure technology ROI" session，Lin Jingyun, assistant to the president of Mangrove Resort World, believes that technology returns should be considered from the two core indicators of cost reduction and efficiency increase。Liu Changxin, former vice president and CIO of Wangfujing Department Store Group, also expressed his distinct views during the dialogue: 188bet Online Sports Betting and Casino First，Enterprise development must take technology as the core，Use technology to promote corporate positioning and strategic development。Second， Digitalization must be a necessary application technology in the future。

In the roundtable session on "How to capture C-side and B-side customer resources"，Wang Weili, general manager of Wanda Hotels and Resorts Revenue Management Department, shared Wanda’s experience in integrating back-end data for refined customer management and channel management，She said that hotel management groups should pay attention to direct sales channels，And continue to help affiliated hotels reduce customer acquisition costs。Li Yukai, general manager of the Guangzhou Real Estate Brand Hotel Department, emphasized that the premise of digitalization is information security，While affirming the value of direct selling，also shared his views on the relationship between IT investment and channel revenue。Chen Linlin, Sales Director of Shiji Baoku Online South China Region, from the perspective of refined corporate travel management，Analysis of Baoku Online’s precise customer acquisition advantages under Shiji’s ecosystem and its outstanding value to the hotel industry。

In the session "How technology drives hotel catering to transform into a profit center"，Ms. Zhang Yang, Senior Director of Hotel Product Deployment of InterContinental Hotels Group Greater China, put forward her wonderful point of view on the current pain point of the hotel industry - low catering profit margins: The digital transformation of hotel catering should include three key points: First, 188bet app through technology Precise touch to retain guests dining in the hotel；The second is to carry out "community-based" operations，Attract nearby non-resident guests to dine at the hotel；The third is to attract new customers to the store through channel marketing innovation。

 “How to create the right technology solution for your destination，In the link "To adapt to the needs of multiple business formats"，Bian Jiang, deputy general manager of the Investment Project Department of Shanghai Changfeng Group Co., Ltd., shared his successful cases and experience in exporting tourist destination products；Shiji Retail Vice President Lan Qiangqiang believes that the development of the retail industry and the tourism industry are inseparable，And the transformation of the retail industry must adapt to the changing needs of tourist consumers，And cater to technology、Intelligent、The characteristics of autonomous and cross-border service trends。Yin Wen, President of Shiji Yinke Environmental Enterprise Tourism Destination Solutions, shared how to create smart tourism destinations through the smart tourism marketing cloud platform；Hu Shiyong, Managing Director of Shiji Kunlun Solutions, introduced the important role of building a unified data platform based on actual customer pain points。

In the session "How Hotel Digitalization Reshapes Hotel Structure and Operational Processes" hosted by Wang Jing, Chief Commercial Officer of Global Travel News，Zhang Lijun, deputy general manager of Hong Kong China Travel Service Hotel Co., Ltd., has the first insight，He pointed out: Emphasizing the reasons behind a certain operational 188bet Online Sports Betting and Casino problem in the hotel，In fact, it involves many comprehensive issues。The ultimate goal of a hotel in solving problems should be customer satisfaction and long-term benefits。Zhou Feng, Senior Vice President and Chief Representative of MGM Resorts in China, shared his multiple stay experiences，He emphasized that what major hotel management groups should pay most attention to in 2019 is the central reservation system，Hope to be more refined、Unified intelligent solution for systematic management of omni-channel guest files。

Sun Jijun, CTO of Alibaba Future Hotel, believes that hotel IT digital infrastructure construction is the most important: first，Whether the system has scalability；Second，Whether the system can quickly iterate and respond to needs；Third，Can data islands be solved。ReviewPro Asia Pacific Sales Director Anthony Tan shares how online reputation management solutions can reshape the way hotels interact with users to enhance user experience。Wilkins Yeung, Business Development Director of SnapShot Asia Pacific, introduced how the hotel industry data platform can help hotels dig out gold from complex user data。

The core products of Shiji Ecology gather together，The summit exhibition area was full of guests

In order to better allow guests to enhance their understanding of Shiji’s full range of products，The summit exhibition area also exhibited some of Shiji’s core products and platform solutions: not only the self-service check-in machine jointly built by Shiji and Alibaba，Shiji Cambridge Cloud Hotel Front Desk Management Solution was also introduced and demonstrated to the 188bet online sports betting public for the first time at this meeting。Also，Shiji Infrasys cloud catering management solution、Shiji Kunlun central solution and customer experience improvement series solutions、Shiji Changlian Distribution Solution、Shiji Galasys Travel Destination Solution、Shiji Xiaoyun’s current WeChat solution, etc.，All participants felt the innovative charm of the industry’s cutting-edge technologies。

As an industry leader with more than 20 years of development，Shiji is undergoing its fourth transformation，Provide digital integrated solutions for customers in large consumer industries。And committed to the development of open、Visualization、Global hotel industry data platform，Providing a transformative impact on the digital transformation of the hotel and tourism industry。