Inbound 188bet game refers to 188bet game activities carried out by residents of other countries entering our country。Inbound 188bet game has developed over the years in our country，has entered a gentle development stage。Up to the 188bet game authorities，Every travel agency down to the market entities are paying close attention to group 188bet game，If you attach great importance to and strive to expand the inbound MICE group tour business，And for non-MICE、Non-Business (Business 188bet game)、Non-group mass individual inbound 188bet game market，The competent authorities still have a lot of room for guidance and promotion，Each travel agent still has the possibility to develop and innovate。

The "China Inbound 188bet game Development Annual Report" released by the China 188bet game Academy at the end of September 2016 shows，One of the characteristics of China’s inbound 188bet game in 2015 is，Foreign tourists account for a relatively small proportion of the total inbound tourists (less than 20% of the total inbound 188bet game market share)，Inbound tourists from Hong Kong、Macau、Taiwan is still the main force in the mainland (mainland) inbound 188bet game market (accounting for 80% of the total market share.58%）。Among all inbound tourists，Visitors coming to mainland China for the first time account for nearly 60%。The actual cultures our country attracts are different、There are far fewer foreign tourists with different languages ​​than overseas Chinese tourists，This market still has a lot of room for development。As an inbound tourist destination，How to attract more foreign tourists to travel to China，Enhance their travel experience。Even increasing the repeat consumption rate of tourists (the proportion of tourists who travel to China multiple times) is one of the topics that our country’s 188bet game industry should study and think about。

Understanding consumers’ needs and consumption characteristics is the prerequisite for successfully attracting consumers。From a macro perspective，The 2015 China Inbound 188bet game Report released by Google points out，About 57% of inbound tourists are independent travelers，The proportion of group tours is only 30%，A quarter of tourists choose private tours，In addition, the proportions arranged by relatives, friends or business event organizers are 13% and 18% respectively。Inbound tourists are less enthusiastic about historical sites and attractions，Increased interest in novelty-seeking experiences。

From a micro perspective，Western tourists have almost zero understanding of China before departure。There is not a strong need to understand our country’s profound traditional culture and rich long history through travel，When they travel to China, they pay more attention to experiencing the cultural customs and natural scenery，Most people prefer experiential sex、Interactive travel method。At the 2016 China World Heritage 188bet game Summit Forum held in October，Australian 188bet game marketing expert David Latimer is based on his five years of observation of inbound Western tourists，Summary of the following characteristics: Many Westerners know nothing about China，For the Yangtze River、Confucius and other representative Chinese cultural elements have no concept at all。They don’t do destination research before starting a trip like East Asian tourists do，Do not collect destination information and do not make preparations，Just book your flight tickets and accommodation，Excited to start my trip to China。Travel is for them，It is an adventure process，It is a process as an explorer to discover whether the destination is fun or not。They don’t like to be a follower，Follow the tour guide and listen to the cramming-style guide words，I am not interested in those one-way indoctrination textbook-like introductions to scenic spots，Even more unclear。

Today, when the group sightseeing tour model has declined，It has become very important to work with inbound independent tourists as the main target。Except in visa、Tax Refund、In addition to providing more convenience to foreign tourists in terms of customs clearance and other policies，188bet game authorities and practitioners are creating inbound 188bet game products、When promoting a destination, relevant work should be carried out based on the characteristics and needs of inbound tourists。

一、Diversified product reengineering，Satisfy the "re-experience" of 188bet game tourists、The universal need of “love freedom”

Tourists from Hong Kong, Macao, Taiwan, Japan and South Korea are relatively familiar with our history and culture，Enjoy and deeply experience 188bet game products and destinations with strong Chinese history and culture。Western tourists generally know little about Chinese culture，Interactive experiential 188bet game products and destinations focusing on natural scenery are more suitable for them。As Australian marketing expert David Latimer said，Alley in Beijing，If you are guided by a tour guide to take a tour，Instill information that there are ancient temples and ancient pagodas of a certain dynasty somewhere，They tend to be less interested。Ming Dynasty、Qing Dynasty？Buddha？These cognitions do not exist in their minds。While exploring in the alley，Paint ink painting under the guidance of local people、Shuttlecock kicking、Activities such as making dumplings can enhance the happiness gained during travel，Leave eternal and beautiful travel memories。So，Develop more experiential and interactive 188bet game products for this group of Western tourists，Lead them to experience entry-level Chinese cultural 188bet game products，Feeling the lifestyle and beautiful scenery of modern Chinese people makes it easier to achieve their travel purposes。

Similar to this，Study tours and vacation trips、Heritage 188bet game (or Cultural Heritage 188bet game)，Also known as Diaspora 188bet game)、Homestay 188bet game、Language and cultural internships and other participatory trips can be made into inbound 188bet game products。These products can break the cognitive boundaries between Eastern and Western cultures，Breaking through the barriers between Chinese and non-Chinese cultural circles，It is easier to go global and be accepted by world travelers。

Diversify the creation of inbound 188bet game products，Meet the needs of foreign tourists，It is the mission of the market main body travel agent，It is an important task that the 188bet game authorities should promote。From a macro perspective，Integrating supply-side reform concept，Abandon the economic thinking model of scenic spots，Diversified inbound 188bet game products are an important manifestation of the development of all-region 188bet game in the inbound 188bet game market。For this，Recommended to lower market entry threshold，Encourage and allow more small and flexible businesses to enter the inbound 188bet game market。

From the actual development status of today’s inbound 188bet game market，In first-tier cities and some developed areas，There are quite a few small businesses or tour guides providing accommodation, transportation and translation for inbound tourists through various sharing economy platforms、Guided and explained travel services。Their Services，Accepted by inbound tourists，Tourists are willing to pay for services that meet their needs，Don’t worry about the qualifications of the service provider、License and other issues。It is recommended that relevant units moderately relax the regulations on inbound tour operators，Allow and encourage more social resources，such as cultural exchange organization、Sharing economy platforms and their suppliers are actively participating in the inbound 188bet game business，Rich products、Provide one-to-one diversification、Personalized service，Provide more and better choices for inbound tourists。

2. Use new channels to carry out publicity and 188bet game

When it comes to publicity and promotion of inbound 188bet game，The domestic 188bet game industry thinks more about various promotion activities in overseas tourist source areas、Participate in overseas travel exhibitions and participate in global social media such as Facebook、Promote on international search engines and online alliances such as Google, etc.。The effectiveness of these promotion efforts is beyond doubt，Especially for attracting more MICE tourists，Exhibitor、Participate in the B2B Travel Fair、Distributing brochures and small souvenirs are very important promotion methods。For the mass tourists who are relatively scattered，There may be other more cost-effective promotion methods，For example，Promote with the help of overseas Chinese communities，Promoted through sharing economy platform。

According to the report released by China 188bet game Academy，Friends and relatives are one of the most important sources of information for inbound 188bet game。The influence of introductions from relatives and friends cannot be underestimated，is one of the main sources of China travel information。With the reform and opening up over the years，A large number of Chinese people have gone to the source countries to work and live for a long time or even immigrate。According to U.S. Census Bureau report，Back in 2011，The number of people in the United States who speak Chinese at home reaches 2.9 million。According to statistics released by the Ministry of Justice of South Korea on July 27, 2016，As of June 30，There are 148 foreigners staying in South Korea for more than 91 days (called "long-term foreigners").16.03 million people。By nationality，China accounts for 54.5%，There are more than 800,000 Chinese living in South Korea for a long time。March 11, 2016，Data released by the Ministry of Justice of Japan，Among foreigners in Japan，Among medium and long-term residents and special permanent residents，Chinese people are 66.58.47 million people，ranked first。The population of our citizens living in the main source countries of inbound tourists is so huge，It will definitely have a certain influence on local residents，Overseas Chinese communities have the ability to promote the greatness of the motherland，Potential to promote inbound 188bet game。Kathleen Newland, a US immigration policy research organization, pointed out clearly in her research report "Diaspora 188bet game"，“The government of the country of immigration may attract immigrants to experience traveling in their home country as consumers，Be a pioneer in opening up international market opportunities，A resource for valuable word-of-mouth advertising，……。The result is not just immigrants and their descendants traveling，And the business opportunities they have will attract other non-immigrant consumers (residents of the country of immigration)，and grow into a bigger one、A more profitable market。”Mobilize effectively、Using this power will enhance the promotion of my country’s inbound 188bet game。It is reported，The Beijing 188bet game Commission has used Chinese restaurants run by overseas Chinese as a promotional channel，When foreign residents go to dine，You can enjoy Chinese food，You can also feel the unique charm of Beijing 188bet game。

Third，The influence of new channels on the promotion and promotion of inbound 188bet game cannot be underestimated

In today’s world where free travel is becoming more and more popular，Encourage a large number of small-scale 188bet game practitioners on sharing economy platforms (such as Airbnb, etc.) to engage in inbound 188bet game business and promote destinations，Perhaps more accurate than simple advertising、More efficient，Can attract more tourists，At the same time, increase tourists’ local consumption。Generally speaking，Any tourist who books a room on Airbnb and other similar sharing economy platforms，When booking a room, we will discuss the local environment with the host、Sightseeing available、Participate in the interaction and experience content to inquire or communicate，Some professional landlords are also working hard to provide value-added services to inbound tourists，How many days of stay will you be accompanied by a free escort to visit or experience a certain project, etc.。It also serves as a local guide in this process，Also fulfilled the role of a local resource promoter。This type of platform，Especially the operators on the platform are very concerned about cultural communication、The promotion of 188bet game resources has a promoting effect。Relevant organizations may wish to conduct in-depth research on how to use the derived publicity channels of the sharing economy platform，Improve the effectiveness of my country’s inbound 188bet game promotion。

Anyway，Develop and enhance my country’s inbound 188bet game industry，Relevant units may wish to consider:Research and meet the real needs of inbound tourists，Start with supply-side reform，Encourage more service providers to enter the venue to meet the diverse needs of tourists；Guide the practice of inbound 188bet game products with the idea of ​​global 188bet game，diversify products to meet the needs of inbound tourists，Exploring new methods of publicity and promotion，Looking for more effective publicity and promotion channels。

Reporter’s Notes

According to Zhihui’s understanding，Currently, only a few state-owned travel agencies in China are engaged in the inbound 188bet game business in the 188bet game industry，It is relatively rare for 188bet game companies to start businesses in inbound 188bet game，Compared to outbound travel，Inbound 188bet game requires companies to pay attention to service quality、Foreign Languages ​​and Culture、Have in-depth understanding and control of foreign markets，The threshold is relatively high，This is an important obstacle that hinders domestic enterprises from going global，Therefore, inbound 188bet game is now considered a blue ocean waiting to be explored。Zhihui has previously reported on Juice Travel Network, an Internet startup engaged in free entry travel，As a large OTA company，Ctrip has begun planning to provide products to serve overseas tourists。As the internationalization process of Chinese 188bet game enterprises accelerates，More and more companies will begin to pay attention to this blue ocean。

*Author of this article: Sun Ming，Expert Author。Worked as an immigration tour guide in 2000、Outbound planning and adjustment and other travel agency work，Later moved to a consulting company、Internet marketing company does destination promotion work。A macro who has been paying attention to China’s 188bet game industry all year round、Micro-development，Published an industry observation article in the online column "Chongwen Flower Market Grassroots"。

【Extra number】《 hosted by 188bet game2016 China 188bet game Consumption Annual Summit and Awards Ceremony》will be held in Beijing on December 14-15。Annual event of 188bet game industry，Zhihui sincerely invites your participation、Witness。For details and registration, please click the link:I want to register！