When consumers are faced with more marketing methods than ever before，How to find and establish connections with potential customers will be a challenge for 188bet online casino games companies。

And this challenge is even more difficult for 188bet online casino games agencies，Because most 188bet online casino games agencies have moved from traditional physical stores to remote control models supported by technology。Today’s 188bet online casino games agents may be able to operate from their living room sofas or at the local Starbucks，So how can consumers find them？

The American Society of 188bet online casino games Agents (ASTA) announced last month that it will release a "news and current affairs program" produced by British company ITN Productions。This program will introduce how 188bet online casino games agencies work，And a behind-the-scenes look at what they can do for their customers。Although the focus of the program is to explain how 188bet online casino games agencies work，And how 188bet online casino games agencies specialize in certain themes，But they do not place special emphasis on the normal marketing methods of the resort or cruise brand。

The message of the show seems to be:188bet online casino games agencies will still exist，And will continue to help customers plan their holidays。In this case，So why do customers go online to search from numerous online resources，Instead of simply calling an offline 188bet online casino games expert？

“The revival of 188bet online casino games agency programs is a very important topic，It is for tourism、Tourism consumers and the general public are important，" ASTA CEO Zane Kerby said。“188bet online casino games Agents Taking Off is a show that mainly tries to tell the story in a reliably enjoyable way，This informs the public and consumers that 188bet online casino games agency usage is on the rise，188bet online casino games agencies strive to create a better 188bet online casino games experience for customers，The 188bet online casino games agency booking business will also become an important part of the US economy。

It’s one thing to create a cheesy video that showcases a 188bet online casino games agency’s capabilities and then directs consumers to the agency，Competing for travelers’ attention，Using video to drive consumer engagement on an extremely crowded platform is another story entirely。

Skift mentioned in the "Future 188bet online casino games Agency Trends Report": "If 188bet online casino games agencies want to continue to survive and maintain a leading position in this industry，Then they must be able to prove their value to consumers。”Reduced commissions mean that most 188bet online casino games agencies can only rely on service fees as their main source of income。Although some customers are willing to pay extra for advanced customization，But the public should know，188bet online casino games agencies can often get cheaper prices than DIY travelers themselves。In some cases，188bet online casino games agencies can recover their own costs。For example，According to iSpot.tv statistics，Expedia invested 2 in TV advertising in 2015.USD 18.3 billion，Trivago spends less than 0 million on advertising，Priceline’s advertising investment is only .1 million。

Marketing that 188bet online casino games agencies cannot complete

Stephen McGillivray, chief marketing officer of 188bet online casino games Leaders Group, said: “We try to do things for 188bet online casino games agents that they can’t do themselves。They are not only in charge of marketing，Also responsible for sales and human resources，But I don’t have time to do marketing myself。”

188bet online casino games Leaders Group is a 188bet online casino games agency alliance，Operates dozens of different 188bet online casino games agency brands in both leisure and business 188bet online casino games，Committed to recommending suitable potential customers to relevant 188bet online casino games agencies。By sending relevant emails and email messages to the right prospects，Making marketing easier for 188bet online casino games agencies。It also tells the agent which potential customers there are，And guide them to provide more in-depth and detailed tracking services to customers。

Although 188bet online casino games agencies under the 188bet online casino games Leaders Group are likely to sell similar 188bet online casino games products to the same customers as those provided by the 188bet online casino games Leaders Group itself，But McGillivray thinks，Since 188bet online casino games Leaders Group is more focused on serving the 188bet online casino games agency market，This distinguishes the two sales channels。

“We know that the vast majority of 188bet online casino games companies are implementing a direct sales strategy，” McGillivray said。“We know we build relationships with these partners because we bring value to them。No one can sell 188bet online casino games products better than a 188bet online casino games agency。Although OTA websites have done a good job，But they only serve the bottom layer of the big ship of tourism，While additional retailers fill the top of the ship。

The problem is still，How 188bet online casino games agencies and their agents can come up with a cohesive value proposition for dozens of international brands and thousands of 188bet online casino games agencies。 They may not be able to buy prime time TV ads like Carnival Cruise Lines or Club Med，But creation can bring value to travelers、Influential brands are just the beginning。

Cruise Planners，A family franchisee affiliated with American Express 188bet online casino games，Provide powerful website and social media tools for its agents，This helps the brand form a stronger overall cohesion。It allows agents to focus on sales and customer service，No longer obsessed with building a brand。

These powerful applications are available to customers，It’s like an Expedia-like service for travelers who like to book online。

Cruise Planners’ COO Vicky Garcia says: “Cruise Planners partner agents have customized websites、Social media channels and mobile apps，And our strategic marketing incorporates all of these approaches，Includes use of traditional and modern digital media。We have found that one of our most successful marketing campaigns is，When we combine email with digital media，Especially when focusing on the cruise or destination experience，People are no longer paying attention to just cruise ships or hotels，Not even the price，People want to make good memories，And what we do is demonstrate this effect for franchisees in our marketing activities。

*Author of this article: Xu Liyang，Head of Zhihui’s office in Berlin, Germany。

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