Zhang Pinghe: Sharing economy and big data can solve the pain points of the 188bet online live casino industry

Author of 188bet online live casino article: Zhihui 2016-11-28
Changes in foreign exchange and immigration policies since Trump won the election,The pain points accumulated in traditional industries,The internal and external environmental pressures on traditional enterprises’ transformation and upgrading are increasing。The 188bet online live casino industry is a typical industry that directly faces this challenge。How people in the industry are facing this challenge?What disruptions and changes are the emerging big data technology and sharing economy model bringing to this industry?Let us listen to the in-depth interpretation by Zhang Pinghe, Chairman of World Travel Network。

Don’t be scared by Trump’s immigration and 188bet online live casino policies

Phoenix Creative: What impact may Trump’s coming to power have on the exchanges between the people of China and the United States 188bet online live casino next few years?

Zhang Pinghe: Trump’s coming to power may have an impact on several aspects from a big policy perspective,One is the immigration issue,One is the exchange rate issue。But the core of all Trump’s policies is how to recover the U.S. 188bet online live casino faster,will put more emphasis on the interests of the United States。

In other words,Trump focuses on revitalizing the US economy,His immigration policy has some other considerations,But people who go to the United States for sightseeing,We are helping him create jobs,Help him increase Americans’ income,188bet online live casino group of people are welcome to Trump and the United States and will not be boycotted。

Speaking of exchange rate,Even if his policies have some impact on the exchange rate,For example, accelerate the depreciation of the RMB,Or accelerate the appreciation of the US dollar, etc.。But we have seen over the past few years,The exchange rate of RMB against different currencies has increased significantly,For example, against the Japanese yen,To Euro,To Russian rubles,In other words, they actually made a relatively large devaluation,For example, the ruble’s exchange rate dropped by nearly half in one year,In 188bet online live casino case,The number of Chinese tourists traveling to Russia has not doubled accordingly,In other words, the impact of 188bet online live casino exchange rate change on the number of tourists is relatively not significant。

There are two reasons for 188bet online live casino,The first reason is the impact of exchange rate on travel,It is much smaller than the visa,So the number of Chinese traveling to the United States and Japan increased significantly last year,The big reason is that they have made improvements in visas。For example, the United States has increased the number of visa officers in China,Regions with more visas opened,Simplified visa procedures,Introduction of 5-year and even 10-year visas。Actually,Issues including ticket booking time have a far greater impact on travel expenses than the exchange rate itself,The exchange rate has been adjusted by 20% in the short term,Already considered a relatively large exchange rate adjustment,But the price difference between booking a flight two weeks early and booking two weeks late is much greater than 20%。

Generally speaking,Trump’s coming to power will have a relatively small negative impact on people-to-people exchanges related to 188bet online live casino between China and the United States,Opposite,The positive impact is greater,Because Trump will put more emphasis on the interests of the United States。In fact, no matter who takes the stage, tourists will be welcome,Some people will impose restrictions on immigration,But for tourists,Ignore China in the whole world、United States,Everyone welcomes。

Big data technology is solving the pain points of the 188bet online live casino industry

Phoenix Cultural and Creative Industries: New technologies such as big data are widely used in traditional industries、Profound influence,How to upgrade the 188bet online live casino industry?What pain points is big data technology solving?

Zhang Pinghe: 188bet online live casino Industry,Especially the part about traveling abroad,The big trend is to gradually move from group tours with a thousand people to personalized tours for each family,This is a big and unstoppable trend,No one wants to travel with dozens of strangers in a fixed process,Personalized 188bet online live casino itself must be the future trend。

And big data itself is the basis for personalized 188bet online live casino,In other words, a lot of personalized travel,For example, go to your favorite restaurant,Go to your favorite tourist attractions,Take the route you like,Participate in humanistic and historical activities that you recognize,There needs to be a lot of big data support behind these behaviors to achieve personalized services。Because personalized services are not personalized to a single person,And millions of people,Let everyone have personalized gameplay。

What big data technology needs to solve in the 188bet online live casino industry,The left end corresponds to the travel of hundreds of millions of people,The right end corresponds to dozens、Hundreds of countries,And dozens or even thousands of attractions in each country,It may take hundreds of thousands of connections、Millions of attractions、Restaurant,And different ways to play。On one side are hundreds of millions of people traveling,Millions of ways to play on one side,The permutation and combination between these is actually the key to meeting the personalized needs of any single individual,The number of such permutations and combinations will reach the order of billions。In these billions of different permutations,Be able to pick out a gameplay that suits you,This relies on a large amount of big data calculations、Precipitation、Accumulation,Only in this way can it be finally reflected in individual services。

Phoenix Cultural and Creative Industries: So the 188bet online live casino industry is a very traditional enterprise,Where is the biggest pain point currently??

Zhang Pinghe: 188bet online live casino has a characteristic that is different from other categories of goods,Return to zero。For example, if no one comes to stay in a hotel tonight,If this room is empty,In fact, its value returns to zero,Tomorrow is the value of tomorrow。

So travel companies,Includes airlines、All scenic spots are like this,It is actually time-returnable。This creates a need for the entire 188bet online live casino to do advance sales,Can’t wait until the value returns to zero tonight,On sale this morning,A few months in advance、half a year,Even pre-sales for one year。What channels are needed for pre-sale in advance,How to accurately match the target group,In the past, we relied on more manual methods,Completed in a traditional way through one-on-one communication in the store。And just like what happened in this US election,Comparing traditional media and new media,New media discovered very early that Trump’s support rate has reached 80%,Behind this is actually the difference between tradition and new technology,New technology is a two-way interaction,The traditional one is a one-way broadcast,So the function and ability to collect user needs is relatively weak。

The reverse is also true for 188bet online live casino,Traditional channels reduce products to zero,Like a hotel、Tickets are sold through traditional one-to-one communication,And via mobile Internet、Big data technology is a very different way of interacting with users multiple times。The interaction of mobile Internet and the communication process of big data collection are very important,These data on tourists’ food, clothing, housing and transportation are extremely critical to the industry。We must rely on Internet technology and big data analysis and mining to produce precise marketing,Solve the real pain points of the industry,Sell the goods now,The pain point of selling zero inventory in a timely manner。

New growth space for the 188bet online live casino industry has emerged

Phoenix Cultural and Creative Industries: In terms of new business models,What innovations are substantively upgrading this traditional 188bet online live casino?

Zhang Pinghe: The core of the future upgrading trend of the 188bet online live casino industry is to look at changes in user needs,We see three major trends in user demand in outbound travel,The first thing is to personalize,The second is to shift the peak,The third thing is to have depth。These three trends represent the development pattern of the entire outbound 188bet online live casino industry in the next 10 to 20 years,In other words, changes in user demand trends require corresponding adjustments to the entire industry structure。

For example, personalization requires customization、Price and scale。The peak shifting period affects the selling time of 188bet online live casino products、Sellability is affected,To meet users’ peak shifting needs,It is necessary to have corresponding technical capabilities to support the control and flexibility of product resource supply。To do in-depth travel and personalization,brings a lot of new market growth space to the "non-standard products" of the 188bet online live casino industry。

actually,Like booking a flight、Sales of standard products and single products such as hotel reservations,In the past 10 years,Competition through the Internet or offline,The market structure has basically been divided into preliminary divisions。But for "non-standard products",Customized non-standard products such as a personalized family trip,Competition and market demand in the entire industry are in the early stages of taking off,Therefore, startup companies must occupy a certain position in the 188bet online live casino industry in the future,The most important thing is to innovate,Able to provide differentiated services,Some categories that can meet the scarcity of the industry in this environment,Especially personalized customized outbound travel、Packaged travel, etc.。

So a survey shows that users’ demand for one-stop customized travel has accounted for more than 70%,The demand for traditional single-item travel services is declining significantly。Full service before travel,Emergency services while traveling,And full freedom and personalization during travel,188bet online live casino is the general trend of the future travel market and the huge room for upgrade。

The value and impact of the sharing economy on 188bet online live casino upgrading

Phoenix Cultural and Creative Industries: A very popular sharing economy model this year,What is the role of grasping the growth space of this new 188bet online live casino?

Zhang Pinghe: In 188bet online live casino trend,The sharing economy plays a very important role。The core of the sharing economy is actually to transfer some residual value,For example, some remaining warehouses、Inventory、Share the family room etc.,Share some empty seats in the car,And share the remaining value at a very low cost,And provide enough financial rewards to the sharer,At the same time, it greatly reduces the purchase cost for buyers。

In fact, in an industry such as 188bet online live casino where products are highly zero-based,The role of the sharing economy is even more significant。But the core of this is that the shared resource output cost is lower。For example, Shijiebang is a travel expert sharing,Or a sharing economy model such as crowdsourcing by experts,A very important basis is that the travel experts themselves have accumulated long-term living experience in the tourist destination,The cost of this accumulation process is very high,But this experience should be given to tourists who go to the local area for three or five days to make personalized itinerary planning,The cost of exporting this knowledge is very low。Especially with the database behind the platform、Big data、Intelligent support for production tools,Enable the process of making travel strategies to start from the past,For example, two weeks is shortened to 15 minutes to two hours。The cost of exporting experience for travel experts is low,The selling cost is low,The purchase cost is low for consumers,Service can be personalized and high-quality,In this way, the sharing economy can truly supply the market on a large scale for future 188bet online live casino。

So the sharing economy is a very important feature,It is a very high expression of the residual value of those travel experiences that have almost returned to zero。This is the real impact of the sharing economy on the 188bet online live casino industry。

Phoenix Cultural and Creative Industries: There is a problem in the sharing economy model,Travel experts are relatively dispersed and free individuals,But the 188bet online live casino services provided require certain standardization,How to resolve the conflict between the two?

Zhang Pinghe: The relatively free professional attributes of travel experts,There is indeed a contradiction with the service method of 188bet online live casino crowdsourcing。In fact, people often use Didi Taxi,Many drivers are actually freelancers,Didi’s approach is universal。In fact, it is through understanding the human nature of the master,Introduce some reward and punishment mechanisms。In fact, through the mobilization of human nature,And support for background high-performance tools,Enable freelancers in the sharing economy to follow the process,You can complete high-quality services。We call it the “four modernizations”: personnel specialization,Professional process,Process productization,Product Automation。

When automating products,188bet online live casino experts actually play more of a consulting role,A large number of things in the background that need to be completed manually with high quality have been replaced by machines,Experts only provide users with personalized consulting services,When product automation and expert personalized consultation are combined,Can guarantee service quality,At the same time, it allows experts to work as freelancers。Reuse economic leverage、The lever of rules and the lever of process to standardize the service quality of experts。

There is huge 188bet online live casino demand for the sharing economy model

Phoenix Cultural and Creative Industries: To what extent has the sharing economy changed the 188bet online live casino industry?

Zhang Pinghe: Sharing economy must be a huge trend in the future,First,The sharing economy solves the problem of low-cost sales and service of return-to-zero products in the 188bet online live casino。Second,There is another big characteristic of the travel 188bet online live casino,There are peak seasons and off-seasons,Various service products during peak season,Includes guided tour service,becomes a scarce resource,The supply of this service is actually insufficient,But there are fewer tourists during the off-season,There are a lot of vacant rooms and tour guides with nothing to do,Therefore, the demand and supply problem in the off-peak season is very difficult to solve,There was no solution in the past。

The sharing economy solves this problem,For example, letting residents share vacant rooms through Airbnb,Hotels may be ready to satisfy 70% of the market、80% of the inventory is enough,In the peak season, travelers with spare time can stay in B&Bs,These B&Bs themselves do not rely on operating hotels as their main economic income,As long as you can make more money during the peak season,This solves the industry’s pain points。Travel experts are like this too,They do not work as tour guides as a full-time job,You can spend two hours a day depending on the off-season,Invest more time a day during peak season,This way you can freely control the time to participate in sharing,This is actually a complement to professional tour guides and travel planners,And this supplement is a very good solution to the problem of the industry’s low and peak seasons。This has always been a huge pain point in the 188bet online live casino industry,But it can be solved through the sharing economy。

Knowledge sharing is the most valuable part of 188bet online live casino

Phoenix Cultural and Creative Industries: Sharing economic model in the 188bet online live casino industry,How to avoid the phenomenon of Didi drivers who exclusively rent cars to participate in operations?

Zhang Pinghe: There are two types of sharing economy,One is the sharing of entities,One is the sharing of virtual knowledge。“Information is a commodity” in the travel 188bet online live casino,Really a lot of channels,Like OTA (online travel agency), etc.,In fact, it does not own the hotel、Airplane,Instead, their inventory information is provided through the user's preferred method。So how information is organized and processed is a kind of knowledge,The accumulation of knowledge itself is very costly,But the output process can be very cheap,But how to match them is very technical。

So true knowledge sharing,In fact, it is the sharing economy that has the greatest impact on traditional industries,Not necessarily the sharing of entities。Because the cost of car sharing is relatively high,But sharing of knowledge and experience,5 people and 50,000 people share 188bet online live casino knowledge,The output costs are all the same,The more people there are,The greater the economic value of knowledge sharing。So knowledge sharing has greater potential。

*188bet online live casino article is reproduced from the WeChat public account Phoenix Cultural Creation (ID: t3plus)


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