Everything has two voices when it develops at a high speed，One is to advance with great success，Applause，There is another voice that shouts that there is foam and cold water。I think the same is true for China’s 188bet app industry today。I strongly agree with what Mr. Yan Yan said: "Now is the best period for China's 188bet app development，The 188bet app industry has entered the era of big capital》。At the same time, I have also heard many people say that China’s 188bet app investment has already reached a bubble；80% of Chinese theme parks are not profitable，It is even said that it will go bankrupt。I don’t think so。These pessimistic friends only see one side。They have not noticed that China’s 188bet app investment has now reached a trillion scale。Let’s take a look at the National 188bet app Administration’s figures: first half of 2016，9944 188bet app projects under construction nationwide，Actually completed investment 4211.500 million yuan，An increase of about 30% compared with the same period last year.5%，It is estimated to reach 1 this year.25 trillion。

Director Li Jinzao said，The world economy is in the cold winter period of recovery，China’s 188bet app industry is the winter plum in winter，A unique show。"Chinese tourists’ shopping around the world has changed the global economic landscape"，This is by no means an alarmist statement。China 188bet app has become part of China’s diplomacy。

The total market value of China’s listed 188bet app companies is only less than 20% of the market value of listed 188bet app companies in the United States。The market value of Priceline in the United States is more than 75 billion US dollars，American Express has more than 71 billion US dollars...China’s per capita 188bet app consumption is only 1/14-1/15 of the United States，China’s middle class for 188bet app consumption has surpassed that of the United States，There is a lot of potential here。There are also some structural contradictions in China’s 188bet app industry,For example, 12,830 star hotels across the country suffered losses across the 188bet app in 2014，Loss reached 5.9 billion。Loss of 1.4 billion in 2015。SoThere is also destocking in China’s 188bet app industry、Reducing overcapacity、The topic of destructuring contradictions and making up for shortcomings。But there are B&Bs in many places、It’s hard to find a room in the theme hotel。Look，On the one hand, oversupply，On the one hand, supply exceeds demand。I think China’s 188bet app industry is undergoing reconstruction in three aspects，One overlap and one layer，Form the reconstructed cube。

The first aspect is the reconstruction of people’s hearts and the market。The second aspect is the reconstruction of the 188bet app industry，Forcing the entire 188bet app investment to be restructured。Traditional model centered on manufacturers and travel agencies，Changing to tourist-centric。The development of mobile Internet has accelerated this change。In the past, suppliers and channels relied on information asymmetry to make money，In today’s mobile Internet era，Full price transparency，Homogenization of group tours，To achieve sales during group tours，Just rely on discounts，This forms an industrial pattern。The mobile Internet era is no longer the channel center of the past，It is an era centered on tourists；Product is king、The era of service first。Visitors have the initiative，Tourists actually don’t want to get up early and rush to scenic spots，Eat a box lunch of 10 yuan and 20 yuan for lunch，I rushed to the scenic spot again in the afternoon，Go to bed early at 9pm。Today’s tourists want freedom and ease、Unfettered、Travel at will、Leave as soon as you say。Tourists like this way of traveling。The entire market and people’s hearts are being reconstructed。The entire Chinese 188bet app industry has moved from the era of beautiful scenery to the era of beautiful accommodation。Big data display of Donkey Mama this year，Until now，Most of China’s famous scenic spots have seen a decline in the number of tourists。However, non-attraction 188bet app in the Yangtze River Delta has accounted for more than 65%。Visitor volume in Dongzha dropped by 11%，And Xizha increased by 1%，The number of tourists in Qiandao Lake Scenic Area dropped by 12%-17%。But the number of people going to Qiandao Lake increased by 23%，Because some tourists who go to Qiandao Lake now do not enter the scenic area，Stay in a resort hotel instead。"Travel with the hotel" has become a trend。

Huangshan can still improve based on the more than 3 million tourists last year，188bet app not easy，Fully proves the leadership’s forward-looking layout。Huangshan attaches great importance to the integration with the Internet such as Lv Mama，Mother Donkey sent 2 million tourists to Huangshan this year，Only 1.04 million visitors last year，Only 220,000 people visited the year before last。Brings more individual tourists，Is an independent traveler traveling by car。Our cooperation with Huangshan over the years is not only about tickets，More than just product packaging cooperation。We cooperate with all products on and off the mountain。

Our Donkey Mama is an online platform。But offline，Our Scenic Area Group also provides services from scenic spot planning to scenic spot operation management、Scenic spot marketing company。So we organized a large number of marketing activities for 188bet app。

“Going to a city for a room”, “Going to a mountain for a room”, “Going to an island for a room” are already forcing the restructuring of our entire 188bet app。Ten thousand acres of white tea garden in Xilong Township, Anji，We also opened a tent guest wild luxury hotel，In the two years since we opened, we have sold 3,000 yuan a night。Everyone knows，Those luxury hotels along the Huangpu River in Shanghai only cost 2000-3000 a night。Even so，Our tent guests must reserve one month in advance，It’s hard to find a room。This is the change brought about by the current structural adjustment of China’s 188bet app industry。Special hotels will bring completely different benefits to the local area。The special hotel itself is a big IP，Very attractive。Even if room revenue is high，But I don’t have many rooms, only 28，I charge many tourists about 200 yuan for a lunch meal，Room revenue accounts for a little more than 50% of my overall income，I sell local specialties "Anji Three Treasures" and various rich activities、Catering，Accounting for more than 40% of the income。Income structure determines the difference between resort hotels and business hotels。A super IP will attract all customers to connect to you。Ferrari and other car clubs、Gucci press conference comes to my place to hold events，Foreigners come to my place to practice yoga and Tai Chi。

I require the 188bet app to be beautiful, so as to be beautifulfor guidance，I have been talking about beautiful places。My standard for a beautiful 188bet app is "Tourists can take at least 18 pictures and post them on Moments"。Everyone is surprised，Which hotel would set such standards？！OK，Everyone, watch 188bet app，These pictures were all taken by tourists。If you make tourists feel that they can’t take a few pictures in your hotel, they can post them on WeChat Moments，Then your resort hotel has failed。

Now is the era of sharing economy。188bet app is the real economy，It is also the service economy and experience economy，So 188bet app has a strong sharing attribute。70% of the visitors to our tent hotel come from the Internet，A friend introduced me here。The happiness of tourists is based on discrimination。After 80s、Post-90s、In the concept of the post-00 generation，Dishes must not only be delicious，More beautiful，You want me to send a message to Moments，Picture with text，Sentiment: "This dish is so delicious！Friends, you must come and try it！"Everyone should remember，Now is the era of spiritual consumption，188bet app not an era of material consumption！

Huangdu Village, where my tent hotel is located, was not well-known at first，Not as famous as Hongcun。Local people also come to inspect the tents，I wonder why this hotel is so expensive！So the local people said that I would also like to build a hotel like this，The family farmhouse that originally sold for one hundred or two hundred also sold for four or five hundred。The "Anji Three Treasures" I make are free-range eggs、White tea、Dried bamboo shoots and other local specialties，In other places they are sold in snakeskin bags，But we must make cultural and creative products，Design packaging carefully。No one has done this before in Longxiang, Anji。White tea used to sell for hundreds of pounds per catty，From last year to this year, it has been sold for several thousand yuan per catty。Central Television’s half-hour special report on the economy，188bet app the demonstration effect。

The second tent hotel in our scenic area，On the banks of Yangcheng Lake in Suzhou。This land is nearly 1,000 acres，Many real estate developers want to get it。But the government insists not to do real estate，To do 188bet app projects。This project has become one of Suzhou’s top ten projects in 2016~2017。

This island used to be called Huludao，I say Huludao is not good，I said I want to call it Qinmi Island，Parent-child honeymoon tour，188bet app the IP。

We made a special "Honey Garden"，Let everyone have fun for three days and two nights、I can’t stop even for five days and four nights。

Look, I have a lot of projects going on，For example, "Clear Creek Water Elf", "Forest Wild Child", "Rapid Explorer", "Flower Sea Little Cupid", "Lavender Garden" and "Rice Field Watcher" are all very popular among tourists。I also built a church，Not a European church，Not a Chinese temple either，I want to design a scene that tourists like more，This is leisure and vacation，I don’t do too high a culture。Because the height of culture is sometimes not equal to the height of 188bet app。Some tourist destinations suffer from lack of culture。But at the same time, the culture of some tourist destinations is too deep，If it is too deep, it will become a burden when traveling。Of course，Culture is the soul of 188bet app，It is impossible to do 188bet app without culture，Travel should start from the cultural perspective，So we made "Ge Pu", "Ge Yao", "Gesheng" and "Tin Giant"。

We became the "Iron Giant" because we discovered that although there are many container hotels in China，But I saw it on the Donkey Mama website，There are hundreds of complaints under the product，Say there are mosquitoes，There are snakes nearby，I don’t dare to go to the toilet at night，188bet app where tourists complain the most，But it is also the place with the greatest business opportunities。Jingyu Group has been innovating around tourists’ complaints。

188bet app the Tin Giant we made in Putang, Ma'anshan，Looks like a container。Our Tin Giant is 45cm above the ground，We do not harden the land，There are weeds down there，Environmental protection is what tourists will pursue in the future。188bet app the trend。

188bet app also done internationally，Look at the Aman Series，I have been to Aman hotels，The Indonesian island of Sanssouc is 120 square kilometers，A wild animal island，There are only more than twenty tent hotels，Going to sea during the day、Fishing、BBQ、Diving、spa，You can also watch outdoor movies at night，Various activities。Everyone in the world goes there for vacation，Europeans like to go there，1 to 3 weeks once you go。

188bet app Australia’s 131 base，The whole world is flocking to it，Like me being a tent guest in Anji, I set the surrounding area on fire。Huangshan needs more hotels like this。

This is what we want to build in Jiangnan Secret Realm，It is jointly created by us and Zhejiang 188bet app Group，Just at the Sanjiangkou of Xin'an River and Fuchun River。

New Zealand is full of pastures，Not surprising。Everyone goes to the hotel when they go on vacation，A ranch will become popular as long as the hotel is good。Top Ten Treehouse Hotels in the World，New Zealand accounts for three。188bet app treehouse hotel I have been to，The trees are all wrapped in the house，All buildings are off the ground。Being a hotel requires creativity，It doesn’t have to cost a lot。

The appointed secretary of Huangshan City sent me a B&B last night，called Mengli Zuyuan，Made by 68-year-old Mr. Peng，He only invested tens of millions，Having feelings，Attract many people to come，Just become an IP ，188bet app our internet celebrity hotel today。

There is a hotel called "Guoyunshanju" in our internet celebrity hotel alliance，Only 7 rooms，Songyang is more than 4 hours’ drive from Hangzhou，No one knew about 188bet app before。Now because of Yunshan Residence，Everyone drives to Songyang，The formation of a B&B community。

Jinhua Pujiang，Who knew before？Now because of Yemaling, the number of spreads is tens of millions，188bet app quickly became popular。

Full-region 188bet app is not just a paradigm shift，It is an improvement in quality，Expansion of horizons，It is a fundamental change in the path。

The second is that the 188bet app industry is being restructured.

In the past, 188bet app industry resources revolved around travel agencies，Packaged by travel agency，I get up very early to see the scenic spots，You can only get a group meal for 20 yuan at noon，I have to rush to the scenic spot again in the afternoon，All-inclusive price。We didn’t have much money at that time，But we want to appreciate the great rivers of our motherland，Appreciate the famous mountains of the motherland，Experience our culture。

What about the future，It must be around the hotel, leisure and food。Go out to relax。One price all-inclusive determines homogeneity，Large scale enables low-cost sales，So today the 188bet app Bureau has taken a heavy blow，Crack down on unreasonable and low-priced tours，This is forcing the reform of the 188bet app industry。

Our 188bet app industry supporting facilities today must be centered around beautiful scenery，Scenic spots will never go out of style in the era of global 188bet app，But just surrounding the scenic spot is not enough，The scenic spot will definitely change from a single type、Isolated island type、Start the transformation by relying on ticket income。Look now，Hongcun ticket revenue accounts for less than 2/3 of the overall revenue，This is a major change，It has become a linked scenic spot，Become an attraction factor。

The Huizhou-Hangzhou high-speed railway will be opened by the end of next year，It only takes more than 2 hours from Shanghai to Huangshan，The development of high-speed rail has shortened the distance。The entire 188bet app industry resources have been reallocated according to changes in market consumption，Thus leading to industrial restructuring。In such reconstruction，188bet app resource "producer"，Travel agency，The balance of power between other channels and tourists has fundamentally changed，Tourists gradually have the right to choose。

The third is the reconstruction of 188bet app investment.

China’s investment for a long time in the past has been in infrastructure construction and urban theme parks、An investment model focusing on 188bet app real estate complex，It is characterized by the country's highway、Railway、Significant investment in aviation，Enlarging our travel radius、It is more convenient to reach the scenic spot。Local governments lead investment in public service facilities，Huge scale。Large-scale groups or private capital investments are all focused on 188bet app real estate，Because of the large initial investment in 188bet app，Long payback period，The return on investment is not good，So rely on real estate income to make up for 188bet app investment。

In the past, 188bet app was all hard investment,In the era of mass leisure blowout，The infrastructure is basically complete，Strong market demand，188bet app investment gradually turns into a core project for tourists’ direct experience or a “light investment” stage represented by consumption investment，Is becoming the focus of various types of capital pursuit，And the returns from such projects are quite considerable，Short recycling cycle，Hot spots are constantly emerging: for example, investment in scenic spot improvement and leisure vacation projects account for an increasing share。Theme Xiaojing Hotel、Travel performing arts、Travel RV、Self-driving camp、Rural 188bet app accommodation products、Health 188bet app and senior care 188bet app products、Online 188bet app product development and smart 188bet app product construction, etc.。

I have many and deep contacts with Huangshan，Especially with Secretary Ye、Mr. Dehui，We keep discussing，I think Huangshan’s market value today is more than 10 billion，But I think it can be higher in the future。Huangshan is more than just a mountain，To become a benchmark for the transformation of China’s tourist attractions，Because it is the first 188bet app stock in China，To become a template for China to develop all-region 188bet app，To become a world tourist destination。Many places are talking about becoming world tourist destinations，Can a few foreigners walking on the street call it a world tourist destination?？World 188bet app destinations need to have global influence，Like Lake Geneva in Switzerland，Just like the Rockies，Just like the Alps，This is the world’s tourist destination。

To create a world 188bet app destination, there must be a prerequisite，Need a super IP，Huangshan is this super IP。Anhui Province 13th Five-Year 188bet app Consultation Meeting a few days ago，Some leaders say that Huangshan 188bet app has done very well，Other destinations should be developed。I said，Huangshan wants the strong to be stronger，Huangshan has not yet reached the stage of global influence。The brand promotion in Anhui is very good now，But it’s not easy for tourists to remember，But it would be more impactful if it were called "Wanruo Wonderland"，Anhui is called "Wan"，Don’t be afraid of any controversy，There are two things in Huangshan that are global，A Huangshan Mountain itself，Obama said in his speech on the China-U.S. 188bet app Year that Americans should go to Huangshan。I think Huangshan’s marketing is also very fast，But tourists don’t know。The other one is the Huizhou architecture in Huangshan - Chinese White，Groups of residential buildings，Where can you find beautiful scenery like ours again？Where can we find Tachuan like us？Xidi Hongcun，It is this kind of Huizhou style that tourists can remember。These two are our super 188bet app IPs。Super IP is connected to everyone，Bring your own traffic。

The future development model of Huangshan 188bet app International 188bet app Destination should be like this: IP is strong IP，It’s Huangshan itself，plus Xidi Hongcun, etc.，Add scenic spots，International tourist destinations must rely on a 2 million people at the beginning、Developed into a scenic spot with more than 3 million visitors，This is an important factor to attract customers。Some people may have been to Huangshan 10 times but still want to go again，Because there is a special B&B that I haven’t stayed in yet。There are only a few Pig Pen bars in Huangshan but they are already very popular。Add 188bet app industry fund and government PPP model，Add several internet celebrity hotels，Three major attractions of Huangshan in the future: Huangshan itself、Hui Style Architecture、B&B integrated into nature。With hotel as the core，Let all foreigners in the Yangtze River Delta like 188bet app。Plus delicious food，Our food today is not made with local dishes，Our Anhui cuisine is still a bit salty，Food has not yet formed a settlement。

We will also do timeshare and add channels，(Huangshan International 188bet app Destination Development Model=IP+Scenic Spots+Industrial Funds+PPP+Internet Celebrity Hotels+Food (Yuanjiacun)+Channels+Timeshare (RCI)+Cultural Creativity+X)

We want to build such an industrial fund，The reason why many previous 188bet app investments in China failed，It’s because planning-investment-operation-marketing are out of touch，After planning and investing, investors say they don’t dare to invest，Because I don’t know how to operate it。Now through the 188bet app industry fund planning、Investment、Operation、Marketing integration has the greatest success rate。We are now setting up funds with 188bet app groups in each place，We cooperate with Zhejiang 188bet app Group，We cooperate with Guangxi 188bet app Group，He and I established a 188bet app industry fund，From site selection to planning，From operations to marketing integration。

Cultural industry and 188bet app industry will become the pillar industries of our country，The combination of these two industries will reach 15 trillion in the next 5-10 years。

Huangshan will lead China’s 188bet app to start again，Leading China’s 188bet app into the era of big capital，Leading China’s 188bet app into the era of global 188bet app，Leading China’s 188bet app into the era of beautiful accommodation，Now everything is ready in Huangshan，Has a big IP，There are strong scenic spots，Have the foundation of gourmet food，There are a number of high-level B&Bs，Although it is not enough，The ability to support 10 to 20 million people is not enough，Huangshan has great potential for 188bet app investment，We can establish a 188bet app industry fund with Mr. Yan，We also bring capital in，Huangshan 188bet app Shares plus other large capital integration，Huangshan should become the leader of Anhui Province，The leadership of the Yangtze River Delta，Become a world-famous tourist destination！Thank you everyone。

*188bet app article is reproduced from the WeChat public account "Jingyu 188bet app O2O one-stop operation”(ID: joyu_travel).

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