Author: Baozi

Source: New Marketing Model (ID: newrankco)

In less than three years, 188bet mobile officially said goodbye to the Chinese market.

The icon remains the same, but they are all different

As a loyal 188bet mobile user，Over two years，Watch it with creative marketing again and again，Become the darling of domestic media，But he withdrew in such a quiet way，A little sad。

It is said that there is no sound at all，Neither，Everyone seems to only care about the issue of unbinding the payment method of the old version of the application。Does anyone still remember the "strange stuff" that 188bet mobile used to call with one click over the years？

One-click 188bet mobile "Sea, Land and Air"

188bet mobile a hero car with one click

Region: Guangzhou

May last year，"Avengers 2" is released in the country，188bet mobile engages in cross-border cooperation，Joining hands with Guangzhou beverage brand Yao Energy、Chetianchedi and Jinyi Cinema Line，The "One-Click Summon Hero Car" event was held locally。

During the event，Passengers can reserve a "hero driver" with one click through the 188bet mobile app，There will be cosplay as Captain America、Iron Man、Thor、Driver of Black Widow and Hulk，Private car service provided by driving corresponding luxury cars。

188bet mobile a rickshaw with one click

Region: Beijing

“Spring Tour in Beijing Hutongs，You can use 188bet mobile to hail a rickshaw。”April 12 last year，188bet mobile and Zanadu (Zanadu) boutique travel network launched the "Hutong Spring Travel Flash Mob" event on Qianhai West Street, Shichahai。When near Shichahai，If you use 188bet mobile to call a rickshaw service，A total fare of 60 yuan is required，You can visit the Hutong by car for 40 minutes，Take away Uberickshaw travel set，Includes juice、Limited edition eco-friendly bags and converters, etc.。

Chao Youting calls a helicopter 188bet mobile

Region: Shanghai

Treat 188bet mobile as a taxi app，Absolutely a waste of talent，188bet mobile also provides helicopters、Pick-up and drop-off services for cruise ships and other transportation。 2014，188bet mobile in the United States、Melbourne, Australia、Lisbon, Portugal、New Delhi and other places in India have opened a service called UberCHOPPER，Users can use the button on 188bet mobile to call for a 5-seater or 6-seater helicopter transfer，,500 for one trip (after discount)。

Linkedin promotion page for UberCHOPPER service

188bet mobile CHOPPER was officially introduced into China this year。April 25，188bet mobile promotes helicopter service for the first time in Shanghai，20 trial quotas open，Celebrity Zhao Youting became a passenger on the first flight，This event also became a hot topic on Weibo due to the participation of celebrities，High on the list of hot topics。

188bet mobile the oar boat with one click

Region: West Lake, Hangzhou

March last year，188bet mobile brings “UberBOAT” service to Hangzhou for the first time。But it is different from the previous cruise service in Boston，188bet mobile has launched a water vehicle that is more characteristic of Jiangnan water towns - artificial rowing boats。Visitors can visit the West Lake Pier in Hangzhou，Use 188bet mobile to book a paddle boat tour on West Lake。

188bet mobile celebrities, domineering CEOs and investors with just one click

188bet mobile Tong Dawei with one click

Region: Shanghai

When the video of Tong Dawei transforming into an 188bet mobile driver and driving to solicit customers hit the circle of friends，Users were delighted to discover 188bet mobile’s new features again，Call a star with one click。April 6, 2015，Celebrity Tong Dawei drives a Tesla electric car priced at nearly 1 million yuan，Wandering around Shanghai soliciting customers。In video，The funniest thing is that the first passenger on the bus is always staring at his phone，Although Tong Dawei tried his best，Still not recognized。

188bet mobile travel

Region: Tianjin

July last year，188bet mobile teamed up with Tianjin Joy City to plan the “One-Click Travel” event。The name of this event sounds fantasy，Essentially, it is a one-click call to star driver。During the event，Users can find the “Any Door” button in the 188bet mobile app，Through "any door"，You can order a McLaren、Maserati、Porsche、Tesla star or internet celebrity driver，Including Lin Update、Mike Sui et al。

The highlight of this event may be the copywriting of the poster，The copywriting corresponding to Lin Gengxin’s poster is “Go wherever you want to go”；The copywriting corresponding to Mike Sui, an internet celebrity who is proficient in 16 languages, is "Be whoever you want to be"；The e-sports great Ruofeng corresponds to "If you want to be super, then be super"；The e-sports goddess Ifreya corresponds to "Date whoever you want to date"；Men’s basketball national player Zhu Fangyu corresponds to “cover whoever you want”。

188bet mobile CEO with one click

Region: Beijing

Americans can call investors in Silicon Valley，Fresh graduates in Beijing can use 188bet mobile to call corporate executives at the gate of Tsinghua University。April 24-25 this year，188bet mobile launched the “One-Click Call CEO” campaign in Beijing，includes LindedIn、16 corporate executives, including App Annie, took a car around Tsinghua University，Students can request a ride through the 188bet mobile app，15-minute face-to-face communication with senior executives in the car，Students who perform well on-site can directly get offers from well-known companies。

188bet mobile the stock god with one click

Region: Tianjin

Late June last year，188bet mobile United Merchants Securities、CITIC Securities、Guotai Junan Securities、Xueqiu and other organizations planned the “One-Click Call to Stock God” event in Tianjin。On June 22, 2015，Users can call financial professionals through the 188bet mobile app，For face-to-face consultation。

188bet mobile click to order food, drink, and "equipment"

188bet mobile ice cream with one click

Region: Shenzhen, Guangzhou, Shanghai, Tianjin

Call a car，Calling a special driver is of course just part of 188bet mobile’s creative marketing，Otherwise，It can also be called "equipment" by eating, drinking, etc.。

“Call for ice cream with one click” is one of 188bet mobile’s favorite marketing plans，Have been tried in many foreign cities before。2014，After 188bet mobile enters China，We have also cooperated with many ice cream brands。

Starting from July 2014，Shenzhen and Guangzhou、Shanghai、Some users in Tianjin and other places can reserve ice cream in the App，The ice cream truck nearest to them will deliver the ice cream to the designated location as soon as possible，Users can enjoy it in a matter of minutes。

188bet mobile crayfish with one click

Region: Wuhan

June last year，In Wuhan，188bet mobile launches an activity that allows you to "call crayfish with one click"。June 13-June 14, 2015，Between 6pm and 11pm，188bet mobile users in Wuhan just tap the app provider’s “crayfish” button，Spent 139 yuan，You can have a good-looking driver to drive a Tesla，With the crayfish summer set meal "falling from the sky"。This lobster set for two includes a large portion of braised prawns、Small fresh edamame and shrimp sauce cold noodles，Produced by local catering brand No. 8 Shrimp House。

188bet mobile the lion dance team with one click

Region: Shanghai, Guangzhou, Shenzhen

February 13, 2014，188bet mobile has just begun to officially enter China。2014 Spring Festival，In order to enter the Chinese market smoothly，188bet mobile held a prosperous warm-up event - "One-click call for the lion dance team"。

January 29, 2014，If the user sees a lion dance team nearby on the 188bet mobile client，You can ask the lion dance team to perform。The lion dance performance provided by 188bet mobile lasts 20 minutes，Shanghai、Guangzhou、The cost of each lion dance in Shenzhen is RMB 188，At the same time, 188bet mobile will also track the status of the lion dance team in real time on its official Weibo。

It is reported，2015、The first day of 2016，188bet mobile has a one-click calling lion dance team event。This service that is only available for one day a year seems very gimmicky，But it is in line with Chinese psychology: New Year，Business brings good luck！

The good fortune brought by the "Lion Dance Team" in 2014 only lasted for more than 2 years，A lively beginning does not necessarily mean a good outcome。

Over the past 2 years，It seems nothing can stop 188bet mobile from delving into “China-specific services”，188bet mobile “conquers cities and territories” in China，Every city we visit will have a unique one-click call marketing campaign，Looking for suitable brands for cross-border cooperation，Get high exposure at the lowest cost。Without a doubt，188bet mobile’s marketing was successful，But still failed to gain a foothold in China。

188bet mobile wants to conquer the world with “one-click calling”，But left China in this way，I must have infinite regrets，Maybe we can still look forward to it，Didi successfully took over the baton of creative marketing as a winner。

*This article is reprinted with permission from the WeChat public account "New Marketing Model" (ID: newrankco)。"New Marketing Model" is the new list (www.newrank.cn)’s content platform，Introducing the best corporate self-media，Discover the best social marketing。

[Extra number]《 hosted by Zhihui2016 China 188bet mobile Consumption Annual Summit and Awards Ceremony》will be held in Beijing on December 14-15。2017 Industry Trend Vane，Focus on leisure and vacation，Cultural 188bet mobile and “188bet mobile + N” model；Top ten 188bet mobile consumption giants gather together，Covering the entire industry chain of 188bet mobile consumption；Annual event of the 188bet mobile industry，Zhihui sincerely invites your participation、Witness。For details and registration, please click the link:I want to register！