We need to clarify the concepts of 188bet sports betting app download and customers，The two have different meanings。Customers refer to sticky 188bet sports betting app download，A user who is not sticky cannot be called a customer。“I flew on your plane once，I am also a user，Can you paste the user?，Turn them into real customers of the airline，It depends on the company’s user strategy。”When BAT giants are talking about “e-commerce will be replaced by new retail”、“The Internet era is over”，When OTAs are doing their best to innovate、When the user strategy is integrated and completed，We civil aviation people have just started。

Our time today，Undoubtedly a popular and diverse one、The era of personalized coexistence。Future Consumption，188bet sports betting app download not driven by human heads，188bet sports betting app download driven by per capita consumption capacity。Civil Aviation Services，As a displacement service，We must first meet the needs of the public，But pursuing benefits，In the context of meeting the needs of diversity，We must learn to provide personalized services with certain added value。In other words，We must learn to give consumers a “menu” to choose from，Our products should be simple，Very easy to understand，Instead of just a few lines，Even rules that require a page to explain clearly，This can easily confuse 188bet sports betting app download，It is extremely inappropriate，It will greatly weaken the user’s willingness to purchase the product again。

Learn to let 188bet sports betting app download make their own decisions

If we discuss it from the perspective of consumption characteristics，"Freedom、Personality、Practical、Convenience” is undoubtedly the label of this era。Promoted by mobile Internet technology，188bet sports betting app download are not willing to deal more with enterprises，But I hope to arrange and solve the problem by myself。According to statistics，97% of consumers believe that customer service is an important factor in choosing or being loyal to a brand。This tells us to a certain extent，The risk of customer service outsourcing is very high。In a sense，Outsourced customer service is essentially just playing an intermediary role，So customers are often in a state where they need to contact the company themselves，Such a user experience makes it difficult to retain 188bet sports betting app download，Not to mention turning them into loyal customers。Because，Today’s 188bet sports betting app download want to be able to decide their own itinerary，We need a command，A service that can quickly solve problems with just one message。

Establishing word-of-mouth effect-operation optimization-internal logic of marketing services

Competing in such an environment,Civil aviation entities must provide effective services in the marketing management process、Technology、Brand integration and unification，Never break the connection between each other。In terms of brand communication，Never exist without real service。Need to build from brand effect to operation guarantee，Go to service support，To a complete logical system that integrates all-media marketing communication。Opposite，If 188bet sports betting app download impossible to effectively integrate all aspects of the company's operations，188bet sports betting app download difficult to achieve real business growth。Like the current craze on Weibo and WeChat，In fact, not many fans can be converted into customers。That is to say，Many times，We spent money，But this money is of no benefit。

Establish a core technical team and strengthen customer mining capabilities

Therefore，In today’s all-media era，How to 188bet sports betting app download is by no means a simple technological change，But to change the ideological and management concepts，A fundamental issue is to create a company that understands customer needs、The core technical team of technology application and service marketing，Establish and improve your own platform ecosystem。ie，First of all, we must solve the problem of interaction and digital communication with 188bet sports betting app download，In order to reach and develop more 188bet sports betting app download。Then，It is to ensure that 188bet sports betting app download are provided with personality、Economic experience。Today，Civil aviation entities must continue to provide service levels，After all, the civil aviation market is suffering a serious impact。For example，Due to higher punctuality rate，Many travelers are gradually inclined to choose high-speed rail。Facing this reality，Our airlines，The only thing that can be done is by providing better products、More considerate services to strive to truly transform the majority of 188bet sports betting app download into loyal customers。

*188bet sports betting app download the content of a keynote speech entitled "Core Thoughts on the User-First Strategy" delivered by Professor Zou Jianjun of the Civil Aviation Management College of China at the 7th Civil Aviation Communication Summit，Reprinted with permission from the author。

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