The concept of 188bet app download is actually not new。From the perspective of the tourism industry，188bet app download as a type of theme tourism，He Cultural Tourism、Rural Tourism、The same goes for food, tourism, etc.，It is more subdivided，Travel products that cater to people’s consumption upgrade needs。From the perspective of the sports industry，188bet app download is located at the derivative layer of the entire industry chain，Derivative products belonging to sports event IP。In the derivative layer of the entire sports industry chain，Shoes, clothing and equipment manufacturing occupy an absolutely dominant position，The share of 188bet app download is still small，But the development potential is huge。Under the premise of continuous optimization of the entire sports industry structure，The development of 188bet app download also shoulders the important mission of upgrading the sports industry。
The tourism industry achieved a total revenue of 4 trillion in 2015，An increase of 12% compared with the previous year。In the same year, the total output value of the 188bet app download industry also reached 1.8 trillion，Can maintain an average annual growth of 16%。According to the prediction of the State 188bet app download General Administration，The total scale of the 188bet app download industry will reach 5 trillion in 2025。Data tells us about the emerging industry of service consumption，Tourism and 188bet app download have very broad development space，Rapid growth。The 188bet app download market in 2015 was only 170 billion yuan，Still in the early stages of development。Compare with European and American countries，188bet app download usually accounts for 25% of the total output value of the tourism industry。The potential for the development of 188bet app download in China in the future is huge，But we must also realize that it takes time to cultivate demand。Structural adjustment of the sports industry，And the development status of the tourism industry itself will restrict the development of 188bet app download。188bet app download is about to usher in great development，There are a series of challenges to overcome。

Problems in 188bet app download
A series of problems existing in current 188bet app download，It is something we cannot ignore。
1. Lack of quality 188bet app download
188bet app download faces huge challenges in product supply。Sports Fever，Marathon fever only started in recent years，Outbound viewing of games has only grown in scale in recent years。The demand for 188bet app download was not strong before this，So the corresponding supply level lacks rich products，There is also a lack of high-quality products。It can be said that the “quantity” and “quality” of the product are seriously insufficient。Some large tourism groups also started relatively late in 188bet app download，It has only developed in recent years。Small 188bet app download startups are limited by their existing user base，The expansion of new products is also very limited。
2. Channel misalignment, supply fails to accurately match demand
The people targeted by traditional tourism product manufacturers and distributors are not precise 188bet app download participants，And the needs of the sports crowd have not been truly understood。Target group is in the club？Association？WeChat group？Or various vertical communities？How to touch them accurately，How to create the products they really need，Producers and distributors of 188bet app download need to re-examine it。
3.Consumers have not formed a habit of consuming 188bet app download products，Still in the curiosity stage
After the emergence of new things，There must be a group of followers、People who try new things。How many of them can be converted into loyal ones、Users who have made repeat purchases？How many purchases are just out of curiosity，Just a one-time consumption？188bet app download operators must take advantage of the psychology of the curious crowd to achieve successful marketing，At the same time, it is necessary to retain users who have the willingness and ability to make repeated purchases，Re-recognizing the target customer group is a big challenge。
4.Lack of professional services，Low understanding of 188bet app download content
Traditional tourism operators，Low understanding of 188bet app download，Many so-called "188bet app download" products simply arrange a game viewing during the trip，Or participate in a local event。Product producers themselves are not users of 188bet app download，The understanding and grasp of user needs are very low。The market is still in its early stages of development，The overall service experience is lacking，Of course it is difficult to provide professional services。
5.Supply chain integration is difficult，Weak ability to control 188bet app download
For traditional tourism operators，How to obtain high-quality sports event resources (such as tickets)，It has become a big challenge。High quality、Tickets for popular events are scarce resources。Some event-related resources from the event party，As well as value-added services (such as in-depth match viewing supporting services), they are only provided to service providers with good reputation and long-term cooperation history。How to integrate high-quality sports resources in the destination，Get resources from，Packaging into products is a difficult problem for 188bet app download operators。
6. Production、Operation and sales efficiency is generally low，Low level of informatization
First，Travel、The overall informatization level of the sports industry needs to be improved；Secondly，Informatization docking of sports event resources，Cross-border、There are considerable technical thresholds for cross-platform resource information connectivity，So much so that currently most businesses still produce 188bet app download products in a manual or semi-manual way。

Definition of 188bet app download
In the above question，Many involve sports、Characteristics of the two tourism industries and their current development status，So how to define 188bet app download？It is based on the concept of sports，Tourism as the main body？It is still necessary to give it more professional sports colors？My personal understanding of 188bet app download is: sports as the content，Tourism as the organization form。
Without a doubt，Now is an era where content is king，The reason why 188bet app download is so popular，Because of the sports content、The unique charm of sports themes inspires and creates incremental demand。Watch the game、Participate、Sports Landscape Tourism、Sports experience tour、A series of incremental demands such as sports training and tourism have been released，At the same time, 188bet app download has also achieved higher added value and profit margins than traditional tourism。Incremental demand is generated because of new content，Just mentioned watching the game、Participate、Sports Landscape Tourism、Sports experience tour、Sports training, tourism, etc. all belong to the content category。
Chinese people are interested in 188bet app download content、The consumption of sports themes is going through a stage from scratch。Potential participants in 188bet app download，Not only loyal sports fans，Still curious、Early adopter (commonly known as novice)。Many of them not only show their willingness to consume 188bet app download，And has demonstrated spending power。Many senior sports enthusiasts have a strong willingness to consume，But lacks the corresponding spending power。On the contrary, there are many sports novices，Have the spending power and are willing to pay for 188bet app download products，This group of people is what 188bet app download operators should focus on。While researching 188bet app download，We must not only focus on vertical user groups，At the same time, we must also pay attention to groups with corresponding spending power，It is they who have broadened the scope of 188bet app download participants。
The tourism product itself is the organizational form of 188bet app download，Also a carrier。Today’s concept of 188bet app download has long evolved from sightseeing tours + mass transportation，Developing into a delocalization of local life。In terms of organizational form，In traffic、Catering、Accommodation、Besides shopping，The single element of "travel" has evolved into "destination experience activities"。Tourism as a carrier of “188bet app download content”，Integrate all element resources in the product，Like a thread strung together with shining pearls。Tourism operators not only have to face some traditional problems: how to control product costs，How to ensure travel experience，How to deal with emergencies, etc.，We have to face a new challenge: how to obtain event ticket resources，How to embed “188bet app download content” into products，How to adjust according to the development of the event，Evaluate market performance，React and adjust in a timely manner。
188bet app download content as an engaging and unique experience，Tourism products are used to organize and carry，This is the perfect match。The two cannot be separated，Excellent products are often more integrated、A natural product。Mix 188bet app download content with food、Live、row、游、Purchase、Perfect integration of entertainment，Let users satisfy their interests and gain an unprecedented travel experience。For example: "2016 European Cup Official Hospitality" travel product。Visitors can not only watch the game live，You can also enjoy exclusive platinum seats、Michelin three-star gourmet food，As well as transportation and other services from the officially designated hotel to the VIP channel of the stadium on the day of the game。

Classification of 188bet app download
In the traditional sense, 188bet app download can be divided into: competition tourism、Game viewing tour；Sports Landscape Tour (visit iconic sports venues，Well-known clubs) and sports experiential tourism (mountain sports、Golf、Skiing)，Sports training, tourism and other categories。Sports events have become the core content of 188bet app download，Whether you are competing or traveling，Or a scenic tour around the core areas and buildings of the event，All based on event IP。Head Event，Like the World Cup、Olympics，And the five major European leagues、NBA、Tennis’s four Grand Slams, etc.，The viewing traffic brought is beyond imagination。Not only is it hard to get a ticket during the event，And the price、Air ticket prices are also rising，Inflated the overall consumption of the destination。
The number of Chinese tourists traveling overseas to watch games has also doubled in recent years。During the 2014 FIFA World Cup，About 5,000 Chinese tourists went to Brazil。This year，A few days before the opening 188bet app download Olympic Games in Rio de Janeiro，China’s Ministry of Foreign Affairs issued a safety warning to Chinese tourists going to Brazil to watch the Olympic Games。But there are still about 3,000 Chinese tourists going to watch the game。With the vigorous development of China’s national fitness movement，Marathon craze is emerging，More and more Chinese people are running abroad，Standing on the track 188bet app download six major marathons in the world。More than 900 Chinese participated in the 2016 Berlin Marathon，Nearly 600 people participated in Chicago，Events other than the six majors such as the Athens Marathon、The number of Chinese participants in the Vancouver Marathon is about 100-200。When Chinese people go overseas to watch games and participate in competitions，There are some obvious characteristics: first，188bet app download ticketing resources are the core，Unable to get 188bet app download tickets or registration，The product cannot be formed；Second，Although the growth is rapid，However, the total number of people traveling abroad to compete/watch the competition is still relatively small。

Overseas competitions and competition travel are the most popular media、Industry attention，This topic is often related to the increasing consumption power of Chinese people，associated with the boom in outbound tourism。In addition，The combination of sports experiential tourism and leisure vacation，will be a rapid growth point of 188bet app download in the future。This model is quite mature abroad，St. Moritz, Switzerland, which has hosted two Winter Olympics and four FIS Alpine Skiing World Championships，There are 4 major ski areas nearby、8 five-star hotels and 24 four-star hotels。St. Moritz’s natural environment and infrastructure provide a first-class sporting experience，And can meet a series of vacation needs of tourists。Visitors can participate in ice and snow sports，Can stay and generate more consumption。The climate conditions and natural landforms of the destination have their own scarcity，The construction of resorts and sports and leisure facilities in these scarce areas has achieved a monopoly effect to a certain extent。
Except resorts，Under construction of a large entertainment and leisure complex，Sports elements are also incorporated。In Jinan，Wanda invested 60 billion to build Wanda Sports and Tourism City。The planned ice basketball stadium has about 10,000 seats，Quick interchange between basketball court and ice hockey rink，Professional venues with advanced international standards will be built，Can undertake international events。It is conceivable that 188bet app download in the future will become closer to people’s lives with the continuous upgrading of basic design，More sports-themed one-day tours，Short-distance products such as two-day tours will become people’s choice。

Opportunities for 188bet app download
Various new changes in 188bet app download、At the same time of new developments，Some new opportunities are gradually becoming clear:
1. Opportunity to integrate deeply with the 188bet app download
Ticketing resources are the core resources for watching/participating 188bet app download，Deeply binding with the event not only ensures the source of event tickets，You can also get some exclusive resources related to the event，Products that create a deep experience。From a long-term development perspective，In-depth integration with the event may also be involved in the overall brand marketing level of the event，Of course this requires equal strength。For some long-tail events，Especially taking domestic competitions as an example，In-depth integration with 188bet app download is their important monetization channel，As a derivative of the event with high customer unit price，The income from 188bet app download is likely to exceed the registration income of the event itself。188bet app download products and events are a natural match，The event provides new content for 188bet app download，188bet app download has brought consumers to the event。
2. Opportunities for verticalization and specialization
Vertical 188bet app download platform、Lack of event tourism platform，The entire segment also lacks specialized products and services。Have in-depth understanding of sports，There is a lack of professional talents who understand both events and tourism products，As a result, the current products have great room for improvement in terms of breadth and depth。In China，Millions in every sport，Even tens of millions of loyal participants，The absolute quantity value is not small。Serving the vertical groups of each sport well already contains huge business opportunities。
3. Opportunities to deeply bind with destination 188bet app download
Many local governments in China、Scenic spots are actively hosting various events，There are various common road runs、Bicycle race、Basketball game、And square dance competition。And event 188bet app download gives places、The scenic spot brings huge passenger flow。Being deeply bound to the destination’s resources means relying on the nature of the destination、Human resources and infrastructure、And event IP are creating new ways of leisure，In addition to directly participating in the event，activated consumption at the destination，Achieve multiple goals with one stone。
4. Opportunities for information transformation
188bet app download and tourism are both offline、Characteristics of emphasis on experience，But this does not mean that you can ignore the traffic on the line of sight，You can question the value of technological transformation。From an overall industry level，The degree of informatization in tourism, especially 188bet app download, is very low，Production of products、Sales、Every link such as marketing has the opportunity to be transformed by information technology。As far as 188bet app download is concerned，How to improve efficiency with the help of mobile Internet，Reduce marginal cost，This is something that industry players can explore。
The development of 188bet app download will surely enrich people’s travel choices，Optimizing the industrial structure of the entire sports industry。More important，This is an active and healthy lifestyle，It is worth promoting and publicizing。188bet app download is still at its most initial stage of development，Hope everyone will pay more attention，Contribute your own ideas to the further development of this field。

*Author of 188bet app download article: Han Ze (Henry)，Director of Zuoyu Capital，Expert Author。

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