Mr. Hong Qinghua is a leading talent in Shanghai，Shanghai’s top ten young economic figures，Fudan University MTA Project Tutor。Under the leadership of Mr. Hong，Jingyu has become the owner of Donkey Mama Travel Network、Qichuang 188bet online live casino Planning Consulting Agency、Shanghai Jingyu 188bet online live casino Marketing Service Co., Ltd.、Shanghai Jingyu 188bet online live casino Development Co., Ltd.、Shanghai Jingyu 188bet online live casino Investment Co., Ltd.、188bet online live casino industry O2O one-stop service ecosystem enterprise with six major business sectors of Tent Resort Hotel，Known as “China’s No. 1 188bet online live casino O2O Stock”。

The following content is compiled by 188bet online live casino based on live speeches and recordings:

What I’m sharing with you today is about IP，Related to today’s theme of China’s great upgrade in 188bet online live casino consumption，From the beginning of this year，First event sharing，Until this year, this event was held at the end of this year，I think what I have been discussing and advocating with everyone is IP，At the beginning of the year, most people in our 188bet online live casino industry didn’t know what happened to IP，Until now, all the big guys and giant companies will talk about IP，I think this will be a trend，When the entire industry is upgrading，Be sure to upgrade the content。

I am not the only one who advocates 188bet online live casino，Jingyu Group has been practicing it，Every practical experience we have will be shared with the industry，The philosophy of Jingyu Group is innovation，Our six major sections，Seven or eight companies，Including and Huace also jointly established Film and Television Media，Always innovating。

The first thing to talk about is SIP，Super 188bet online live casino，It was previously discussed that five conditions must be met before it can be called SIP，Many current IPs are fake IPs，Not a real 188bet online live casino at all，Looks like a little famous，In fact, it cannot generate the value of 188bet online live casino at all。

Then，How SIP helps consumption upgrade，I’ll talk about it today，The fundamental point，IP is the backbone of the new 188bet online live casino credit system，It used to be said that those who have IP will win the world，Or stay alive，Either IP-based survival，In fact, it’s all superficial。The fundamental of IP is: every IP is personalized content，They are all endorsed by credibility。The leader of the National Information Center just spoke，Why Yuanjiacun is so trustworthy，People are very innocent？Why is there a vicious cycle in many aspects in China，Because of lack of credit。

Don’t dare to shop in the scenic area，Don’t dare to eat in the scenic area，sky-priced shrimp、High-priced fish，Who dares to eat there？188bet online live casino all a problem with the credit system，Why food needs IP，I just said lack of credibility。I have a good personal relationship with Secretary Guo，One or two Yuanjia Villages will be replicated in the Yangtze River Delta，Not moving here，The whole system with connotation is moved here，Many people went to raid Yuanjiacun，The provincial party committee secretary mentioned Yuanjiacun when reporting，Measure their dimensions，Three meters here and five meters there，188bet online live casino a shape，God did not realize it，Many people don’t understand，Everyone summarizes many successful experiences，But what is the fundamental essence？Needs serious discussion。

Also，China is moving from the era of beautiful scenery to the era of beautiful accommodation，Why travel with the hotel，Why do hotels need IP，Future way of travel: one room to one city，Book the hotel first，Re-order the peripherals to play with，Surrounding food, etc.，188bet online live casino a destination mode change。So we will travel with this hotel。Why three hotels in Bali，Different styles，Hotels with IP have humanistic feelings，Hotels that take photos and share every place，Everyone knows that travel involves emotional consumption，Will share with your friends。

Why Moganshan is among the 45 most worthwhile places in the world selected by the New York Times，Ranked 18th，Moganshan is rarely visited，Almost open，B&B available，All are internet celebrity B&Bs，It is a Chinese characteristic that must be visited besides the Great Wall，Because Moganshan has these internet celebrity hotels，There is such a thing as traveling with a hotel，Stay for three to five days，Go and play around。Why tenters，That’s the destination，When traveling to Anji, you basically go to tent travelers，I can’t live here and took some photos to share，Drink a cup of white tea，Have a lunch，Buy some Anji Sanbao and local eggs，188bet online live casino the tenter，Not function-oriented，It’s beautiful，How to take beautiful pictures，Everyone leaves 18 pictures on their mobile phone，Before doing planning and design，Besides the bed，The bathroom system should be better，Of course it can be improved，188bet online live casino the first one，Never worked in a hotel，188bet online live casino indoor，Completely integrated with nature，Floor glass，No matter day or night，Various activities，188bet online live casino SIP，I think it is SIP，Hold various activities here，Take the initiative to spread the word for me，Lots of Ferrari，GUCCI，Foreigners practice yoga here，Many people use their mobile phones to take pictures，188bet online live casino what the mobile phone shot at night，Night、Daytime、Rainy day、Snowy day，Really taken by mobile phone，I don’t even believe it，That’s it。Tenter will open at the end of next year，It will be better than this。

There is also a small IP，And a series of activities，Internet celebrity hotel alliance，We just like to advocate in China，Because an Internet celebrity hotel makes a place famous，For example, Songyang，For example, the founder of grandma’s family，Spread at least tens of millions of times，Arila and others are here，Traveling with the hotel，188bet online live casino Angie’s Alila，Hanbilou invited me specially，I have a good relationship with them，Such a place，Several rooms，In Erhai Lake。

An 188bet online live casino is required for entertainment and entertainment,Why？I recently did an experiment，We made one in Dujiangyan，Made into IP，Treehouse on the top of the tree，We made an adventure park，Everyone likes to play，Five major international sports，Tree Top Zipline，More than a thousand，One morning，My son likes to play，Very happy all morning，Mountain Biking、Fishing, etc.，188bet online live casino a vacation，Please book in advance，You can hike around the hotel，Very large area，The hotel area in Anji is dozens of square kilometers，There are fishing, rock climbing, etc.，Everyone does the best。You must have an IP for performing arts，Eternal Love in Songcheng，Which one is not an IP，Including Disney，Not to mention，All objects。

Travel products require 188bet online live casino，This piece of China，The worst in the 188bet online live casino industry，Currently travel products have no quality。Everyone knows international vacation，Chinese people buying overseas，Made a great contribution to foreign retail，This is not an alarmist statement，Chinese outbound travel，Calculate how much shopping takes up，I estimate 60%，A cruise only costs 3,000 yuan per person，Basically spend seven to eight thousand on shopping，More than ten thousand，There are more than 20,000 people。What reason？Why Chinese people don’t like to buy Chinese 188bet online live casino products？Is there really a problem with our travel products？I once founded a company specializing in 188bet online live casino products，In the end, I felt immature and put it over there，Now we have to start again，Establishment of cultural creativity and IP，I don’t think the product is sexy，Travel products are not equal to small commodities。Traveling within the country，China’s 188bet online live casino products，Purchase proportion is about 18% of consumption，I don’t think so，All of us here，How much of travel and shopping in China account for consumption？None，Overseas 50%、60%，China’s outbound 188bet online live casino accounts for a higher share。Agricultural and sideline products are not equal to travel gifts，There are currently more than 4,500 museums in China，This is a big IP，The Forbidden City in Beijing and the Forbidden City in Taipei are really good.，I think there are some lessons，Well done，Develop more than 8,000 products，Some products，Mobile phone cases sold 1 in one day.60,000 single series of cultural and creative products。

Everyone knows the finished product bookstore，Look at the income structure。We released Whale Creative，Scenery，We want to go from creativity to design to sales，Become a one-stop expert，Start from ourselves，Creativity is like the ocean，There are endless treasures，Whale Creative takes you on a journey，Hotel、Catering，Even tour guides have this，How to leverage IP，I won’t talk about product upgrades。Our Anji Three Treasures，188bet online live casino cultural creativity，In the past, local eggs were sold very cheaply，It’s very expensive now，Three pieces packed，Let’s personify this egg，Why do chickens just lay eggs?，Many tourists particularly like it，Especially for children，There is a story。Why is this chicken so good，Our dried bamboo shoots，Why bamboo shoots are so good in Anji，There is a series of stories，Tenter，There are also donkey toys，Everyone sees that I am a cultural and creative person，Made into fashionable products，Not work clothes，It’s different inside the factory，188bet online live casino our LOGO，Donkey Xiaowan’s series。

That’s 188bet online live casino for sharing, thank you 188bet online live casino.

[188bet online live casino 1215 Summit]"2016 China 188bet online live casino Consumption Annual Summit and Awards Ceremony"Hold in Beijing on December 14-15。This summit focuses on the theme of “Investment·Change—Return of Value”，For the first time, the top ten major 188bet online live casino spenders gathered together，Covering the entire industry chain of 188bet online live casino consumption，Exploring the path of change and innovation in the dormant period of the industry，Breaking the prosperity of the industry、The strange circle of industry confusion，Jointly promote the return of the value of the 188bet online live casino consumption industry。Summit site，Zhihui released a research report on areas of concern "2016 China Online Parent-child Travel Enterprise Rating Report"。Welcome to click on the official website of Zhihuihttp://www.tripvivid.com/, you 188bet online live casino see speech articles related to the summit.