Mr. Han Guohui joined Hainan Radio and Television Station in 2000，Created brand programs such as "Walker", "The First Super Model", "Lu Yu's Gift"，Won many awards at home and abroad。simultaneously，He is also an advocate and practitioner of the T2O model in the television industry，With dual-core 4G、“Media + Industry” approach，Leading 188bet game TV to achieve industrialization transformation。

The following content is compiled by 188bet game based on live speeches and recordings:

I prefer today’s topic “Value Return”，Over the past year，Everyone is talking about return，I often talk，Nowadays, starting a business without the purpose of making money is just a hooligan，But this was not the case in previous years。I think I had an idea a few years ago、Building a stall can become an entrepreneurial project，The capital market is very hot，Just tell the story well，Always go to A、Round B，Anyway, someone gives you money,As for what happens next，No one follows。But this year，All investors are rational，They all focus on the project’s profitability or long-term future income。In other words，Everyone has returned to the essence of business，No matter how big a project is at the current stage or how big it can be 188bet game future，HowProfit,Can it bring definite returns to investors，That’s the key point。So the word "return" is really important，All industries are now returning to rationality。

I have heard about many 188bet game companies in the past year，Collaborated with Zhihui on the "New 188bet game Forces" event，Some of these companies have now been eliminated by the market，The market is cruel，When all markets will return to rationality，Many companies will inevitably bid farewell to this stage。

Our Travel TV is a media，Now I prefer to say it is a platform。Actually, I think individuals or companies can be media，It can also be a platform。Qionyou is a community，Media revenue accounts for a large proportion of revenue，Same，An advertising space on Ctrip is also very valuable，So who can be called the media？The world now is a world of integration，All things are in the process of continuous integration。For example, Travel TV in 2016，For the first time, industry revenue exceeded advertising revenue，Traditional advertising revenue accounts for less than 50% of total revenue，It can be said that it has become a platform。We not only have satellite TV channel Travel TV，There is also an outbound travel platform，And also trying other projects related to 188bet game。

In this era of integration，There is no clear boundary between platforms and media。

What we can do is go from 0 to 1，This is also the reason why we are willing to cooperate with 188bet game on new power projects。Many 188bet game companies initially need platforms and media to provide markets，Let more people know。Many people 188bet game audience today are friends who are entrepreneurs,The biggest cost of starting a business is promotion cost，The cost of acquiring active users has increased from a few yuan to dozens of yuan、hundreds of dollars，Even more。And188bet game is another low-frequency market space，How to promote yourself，from 0 to 1，Acquire a certain market share or have a certain voice 188bet game market，It is a very important topic。

Why am I more optimistic about the Chinese 188bet game market?

I think if the economy slows down a little bit，Travel、The film and television industries will usher in a golden decade。Everyone has desires and pursuits，Each of us goes out at least once or twice a year，Domestic or foreign。When your living standard and income reach a certain stage，There will naturally be some consumption，And 188bet game is definitely one of the main forces。

I am here to share with you three sets of keywords:

The first one is fast and slow.Chinese people like fast pace，Economic development is also in a fast-paced development process，Double-digit growth rate per year，To 6%、5% won’t work，But in fact, many countries 188bet game world have a growth rate of 3%、4% is already very high。At this level，The previous rapid development of China’s economy was abnormal or phased，The current uniform or medium-speed development is a stage of sustainable development。

The same is true for 188bet game。Chinese people used to travel，The best-selling travel projects such as 12 days and 10 countries，Go to many attractions every day，The schedule is very tight，This was a very popular way of traveling in the past。But it’s different now，With the increase in leisure vacation travel，More people like to stay in a place for a while or even travel in depth。China’s 188bet game is in the stage of development from fast 188bet game to slow 188bet game。Everyone can pay attention to the relationship between fast and slow，Fast and slow conversion，It’s not done very quickly、If it is compact, it must be good，Sometimes slow is the best and fast。

The second one is combination and division。The most important keyword in the 188bet game market in the past two years is "合"，Who is with whom，Ctrip and Qunar merged，Wanda and Tongcheng got together，Everyone will guess who Tuniu will marry，Will Airbnb merge with Tujia？It is indeed the time when the market has developed to a certain stage，Need some unicorns，Need some large enterprises。Looking back，Have we also reached the stage of "dividing"？“Dividing” does not mean dividing a family，But Focus。When all 188bet game companies were doing mass business、When building a platform，Isn’t it time to be a niche, special group or special destination?？

There are many entrepreneurial projects 188bet game past two years，I can say that "dividing" may be a trend 188bet game future，Who says there are no opportunities in niche markets or niche markets？

Focus market，Including the elderly、Parent-child、Female、For high-end people、Special tourist destination，All have market opportunities。

The third one is big and small.All previous entrepreneurial projects hoped to be large and comprehensive，But the current market size，I think small villains can do well。I often say that travel TV is small but beautiful，Although we are not the largest among the 34 satellite TV companies in the television industry，But we must be a very nourishing platform to live on。So I think in the 188bet game industry，Small but beautiful companies will appear one after another。

The prospect of China’s 188bet game market is very good，Whether it is outbound travel、Inbound 188bet game or destination investment，It’s all a hot land。

[188bet game 1215 Summit]"2016 China 188bet game Consumption Annual Summit and Awards Ceremony"Held in Beijing on December 14-15。This summit focuses on the theme of “Investment·Change—Return of Value”，For the first time, the top ten major 188bet game spenders gathered together，Covering the entire industry chain of 188bet game consumption，Exploring the path of change and innovation in the dormant period of the industry，Breaking the prosperity of the industry、The cycle of confusion in the industry，Jointly promote the return of the value of the 188bet game consumption industry。Summit site，Zhihui released a research report on areas of concern "2016 China Online Parent-child Travel Enterprise Rating Report"。Welcome to click on the official website of Zhihuihttp://www.tripvivid.com/, you will see speech articles related to the summit.