December 14-15, 2016，The "2016 China Tourism Big Consumption Annual Summit and Awards Ceremony" hosted by Zhihui was held in Beijing。The summit focuses on the theme of "Stirring·Change-Return of Value"，For the first time, the top ten major tourism spenders gathered together，And more than 1,200 people in the tourism industry。Senior Vice President of Pathfinder Group、Zhen Hao, President of the 188bet app download Business Group of Pathfinder Group, delivered a keynote speech "The Warmth Experiential 188bet app download Leader"。

Mr. Zhen Hao has been engaged in tourism for more than ten years，is a leader in the reform and innovation of China’s 188bet app download agency business model，Founded Yiyoutianxia in 2008，Won the reputation of the King of Neighborhoods，Awarded the title of Advanced Individual in the Forbidden Cup，Won the Most Personable Executive in China’s Tourism Industry and the Annual 188bet app download Agency Writer Award，Employed as the Vice President of the Dark Horse Tourism Branch of "Entrepreneur" magazine、Beijing Communist Youth League Youth Entrepreneurship Mentor、Vice President of Beijing Tourism Industry Association 188bet app download Agency Branch。

The following content was compiled by 188bet app download based on live speeches and recordings:

I watched the movie "Hacksaw Ridge" over the weekend and it was great，The male protagonist uses one sentence: "Persist in saving one more person"，Finally rescued 75 wounded people on Hacksaw Ridge。Why tell this story？This is like 188bet app download today，I am a veteran in the 188bet app download industry，I can still stand on the stage today and talk to all entrepreneurs、Shared by investors and media，Because we "insist on saving another one"，"Persevere and persist"。

What exactly is the consumption upgrade?？My personal understanding，In Tourism，Consumption upgrade is more about satisfying personalization。Under the trend of consumption upgrading，We launch experiential 188bet app download with warmth，It precisely meets the new needs of users for consumption upgrade。Experiential 188bet app download does not mean high-end customization，But it must represent a featured theme，Personalization。

When we founded Yiyoutianxia in 2008, we wrote these words: No one can understand the whole world，No 188bet app download agency can cover the whole world，But everyone wants to 188bet app download around the world。At that time, Yiyoutianxia hoped to help everyone find the whole world through the 188bet app download transaction matching model，What kind of upgrades have been made after six years？

After joining the Pathfinder Group，In "Let everyone have a healthy lifestyle，Under the new positioning of "Let life be wonderful because of transcendence"，Yiyoutianxia is undergoing strategic transformation，From "188bet app download B2B transaction matching platform" to "being a warm and experiential 188bet app download leader"。

Pathfinder has been selling from outdoor equipment manufacturers since 2003，Upgraded to the ‘outdoor + 188bet app download + sports’ ecosystem，From managing products to managing users。In the past ten years of entrepreneurship，Pathfinder has accumulated a lot of resources，We have our own leading outdoor brand "Pathfinder"，Discovery, an international high-end brand，"Akenno" cycling brand，There is also the Luye.com outdoor community platform，Includes user SCRM system based on Pathfinder Cloud。

Upgrading from resort-style 188bet app download to experiential 188bet app download

Why we need to upgrade experiential 188bet app download？After seven or eight years of development，China has upgraded from sightseeing tourism to resort-style tourism。Since last year, we have discovered a newer trend: upgrading from resort-style 188bet app download to experiential 188bet app download。Many tourists no longer simply care about where to go，Who to go with，And more concerned about what to play。Should you go skiing in Hokkaido when going to Japan，Traveling by bicycle，Go diving on the island，Going on a cruise, etc.。

Today is the era of community，What is a community？It is a spiritual union，Another community of interests。It is precisely because of this double community，Everyone can experience the same theme trip together。I believe that in the future, those who win the community will win the world，Can find your new traffic in the community，Be able to market your good products，I think this is what we 188bet app download industry operators should pay attention to in the next step。

In our opinion，Experiential 188bet app download emphasizes interactive participation based on interests or specific topics，Personalized 188bet app download method for physical and mental perception and immersive scene experience。It is precisely because of the emergence of this personalized 188bet app download method，Only in this way can our 188bet app download products have more upgrades and iterations。We believe that only by understanding and grasping future business，Only in order to keep up with the development of the times。

We have done some experiential 188bet app download cases ourselves，There are many amoeba business units inside，Ride separately、Parents and children、Skiing、Diving and other theme departments。Take the cycling department “Cycling Earth” as an example，Develop the “10+2” plan，Experience 10 countries on two wheels。Have done five stops so far，With Tunisia、Morocco、Brazil and South Korea, etc.。They are all opinion leaders or big names in the cycling circle，Take tourists or friends who like cycling to play together。

How to make themed experiential 188bet app download products bring their own traffic

The video just played is a joint marketing campaign we did with a self-media，Through 188bet app download video，It is easy to achieve a complete and profound experience of the product。In fact, each product is an IP，Can produce a lot of content，And these contents are also easy to be used by Tencent、Reprint on Youku，Brings a lot of views。So we pass the content、Self-media traffic brings more users，And again and again。

I discovered an interesting thing later，In the end, this themed experiential 188bet app download product is more than just collecting customer 188bet app download fees。The cost itself is not low，Users are not sensitive to the price of such products。More income comes from partners，Because we can help them promote and achieve more traffic。

I think future-themed experiential 188bet app download products，In fact, there is a very broad space，There are many ways to play。Many media have found us recently，Hope to work with us to operate this kind of content，I believe that in the future, more people will use topics + videos，To promote the development of theme 188bet app download and experiential 188bet app download。

Last week we organized a skiing event on Zhenghe Island, a very influential entrepreneurial community in China，A community tour led by world champion Guo Dandan，We also brought a photography team of six people to shoot the entire skiing process。Every participant was very happy after watching the video，Everyone said that they must forward 188bet app download video to their own companies and circles。188bet app download is how traffic often comes，When a user is willing to contribute his traffic to you，You will be transformed naturally。

About "temperature"，Because of the construction of a ski resort，Chongli County has gone from “China’s 100 Poverty Counties” 188bet app download past to today’s “Oriental Alps”，There have been earth-shaking changes。We hired a Spanish chef for our latest skiing event，Freight wine and ham from Spain，Provide surprises to users。In addition, when guests return to the hotel from the ice and snow on the ski resort, they can immediately see a tank of hot water when they open the room。Details determine the temperature，Temperature determines the distance between you and your customers。188bet app download process of making products and services，Details are key。

The core of making products is still this sentence，“The ultimate product achieves transcendent beauty”。Don’t be afraid of small things，One thing can be successful if you do it for 10,000 hours。We hope to continue to do "warm experiential 188bet app download"，We also hope that this can become a future development trend，Let everyone experience the sightseeing and vacation 188bet app download，Find more room for experiential 188bet app download gameplay。

*188bet app download article was compiled by Zhihui reporter Hong Liping (personal WeChat: hongliping719)，Welcome to follow、Communication！

[188bet app download 1215 Summit]"2016 China 188bet app download Consumption Annual Summit and Awards Ceremony"Held in Beijing on December 14-15。This summit focuses on the theme of “Insect·Change—Return of Value”，For the first time, the top ten major tourism spenders gathered together，Covering the entire industry chain of tourism consumption，Exploring the path of change and innovation in the dormant period of the industry，Breaking the prosperity of the industry、The cycle of confusion in the industry，Jointly promote the return of the value of the tourism consumption industry。Summit site，Zhihui released a research report on areas of concern "2016 China Online Parent-child 188bet app download Enterprise Rating Report"。Welcome to click on the official website of Zhihuihttp://www.tripvivid.com/, you will see speech articles related to the summit.