December 15, 2016，Hosted by Zhihui、The "2016 China 188bet mobile login Consumption Annual Summit" co-organized by Zuoyu Capital and Chunshi Capital was grandly held in Beijing。This summit can be called the largest 188bet mobile login industry summit at the end of the year，More than 1,200 people in the 188bet mobile login industry gathered at the scene、Investors and dozens of mainstream media。At this summit，Revolving around the theme of “Insect·Change—Return of Value”，The guests at the meeting had rich and profound discussions and collisions。

188bet mobile login article is compiled based on the recording of Summit Seminar 2，In the discussion on "consumption upgrade"，How to break the innovation dilemma in the leisure and vacation industry”，Discussed in depth。

The guests mainly discussed the following three issues: 1) The era of leisure and vacation，How should enterprises interpret new changes in user needs？2) From “sightseeing + transportation” to local life in a different place，How 188bet mobile login companies innovate?3) How companies build the leisure and vacation industry supply chain？

Participating 188bet mobile login:

Host guest:

General Manager of Xiangyue Ancient Village Protection Fund: 188bet mobile login

Seminar guest:

Vice President of Baicheng 188bet mobile login Network: Sun Changwei

Vice President of 188bet mobile login: Long Jie

TripAdvisor 188bet mobile login Vice President of Strategic Cooperation and Account Management: Zhu Ming

Titan Cloud founder and CEO: 188bet mobile login

Chief Strategy Officer of Zhubaijia: 188bet mobile login

On the road 188bet mobile login industry VP,On the Road Transportation Business Group CMO: Jiao Xiaofei

Founder of 188bet mobile login: Steven

Managing Director of Zuoyu Capital、188bet mobile login, General Manager of Xiangyue Ancient Village Protection Fund

Zhao Lianqiang: Everyone is very welcome to participate in Zhihui’s activities，As you can see from today’s lineup，This is not just a traditional 188bet mobile login conference，It is a gathering that is integrated with the entire cultural consumption industry chain。First introduce yourself，I am Zhao Lianqiang from Zuoyu Capital，We recently jointly launched an ancient village protection and utilization fund with Zhejiang Zhejiang 188bet mobile login Group，It is the first domestic fund for protection and utilization，The total fund size is 2 billion，Mainly used for the development of surrounding 188bet mobile login and rural 188bet mobile login。Let the audience get to know the guests。

Zhu Ming, Vice President of Strategic Cooperation and Account Management of TripAdvisor 188bet mobile login

Zhu Ming: Hello everyone，I am Zhu Ming from TripAdvisor。TripAdvisor is the world’s largest 188bet mobile login agency、Sharing and booking platform，45 websites around the world、Covering more than 180 countries、Including 28 languages，is the world’s largest 188bet mobile login database。Currently this platform brings together 3 travelers from around the world.600 million 188bet mobile login reviews，Is the preferred 188bet mobile login planning platform for global travelers，The platform also provides booking services。TripAdvisor’s mission in China is to connect China and the world，Recommend China’s best 188bet mobile login resources to travelers around the world，It also helps Chinese travelers customize perfect global 188bet mobile login itineraries，Thank you。

Sun Changwei, Director and Vice President of Baicheng 188bet mobile login Network

Sun Changwei: Hello everyone，I am Sun Changwei from Baicheng 188bet mobile login Network。Baicheng mainly does outbound tourism，Provide fragmented product services，Visa is the entry point for goods and services，Also includes tickets and other 188bet mobile login solutions。Our vision is to serve Chinese people around the world，Hope to use the Internet to solve some of the pain points of customers at the destination，Create a pre-sales service for customers、On sale、After-sales service platform。

Long Jie, Vice President of 188bet mobile login

Long Jie: Hello everyone，I am Long Jie, the vice president of China Private Car，China Private Car is a service provider，Previously the vehicles were owned by the company，In September 188bet mobile login year, China launched a high-price platform，Made into C2C mode，I am responsible for the company’s To B business，That is, enterprise-level business。We mainly establish business relationships with enterprises，Everyone can see，With Ali Feizhu、I am responsible for all cooperation with Hanglv Zongheng，Provide car addition services。

188bet mobile login, founder and CEO of Titan Cloud

Xu Qing: Hello everyone，I am Xu Qing, CEO of Titan Cloud。Titan Cloud is a technology company，Is the leading cloud service technology platform in China。Start from entrepreneurship，Titan Cloud is basically in the hotel field，Has helped many upstream and downstream companies realize the informatization of the entire cloud supply chain，Hotel upstream，Downstream OTA，Between offline 188bet mobile login agencies，We form a complete cloudization through cloud like SaaS，Enables upstream and downstream connections to be easily connected、Transaction、Procurement and supply chain related to capital flow，For example, finance。Relatively well-known in the domestic hotel field，Also the leading one，Starting from this year in the field of outbound tourism and destination tourism。Take this opportunity，I would like to discuss with all the guests present some difficulties faced by innovation in the leisure and vacation industry。

Steven, founder of 188bet mobile login

Steven: Hello everyone，I am Steven from World Cruise Network。World Cruise Network has basically only done one thing for so many years，That is the data docking of global cruise ships。You may not be very familiar with 188bet mobile login，Because 188bet mobile login job is relatively difficult。Generally speaking，It takes about half a year to ten months to connect with a cruise company，Currently we have connected with 62 cruise companies around the world，And currently users can query in real time on our platform，Price included、Inventory、Inventory room number，You can also pay online、Online booking and online confirmation。World Cruise Network is currently connected to global air ticket data，Can be combined with internal air ticket big data and cruise big data，Filter out many very cost-effective products in real time。In lay terms，World Cruise Network can be said to be the AVIC in the cruise industry，Can provide GDS data docking for peers including OTA。The current number of World Cruises online products is about 2.50,000 to 30,000 sailing periods，Covering about 99 countries around the world.More than 9% of cruise products。

On the road 188bet mobile login industry VP Jiao Xiaofei

Jiao Xiaofei: Hello everyone，I am Jiao Xiaofei from 188bet mobile login on the Road，Is the CMO of the large transportation business group on the road。Our company is mainly positioned in three sectors，In addition to major transportation services，The second section is 188bet mobile login，The third section is business 188bet mobile login，I am now mainly responsible for the large transportation business group，Mainly provides transportation solutions and services to 188bet mobile login agencies and conference and exhibition companies。12 years since its establishment，Always committed to solving problems for fellow 188bet mobile login agencies on the road，The earliest issue was air ticket purchase，Now in addition to air tickets, we also provide customers with customized cruises、High-speed rail ticket booking and a series of services，I hope that the 188bet mobile login industry can provide you with more and better services on the road。

Zhubaijia Chief Strategy Officer 188bet mobile login

Zhang Lingpeng: Good afternoon everyone，I am Zhang Lingpeng, the strategic officer of Zhubaijia，We are a platform that provides in-depth and quality outbound tours，Housing listings cover 70 countries，729 cities，In addition to providing users with non-standard housing，Also provides users with one-stop 188bet mobile login services，Includes a series of 188bet mobile login packages to give him Chinese support and the service and support of local Chinese-speaking butlers，We hope to allow more Chinese users to experience local culture more deeply during their travels，Communicate more with locals。We will be listed on the New Third Board in April this year，Belongs to the world’s first company to become a public company in the field of sharing economy。

TripAdvisor Zhu Ming: Travelers pay more and more attention to local 188bet mobile login

Zhao Lianqiang: The theme of our roundtable today is the dilemma of innovation in our entire industry，We know，The entire tour starts 188bet mobile login 1.3 188bet mobile login era 0 to now.0 era，Tourists mainly focus on what to do when they go out to play，Please share with Mr. Zhu first，188bet mobile login the perspective of being closest to the customer，Is there any change in the currently observed user needs compared with before, and is there any difference in the needs of domestic and foreign tourists？

Zhu Ming: TripAdvisor has Chinese tourists as well as tourists from all over the world，We discovered a very interesting phenomenon，Chinese tourists’ needs and methods of 188bet mobile login at 188bet mobile login destinations are very different from those of global travelers。First time、Most Chinese tourists traveling abroad for the second time are chasing popular destinations and popular attractions。And for global travelers，Their needs are changing all the time，Chasing different destinations in different periods。At the same time，We found that the demands of Chinese travelers are also changing。We have a theme which is destination、User Traveler Experience，What do they need，Do we understand them。TripAdvisor understands the world，Because it brings together the wisdom of global travelers。When we found out there is such a platform，When this platform can give travelers，Whether you are a Chinese traveler or a global traveler, there are enough choices、When there is enough information，We found out，Travelers are increasingly chasing local experiences，Instead of taking a photo in front of the Eiffel Tower，They prefer to integrate into the life and culture of the locals in the destination。

Many people say，I am going to a destination，Want to experience local breakfast，Because you can understand the local culture from that breakfast。By understanding these users，Whether it’s a survey or sharing and commenting on TripAdvisor，We can capture some demands for tourism consumption，Then customize services for him based on this information。We acquired a global supplier of one-day tour tickets for 188bet mobile login destinations，Be able to customize some very interesting 188bet mobile login products for travelers’ fragmented needs。For example，He won’t let you take a picture in front of the Eiffel Tower，But we will provide you with breakfast on top of the Eiffel Tower，Eating breakfast at the top of the Tower、Watch the sunrise。

Many Chinese companies understand the needs of inbound users very well，I have a good friend who makes inbound 188bet mobile login products，He not only takes tourists to the Great Wall，He also helped them set up tents on the Great Wall，Stay there for one night，Eating breakfast on the Great Wall，We even let tourists experience building a brick of the Great Wall with their own hands。Travelers’ needs are dynamic、Changing，We provide products that travelers like based on their needs，Truly grasp the needs of travelers，This is crucial。

Sun Changwei of Baicheng 188bet mobile login Network: Using intelligent planning solutions to provide fragmented services

Zhao Lianqiang: Thank you very much Mr. Zhu for sharing，Demands of domestic and foreign users。Let me ask Mr. Sun from Baicheng 188bet mobile login Network，In terms of domestic user evolution，Baicheng 188bet mobile logincom has any new methods or trends from the past needs to the present？

Sun Changwei: Everyone is talking about experience today，Every participant here is also talking about the experience，This is an evolution process of consumption preferences，188bet mobile login 1.0 Mainly group tours，188bet mobile login 2.0The main characteristic is freedom，188bet mobile login 3.0’s main feature is experience，Accurate product，This is also something we are doing now。From Baicheng 188bet mobile login Network，Currently, users and consumer groups have undergone iteration，We just started targeting individual customers，The current mainstream users are those born in the 1980s， 60、Users born in the 1970s have basically withdrawn from the mainstream consumer group，Today’s 188bet mobile login users active in the consumer market are those born in the 1980s。This user group attaches great importance to experience，They need a lot of fragmented services，Baicheng’s solution is，Use intelligent planning solutions to guide customers before departure、The trip includes post-trip 188bet mobile login experience。

For example，Customer applies for a visa，We need to understand some of his preferences before traveling，For example, when to leave、Where to go、What kind of needs are there, etc.。Based on these preferences，We recommended some destination plans to him during the visa application process，Overall plan、Packaged plan or personalized plan。In the past few years, Baicheng’s first entry was independent travelers、Fragmented needs、Consumer needs，So what we do is targeted at such users 188bet mobile login the beginning。

I think the innovation dilemma of the leisure and vacation industry is still very challenging。With the continuous evolution of customer consumption habits，We have to adapt to their consumption patterns，We need to build a system and ecosystem to meet their needs，Our product R&D and technical personnel are also constantly iterating products，Product update speed is very fast。But I think，Except for building the platform system，We also need to enrich the products in the destination，The more SKUs, the better。Past Visitor，Tourists traveling in a group or later traveling independently，Many have not experienced high-quality goods and services at the destination，As the person in charge of TripAdvisor just said，I have not experienced many good products，Group tours will definitely be restricted，You may not understand many places when traveling independently，These fragmented products are very abundant，How to present it to consumers，This requires an intelligent product，Therefore，We will continue to go in this direction in the future。For the layout of our future leisure 188bet mobile login industry chain，From product formation to reservation、The entire system from service to implementation needs to be built，This is the work of the entire industry chain，Not something Baicheng and his family can do，Needs full cooperation between upstream and downstream。We have to adapt to consumer demands，This is something to do in the future。

188bet mobile login Steven: Cruise ships are more like destination activity connectors

Zhao Lianqiang: Travelers who want to 188bet mobile login abroad still hope to experience local customs or a lot of local content。I will now ask Steven from World Cruise Network，How to experience local folk customs or local customs on the cruise website？Mr. Zhen also said it just now，Many tourism companies suffered serious losses last year，Changes in the overall market demand or understanding of demand，I don’t know how World Cruises Network thinks about it？

Steven: The cruise experience is basically divided into two parts: on board and off the ship。Part of the ship，With the development of technology，Including the upgrades and iterations of cruise companies in recent years，Many of the ancillary products for cruise ships we see now are completely different from those before。There are 18 restaurants on our ship，What dish will you order after entering the restaurant，It happens to be the most classic thing in this restaurant。Two days ago, I participated in the Dream Cruise’s first voyage experience from Hong Kong to Guangzhou。Onboard Dream Cruises，A local award-winning chef from Australia opened a restaurant，He just told me，I ordered two dishes，One is fried fish，One is an oyster，The fish is from New Zealand，Oysters are from Australia，You can experience a lot of things just from food，It’s not just a matter of booking a room online，This is more than just a means of transportation。A well-known writer in Hong Kong has published a book "Global Destinations"，The cruise ship is moving，The six elements of food, accommodation, transportation, shopping, entertainment and 188bet mobile login are included。This is just on the ship，This piece of delicious food，Not to mention things we know like Quantum of the Seas or rock climbing、Surfing、Skydiving now has these，This is a place where services and experiences can be provided to consumers。

Let’s talk about getting off the boat，Shore excursions are actually the more important part，I think this is the most unique part of cruise 188bet mobile login。We used to organize Alaska cruises，The most classic one is from Seattle，7 nights and 8 days，Visited four cities，Cruise lines offer more than 100 types of shore excursions。For example，Hiking、Canoe、，Cycling、，By bus、Small aircraft、Helicopter；Helicopter to the glacier and then a professional leader will take you to walk on the glacier、Watching whales，Look at early Indian life、Look at the history of early gold mining、Over 100 ways to experience local food and more。We see today that consumers’ needs are also multifaceted，Give the simplest example，Some guests 188bet mobile login to Europe for shopping，Some guests come for sightseeing，Cruise ships can satisfy guests with various needs to the greatest extent，This is why we think cruise 188bet mobile login is worth experiencing。According to World Cruise Line Association，In all ways to vacation，The experience of cruise 188bet mobile login is the best。So I think，With the explosive growth of China’s demand for cruise ships in the future，To peers，It is very necessary to popularize the knowledge of cruise experts。

Traveling on the road Jiao Xiaofei: Destination 188bet mobile login are increasingly enriched、Innovation capabilities are strengthening

Zhao Lianqiang: Cruise ships are not just a means of transportation，It is also a connector of destination activities。Speaking of transportation，We have two guests here，One is for big traffic，One is doing small traffic，Let’s first ask Mr. Jiao to talk about the transportation needs in our entire 188bet mobile login，Under the big changing trend，How to do big transportation in the future？

Jiao Xiaofei: Now airlines have put a lot of effort into in-flight culture，Especially for innovative airlines like HNA，Includes onboard safety evolution、New changes in various entertainment systems and audio-visual systems。Airplanes are an important part of the entire 188bet mobile login product，Not just a means of transportation，Enjoy more services on board，Especially on long-haul flights，For example, flying to countries such as the United States and Europe，If the direct flight takes more than ten hours，What are you doing on the plane for more than ten hours？Just sleeping？Of course not，Now airlines have launched various categories of requirements in general applications，In-depth services also need to be provided to meet more needs of passengers，For example, during holidays，Organizing holiday-related celebrations on flights，Christmas period、Hold a series of activities during Thanksgiving。Some high-speed rails abroad、Cruises are all the same，This is from the perspective of the entire transportation system。

In terms of destination，More 188bet mobile login agencies can reach different types of customer groups through the support of mass transportation，Their destinations have different purposes，Including meetings、Playing golf、Hunting、Shopping，Plastic surgery, etc.，Destination products are gradually becoming richer。On the one hand, changes are driven by the C-side customer base；On the other hand，Now 188bet mobile login agencies are also strengthening the updating and innovation of destination products，Each destination launches unique attractions，Including further packaging in cultural form，Whether it is major transportation or transportation services at the destination，These two areas will undergo greater changes next year or the year after that。Especially through online Meituan、Dianping、WeChat divides the destination living area，We feel that changes in this aspect will be more obvious next year。

China Private Car Long Jie: Small transportation + 188bet mobile login are forming standardized 188bet mobile login products

Zhao Lianqiang: Mr. Long, please introduce us，What are the new changes in small traffic 188bet mobile login demand side？

Long Jie: We have two understandings of small traffic，One is renting a car，One is a private car，Remove all minor traffic carpooling、Hitchhiking，These two are relatively needed products。For example, renting a car，In early development stage in China，Not even reached the mid-term stage。Enterprise, the largest foreign car rental company, has more than 1.4 million vehicles，Hertz, the first listed car rental company, also has more than 700,000 vehicles worldwide，Business in more than 140 countries。In comparison，The number of car rental companies in China varies greatly，We only have 100,000 vehicles。In such a process of scarcity of road resources and the current development of the automobile industry，We think，Adopting licensing restrictions can gradually promote the industry。In reverse，In terms of growth， First three quarters of 2016，China achieves revenue of 3.8 billion yuan，Profit 1.3 billion yuan，30% to 40% year-on-year growth。Judging from the growth data，How does the 188bet mobile login industry affect the car rental or private car market？Our analysis found，As long as it’s the peak tourist season，Sanya、Xining、The growth rate of car rentals in tourist attractions such as Kunming is increasing，But we later found out，In the past, more guests liked group tours，Now we find that many guests like self-guided tours，Self-guided tour then evolved into self-driving tour，Such a development format。At the same time，We are also actively promoting this change，For example, we did not set up points at some scenic spots in the past，Now we will set up car rental points。Generally，We believe car rental is a booming industry。

so far，Private cars have entered a business format that can be tied to tourism products。Everyone has seen that C2C is actually a 188bet mobile login tool，Now see C2C、B2B has become a superposition of tourism products。In the past, airlines + 188bet mobile login completed the combination of most 188bet mobile login products，Now small transportation + tourism are slowly forming standardized products。We were delighted to see some partners last year，Their charter service is very good，For example, Sunshine Car Guide serves a very large number of people。As far as small traffic is concerned，Due to changes in people’s lifestyles，Travellers are becoming more and more independent in their 188bet mobile login choices。

Zhubaijia Zhang Lingpeng: Enough value space and motivation to achieve 188bet mobile login

Zhao Lianqiang: There are two guests behind who specialize in accommodation，Ask them to share with 188bet mobile login the current general situation of standard accommodation and non-standard accommodation。

Zhang Lingpeng: From our perspective，Innovation has two prerequisites: first，There must be enough economic value space。When I was working as a short-term rental in Manhattan, New York，I rent out each room for 0；Same hotel situation，Monthly hotel income reaches 9,000 US dollars，At that time, the short-term rental revenue reached 5,000 or 6,000 hours，There is more room for value for landlords to benefit，Also save more costs for tenants，This premise is that there is enough value space。The second condition for innovation is，Is there enough motivation or method，And seize this opportunity to do it well。What Zhubaijia is doing is to allow more users to participate in this sharing model，We did some work on the landlord，Better education for tenants，Provide them with better services。So，From a non-standard perspective，What we see is a value space with huge potential，Zhubai Home Asset Light、Connect the two ends in a heavy-operation way，Providing better services to Chinese outbound 188bet mobile login users。October this year，Back when he was at his alma mater Ross School of Business in Michigan，When the professor sees an APP with VR，The professor specializing in the Internet was very surprised，Many American companies do not have application functions，Why Chinese companies can promote it？This is mainly because we have very powerful users behind us、Consumer market and innovation power，The huge customer demand encourages us to make more attempts and efforts in this area。

Titan Cloud Xu Qing: Meeting user 188bet mobile login is the only criterion for measuring product experience

Zhao Lianqiang: Finally, Mr. Xu would like to share the trends 188bet mobile login hotel industry。

Xu Qing: We have the largest third-party hotel accommodation data in China。From the data，China’s hotel accommodation industry has experienced three periods，The hotel industry trend issues just mentioned are related to changes in customer experience。The hotel industry was very simple in 2012 and 2013，Hotel rooms near the exhibition and CBD have the largest bookings。188bet mobile login situation has changed in 2014，Gubei Water Town in Beijing with the largest number of hotel bookings。What changes will happen in 2016？2016，Just like what you see in Shenzhen，It’s not the weekend either，When Jacky Cheung held a concert，The surrounding hotels must be popular；Shenzhen holds a marathon event，Hotels near the starting point of the marathon must be popular；The National Center for the Performing Arts in Beijing has a world-class troupe to perform，The surrounding hotels must be popular，No matter what star hotel it is。So from the perspective of user experience，Hotel accommodation has experienced such rapid growth in just four years，Innovation and rapid changes in user needs do bring great challenges to suppliers。I see you are facing some problems，But the essence of the problem is，Does it meet the needs of users，The hotel industry cannot only provide hotels in product design，Only think about your own affairs，We must also consider whether we can serve customers，Customer demand-oriented。

Zhao Lianqiang: Thank you all guests，I would 188bet mobile login like to talk about supply chain issues later，Due to time issues，Let’s talk here for today，Thank you again to all the guests。