Recently，Mafengwo, China's leading independent 188bet online sports betting service platform, released the "Global Independent 188bet online sports betting Report 2016" (hereinafter referred to as the "Report")，The report is based on Mafengwo tourism big data，Integrated China Tourism Academy、Today’s headlines、Standard ranking、Hanglvzongheng、Royal Caribbean、Xiaozhu Short-term Rental、Data provided by Douban and other partners，Comprehensive interpretation of China’s independent 188bet online sports betting market and changes in the behavioral habits of independent 188bet online sports betting tourists in 2016。

Can be found from the data disclosed in the report，Despite the dual pressures of the stock market and housing prices，The popularity of Chinese 188bet online sports betting continues to rise in 2016。Tourism consumption is rising steadily with the increase of residents’ disposable income，And it accounts for an increasingly higher proportion in people’s daily expenditures—tourism consumption demand has not weakened with the economic downturn。The number of Chinese outbound tourists in the first half of 2016 was 59.03 million，4 year-on-year increase.3%。China is still one of the fastest growing tourist exporting countries in the world。

Report thinks，Chinese people’s average number of annual trips increases，Free 188bet online sports betting is becoming more and more “normal”，People have also begun to put forward higher requirements for the quality of independent 188bet online sports betting。The growth of China’s independent 188bet online sports betting market in 2016、Increased number of short trips、An increasingly rational way of traveling、Improvement of quality requirements、increased willingness to share and help each other and other characteristics，Both reflect the trend of "rigid demand" in independent 188bet online sports betting。

“Perhaps it is different from people’s common impression，188bet online sports betting consumption is not just a consumer demand that will continue to increase during economic upswings。2015，‘Leave as soon as you say’ is still a very avant-garde word，And in 2016，It is nothing new。Said that free 188bet online sports betting has become a ‘rigorous necessity’ in Chinese people’s lives，In fact, it means traveling is like buying a house，Become a part of more and more people’s lives，Indispensable part。" said Feng Rao, head of Mafengwo Tourism Research Center。

1. The independent 188bet online sports betting market is growing steadily，The number of independent travelers outbound in the whole year exceeds the combined population of Beijing, Shanghai, Guangzhou and Shenzhen

Overall，The 188bet online sports betting market showed steady growth in 2016。

From the perspective of domestic 188bet online sports betting market，China has become the country with the largest number of domestic tourists in the world，The number of domestic tourists in the first half of 2016 was 22.3.6 billion people，10 year-on-year increase.47%；From the perspective of the outbound 188bet online sports betting market，China is still one of the fastest growing tourist exporting countries in the world，The number of Chinese outbound tourists in the first half of 2016 was 59.03 million，4 year-on-year increase.3%。According to predictions from Mafengwo Data Research Center，The number of tourists will reach 44 in 2016.1.6 billion。

About the independent 188bet online sports betting market，Report Display，With the continuous improvement of domestic transportation convenience and standardization of scenic spots，Chinese tourists are more likely to choose independent 188bet online sports betting when traveling domestically，The number of domestic tourists nationwide exceeded 4 billion in 2015，There are 38 independent travelers among them.600 million visitors，Accounting for 96.5%；Outbound 188bet online sports betting，The number of Chinese outbound tourists reached 1 in 2015.1.7 billion people，Among them, nearly 73.13 million people traveled abroad for independent 188bet online sports betting，Proportion 62.5%。

According to predictions from Mafengwo Data Research Center，The number of 188bet online sports betting travelers in China will further reach nearly 4 billion in 2016；The number of outbound 188bet online sports betting travelers will reach 79.93 million，Exceeds the combined population of Beijing, Shanghai, Guangzhou and Shenzhen。

Behind the growth of the independent 188bet online sports betting market，It is the rapid growth of Chinese citizens’ willingness to 188bet online sports betting。China Tourism Academy data display，Chinese citizens’ willingness to 188bet online sports betting continued to increase in the first three quarters of 2016，Reached 83 in the third quarter.02%。

2. White-collar workers are willing to spend two months’ salary to 188bet online sports betting，But the consumer mentality is becoming increasingly mature

Report data display，In 2016, China’s per capita outbound 188bet online sports betting expenses reached 13,756 yuan，Tourism consumption accounts for an increasing proportion of people’s income。Latest data display，The average monthly income of white-collar workers in first-tier cities is about 7,923 yuan，This means that white-collar workers are willing to trade nearly two months’ salary for a trip。

As China’s mass tourism consumption concepts become increasingly mature and rational，The younger tourist group，The popularity of independent 188bet online sports betting is rising，Chinese tourists increasingly value the quality and depth of 188bet online sports betting。188bet online sports betting choices start with the earliest "check-in" style，Go to the popular "Buy, Buy, Buy" shopping trip，Now that free 188bet online sports betting has become the norm and a necessity，People are beginning to pay more attention to leisure vacations and 188bet online sports betting experiences。

Report Display，Natural、Food、Shopping became the three most interesting topics for independent travelers in 2016，However, with the changes in the RMB exchange rate and the maturity of Chinese people’s consumption mentality，Nature and food have surpassed shopping as the main source of attraction for 188bet online sports betting，Unique local experiences also play an important role。

3. 188bet online sports betting pays more attention to local experience，Guangzhou、Beijing、Chengdu tourists are the most fun

From hotel、Transportation、Local entertainment and other aspects of data can be seen，Chinese tourists pay more and more attention to the quality and depth of 188bet online sports betting。

Mafengwo data display，Choose hotel，188bet online sports betting tourists pay more attention to leisure and enjoyment，23% of visitors use swimming pool as a filter，Exceeds the requirement for wifi。Also，By analyzing the reviews of the top ten most popular hotels booked at home and abroad in 2016, you will find，“Convenient location” is also an important criterion for choosing a hotel。

B&B has become the most popular way of 188bet online sports betting accommodation in recent years，is receiving higher attention。Report data display，In 2016, the growth rate of independent 188bet online sports betting users’ attention to homestays was as high as 500%，Young people aged 20-29 in first-tier cities are avid fans of B&Bs，Female tenants account for 52%。

On the other hand，Local entertainment has also become a highlight of personalization、An important way to improve the quality of 188bet online sports betting。Report Display，Questions about "local 188bet online sports betting" and "local experience" on Mafengwo increased by 12% year-on-year。from Guangzhou、Beijing、Chengdu、Shanghai、Hangzhou、Shenzhen、Wuhan、Nanjing、Independent tourists in Suzhou and Xi’an are most concerned about local entertainment。

In comparison，The richness of local entertainment in overseas destinations is significantly higher than that in domestic destinations。2016，The most popular local activities among 188bet online sports betting tourists are mainly close to nature，includes fjords、Aurora、Undersea, etc.。

Also，Report data display，Hot words related to short vacation 188bet online sports betting，The first thing on the list is the "sea of ​​people"，Second is "safety"、"Moments"、"Congestion" and "Few Crowds"，It can be seen that people consider 188bet online sports betting experience as the primary factor。

4. 188bet online sports betting mode emphasizes experience: make sure your flight is on time，Charter a car and see the driver，Cruise is more leisurely

Report Display，The 188bet online sports betting mode that users are most concerned about is train、Aircraft、Car rental、Chartered car、Cycling、Cruise。And when it comes to flying，Independent travelers pay more attention to punctuality、Fare and airlines, etc.，Among them, on-time performance ranks first。

Civil Aviation Administration data display，The main factor in flight delays includes air traffic control、Weather and company reasons，30 each.7%、29.5% and 19.1%。

Analysis of Beijing Capital Airport、Shanghai Pudong Airport、The daily passenger flow changes of Guangzhou Baiyun Airport can be found，8-9 am and 17-18 pm，Is the busiest time at the airport，Passenger traffic reaches peak。

Also，Report data display，Domestic from Xi'an、Lanzhou、Harbin、Departure from airports in 5 cities, Jinan and Chongqing，The most punctual rate is guaranteed。From the perspective of domestic airlines，Happiness Airlines、Jiangxi Airlines、Qingdao Airlines、Tianjin Airlines、China Airlines has a higher on-time departure rate。And flight attendant service、Meals、Entertainment facilities and other factors，It will also affect the positive rating of the flight。

Chartered Tour、The popularity of self-driving 188bet online sports betting has also greatly improved the quality of 188bet online sports betting，Internet services improve the convenience of using a car。Report Display，The domestic chartered tour destinations that independent travelers pay attention to are Tibet、Yunnan、Qinghai、Xinjiang and Taiwan，Overseas destinations include Bali、Jeju Island、Sri Lanka、Okinawa and Hokkaido。Also，Guangzhou tourists have the greatest demand for chartered cars，Beijing next、Shenzhen、Shanghai, etc.。

In keywords related to chartered car，The driver gets the most attention，The next step is the itinerary、Route、Chinese Service、Car model。Professional drivers can serve as tour guides，There is no need for 188bet online sports betting to worry about the itinerary and route。

Other 188bet online sports betting options worth noting include cruises。As an emerging way of 188bet online sports betting，The cruise tourism market is growing rapidly。Report data display，The average age of independent travelers who choose cruises is around 45 years old，Females account for 60%，At the same time favored by the family。

5. Overseas 188bet online sports betting: short-distance destinations attract more attention，4-5 days leisure vacation becomes mainstream

Affected by the length of the holiday，How to do it within 4-5 days，Going to a short-haul destination for the holidays，Becomes the most concerned issue for most independent tourists。It can also be seen from this，188bet online sports betting is increasingly becoming the main way to use vacation。Of course，Vacation 188bet online sports betting is still a trend，Office workers are more likely to use annual leave to enrich their short vacations，Extend the trip as long as possible。

Mafengwo big data display，Overseas 188bet online sports betting，Independent travelers are still most concerned about short-distance destination countries，China has become Thailand、The largest source countries of tourists from Japan and South Korea。As of the end of November 2016，Chinese tourists to South Korea reached 7.54 million，Surge of 36 year-on-year.6%。Also，China also became Singapore’s largest source of tourists in 2016。

Including Bangkok、Phuket、Popular overseas cities including Hong Kong，Due to the close distance，Mostly frequent visitors to popular destination lists。Nha Trang, Vietnam has the best beach in Vietnam，It is also the most suitable place for diving in Vietnam，Becoming the latest popular destination in Southeast Asia。

6. Domestic 188bet online sports betting: Yunnan、Beijing gets the most attention，Sanya has the highest per capita spending

Compared to overseas 188bet online sports betting，Domestic 188bet online sports betting takes shorter time，Better to meet the needs of tourists for a 4-5 day vacation。Mafengwo big data display，The most popular destinations in Southwest China in 2016，Yunnan and Sichuan ranked first as representatives、Two digits。

Data display from Yunnan Provincial 188bet online sports betting Development Commission，Yunnan Province receives domestic tourists from January to October 20163.3.2 billion visitors，19 year-on-year increase.42%。Data display from Sichuan Provincial 188bet online sports betting Development Commission，Sichuan Province receives domestic tourists from January to September 20165.2.7 billion people，8 year-on-year increase.6%。

2016，The two provinces of Shandong and Tibet appear in the list of popular destinations for the first time。You can go up high、Looking at the sea in Shandong，Popular cities include Qingdao、Jinan、Taishan、Yantai and Weihai。Tibet has rich national culture，Although local transportation is not convenient，Still attracting a large number of 188bet online sports betting tourists to explore、Pilgrimage，Popular destinations include Lhasa、Lingzhi and Shigatse。

In terms of city，Beijing、Shanghai and Guangzhou have long occupied the list of popular destinations，Both first-tier cities，The styles are different。“Going to Jiangnan” is also a favorite among 188bet online sports betting travelers，Suzhou and Hangzhou become the first choices。

Looking at the per capita expenditure of independent 188bet online sports betting，The per capita cost of independent 188bet online sports betting to Sanya is the highest，is 4821 yuan，Followed by Lijiang and Dali in Yunnan，Both more than first-tier cities。

7. Young people are more willing to 188bet online sports betting and share，The longest travelogue has more words than "Fortress Besieged"

Mafengwo big data display，January-October 2016，The number of 188bet online sports betting notes written by users increased by 28% year-on-year。More and more 188bet online sports betting enthusiasts choose to write 188bet online sports betting notes to cherish their 188bet online sports betting memories，Share with others。And in terms of gender differences，The difference in the proportion of male and female users writing 188bet online sports betting notes is only 4%，Slightly more female users。

On the other hand，Compared to writing 188bet online sports betting notes，More people like to read 188bet online sports betting notes，Data display，Mafengwo users have read an average of 7 188bet online sports betting notes through the mobile APP，Average reading time is 22 minutes。

The interesting thing is，Different from today’s fragmentation trend of Internet information，Young people are willing to spend a lot of energy on writing 188bet online sports betting notes，Discovered by Mafengwo Analysis，As of October 2016，The travelogue with the largest number of words is 259,390 words，The equivalent of "The Besieged City" of Qian Zhongshu，Records a 52-day trip to Europe。

In sharing and helping each other，Beijing users are the most active and enthusiastic，Statistical findings，January to October 2016，Users from Beijing responded to a total of 876918 questions from other 188bet online sports betting on Mafengwo。The following are Shanghai、Guangzhou、Chengdu、Shenzhen、Hangzhou、Tianjin、Nanjing、Shenyang、Ningbo。