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Following InterContinental Hotels Group、After Huazhu Hotel Group,188bet online sports betting recently reached a strategic cooperation with Meituan Dianping, the largest e-commerce platform for domestic life services,Both parties are not only distributing in hotels、In-depth cooperation in marketing and brand linkage and other aspects,Data operations will also be strengthened。
188bet online sports betting was founded in 1993,is the first brand of mid-range business hotel chain in China,Has 1.200 million members。Back in January 2015,Venus Royal Hotel, a subsidiary of 188bet online sports betting、Venus Resort Hotel、Venus International Hotel、Vienna International Hotel、Vienna Hotel、Vienna Smart Hotel、Sleep Hotel Vienna、3 best hotels in Vienna、Vienna Apartment、About 1,000 hotels from the top ten brands of Vienna Health Hotel in more than 100 large and medium-sized cities have been launched on Meituan-Dianping’s full inventory,Realize direct connection,The total number of guest rooms exceeds 120,000。
188bet online sports betting stated,Meituan-Dianping is the largest and most important cooperation platform of 188bet online sports betting。188bet online sports betting hopes to carry out comprehensive and in-depth cooperation with Meituan Dianping,Complete the hotel’s “Internet +” transformation。188bet online sports betting will use Meituan-Dianping’s big data operations to expand its nationwide presence,Reach more high-potential users,At the same time,The membership system will be opened up with Meituan-Dianping in the future,Realize seamless data docking with Meituan-Dianping,And guarantee more convenient booking and quality stay experience。
Guo Qing, General Manager of the Accommodation Division of Meituan-Dianping’s Wine and Tourism Business Group said,Meituan-Dianping will continue to empower hotels through the CD model,Help hotels achieve open source resources、Saving money on costs,Realizing incremental benefits。High-quality hotels bring a wonderful experience to Meituan-Dianping users’ travel and accommodation,Meituan-Dianping will join forces with 188bet online sports betting to strengthen data operations,Insight into consumer needs,Further optimization of services。
2016 is an important year for the development of 188bet online sports betting, As of the end of 2016,188bet online sports betting has completed the “Hundred Cities Thousand Stores” strategy ahead of schedule,The "Thousands of Cities and Tens of Stores" layout sets sail。2017,Vienna Group has adjusted new strategies in terms of Internet platform cooperation,Choose to reach strategic cooperation with Meituan-Dianping。
Disclosed by 188bet online sports betting,Compared to traditional OTA,Meituan-Dianping has the comprehensive advantages of a large platform。Young and high-potential user group,Meituan、Dianping、A life matrix multi-scenario entrance composed of apps such as Meituan Takeaway,It is a very important resource in Vienna。In the future cooperation,Both parties will be committed to providing users with a better service experience,Deeply dig into business value to achieve win-win situation。
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