March 12，The "Revitalization·Rebirth-2020 China Cultural Tourism Consumption Online Charity Summit" hosted by Zhihui was officially held，And perform simultaneous live broadcast on multiple platforms。188bet app summit has 9 major sections，25 subdivisions，More than 30 institutions participated，12 hours non-stop broadcast。The conference unites industry leaders、Well-known enterprises、Destinations in the “eye of the storm” of the epidemic, etc.，With a new perspective，A further analysis of the integration of culture and tourism、Cross-border innovation，Comprehensive deconstruction of new ideas for the development of cultural tourism industry after the epidemic、New path、New Trend。Liu Yanxiang, general manager of Meituan-Dianping’s ticket and vacation division, shared the theme of "The New Relationship between the Cultural Tourism Industry and the Internet after the Epidemic" at the live broadcast。

Liu Yanxiang thinks，Under the influence of the epidemic，Tourists like good products、Good service、The demand and love for a good brand remain unchanged。No matter what changes occur in the way users obtain information，No matter what changes occur in the specific product form，The core is the product、Service、Is the brand used by consumers?、Visitor Approval，188bet app is actually something that everyone has ignored for a long time。

Liu Yanxiang said，For the epidemic，We need to realize that 188bet app is a "grey rhino" event，188bet app will have a long-term and profound impact on us，At the same time, 188bet app will also bring about huge changes in the Internet。We must embrace the Internet，We must make full use of the Internet to obtain better and more diverse user feedback，To improve the quality of our products and services。At the same time, we must also actively use Internet technology、Internet platform，Create and update externally、More diverse ecology，Not just treating the Internet as a channel，Think of 188bet app as a platform to connect with customers。

The following 188bet app full text shared by Liu Yanxiang:

(188bet app article is compiled based on the speech transcript，Zhi Hui slightly deleted)

Hello everyone，I am Liu Yanxiang from the Ticket and Vacation Business Department of Meituan-Dianping Group。Today I would like to share with you from our perspective，After the 188bet app，What is the relationship between the cultural tourism industry and the Internet。

We have a basic idea in judging the epidemic。First, we must recognize the facts，Make judgments about future trends based on facts，Make changes according to future trends。The very important point is that we must have a very clear understanding of the facts、Very clear judgment。If the facts are not clear，Either we underestimated the impact，Either the impact is overestimated，There will also be problems in judging future trends，There will naturally be many mistakes in the changes and responses we make。Then，What kind of event is this epidemic?，Is this a “black swan” event，Still a “grey rhino” incident。"Black Swan" events are unlikely，The probability of 188bet app happening again is also very low。But if 188bet app is a "grey rhino" incident，means 188bet app is a high probability、Predictable、Potential crisis，188bet app might happen again。

From the perspective of human history，People began to domesticate animals，Germs、Bacteria、The virus has always been with us。188bet app is not a new thing，The new coronavirus may be a new virus，But its infection mechanism and disease-causing mechanism are not new。Everyone was deeply impressed by SARS in 2003，This is not a "black swan" event。188bet app is clear that in the long history of mankind，188bet app must be the "Gray Rhino" incident。

The "Gray Rhino" incident means that such an incident will definitely happen again，What kind of things will definitely happen again？Infectious diseases are bound to happen，No matter how contagious 188bet app is。But will the occurrence of infectious diseases evolve into a bigger crisis again，The impact actually depends on how we deal with 188bet app。So，We have understood what kind of event the new coronavirus epidemic is，After we recognized 188bet app as a "grey rhinoceros"，Let’s look at its possible long-term and short-term impacts。After the epidemic，What things have changed，What things haven’t changed。

Let’s look at the changes first，Let’s first look at some short-term impacts and changes。The most direct，The first one that has a very big impact on our cultural tourism industry is the reduction of holidays。I think this is a done deal。Second, competition is intensifying。I communicate with colleagues，Many of our scenic destinations still feel that there will be a retaliatory rebound soon after recovery。We think that after the lifting of the ban, recovery，Consumption will definitely rebound，The problem is that this epidemic affects the entire service industry，Not just tourism products。You can see 188bet app from Meituan Dianping，Every aspect from eating to movies to leisure and entertainment、Various industries，Actually, they are all in a period of stagnation now。Once recovery has begun，Not just competition among tourism，188bet app’s not just the competition between local travel and off-site travel in the tourism scene，188bet app is competition in the entire service industry。The intensity of this competition may be beyond everyone’s imagination，Competition will be fierce。Third, the epidemic occurred during the Spring Festival，Company’s cash will be tight，As a result, the ability to invest in subsequent operations will be weakened。

How should we respond to this epidemic？Big names and experts in the industry have conducted a lot of analysis，Made many suggestions，I have no better suggestions。I think if the changes this epidemic brings to everyone are fatal changes，Then the epidemic is just a shadow，Just a trigger，The root of the problem is definitely not now。Otherwise，My advice to you is to increase revenue and reduce expenditure、Act quickly。We work with many scenic spots、The hotel is discussing pre-sale，Many hotels are still hesitant，Many people still use conventional ideas to deal with conventional events，Consider the price system，What to do if you consider profits，Think 188bet app will recover soon，There will be a retaliatory rebound after recovery，Great chance。These are relatively optimistic estimates，Tend to move quickly、Safety for safety，The need to lock this lock quickly，Quickly solve existing problems。In the short term we are all racing against time。

What’s more important is the long term。The epidemic will bring us great challenges in the short term，Creating a lot of pressure，But 188bet app will pass。The impact of this epidemic is very large，The impact will definitely be far-reaching。So，We are more concerned about the long-term changes brought about by the epidemic。Look at long-term changes，We may want to look at why 188bet app has long-term effects and long-term changes。Let’s compare the COVID-19 epidemic with SARS，mentioned earlier，We think its impact is much greater than SARS，Much deeper，Why？There are three big differences。

First, China now has the largest urban agglomeration in human history，There are many cities with a population of more than 10 million。This has never happened before in human history。Infectious Disease，In the early days, 188bet app was found in various places，188bet app has a long-term symbiosis with humans。188bet app didn’t have such a big impact in the past，The core reason is that the concentration of human beings is not enough。This is the first really big difference we see。

The second is after more than 20 years of development，We have now built the most efficient network for human mobility in human history，Our high-speed rail、Highway、Number of private cars，Our airport routes，188bet app efficient。

The third reason is due to the development of mobile Internet in the past 10 years，We now have the fastest and most extensive information dissemination efficiency in human history。Any information、Any news can quickly spread to our capillaries，Everyone can now obtain a variety of information through the mobile Internet。This has never happened before。SARS happened for a long time in 2003，Maybe you are in a relatively remote place，In fact, 188bet app is not sensitive to SARS。Now everyone no matter which area they are in，How is the epidemic?，But he must be very knowledgeable about the epidemic。

Because of these three points，The difference between COVID-19 and SARS，Will bring three effects。First, attach great importance to public health and safety for a long time。Whether 188bet app is the competent government department，Still a tourist consumer，The long-term emphasis on public safety will be very high。Because we have such a large population density now，Such a high population mobility efficiency，And efficient information dissemination speed，The threat of infectious diseases is greater than at any time in the past。

Second, public tourists and government authorities 188bet app attach great importance to information transparency and timeliness。Collect various information in a timely and effective manner，The need to obtain various information in a timely and effective manner 188bet app become very strong。Everyone didn’t realize this in the past。But since two months，Promotion for the epidemic，If you don’t see the epidemic information when you wake up in the morning，Everyone feels psychologically insecure。This long-term common interest，This 188bet app lead to higher requirements for transparency and timeliness of information。

Third, the epidemic has forced the past 10 years since the emergence of the mobile Internet, which still has not been rapidly Internetized、Mobile、Some online industries and links，Especially our public services，Start opening their data，Start improving their online rate。And the opening up of this part and the Internetization of this part，Will produce stronger scale effect。This scale effect will in turn have a huge impact on all walks of life，Even a fundamental impact。Give a simple example，Since the outbreak，We have seen that a large number of high-star hotels have begun to offer takeaways。Why do takeaways？They didn’t do 188bet app in the past，Feel that 188bet app does not match their consumption positioning。The epidemic is coming，No way，Dine-in cannot be done，Can only do takeout。I made takeout and found 188bet app is actually quite good。On the one hand, my turnover has increased，Performance during the epidemic is better than expected。On the other hand, after discovering that the takeaway is ready，188bet app is also very beneficial to the spread of your own brand。If there is no impact of the epidemic，You may ask him to deliver food in many high-star hotels，188bet app takes us a long time to influence，But during the epidemic, the phenomenon of backlash occurred。The catering industry itself has very good product quality，Companies with strong brand effects are beginning to enter this market，The impact on the entire industry and market will also be very obvious。These are the three long-term impacts we think 188bet app will bring。

Except for the changed parts，There are still some unchanged parts。Unchanging part，I believe I agree with many colleagues。The unchanged part is the good products that tourists prefer、Good service、The demand and love of a good brand remain unchanged。I communicated with some friends before，Some friends say your views are wrong，We just have no cash now，What should I do without revenue，What’s the use of good products and services。I think 188bet app is actually useful。Sibei posted a message some time ago，Said 188bet app can only last three months，Then everyone knows what happened？Banks rushed to give him a loan。After this incident，On the Meituan platform，There are several large chain catering companies，You will soon be able to get a loan through Meituan-Dianping’s platform。Why？Because his product is good、Good service。We can clearly see various consumption data here，What is its order status，How is the user browsing situation，What’s the review?，What is the transaction flow here，The bank quickly approved the loan for them。So good product、Good reviews are also common during the epidemic。If the product is not good enough，Service not good enough，When the brand is not strong enough，At this time you will find that no one can help you。So，What remains unchanged is a good product、Good service、Good brand。

No matter what changes occur in the way users obtain information in the future，No matter what changes occur in the specific product form，The core is your product、Your service、Is your brand popular among consumers、Recognized by tourists，This is actually something we have ignored for a long time in the past。Responding to this long-term change and the needs that will remain the same after the epidemic，What should we do，What can be done。My point is very simple，The first is to give up illusions，Embrace online，Embracing the Internet。Why？There are many scenic spots，The destination is good，Will say that actually we have embraced each other a long time ago，We have started various cooperation with OTA very early，Our tickets can be sold online，Our hotel can also be booked online。In the past, most tourism companies only used OTAs as channels，Channel is to obtain circulation，I will give you money today，Give me a room，Give me a vote。Who do I sell to?，I will pull the guests away for you，End。But actually this is incomplete。Internet platform is suitable for most enterprises，188bet app should first play the role of a platform，188bet app should be connected to scenic spots，Tourism enterprise or not，Creates a connection with your visitors。

The role 188bet app platform is reflected in several aspects:

One is the collector。All Internet data can help you collect user feedback for you。Simply put，I have done an event now，An offline music festival，I did a lot of publicity，Does the user know?，Go to Meituan Dianping APP and look at the user search data to find out。If you do an event，I invested a lot of money，I think I did a pretty good job，But no one goes to the Internet platform to search for your scenic spots，That 188bet app definitely be unsuccessful。

The second is the feedback device。We made a new product，Customers buy 188bet app or not，After the experience, tourists feel good or bad。The feelings you want him to feel，The quality you want him to feel，Did he feel 188bet app。Let’s see what users say，How to score，You will know。

Three is the amplifier。188bet app is easy to understand，What is done well in the Internet environment is easily amplified，What is not done well can easily be magnified。188bet app kind of amplifier can actually create a very effective marketing environment for us。

The fourth 188bet app filter.

Fifth is the connector. 188bet app is limited, so I won’t go into details.

Many persons in charge of scenic spots often came to me before，Usually everyone will do 188bet app because of one thing，Ask me if the negative reviews on Dianping can be deleted，Can you please delete the negative reviews on Meituan?，There are many such demands every once in a while，I believe everyone in our company should have received such a demand。In fact, these negative reviews are our feedback device，Are our products good?，Is our service good?，In fact, you can get a good summary and feedback through our evaluation。

To some extent，These negative reviews are also in the process of us dealing with our own "grey rhino" incident，Playing the role of "whistleblower"，Plays the role of early warning。Some people may be more serious，Higher requirements for service experience，Or there is a small mistake，There are some details that are not done well，Tourists are not satisfied，Propose，This is exactly the clue we need to seize for optimization。Good reviews are also useful，188bet app acts as an amplifier。Sometimes we say we are good to ourselves，In fact, we are not as good as what our customers say。To be valid，To be able to impress people。

How to embrace the Internet，I think there are three dimensions to embracing the Internet。The first dimension，I just mentioned that we need to do an evaluation，The link to the platform is external，Except externally，There are also internal ones。This is why we find that most tourism companies now have very backward concepts，The action is also very backward。We must learn to turn the Internet into a tool for our own productivity，We must make use of informatization，Use network technology to improve our management and operational efficiency。There are many aspects that can be optimized，The higher the online rate，Quantified information that can be provided to us、Computable、The more measurable standards you have。When your work is not online，All your production processes are completely offline or completely dependent on traditional data storage forms，Actually, you don’t even know that we spend so much time every year，Doing so much work，Doing so much training，Is 188bet app effective or not?，Are customers satisfied or dissatisfied with us，Don’t even know。

Give a simple example，We launched a free gadget some time ago，188bet app will be open source next。Many scenic spots require real-name registration，There are many scenic spots that have spent a long time and money on real-name registration products，This is actually not necessary。Meituan-Dianping and other Internet companies have 188bet app，This is a very simple product capability for Internet companies，A very simple real-name registration product，188bet app is very convenient for users to use，You don’t have to develop 188bet app yourself，Don’t worry about data storage，Don’t worry about how to verify with official data。Don’t worry about any of this。

One more example，Some time ago, many scenic spots and destinations promoted the policy of free medical staff，Exceptionally good。During the 188bet app，Many of our companies themselves are facing great pressure，At the same time, we are trying every means to support medical staff。

The third is internal and external connections。Can the internal product development life cycle process and the external visitor life cycle be integrated together，If 188bet app cannot be fused，Still private、Own、Local，In fact, 188bet app is difficult to produce large-scale effects。

Finally, a suggestion to my colleagues，For the epidemic，We recognize 188bet app is a "grey rhino" event，188bet app will have a long-term and profound impact on us，At the same time, 188bet app will also bring about huge changes in the Internet。We must embrace the Internet，We must make full use of the Internet to obtain better and more diverse user feedback，Improve the quality of our products and services。At the same time, we must also actively use Internet technology、Internet platform，To build a newer and more diverse ecology to the outside world，Not just treating the Internet as a channel，Think of 188bet app as a platform to connect with customers。My sharing ends here，Thank you everyone！