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Recently,188bet Online Sports Betting and Casino, the leading domestic shared accommodation brand, releases its 2016 annual trend report,Announcement of big data on short-term rental industry。Data display,The high-frequency users of short-term rental users are still 80、Mainly young people born in the 1990s,Accounting for over 60%。Female users who are more picky about consumption are further increasing,The gender ratio reached more than half in 2016,Meaning that the barrier of trust among Chinese people in the sharing economy has been further broken。In terms of accommodation purposes,Business travel users with 36.5% sudden rise,Becoming the second largest value after vacation travel。
188bet Online Sports Betting and Casino CEO Chen Chi said,After four years of intensive cultivation in the shared accommodation field,188bet Online Sports Betting and Casino grows together with domestic users,The behavioral trajectory of short-term rental users has been deeply recorded,And will use this to better improve user experience。
More than half of the 188bet Online Sports Betting and Casino are female, and business travel has become the second largest demand
Currently 188bet Online Sports Betting and Casino has 140,000 properties,Distributed in 306 cities across the country。There are 10 million active users on the 188bet Online Sports Betting and Casino platform in 2016,Full-year GMV has reached 11.500 million。In the 2016 survey on Chinese netizens’ understanding of Internet “sharing economy” platforms,Little pig with 23.6% score follows Didi and Uber。
First- and second-tier cities are active areas for short-term rentals,Continuing strong momentum in 2016,188bet Online Sports Betting and Casino accounts for more than 80% of the former’s listings。The top 5 cities for transaction orders in 2016 are Beijing、Shanghai、Chengdu、Hangzhou、Chongqing。However,According to 188bet Online Sports Betting and Casino platform monitoring,Driven by strong tourism demand,Xiamen、Kunming、Lijiang、Accommodation orders in four cities in Dali also increased significantly in 2016。
On the overall user portrait,188bet Online Sports Betting and Casino’s user base is still those born in the 1980s、Mainly young people born in the 1990s。2016 Piggy Data Display,The main age group of tenants is 25~34 years old,Average age is 29 years old。According to three years of continuous monitoring on the 188bet Online Sports Betting and Casino platform,The age of tenants is rising steadily,What this represents is that the base of people with spending power is growing in the field of sharing economy。The Analysys short-term rental report also confirms this from the side: business travel users are 36.5% sudden rise,Becoming the second largest value after vacation travel,The two account for nearly 90% of the travel users in the short-term rental market。In addition,Gender ratio display of tenants on the 188bet Online Sports Betting and Casino platform in 2016,Women account for more than half。Compared to men,Women are more likely to feel nervous about unfamiliar environments,The increase in the proportion of female tenants on 188bet Online Sports Betting and Casino,Behind the scenes are people’s interest in the sharing economy、Gradually opening up to sharing a house with strangers。
Landlord’s side,Also shows the characteristics of youthfulness,Post-80s and post-90s account for more than 60%。According to statistics,The top five landlord occupations on 188bet Online Sports Betting and Casino are: freelancers、IT practitioners、Full-time wife、Enterprise employees and retired people。
Tenant stays 324 days a year,The strongest “tap water” invited 3,000 people to register successfully
As the sharing economy continues to gain popularity in the country,Some "hardcore" tenants who love the sharing economy have gradually appeared on the 188bet Online Sports Betting and Casino platform。The person who booked the most rooms on the 188bet Online Sports Betting and Casino platform in 2016 was Mr. Chen from Nanjing,He stayed on 188bet Online Sports Betting and Casino for 324 days。Mr. Chen works in a coffee chain,Prefer a flexible living environment,So choose 188bet Online Sports Betting and Casino to try different properties,Convert short-term rental to "long-term rental",New housing experience every few months。In addition,Mr. Jiang, a university professor from Xi’an, is also a “big booker”,To avoid the smog,He took his 6-year-old child to Kunming、Chongqing、Hainan Vacation,Enjoy the last preschool vacation,They lived on the piggy for 172 days this year。
Mr. Zheng, a tenant from Beijing who is engaged in the Internet, is very sharing spirit,He not only recommends short-term rentals to his friends,Write down your own experience guide,Post the invitation code to Tieba and Zhihu,In the end, 3162 people were invited to register,On average 8 invitations per day.6 users joined 188bet Online Sports Betting and Casino。188bet Online Sports Betting and Casino CEO Chen Chi thinks,Behind the “tap water” of these sharing economies,It is the increasing recognition and deep involvement of ordinary people in short-term rentals,Represents that the sharing economy has taken root in China。
The host who received the most guests on the 188bet Online Sports Betting and Casino platform in 2016 was a post-90s girl from Shanghai,Her small two-bedroom apartment is located in the French Concession in Shanghai,146 guests in one year。In peak season from March to October,Her room is rented out for more than 25 days per month,Available for rent for more than 300 days throughout the year。
Shared accommodation continued to have favorable policies in 2016,The State Council executive meeting in May last year pointed out,Develop housing rental enterprises,Support the use of completed housing or newly built housing to carry out leasing business;The latest 13th Five-Year Information Plan also emphasizes,To develop the sharing economy,Support online car hailing、Staying at a family hotel、Office space 188bet Online Sports Betting and Casino andThe development of shared services 188bet Online Sports Betting and Casino fields of people’s livelihood such as online mutual assistance of knowledge and skills for everyone to participate。The investment community and scholars believe,The short-term rental industry is a hot spot in the development of the sharing economy in China,2017,The sharing economy short-term rental industry represented by 188bet Online Sports Betting and Casino Short-term Rental will continue to maintain rapid growth
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