Shang, refers to those who died in childhood or died fighting 188bet game country.

Maybe，Let’s predict the outcome of the 188bet game business model now，It’s too early。But，Undeniable，The spirit of sharing economy embodied in online car-hailing，In the field of 188bet game in China，Gone。

188bet game is booming in major cities，People cheer for the sharing economy to solve travel problems，Now everyone is complaining about the disadvantages of taxi-hailing software，Less than two years。Changing so fast，It’s simply jaw-dropping。

Just two years，What happened，Let people have such completely opposite attitudes towards 188bet game？

The 188bet game model uses new technologies to solve old social problems。Use mobile Internet、Smartphone、GPS positioning，The driver and passenger locations can be online in real time；Utilizing big data、Cloud computing、Advanced algorithm，Can accurately match a large number of passengers and vehicles；Comprehensive of the above and online payment technology，Can accurately calculate freight rates，and distribute it between drivers and platforms。The platform leverages these new technologies，Incorporate a large number of private cars into the 188bet game team，Market supply has greatly increased，The difficulty of taking a taxi has been greatly alleviated。This business model，Solving social problems on the basis of making full use of idle resources，Society、Capital favors it，Extremely prosperous for a while，The future looks extremely bright、Yuanda。

However, underneath the beauty, there is an undercurrent.

One of the undercurrents，False prosperity in the 188bet game，The platform’s early subsidies caused huge losses，Urgent need to make up for it。

The 188bet game business model has a fatal weakness，That is, lack of user stickiness。Whether you are a driver or a passenger，Low switching costs between platforms，And the price elasticity is very high。The platform competes for users，Competing to subsidize prices for passengers and drivers。In the early days，Price subsidy actually plays three functions，First, break the administrative monopoly of traditional taxi companies，Develop user habits，Cultivating the 188bet game market；The second is to attract passengers and drivers to use this platform，The scale of users on both sides forming a two-sided market on this platform；The third is as a means of competition，Compete with competitors for users。But in the later stages，Subsidies play an increasingly important role as a means of competition。

Due to poor user stickiness，The drivers and passengers obtained through subsidies have not really settled down，It is difficult to form a stable competitive advantage。In this case，Subsidies are increasingly becoming the “poison” of competition、The “poison” of the market。 A large number of subsidies cultivate bad habits among users，Created a market with abnormal prosperity，forming abnormal market illusion。For the platform，The bottomless pit of subsidy investment is getting bigger and bigger，Becoming an unsustainable business method。There are many internal crises in the 188bet game model。

Undercurrent 2，188bet game touches the “cheese” of the traditional taxi industry，Exceptionally serious conflict of interest。

The traditional taxi industry is a typical administrative monopoly industry，All localities issue taxi licenses，Strictly control the number of local taxis，And also regulate taxi fares。In this mode，Government departments have formed established management methods，Taxi companies and taxi drivers each have different interests under the established interest distribution pattern。Administrative monopoly in the taxi industry，While maintaining 188bet game order、Has certain advantages in social order，But it also causes a lot of disadvantages，If the supply is seriously insufficient、Poor service attitude、Unfair income distribution、Restrict travel 188bet game development, etc.。Reform the taxi industry，Become the most anticipated。

188bet game in the name of sharing economy、Taking advantage of citizens’ expectations，Having a huge impact on the traditional taxi industry，Not only challenges the long-term management methods of government departments，And it seriously touched the interests of the taxi company，At the same time, it also damages the interests of taxi drivers to a certain extent。In a flash，Confrontation arose，Continuous confrontation，Controversy。The 188bet game model faces severe external challenges。

Undercurrents and Challenges，It tests the crisis response capabilities of 188bet game companies，It also tests the government’s regulatory capabilities。However, the situation developed，But it’s really disappointing。

For suicidal competition，Major ride-hailing companies merge to end “war”。To a large extent，The merger of two major domestic 188bet game companies in August 2016，The important motivation is not to monopolize the market，In order to end the subsidy war as soon as possible。In this sense，This merger is not a bad thing for the development of 188bet game，In the long run，To market development、It’s not a bad thing for the benefit of users (including passengers and drivers)。Because，Due to poor user stickiness and high price elasticity，High market share does not mean gaining the market power to raise prices arbitrarily。But only if，The 188bet game market is open、Not closed，is competitive、Not regulated。

Shortly thereafter，After November 1, 2016，Various localities have promulgated detailed implementation rules for online car-hailing。Consolidation relative to August，The implementation details of each locality are decisive for the development of the 188bet game market。Most places impose restrictions on vehicles engaged in 188bet game activities、The driver has imposed strict restrictions，such as the price of the vehicle、Specifications、License，Driver’s household registration, etc.；It also stipulates strict and lengthy procedures for obtaining vehicle operation qualifications and personnel qualifications。These regulations，In fact, against vehicles engaged in 188bet game activities、The driver has implemented quantity control。The 188bet game market has been opened from the original、Competitive Market，became closed、Regulated Market，Just like the traditional taxi market。Meanwhile，With the help of local implementation rules，Because of the lack of potential competitive pressure，After the merger, the major 188bet game companies have achieved a monopolistic market position。In other words，The formation of monopoly is not the result of merger，But the power of supervision。

Facing fundamental changes in the operating environment and changes in its own market position，Major 188bet game companies do not focus on the industry and their own long-term development，Take the correct response，Opposite，In order to make up for the huge losses caused by early subsidies，Inappropriately increasing freight rates repeatedly in the short term (especially significantly increasing freight rates during peak hours)，Reduce driver share，Eventually became the target of public criticism。

From now on，If the operating environment does not undergo major changes，Predictable，188bet game companies will transform into traditional taxi companies，Continuously increasing our own vehicles，More and more drivers are becoming professional，Thus getting further and further away from the sharing economy。And this，New regulatory issues will arise，Proposing new challenges to supervision。

The tragedy of 188bet game，It’s an injury caused by citizens。Maybe for a while，People will not only face the difficulty of taking a taxi again，We will also face the dilemma of expensive taxis。

The tragedy of 188bet game，It’s a market injury。After the State Council issued the "Opinions on Establishing a Fair Competition Review System in the Construction of the Market System"，The market still cannot be respected，The market still cannot take priority。

The tragedy of 188bet game，It’s the injury of the sharing economy。As a new business model developed with the help of Internet technology，The development of the sharing economy will not be smooth sailing。

But，The tragedy of 188bet game，It will not be the disaster of new technology，It will not be the disaster of the sharing economy，It will not be the disaster of the new business model。Just as globalization is the development trend of human history，Tough as US President Trump，Rely on building walls in various areas，Will it solve the problem？

2017 is destined to be an unquiet year.

Let the bullets fly for a while，Time can help us see more clearly。

*188bet game article is reproduced from Alibaba Business Review, authorYang Jianhui, a senior expert at Alibaba Research Institute.