Plateno’s multi-brand promotion encounters obstacles，The road to transformation and breakthrough in the hotel industry is not easy
Plateno seeks transformation and breakthrough，Starting from 2013，Intensified brand expansion，Brand diversification is an important strategy for its development，More than 10 brands have been launched so far。But the multi-brand strategy is not going well，Some brands do not have open hotels，Just an "empty shell"；Even if it is launched on the market，The expansion speed is also relatively slow。
Cheng Ye 2016-07-22 19:28:10
