The 188bet mobile industry has not had an easy time in recent years，Especially affected by platforms such as Airbnb，188bet mobile companies have to seek transformation and breakthrough，Bitao is one of them。Plateno started in 2013，Intensified brand expansion，Brand diversification is an important strategy for its development，More than 10 brands have been launched so far。

July 2013，Plateno completes privatization and delisting，And announced its entry into the mid-to-high-end 188bet mobile market，Launched 4 corresponding brands in one fell swoop，The mid-range hotels Lavande and James Joyce Coffee，Chaoman ZMAX brand 188bet mobile，And the high-end brand Portofino，And this is just the beginning of Plateno’s launch of a new brand。

Full year 2014，Plateno launched 7-day premium products、Xi'an 188bet mobile、Amber、MORA COFFEE、Manzhu Shahua Art Platform，Also announced at the end of October that he would be responsible for the operations of Hampton by Hilton in the Chinese market。2015，Plateno continues brand expansion，Launching IU 188bet mobile、Pai 188bet mobile，And the "city products" incubated by the platform、"Pingle" and other brands。

In three years，Plateno has launched more than 10 188bet mobile brands，But the multi-brand strategy is not going well。Some brands do not have open hotels，Just an "empty shell"；Even if it is launched on the market，The expansion speed is also relatively slow。

For example, the Xi'an 188bet mobile focuses on the female perspective，The plan is to open 500 stores in five years，Actually, only 7 stores were opened in the two years since its launch；Another example is James Brown, which is positioned in the mid-range，The original plan was to open 300 stores by 2017，Only 48 stores have opened so far。

The frustration of Plateno’s many brands，Mainly because it happened to be in a downturn in the 188bet mobile industry。The overall development of the 188bet mobile industry is not ideal，Many high-end hotels are undergoing transformation，In revenue decline、In the case of reduced income，Franchisees are obviously not willing to speed up the pace of expansion，It is not easy even to maintain the existing brand。

According to relevant data，Since 2007，The number of domestic hotels is growing steadily，But the profit situation is not optimistic。Since 2011，The total profit of the domestic 188bet mobile industry continues to decline，Profit space is gradually compressed。Especially in 2013, which was greatly affected by policies，By 2014，94 nationwide.02% of star hotels suffered losses of 59.2.1 billion yuan，The year with the largest loss in history。

Therefore，The 188bet mobile market is sluggish，But the brand value is being highlighted，The competition method gradually changes to brand competition。Plateno launches multiple brands at this time，It is difficult for consumers to distinguish for a while，Not to mention brand value。Future 188bet mobile groups will need to rely on high-quality services and products，To effectively enhance the brand，Multi-brand strategy may not be appropriate at the moment。

At the same time，Under the "new normal" of the 188bet mobile industry，188bet mobile companies should return to the essence of 188bet mobile products，Strive to improve our own services，Toward diversity、Development in the direction of specialization，And actively embrace the mobile Internet to develop smart hotels；Or to the resort、Transformation such as theme hotels。

However，Facing obstacles in promoting mid- to high-end brands，Plateno did not choose to develop smart hotels or transform。Instead, choose to promote new products by introducing foreign brands。This year，Plateno has announced that it has joined forces with the European luxury 188bet mobile group Althof、Barcelo Group, Spain，And launched the high-end 188bet mobile brand Ameron and introduced and operated the Barcelo 188bet mobile brand。

The above hotels are not well known in the country，Compared with international big-name hotels that have been rooted in the Chinese market for many years，No competitive advantage。The 188bet mobile industry continues to decline and is under oversupply，Plateno still stubbornly continues to promote the new brand，All walks of life expressed that they are still cautious。