Poor business management，The boss "ran away"，We have seen a lot， Today，Let’s tell the story of a Wenzhou boss who “owed 70 188bet app but didn’t run away”。

His name is 188bet app，Start from a small country inn，Once opened a branch to Sweden、Finland，Owns a hotel、Advertising companies and many other industries，However, the "emotion" after success also led to strategic mistakes，Owing huge debts。To avoid debt，He once hid in a small hotel，But finally figured it out，Escaped money debt，Cannot escape the debt of conscience。So，Determined to start over again。

2011 to 2014，Laity、With the support of employees，188bet app finally paid off all the migrant workers’ debts and private loans。Either as an entrepreneur，Still a man，This responsibility and courage，respectable！

58-year-old 188bet app，Sturdy figure，Simple and honest smile。Worked in the tourism industry for more than 30 years，He often travels to mountains and rivers，The skin is tanned。When talking to someone，He is always smiling，People can’t help but be infected by his optimism and open-mindedness。Worked in the tourism industry for more than 30 years，188bet app had a glorious peak moment，I have also experienced the trough of uncertainty and confusion，A wrong investment turned him from a rich man to a loser，188bet app life journey is as thrilling as a roller coaster。

188bet app’s relationship with tourism can be traced back to his mother Jin Chao’e。1980s，Jin Chao'e opened a tourism service department in Yandang Mountain，Help tourists from all over the country find tour guides、Hotel。Gradually，Her fame is growing，Attracted CCTV、Zhejiang TV and other media came to interview one after another，Her story was made into a TV special，Known as "Yandang Ashin"。

Influenced by mother，188bet app has loved traveling since he was a child。While still in college，He traveled all over the mountains and rivers of the motherland。In order to earn travel funds，He looks for business opportunities on campus，Contracted the school’s photography darkroom，Often take photos of others to make money。Weekends and holidays，He also sold truckloads of white paper to Wenzhou、School in Taizhou，The talent for business was already emerging at that time。

Political Teacher Leading 188bet app

1985，188bet app graduated from Wenzhou Normal University，After working as a reporter for Wenzhou Daily for a period of time，Working as a politics teacher in Yueqing Middle School。His political class，Combining cases with tourism，No need to prepare for lessons，But vivid and rich。Social Practice Class，He took the students to Yongjia、Yandang Mountain，Investigating the tourism situation in Wenzhou，The social practice paper written after returning was awarded the third prize in the country。Class taught，Ranked first in Wenzhou in three consecutive political college entrance examinations，188bet app has been rated as the “Rookie in the Teaching Circle” of Zhejiang Province for many times、"Excellent Class Teacher"。

1986，Yandangshan Xianle Travel Agency was established，188bet app serves as the financial director of a travel agency。While his teaching career was booming，The reputation of travel agencies is also growing，Teaching and making money。In the 1990s，188bet app was one of the first to ride a motorcycle、Get in the car、The group of people holding Big Brother。188bet app was so proud at that time，I feel that being a teacher is very fulfilling，You can also make money，Although I have a restless heart，But 188bet app hasn’t thought about leaving the sacred post of Sanchi Altar。

He suddenly resigned in 2000。188bet app’s younger brother，The general manager of Xianle Travel Agency at that time，Recruited as Director of Taizhou Linhai Municipal Tourism Bureau，He had to leave his beloved podium，Take over and become the general manager of the travel agency。

After devoting himself to the 188bet app,188bet app makes full use of his business acumen，At home in the tourism industry。Under his leadership，Xianle Travel Agency is booming。Ten years，“Xianle” has developed into a group 188bet app enterprise，Its subsidiary is Zhejiang Xianle International Travel Agency Co., Ltd.、Yueqing Xianle Travel Agency Co., Ltd.、Three travel agencies including Yandangshan Xianle Travel Agency in Yueqing City。The branch has not only opened in Beijing、Shanghai，Also drove to Sweden、Finland and other countries。Also owns a hotel、Advertising company、Outdoor company and its own travel fleet。"Xianle" has been rated as one of the top 100 travel agencies in the country for many times，Business is at its peak，Annual reception of 160,000 tourists。

Hot-headed investments lose everything

Travel agencies are booming，Let 188bet app gradually become a little hot-headed。2007，188bet app invests in building Yandang Mountain Sea Paradise。This project focuses on tourism、Tourism reception、Leisure and entertainment in one，An area of ​​more than 120 acres，Building area reaches 45,000 square meters。

Just started，188bet app plans to invest 30 million to 50 million yuan，He invested all his wealth。Unexpectedly，Things are getting off track。The national economic overheating environment，Let this project be enhanced step by step，From the beginning of an ordinary resort hotel to a three-star hotel、Four stars、Five stars。Banks rush to lend him money，Some banks find him in different ways and with different people，I hope he will come to them for a loan。“I thought it was so convenient to borrow money at that 188bet app，It can be said that everything is answered，I will respond even if I don’t ask for anything。”188bet app is gradually becoming a little self-inflated。"At that time，I think there is nothing I can’t do in Yueqing。"he said，Looking at the construction site of the marine paradise project that is brightly lit day and night，His heart is surging。

The fluttering days didn’t last long，The dream is broken。2011，Due to tight money supply，The bank suddenly withdrew its capital，The capital chain is broken，188bet app’s good days came to an abrupt end。At that time，The project owes a large number of migrant workers wages、Material style、Design fee，The main building of the second phase、Construction of complex buildings etc. cannot be started，The company is in shutdown state。Ow the bank more than 50 million，More than 3 million migrant workers，More than 4 million private loans，188bet app suddenly changed from a rich man to a loser。

The house leaked and it rained all night。At this time, his brother’s financing project in Shanxi failed，The more than 10 million yuan 188bet app guaranteed for his brother’s financing must be repaid。Having invested all his assets in Marine Paradise, 188bet app suddenly fell into crisis。

To run or not to run? Be firm and not bear any 188bet app of conscience

End of 2012，Migrant workers surrounded Xianle Travel Agency and his home，Ask him for salary，Some migrant workers even went to the municipal government and relevant departments to petition。188bet app with the help of his friends，I hid for two or three days in a small hotel in Gulou, Wenzhou that charged 48 yuan a day，It’s almost Chinese New Year and I can’t go back home。This experience，It’s like going from cloud to hell。

Many of 188bet app’s friends advised him，So many bosses in Wenzhou have fled，How about you leave too。But 188bet app wants to，A monk who can escape cannot escape from the temple，What to do with my wife and children at home？Besides, migrant workers only earn their hard-earned money，How could you bear to run away？Escaped for a while，Can’t escape forever。188bet app said that if he ran away at that time，I still bear the debt of conscience，Hiding in Tibet，Life will not be easy either。

Fortunately, 188bet app’s family members are very reasonable，His wife often says，I would rather suffer a little，The loan must also be paid off，His son usually lives frugally，Use all the money you earn to pay off debts。

Under huge pressure，188bet app’s life is very difficult，But this time his personality charm came into play。The most difficult time，None of Xianle’s employees have left，Always stick to the post to help 188bet app make money and pay off debts，Some employees even took the initiative to lend money to their bosses。Colleagues also helped 188bet app，With good credibility in the industry，He borrowed 1.3 million yuan from fellow Hongsheng Travel Company，Borrowed 300,000 yuan from another travel agency。With the coordination of the municipal government, most of the wages of migrant workers were paid，Let migrant workers go home and have a good New Year。

From 2012 to 2014，All the money 188bet app earned was used to pay off debts，I’m usually very stingy with money，I have been reluctant to buy even one piece of clothing for myself in the past three years，So he got the nickname "Iron Rooster"。

After three years of hard work，188bet app finally paid all the wages of migrant workers，At the same time, the money borrowed from relatives and friends was also paid off，Bank arrears are also under the coordination of the municipal government，Delayed。Fortunately, the bank loan is not secured by Xianle Travel Agency，Only then can 188bet app continue to operate a travel agency，Pay off debt。188bet app said，A troubled company wants to get out of trouble，No one of the three factors can be missing，: Government support；Help from colleagues and friends；My persistence。Fortunately，He has all three factors。

As the saying goes，Crisis and opportunity coexist，It was the predicament at that time that inspired 188bet app’s fighting spirit and talent，Let him devote himself more fully to his career，Create a new path。

"If I ran away，Where can I live such a comfortable and stable life as today？”Talk about this past event，188bet app’s mood cannot be calmed，He paces back and forth，So sad。"Fortunately, the clouds opened and the moon shone brightly。”Gradually，He calmed down，The signature smile returns to his face。

Come back, learn 188bet app the pain

Painful lesson，Let 188bet app start to reflect on himself。He realized，Travel agency is the starting point of his fortune，He still has to rely on travel agencies to gain a foothold。While solving the financial problem，He devoted himself wholeheartedly to the travel agency。

1. Trial and error on domestic and international lines to strengthen the local market

In order to do a good job in quality and management，188bet app went to inspect the scenic spots in person，Looking for scenic spot support。He started from peripheral tourism，Launching the Xiangshan Thousand People Group，An instant success。Subsequently launched in Shaoxing、Panan、Suzhou、Fuding and other more than ten thousand-person groups，Gathered a lot of popularity。He is also actively developing the international tourism market，Visited the United States within one year、Europe、Japan, South Korea and other places，And participate in outbound charter flights、Charter ship、Packed train travel。After a year of exploration，He based on market conditions，Start to close the front，Withdrawn the company from Wenzhou，Clench a fist，Concentrate on being a good Yueqing Xianle Travel Agency，Strengthen and expand the local market。

2. Seize market share through local rural 188bet app activities

2015，188bet app keenly discovered that the market prospect of rural tourism is broad，He took his team to almost all the mountains and rivers of Yueqing，I visited the countryside almost every day for more than half a year，Finding and sorting out Yueqing’s tourism cultural elements。Passed inspection，He compiled 3 thick volumes of information。For the development of scenic spots，He and the local village cadres，Go deep into some inaccessible and remote mountain passes to conduct research。While exploring the "One-day Tour to the East of the City" route，In order to investigate the cultural tourism elements of Chengdong Street，He made 23 trips to various places on this street，With the Tourism Bureau、The person in charge of Chengdong Street worked together to plan and package the attractions，Reasonable launch、Perfect line，Made the event an instant success。

3. Internet + concept to build brand

188bet app still keeps up with the trend of the times，Combining the “Internet +” concept with tourism，Cooperate with well-known local websites in Yueqing to increase corporate visibility，Use WeChat platform and other promotion lines。He also actively builds tourism corporate culture，Make "Xianle" a well-known travel agency brand in Yueqing。Now Xianle is not only Nirvana and rebirth，Also achieved both fame and fortune。

2013 to 2015，The tourism industry faces unprecedented difficulties，188bet app led Xianle Travel Agency to achieve three consecutive years of growth。

Debt often causes tragedy，Suicide、It’s not uncommon for bosses to run away。70 million debt for a growing company，It can be said to be the overwhelming burden of Mount Tai。Facing the appalling photo of “paying back debts”，188bet app may not have ever thought of escaping，But at the last minute，He sticks to the bottom line，Facing difficulties，Never leave a mess and run away without conscience。

Thirty years of travel life，188bet app had a glorious peak moment，Also experienced the test of violent wind and rain。Frustration made him more mature and sober，He understands，Travel is a career he should firmly pursue。The Ruan Feng couple who survived the desperate situation are not completely out of trouble，Just getting through the current difficulties，But we believe in those who help themselves，God helps”，His courage to face difficulties will create more miracles。

188bet app’s deeds reflect the social responsibility and positive energy that an entrepreneur needs to bear in today’s society。Escape is useless，No matter how 188bet app run away，188bet app can’t escape your own conscience，Only face difficulties head-on，Solve the present，Only then is it possible to "become a brighter village"。

*Source of 188bet app article: WeChat public account "Zhenghe Island" (ID: zhenghedao)，Author: Zhenghe Island Comprehensive Editor，Original title: "188bet app a small hotel to a store abroad，The capital chain was suddenly broken and the debt was 70 million，Comeback after 4 years》