188bet is not like many of the travel industry tycoons Zhi Hui has written about，His life rarely has ups and downs，His career is like a genius boy who has not seen the huge waves。But he is closely related to China’s entire tourism industry，It can even be said that without Ctrip, China’s tourism industry would not be as large as it is today，It can also be said that Ctrip without 188bet has long been incorporated into a department by the BAT giant。

188bet has never been as embarrassed as he is today，In more than a month so far，His Ctrip encountered widespread public opinion crisis across the country twice，Bundling leads to Ctrip’s image being tarnished，The child abuse scandal in parent-child parks has made 188bet’s proud image of a population expert questioned。Facing two crises，188bet, who has resigned as CEO of Ctrip, had to stand up and speak out twice。

Big guys who are of the same age and size as him 188bet Chinese Internet circle，No one has ever encountered two crises in a short period of time。

What happened to Ctrip？What kind of person is 188bet？We decided to launch a special figure of the travel industry tycoon: 188bet。

Genius young man 188bet

*Childhood 188bet

188bet was born in Shanghai in 1969，His teenage years were spent in Shanghai in the 1980s。

China 188bet 1980s was full of ideals and pursuits。Desire to escape personal poverty、Curiosity about unknown power、Demand for national strength，When everything comes together，People unanimously chose express delivery。

March 1985，Fudan University has enrolled 115 students in the first junior class。According to the data obtained by Zhihui for the year，The average age of students in this junior class at Fudan University is 15.5 years old，Except one junior high school student、Except 21 high school students，The rest are sophomores in high school。188bet is a student in the first junior class of Fudan University，And he is the only junior high school student。188bet can become a student in the youth class，Only because of his superior computer skills。

*Computer boy 188bet

Hard to imagine，188bet, who was only a teenager in junior high school in the 1980s, had already read "Principles of Artificial Intelligence" thoroughly、《Artificial Intelligence》、"Database Principles" and Logic、Linguistics and other books，He even understood three hundred Tang poems、New Notes on Qianjia Shi、How to learn poetry、The essence of Zishi、Yuanjian Leihan、Tang Poetry Appreciation Dictionary、The perfect combination of poetry and rhyme、Chinese poetry and other books。188bet, who was in the second grade of junior high school, participated in the Shanghai Youth Computer Programming Selection Competition，Designed a computer poetry creation system program，This program allowed him to win the gold medal in that competition，188bet was probably only 13 years old back then。

Of course, all this is inseparable from 188bet’s family education.

That’s for sure，188bet was born in an intellectual family in Shanghai。188bet once told the media in his early years，His father is a civil servant，My mother is a company employee。He said in his early memories，“At that time, programming required the application of high school mathematics and physics knowledge，I started to study high school courses by myself，Completed the high school science course quickly。Later，I won another award in mathematics competition and other aspects”。Computer programming knowledge，Many needs require the use of advanced mathematics。A biography once described the relationship between 188bet and his father，“Hot summer，188bet is studying hard in a simple room，His father was shaking a cattail leaf fan，Stand aside and coach him”。

*188bet’s certificate

188bet and high school students participating in interest groups learn computers at the same time，He encountered many problems that he considered very profound，Just ask my father。His father used advanced mathematics to help him solve it，Of course 188bet, who is still in junior high school, cannot understand these solutions，Asked: "How long will it take me to understand？"Father told him，It will take about five or six years，You have to go to university。For an eleven or twelve year old?For children，Five or six years is as long as a lifetime，188bet does not have the patience to wait，So he urged his father to teach him advanced mathematics。My father read some mathematics books to 188bet from the shallower to the deeper level，Guide him to develop in mathematics。Soon，188bet has mastered high school and college mathematics courses。

Overall view，188bet’s father should have been born in the 1940s, maybe earlier，Understanding advanced mathematics should be a gifted person who entered university in the 1950s。Of course his father’s administrative level should not be low。

Look，How much influence does family and parents have on a child’s life。188bet also admitted this in a video interview。He thinks，Twenty-five percent of his success comes from the talent inherited from his father。

*188bet’s father

The essential characteristics of the child prodigy 188bet are also revealed: a smooth journey，Have self-confidence that is beyond ordinary people；A natural prodigy requires extreme concentration in his work，Of course behind the praise, he must be low-key and even dull。

In simple terms，188bet belongs to the kind of person who has a mountain in his chest，People who can build tall buildings inside their abdomen。

The experience of youth plays a vital role in a person’s life，188bet later chose to return to China to start a business from the United States because of his confidence，Became the CEO of Ctrip’s Four Gentlemen because of his low profile and sharp words，Because of his concentration, he returned to the United States to study again。

The first half of 188bet’s life was full of legends but not twists and turns.

188bet’s successor

November 16, 2016，188bet announced his resignation as CEO of Ctrip，The successor is Sun Jie, who has worked at Ctrip for more than ten years。

*188bet and Sun Jie

This is 188bet’s resignation as Ctrip CEO in 2006，After returning to Ctrip in 2013，Steps down as CEO of this company again。Contemporaries describing 188bet’s return，Just when Ctrip was besieged by the heroes；Air tickets on Ctrip today、Unify the hotel industry，It is well deserved to say that he is the soul of Ctrip。

When talking about 188bet, I have to talk about Sun Jie，The reason is simple，In the eyes of the outside world, Sun Jie is one of the successors chosen by Liang for Ctrip，Although 188bet is the same age as Sun Jie。When Zhihui wrote this article，The first anniversary of Sun Jie taking over as CEO of Ctrip。

Sun Jie’s resume can be regarded as a successful model for a generation of working women，Graduated from Peking University and studied in the United States，Has many years of working experience in a well-known international accounting firm，Get married and have children in the United States，Served as CFO after returning to China in 2005 to join 188bet、COO、CEO。

*After taking over as CEO of 188bet，Sun Jie delivered a speech at Columbia University Business School

However, 188bet resigned as CEO in 2006 and went to study in the United States，Sun Jie was the CFO of Ctrip at that time，In other words, Sun Jie and 188bet only worked together for more than a year in the first half of Ctrip。However, Sun Jie, who joined Ctrip as CFO in 2005, could not have gone through the interview and approval of then CEO 188bet。After 188bet returned to Ctrip as CEO in 2013，After two years in 2015, Sun Jie began to serve as co-president of Ctrip。November 16, 2016，Sun Jie officially succeeds 188bet as Ctrip CEO，188bet is the chairman of Ctrip’s board of directors。

After taking over as CEO of Ctrip，Sun Jie needs to face two problems，One is internal integration and external prevention；The other is how Ctrip makes money。Of course what she didn’t expect was，Ctrip encountered two nationwide public opinion crises in just over a month。When talking about the feeling of taking over as CEO of Ctrip，Sun Jie never seemed stingy in her answers when interviewed by foreign media in March this year，“Being a female leader，There are many advantages in leading a team to the next level.....”she said。Compared to 188bet’s sharp words，Sun Jie is even more exposed。Sun Jie attended the forum after becoming Ctrip CEO、The number of exclusive interviews has increased significantly。Her identity as a female CEO、Successful experience in life、The concept of focusing on family immediately became the subject of media reports，In this year’s media interviews，Sun Jie also took the initiative to talk about his husband Wu Jiong。Sun Jie’s PR attack this year，Somewhat gives people the feeling of drawing a sword and looking around at a loss。

*Forbes magazine cover character-188bet CEO Sun Jie

Although 188bet has become the largest OTA company in China and the second largest in the world，But 188bet has never lacked heavyweight competitors。Lenovo Liu Chuanzhi once had a metaphor，When doing things, you have to jump out of the painting and look at the painting，This kind of meaning is also what the authorities say when they are confused and bystanders know it。

Merge Qunar，Buy shares in eLong、Tongcheng，188bet has no rivals in the OTA field，But Ali、JD.com、Anyone Meituan picks will be his opponent。In recent years，Alibaba’s travel platform Fliggy is gradually gaining momentum，JD.com、Meituan has launched travel projects this year，Meituan even received strategic investment from priceline, the world’s largest OTA, in October。The current way of traveling has changed from sightseeing and check-in to off-site life experience，At the same time, with the rise of overseas travel，Control offline destinations、Overseas payment layout，These cross-dimensional strategies have become a weapon for travel platforms such as Alibaba to counterattack 188bet，And Ali、JD.com never lacks “buy, buy, buy” traffic，Even the newcomer Meituan still makes no concessions。

Zhihui CEO Liu Zhaohui once wrote an article，Among the opponents faced by 188bet are the giants Alibaba、Tencent Department、There are also Jinjiang Group, veterans of the tourism industry，Beijing Travel Department，There are even more predators breaking into the tourism industry，Hainan Airlines、Wanda System and Complex System，There is also a new US university that is challenging the tourism industry as a dark horse，The battle between factions will become a hot war zone。

Liu Zhaohui thinks，Although 188bet left behind a new competitive landscape，But he also took the initiative to take on new missions，That is the establishment of strategic alliance。Faced with such a complex competitive landscape，188bet is fully aware that the genes and abilities of the Ctrip team may face challenges，The importance of offline resources has been raised to a strategic level in the O2O and Internet+ era，How to obtain it through integration，Integrate offline upstream resources with Ctrip’s powerful online platform，Not simply taking Huayuan，It’s so simple to marry and trust everyone，The combination of comprehensive resources is separated from 188bet’s vertical and horizontal integration，Ctrip’s new team is temporarily lacking confidence。

*188bet’s husband Wu Jiong was previously the CTO of Alibaba and an early employee of Yahoo

When travel becomes a way of life，The future opponent 188bet faces is definitely not another Qunar、Elong，Which of the opponents he faced came from another dimension，An e-commerce giant who is good at another style of play，Facing this fierce competition from different dimensions，Can 188bet’s new coach Sun Jie cope?？

A fact is，188bet was involved in large-scale public opinion crises twice within a month，Behind the two public opinions, whether it is the bundling scandal or the child abuse scandal in parent-child parks, there are emotional people，And these people are 188bet users。

Is 188bet a company that understands interactive experience？Do you know your users?？Does 188bet need to be aloof?？

These questions need to be answered by 188bet.

Scholar 188bet

Even if Ctrip is accused by thousands of people，188bet should also be recognized，Praised，Just because he still fulfilled his duty as a scholar。

As the chairman of Ctrip’s board of directors, people rarely see him talking about the company to the outside world，This low-key rationality is slightly incompatible with the background of his youth’s fame;In comparison，188bet, who studies population economics, is able to let go of his cautious and reserved side，Having been campaigning for China’s population problem for several years、Speak in a high profile，Became the most advanced scholar in China advocating the “freedom to have two children”。

When studying in the United States in 2007，188bet studied under Edward Laszell, known as the "Father of Managerial Economics", and Gary Baker, Nobel Prize winner in Economics。

According to media reports，That year，The Stanford economics program that 188bet applied for only has four admission spots。From the beginning of assessment to the final confirmation of admission，The school has communicated with 188bet many times。The competitive environment and study pressure of Stanford’s economics Ph.D. are evident。final，Determination to learn and excellent mathematics and computer skills，Help 188bet successfully enter Stanford University。

In the process of research and study at Stanford，188bet found: “After analyzing the data of many countries，I found，Innovation、Entrepreneurship is closely related to demographic structure。”After in-depth study of Japan’s aging problem and comparison of China’s population structure，188bet is convinced，China’s demographic structure is experiencing problems！After graduation，He continues to formally study aging and innovation at the University of Chicago with Gary Becker、Entrepreneurship，Gary Becker is the 1992 Nobel Laureate in Economics，Also doing population research，He uses economic theory to solve and study many sociological problems。188bet also started from that time，formed its own more comprehensive and systematic demographic theory。

*Scholar 188bet

2012，"Are There Too Many Chinese People" co-authored by 188bet and Li Jianxin, professor of sociology at Peking University？》The book calls for relaxation of population policy。October 2015，The Fifth Plenary Session of the Central Committee of the Communist Party of China announced the full liberalization of two children，For 188bet and other commentators，Meaning that years of appeal have come to a successful conclusion。

On the day the policy was announced，188bet published an article immediately，"Only when the young population remains at a certain size，In order to increase the probability of a new generation of business leaders，At the same time, it will create an atmosphere more conducive to entrepreneurship and innovation in the entire society，A group that truly forms the ‘masses’ and ‘millions’，This will also become the greatest competitiveness of China’s economy。”Concerns about population issues and innovation and entrepreneurship topics，Let 188bet continue to speak out frequently through articles and speeches in the year after the "full liberalization of the two-child policy"。

Although it is difficult to say whether the liberalization of the two-child policy is related to 188bet’s call，But he is indeed engaged in a very significant event，After many years, Ctrip has become a cloud despite the changes in the sea，But people will remember the demographer——188bet

188bet’s eyes never moved away

Although 188bet resigned as CEO of Ctrip in 2016，But he is also the chairman of the board of directors of Ctrip。188bet probably has not given up his involvement and control of Ctrip。Period 2007-2012，188bet, who holds the title of Chairman of the Board of Directors of Ctrip, went to Stanford University in the United States to study for a PhD in Economics，One detail is worth noting during this period，The details also reflect his strong control over Ctrip。

*188bet belongs to the group of people who have a mountain in their chest，A type of person who builds a tall building inside his belly

Third year at Stanford，188bet and Stanford University professor Nicolas Bloom conducted an experiment，Using more than 12,600 employees of Ctrip as experimental subjects，Compare employee productivity working from home versus working in the office。They randomly divided employees into experimental groups and control groups according to their birth dates: employees in the experimental group were at home four days a week，Working at the company one day；Employees in the reference group work in the company five days a week。

Actually，The results of this set of experiments are not important，The important 188bet used more than 10,000 employees of Ctrip as his experimental subjects！And adjusted the work and rest time of these employees。Even if you are studying in the United States，Still has such strong mobilization and control over the company and employees，It can be said that 188bet left Ctrip，But my eyes never moved away from this company。

188bet is now at a delicate moment，There is no rival in the OTA industry，Internet giants outside OTA are eyeing it。188bet, which has swept Liuhe, still faces the problem of how to digest and absorb internal integration，What is particularly noteworthy is whether the heroes from Qunar will be completely convinced？An example seems to provide clues。

*Zhihui did not find a photo of Zhuang Chenchao and 188bet in public information

There is still an insurance brokerage company named Shenzhen Zhongchengtai that frequently appears among the insurance sales companies on the Qunar platform，This company was previously an insurance brokerage company established by Zhuang Chen Chao Qunar，Shareholders are also interested in Qunar。But after 188bet merged with Qunar，The shareholders of this company have also undergone drastic changes，From Beijing Quna Information Technology Co., Ltd. to Beijing Elevenbei Technology Co., Ltd.，The latter is Yang Wei, a former Qunar veteran、A company where Zhu Xiang and others are actual major shareholders and there is no information on equity pledge。188bet’s shareholding ratio is not an absolute majority。Display based on relevant information，Yang Wei is also the COO of 188bet’s financial department。

*Shareholder composition of Beijing Elevenbei Technology Co., Ltd.

On the one hand, this may be some kind of compromise or integration price between 188bet and Qunar.，But on the other hand, is there any suspicion of related transactions?？Executives in charge of transactions between related parties and listed companies，No mention in the announcement。However, 188bet has not responded to Zhihui on this issue before。

On the fifteenth anniversary of the establishment of Ctrip，188bet once claimed，“Although Ctrip’s current market value is only 1/5 of JD.com，1/40 of Taobao，But have confidence，Ctrip will be the fastest growing e-commerce company in China in the next few years”，“It is entirely possible to surpass JD.com in 3 years，More than Tmall in 5 years，More than Taobao in 10 years，Become one of the largest e-commerce companies in the world”。

If a public opinion crisis breaks out twice in a month，This has shown that 188bet’s prediction and management of the crisis are better than Alibaba、JD.com is still very immature。

Both inside and outside，What lies ahead of 48-year-old 188bet is not a smooth journey for Ctrip，He hasn’t retired yet。