Recent，Ctrip App homepage is online“Ctrip Wednesday”Special page， AI character“Liang Xiaozhang”Became“Ctrip Wednesday”Official spokesperson。Meanwhile，New Oriental Oriental Zhenxuan live broadcast is popular all over the Internet，Especially Teacher Dong’s novel bilingual live broadcast，Dense knowledge points，Quiet words、ZiZiJiZhu，New Oriental’s stock price skyrocketed。But several early super anchors Li Jiaqi、Weiya slowly faded out of the public eye，Luo Yonghao also basically quit the live broadcast，Liang Jianzhang seems to be intending to retire，I still have exhausted my talents？

Someone asked me what I think of Ctrip’s live broadcast transformation，Let me tell you some simple feelings。Although there have been many virtual people selling goods through 188bet online sports betting live broadcasts due to the popularity of the Metaverse concept，Some cases even become popular，For example, Liu Yexi，Hua Xiaolou, etc.。Currently，Virtual human delivery anchor，Can be divided into three types: pure AI virtual anchor、“Real person + virtual person”Combined anchor、Reality-driven virtual anchor。Ctrip uses the second category this time“Real person + virtual person”Combined anchor，The live broadcast room will match virtual people with real people，Select with“Real person + virtual person”'s combination mode live broadcast。 

I recently read a report，Virtual live broadcast when users are curious，You can also attract some traffic at the beginning，But it’s hard to last。According to the research report of the Leopard Research Institute，In the context of daily traffic，The first three days after the virtual person is used in the live broadcast room，Sales can reach 150%-200% of live broadcast，However, the sales dropped quickly after 3 days and stabilized at 10%-30% of the live broadcast room。

Every anchor has his own characteristics to make him popular，Character Story、Platform packaging、Mobilizing public emotions，And extremely personalized，These are indispensable。188bet app download Luo Yonghao’s personality for many years is，A strong life does not need explanation，The strong contrast of huge debt after failed business，The fan base he accumulated through his own technology and Internet entrepreneurship，All part of his live broadcast。Li Jiaqi sells lipstick，I have a label with clear and stable contrast。Of course，Liang Jianzhang also relies on being cute and funny，The cultural tourism industry suffered“Disaster”The tragedy of self-rescue，Dramatic conflicts where entrepreneurs put down their arrogance, etc.，Maintaining a certain degree of attraction when he is the anchor，Also promoted part of Ctrip’s transformation and self-rescue。I think，The reason why Dong Yuhui of New Oriental is so popular is not only his excellent eloquence among many anchors、Full of feelings、Full of feelings，The most important thing is the huge emotional power he has gathered in him and the empathy of the public，The tragic disappearance of the education and training industry，A microcosm of the transformation of an industry giant，The suppressed emotions of many practitioners in the education and training industry，Add positioning contrast，Dramatic conflict，188bet app It is extremely easy to cause persistent topics and stories to spread。But can it be copied using a virtual person？The excitement of life is never a copy，No matter how exquisite the design and perfect characters are, they can’t really move people’s hearts。

What really impresses people is never the skills，Not even a perfect image，Default label，Various appearances，Various tricks，It’s true、Sincerity、Great love in my heart、The industry is responsible，Win-win responsibility and win-win situation in the upstream and downstream industrial chains。These questions are worth thinking about for every anchor who wants to become popular on the entire Internet，This is Ctrip、How is Liang Jianzhang doing，I don’t comment，Everyone thinks。Can Liang Xiaozhang do better，We will wait and see。