In Chinese traditional festival culture，The Spring Festival is the one with the richest 188bet sports betting heritage and the most popular one。With the continuous exploration of the 188bet sports betting connotation and extension of the Spring Festival，Greatly promoted the formation and prosperity of the Spring Festival 188bet sports betting consumption market。Right now，It’s getting closer to the end of 2018，Special expert of "China Economic and 188bet sports betting Industry"、Wang Jun, deputy researcher of the Culture, Radio, Television, Press and Publication Bureau of Leshan City, Sichuan Province, thinks，This year’s Spring Festival 188bet sports betting consumption market will have these “fixed numbers” and “variables” to be expected。

The "fixed number" of complex Madhyamaka: after going through all kinds of hardships, we still have to go home to celebrate the 188bet sports betting

Flight delayed、The train has no seats，Traffic jam at home，Can’t get tickets......Can go home，Every hardship is worth it。If you have money but don’t have money, go home for reunion，The 188bet sports betting complex of the New Year is for every Chinese son and daughter，Full of expectations and helplessness。

Through observation and analysis in recent years，The boundaries of the Spring Festival Golden Week have actually been broken already。From "leaving before the peak" to "delaying the return to the city"，More than a month before and after the Spring Festival，Except for the flow of migrant workers、Student flow、Visiting relatives、Multiple flows such as tourism flow are intertwined，From a popular 188bet sports betting tourism destination，Go to a crowded movie theater，From the lively scene of various folk activities，To all kinds of 188bet sports betting venues that “open during the New Year”...all show the huge potential of 188bet sports betting consumption。

Looking back at the aspects of 188bet sports betting consumption during the Spring Festival in 2017，Based on the objective reality that holiday consumption has upgraded from the satisfaction of the lowest level of basic necessities, food, clothing, housing and transportation to a higher level of spiritual and 188bet sports betting needs，188bet sports betting consumption during the 2018 Spring Festival is "fixed"，You can still find resonance from the following five aspects:

First, 188bet sports betting’s Eve dinner reservations are still a hot commodity.New Year’s Eve dinner is the most ceremonial meal of the year，Meaning family reunion，Hemeiquan，How many people travel day and night、Tired of traveling and traveling，All for a family reunion dinner。Judging from the current online ordering platform and random surveys of New Year’s Eve dinner reservations in major hotels，Reservations for the New Year’s Eve dinner to unite family members in 2018 are still a “hot item”，Many hotels also launch special packages for the Year of the Dog New Year’s Eve dinner with rich 188bet sports betting flavours，It can be said that it suits the occasion。At the same time，Some high-star hotels also lower their posture，Use affordable special New Year’s Eve dinner as a “secret weapon” to attract consumers。

Second, 188bet sports betting tourism will continue to heat up.With the improvement of national economic level，Family Tour、Folklore Tour、Prayer Tour、Visiting relatives and offering sacrifices、Outbound travel、Inbound tourism is still a hot spot during China’s Spring Festival Golden Week now and in the future。Comprehensive statistics from the China Travel Agents Association and Tuniu’s estimated Spring Festival travel booking data as of January 16, 2018， During the Spring Festival in 2018，As tourism 188bet sports betting continues to heat up，Traveling for New Year、Going abroad for the Chinese New Year has become the mainstream choice for users。At the same time，According to a survey by China Tourism Academy:This Spring Festival，Everyone has a strong desire to travel，Inter-provincial travel may become the first choice。

Third, the Lunar 188bet sports betting box office is expected to hit a new high.After the new film "Youth" directed by Feng Xiaogang was released on December 15, 2017，Collecting nearly 1.4 billion box office，And with its excellent quality and strong reputation, it set off a "youth craze" sweeping the country。On the 12th, the film officially announced that the key will be extended to February 15th，The upcoming Spring Festival travel rush to return home has once again set off a new round of "youth fever"。Watch from the 2018 Spring Festival scheduled videos，"Detective Chinatown 2"、"Monster Hunt 2"、"Nineteenth Generation of Ancestors"、"Journey to the West to the Kingdom of Daughters"、《Bear Infested》.Transformation》、"Rescuing the Dogs" and others have attracted much attention，With the hot Spring Festival pre-sales，The 188bet sports betting’s Day may continue to create more surprises and miracles。

Fourthly, folk culture has become the fulcrum of 188bet sports betting.With the return of China’s excellent traditional culture，Visiting temple fairs during the Spring Festival has now become a new fulcrum to stimulate 188bet sports betting consumption。As understood，During the Spring Festival in 2017，Chengdu City organizes the Chengdu Temple Fair、Poetry 188bet sports betting Festival、Sands Sun Festival、International Panda Lantern Festival and other folk culture brand activities，Received a total of 2.5 million citizens and tourists，Realize direct income (tickets、188bet sports betting and creative products、Booth rental、Advertising, etc.) 55.44 million yuan，Promote tourism、Hotel、Catering、Income from shopping and other consumption reaches 16.3.1 billion yuan。Judging from the arrangements for large-scale folk 188bet sports betting activities during the Spring Festival this year，The Spring Festival temple will be more 188bet sports betting.

Fifth, traffic 188bet sports betting is bound to become more intense.“I can’t let go of my mother，Can’t let go of WeChat”。With the development of my country’s Internet，People’s dependence on the Internet has long been beyond their control。It happens to be during the Spring Festival，People’s 188bet sports betting behavior、The most intensive trading activities、Also the most frequent，And these behaviors are mostly based on information，Therefore, data 188bet sports betting has become the most conscious 188bet sports betting behavior。According to the "2017 WeChat Spring Festival Data Report" released by WeChat，New Year’s Eve to the fifth day of the lunar month，The total number of red envelopes sent and received on WeChat reached 46 billion，An increase of 43 compared with last year.3%。And then there isBlessing message、188bet sports betting greeting video、Hot online dramas and various consumer apps，There will be an overwhelming and huge flow of information！

With the improvement of economic development level,Holiday consumption is upgrading from the satisfaction of basic necessities of life to higher-level spiritual and 188bet sports betting needs。Especially as my country’s 188bet sports betting industry gradually becomes a pillar industry of the national economy，and various guides、Introduction of measures to promote 188bet sports betting consumption，There is almost no doubt that the above-mentioned 188bet sports betting consumption fields will become the "fixed date" of the Spring Festival holiday，It is also an unavoidable reality。

There are “variables” in the concept: the traditional way of celebrating the 188bet sports betting is changing day by day

The Spring Festival is the biggest consumer feast for Chinese people，Is the largest experimental site for consumption upgrade。Proof of 188bet sports betting consumption during the Spring Festival year after year，Although booming consumption is expected to be a “fixed number”，But with the development of our country’s economy、The progress of science and technology and the consumption concept of Chinese people、The changing lifestyle，“Variables” in 188bet sports betting consumption during the Spring Festival are also constantly emerging。

Once upon a time， Sacrifice the stove、Shou Sui、New Year greetings、Catching up with a party has become the most exciting thing during the Chinese New Year，Nowadays, the old customs based on the material and spiritual 188bet sports betting poverty of the past are gradually disappearing，More freedom、More diverse New Year customs and culture have slowly taken shape。These uncertain “variables” highlight the innovation and development of China’s excellent traditional culture，Fully demonstrates the characteristics of 188bet sports betting integration that goes far away。

The first is the change in the choice of "going home for the 188bet sports betting".For most people，Go home to parents、Family reunion is the greatest value of the Spring Festival。With the changes in 188bet sports betting concepts and life concepts，Nowadays, "going back to your hometown to celebrate the New Year" is no longer the "only choice" in the past，You can also choose to go back to your hometown to visit relatives，You can also bring your family to the city，Multiple possibilities for family travel，Quietly changing traditional festival concepts and customs。But no matter where you choose to celebrate the New Year，Reunion is still the constant theme of the Spring Festival，It’s just that the 188bet sports betting connotation of reunion has been expanded，The choices are more diverse。

The second is the change in the form of "how to celebrate the 188bet sports betting".Set off firecrackers、Eat dumplings、Wish you happy New Year...traditional New Year customs and rituals convey a strong New Year flavor。With the development of economy and society，The traditional Spring Festival 188bet sports betting rituals are gradually fading，How to celebrate the New Year has been given more flavor of the new era。such as，Traveling with parents、Shopping for parents,And watching movies with parents，They are all popular options for 188bet sports betting consumption during the Spring Festival in recent years。Affected by the heavy traffic flow during the Spring Festival，Regional 188bet sports betting consumption is booming，Folk culture、Rural tourism featuring farming 188bet sports betting experiences and other features has set off a boom in short-distance tourism。

The third is the change of the carrier of “188bet sports betting consumption”.Looking at the Spring Festival consumption trends in recent years，188bet sports betting consumption is no longer limited to watching performances、Watching movies、Traditional modes such as visiting bookstores，TodayAs long as it occurs due to the consumption of 188bet sports betting content，All may become new carriers of 188bet sports betting consumption。With the increase in residents’ income level，The independent choice of 188bet sports betting consumption is becoming mainstream；188bet sports betting consumption has gradually shifted from lower-level entertainment、Entertainment type to high-level knowledge type、Innovative、Intelligent direction development。This change of carrier reflects the strong integration of culture，It is also the biggest “variable” and market for 188bet sports betting consumption。

The fourth is the change in demand for “brand quality”.In the field of 188bet sports betting consumption，High-quality services and products have different needs than “high-end” luxury goods，Not just innovation in content and form，What’s more important is that it can meet people’s needs in different aspects。Take 188bet sports betting and creative products as an example，As the derivatives of the Forbidden City become more and more popular，Many domestic museums、Art museums have also launched their own derivatives，But the market response is mixed，The key is that it cannot meet people’s needs。Yiru，The tourism brands across the country are the same，Gradient from hot to cold，Existing brands lack patience，More importantly, the service quality is daunting。

The fifth is the changes in the results of “poverty alleviation”.In recent years，With the in-depth advancement of the party and the country’s decisive victory in building a moderately prosperous society in all respects，Great changes have taken place in rural infrastructure construction and backwardness in poor areas。According to data: 39 rural roads were newly rebuilt across the country last year.30,000 kilometers，About 1696 new towns、34310 incorporated villages are connected to asphalt or cement roads。At the same time，Poverty alleviation through culture、Culture to the countryside、Promoted by measures such as e-commerce entering villages，Rural 188bet sports betting consumption demand and market are also facing broader development space，Provide 188bet sports betting services and folk 188bet sports betting products to rural areas and farmers guided by local governments，Making up the space for rural Spring Festival 188bet sports betting consumption。

The Spring Festival is a great migration，Not just the migration of the population，Also 188bet sports betting awareness、Lifestyle、Migration of media contacts。Lifestyle and 188bet sports betting concepts in high-tier cities，As the returning army penetrates into mid- and low-tier cities。Silent changes，However, it deeply affects people’s 188bet sports betting direction during the Spring Festival。

Summary of fixed numbers and variables: 188bet sports betting consumption should be viewed from a different perspective

From the perspective of social development,188bet sports betting consumption “changes and remains unchanged” during the Spring Festival，Let us see the embarrassing stage of China’s urban and rural development；Let us feel the 188bet sports betting complex of why we have to go home to celebrate the New Year despite all the hardships when it is hard to find a ticket；We have also seen the development of China’s economy、Chinese people’s consumption philosophy、Quiet changes in 188bet sports betting lifestyle！

From an economic perspective,When people begin to shift from traditional holiday busyness to new New Year trends；From “New Year’s Eve dinner” to diversification and personalization of 188bet sports betting patterns；When changing from “wearing new clothes to visit the temple fair” to the entire Spring Festival consumer market，The Spring Festival is no longer just "celebrating the New Year" in the traditional sense，It has become a “new engine” that drives the market economy。

General Secretary Xi Jinping pointed out: “The people’s yearning for a better life，This is our goal！"Through this huge Spring Festival consumption blueprint，New concepts emerging in 188bet sports betting consumption、New mode、New changes，It should trigger new thinking at all levels on relevant 188bet sports betting industry policies and modern 188bet sports betting market systems。Maybe，The time has come to look at holiday 188bet sports betting consumption from a new perspective。

*thisWen LaiSource: WeChat public account "China Economic Culture Industry" (ID: cewenhua), author: Wang Jun, expert author on benefit management,Original title: "Countdown to the Spring Festival: Can 188bet sports betting consumption support the holiday economy"Half the Sky"》.