The innovation of the Internet is measured in seconds，And Zuckerberg’s rhythm is year。

In every New Year’s resolution，Xiao Zha will list a point that he is concerned about，From learning Mandarin Chinese to visiting every state in the United States，All cashed out。The establishment of these wishes，It’s just personal interest，But it’s mostly driven by work pressure。188bet online sports betting

What did Facebook do wrong?

This is also the first time Xiao Zha admits it publicly，Facebook has deviated from its original track，In a huge dilemma: "We want to prevent all errors and abuse，But there are too many errors in the current policies and abuse prevention tools，If it succeeds this year，We won’t be on track until the end of 2018。』

Zuckerberg’s statement，Highlights that social networks are facing a huge turning point since their birth。

2017 third quarter financial report display，The number of daily active Facebook users in the quarter exceeded 13.700 million people，More than the total population of China，Meanwhile，Quarterly revenue also exceeded 10 billion US dollars，Facebook plus Google，harvested more than 60% of the total digital advertising market in the United States。

While achieving great commercial success，Facebook has been trapped in the whirlpool of public opinion，From allegedly spreading false information before and after the 2016 U.S. presidential election、To campus cyberbullying、Information Security、Overflowing advertising content，It can be said that it is constantly negative，This is the "too many mistakes" Zuckerberg talked about in his New Year's resolution。

Reuters reported in late 188bet app download October，Facebook、Google Inc.、Twitter executives asked to appear before three congressional committee hearings，Testimony on Russia’s alleged role in spreading disinformation before and after the 2016 U.S. presidential election。Previously，The testimony submitted by Facebook states，Russia has published more than 80,000 Facebook posts in the past two years in an attempt to influence U.S. politics，About 1.2.6 billion Americans have viewed this content。

Outside the United States，Facebook also encountered challenges from the British government。BBC reported in mid-October，British Government Proposal，Plan to Facebook , Twitter Waiting for additional taxes on social media companies，Help fund the UK’s cyber security strategy，This strategy aims to tackle cyberbullying against children and vulnerable users、Internet abuse and other risk issues。

Also，The problem of deteriorating Facebook information flow quality has become increasingly prominent。Zuckerberg also admitted，Business content from major brands has flooded news feeds，It also exceeds personal relationship posts。"Because there are more public content than posts from your friends and family，So the balance of the news feed has deviated from Facebook’s original intention - to help us connect with each other。』

How far is the blockchain from us?

Only relying on existing technology，Facebook still struggles to eradicate fake news、Cyberbullying，Even the issues of data privacy protection and excessive commercialization。

The emergence of blockchain，may provide a feasible solution。Blockchain has three important characteristics: immutability，Tracing and distributed consensus。In New Year’s resolutions，Zuckerberg also conveyed his expectations for blockchain and cryptocurrency technology，Announced an in-depth study of cryptocurrency and encryption technology，Learn how related technologies are used in Facebook services。

Compared with existing traditional social networks represented by Facebook，District basedThe new generation social network of the blockchain has at least two major characteristics that are extremely disruptive:

One of the features is the decentralized network structure.

Same as mainstream companies of the same era，The existing Facebook is undoubtedly a centralized 188bet app network，Facebook itself plays a huge intermediary platform function。The blockchain is technically a distributed ledger solution，Untamperable records，Guaranteed authenticity and credibility。For ordinary users，It is essentially a trustworthy non-intermediary network platform。And apply it to social networks，It is a trustworthy peer-to-peer social platform。

The second feature is the high confidentiality of user information.

Traditional social network data is stored on the platform’s server。Back in 2012，Data Center Knowledge estimates Facebook has 180,000 servers，If these servers are under attack，The consequences are unimaginable。In the blockchain environment，Social networks allow users to run nodes on their own devices to access the network，Real-time interconnection between nodes，User information is stored in encrypted form on network nodes，Form a distribution cloud。According to blockchain technology，Data is redundant storage，The data can only be viewed by those who have the secret key。

This is not just a theoretical idea，A wave of blockchain-based social products have emerged from the United States to China。

According to the Financial Times report，Ex-Telegram employee Anton Rozenberg revealed on Facebook，Telegram is internally developing a social platform based on blockchain，The current tentative name is "Open Network" (TON)，It is understood that the platform will be natively integrated with many of the most popular messaging apps (although it is not yet certain which ones)，Lightweight wallets will also be utilized to eliminate the need for users to download large, unwieldy blockchains。

However, Telegram has not officially responded to this news yet。As the first mainstream social communication platform ready to adopt blockchain technology，It is not surprising that Telegram plays the role of a crab eater。Telegram was launched in 2013，The biggest feature is the use of end-to-end encrypted communication，Announced by Paul Durov, one of the founders，As long as anyone successfully cracks the intercepted call message，He is willing to offer Bitcoin worth $200,000 as a bonus。

In China，Blockchain is also becoming a new entrepreneurial hotspot，A young company ONO is also building a blockchain social platform，Estimated to be online in March。Cheetah Mobile CEO Fu Sheng once commented on ONO founder and CEO Xu Ke: "View on the social field，Understanding of the Internet，The ability to analyze things concretely is the best among entrepreneurs。‖Previously，Xu Ke’s team developed the blockchain 188bet Online Sports Betting and Casino game “Cryptodogs” based on graphics algorithms。

Based on "post-95s、Judgment that the post-2000 generation is actually decentralized itself，Xu Ke is determined that "there is a need for true freedom、Democracy、Open、A social platform with the right to speak。They need to be respected，Need to have enough sense of security。"It is reported，Currently, the project has received approval from Cheetah Mobile CEO Fu Sheng、Songhe Storm and Zhulu Capital、Hua Chuang Capital、Coin Capital Investment。But the final form of the product has yet to be seen in March。

How can decentralization become the right choice for the Internet?

Decentralization has become a trend.

Not only Zuckerberg sees the disadvantages of Facebook as a centralized network，On this side of the Pacific，2018 WeChat open class pro，Zhang Xiaolong, the person in charge of WeChat, also said:We have insisted that our platform is a decentralized platform from a long time ago，I think decentralization is not so much a platform strategy，It is better to say it is a concept，This concept represents the way we view the world。In a decentralized world，Every independent individual has his own thinking，Everyone has their own brain，What we consider to be the robustness of such a system，Potentially far more than a system driven by just one brain。

If you sort out the development history of the Internet, it is not difficult to find，In view of the formed social relationship form and content production form，There have always been two ideas of coexistence of centralization and decentralization。

especially web2.After 0 era，Content is no longer generated by professional websites or specific groups of people，But all netizens participate together、The result of co-creation with equal power。Anyone can express their opinions or create original content online，Co-production information。

With the diversification of network service forms，The decentralized network model is becoming clearer，It is increasingly possible。Web2.0After the rise，Wikipedia、Flickr、The services provided by Internet service providers such as Blogger are decentralized，Any participant，Anyone can submit content，Netizens jointly create or contribute content。

The reason why the decentralization trend has evolved from a niche trend in the geek circle 188bet app to the right choice of technology advocated by mainstream social networks，The key reason is that users pay increasing attention to personal data and privacy。Same as Zhang Xiaolong，Zuckerberg also followed this trend in his New Year's resolution: "There is an important countertrend，Such as cryptography and cryptocurrency，Return the power of the centralized system to people。I am interested in delving into the pros and cons of these technologies，And learn how to best apply our services。』

Where is blockchain social going?

Social interaction is the most basic and most frequent behavior in human society，As the most important basic measure and trading platform of the Internet，Social network platforms are theoretically the natural soil for the application of decentralized blockchain technology，Social interaction is the most basic and most frequent behavior in human society

One，Post-95、sensitivity to personal data and privacy after 00。

The "Report on Privacy Views of Post-95s Fans" released by Tencent Technology said，Avatars uploaded after 1995、Filled in personal information such as address and birthday，Only 60 to 70% is true。「The generation born after 1995 is a generation with a stronger concept of privacy，They guard their parents more than expected，They protect privacy because they care about image。In addition, after the indecent privacy was exposed，Post-95s are less tolerant of celebrities，Everything is full of personality。』

Blockchain is a new global interconnection technology that can subvert and reconstruct the world。Perfectly solving the information asymmetry in the development process of regional sharing economy、High communication cost、Problems such as trusting strangers。Obviously，The people born after 1995 are more sensitive to personal privacy，The more conducive it is to the development of blockchain on social platforms。Blockchain social network represented by ONO，Using end-to-end data encrypted chat，All data is stored in the user's own "free database"，Users have the right to decide how to process their data。

Second, the growth rate of blockchain startups.

Telegram，Especially ONO、Steemit、Synereo、Yours and other blockchain social platforms that are in internal testing or will be launched soon，will directly shape users’ 188bet online sports betting initial impression and trust in blockchain social networking。

Based on the disclosed information at present，These companies claim to use end-to-end encryption technology。For example，ONO represents，「Use the message sender’s secret key to sign the protocol of all reply content，Whether it is a single chat or a group chat。Protocol based on client，So the server just acts as a message broker，No one else can view the proxied message，Including ONO itself。』

Have a good social incentive mechanism。Yours can provide users with monetary incentives；Yours is also called "Based on the characteristics of blockchain that cannot be tampered with, traceable and traceable，Yours also gives content creators permanent ownership of their content。』；Synereo also said "blockchain-based features，Content，Return control of personal information and monetization to users。』

The ideal is full，But to test the reality, we need to see the specific situation after the launch。

Third, big platform trends.

Facebook, Twitter、WeChat、The speed and scope of blockchain technology adopted by super social platforms such as Weibo，Currently among these four，Only Facebook has announced that it will try it，But for Zuckerberg，2018 is just a preliminary understanding and research，And it will not be implemented on a large scale。Even if only one of these four platforms is the first to announce the full application of blockchain technology，This means that the blockchain social era is coming。But in the ever-changing Internet industry，The sooner you intervene，Who is more likely to come out on top。

*Source of this article: Titanium Media，Author: Popov，Original title: "Can blockchain social networking subvert Facebook and Weibo，The key points are these three points》